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Program Makanan Bergizi Gratis (MBG) diperkenalkan pada 6 Januari 2025 melalui Peraturan Presiden No. 83 Tahun 2024, menjadi salah satu inisiatif sosial terbesar di Indonesia dengan dana sebesar Rp71 triliun dan memperkirakan 82,9 juta penerima manfaat. Pengelolaannya ditangani oleh Badan Gizi Nasional (BGN) melalui SPPG. Studi ini menganalisis pemanfaatan TikTok sebagai alat transparansi dalam manajemen SOP MBG untuk meningkatkan akuntabilitas publik dalam konteks hubungan keuangan antara pusat dan daerah melalui DAK Nonfisik. Penelitian ini menerapkan pendekatan kualitatif deskriptif, melibatkan analisis dokumen dan konten publik di TikTok. Sumber data terdiri dari dokumen resmi BGN, Juknis No. 401.1 Tahun 2026, laporan dari ICW dan CISDI, akun TikTok SPPG, serta penelitian akademik. Validitas ditentukan melalui triangulasi serta analisis perbandingan. Temuan penelitian menunjukkan bahwa TikTok SPPG berperan dalam tiga dimensi transparansi: verifikasi di tingkat pusat, pengawasan lokal, dan akuntabilitas publik di tingkat nasional. Namun, ada empat tantangan utama, yaitu kurangnya konsistensi konten di berbagai akun SPPG, ketimpangan digital di daerah 3T, ketiadaan mekanisme tindak lanjut resmi, dan potensi kriminalisasi partisipasi masyarakat. Penelitian ini merekomendasikan model optimalisasi yang mencakup standardisasi konten, perlindungan partisipasi masyarakat, serta integrasi dengan sistem pengawasan resmi untuk memperkuat transparansi dan akuntabilitas MBG dengan pendekatan digital.

Asset inventory management is vital for enhancing the operational efficiency of an organization. At the Communication and Informatics Office of Tegal Regency, the process for managing asset inventory is still performed manually, leading to various issues including challenges in asset documentation, data retrieval, management of borrowing, reporting damage, and overseeing the condition of assets. This research intends to create a web-based asset inventory management solution that leverages Quick Response (QR) Code technology to boost the effectiveness, efficiency, and precision of inventory management. The methodology employed for the system's development was Agile Development, which includes stages such as planning, analyzing requirements, designing the system, developing, testing, and conducting iterative evaluations. Data gathering was conducted through observation, interviews, and reviewing existing literature. The completed system offers several key features, such as inventory management, the ability to generate and scan QR Codes, processes for borrowing and returning assets, damage reporting, a monitoring dashboard, and management of user access based on roles.  The findings reveal that the implemented system enhances asset identification through QR Codes, delivers real-time inventory data, and enables more efficient monitoring of assets. According to Black Box Testing results, all functionalities of the system performed in alignment with the identified functional requirements. Consequently, the web-based asset inventory management system utilizing QR Code technology can act as a useful solution to enhance the asset inventory management quality at the Communication and Informatics Office of Tegal Regency.

The Society 5.0 era demands increased student health literacy as an essential competency. However, previous research has tended to focus only on the health education aspect and has not comprehensively examined the integration of technology-based health education management. Therefore, this study aims to analyze the effectiveness of technology-based health education management innovations and identify key factors influencing their successful implementation. This study used a mixed methods approach with a sequential explanatory design. Quantitative data were collected through a survey of 200 students, while qualitative data were obtained through in-depth interviews with 10 teachers and the principal. Quantitative data were analyzed using descriptive and inferential statistics, while qualitative data were analyzed using a thematic approach to strengthen the interpretation of the results. The results indicate that technology-based health education management innovations have a significant impact on improving student health literacy. Furthermore, it was found that successful implementation is influenced by five main factors: school institutional support, availability of technological infrastructure, teacher training, student motivation, and parental involvement. The novelty of this research lies in the integration of managerial and technological approaches in health education, tested through a mixed methods approach. These findings confirm that successful health literacy improvement is determined not only by the use of technology, but also by organizational readiness and multi-stakeholder collaboration. The implications of this research provide theoretical contributions to the development of technology-based health education management models and practical recommendations for educational institutions facing the challenges of Society 5.0.

Industrial hygiene is a branch of public health research that aims to prevent illness and promote Industrial hygiene is an aspect of public health that prioritizes health protection measures for workers through the identification, evaluation, and control of various elements of the work environment that can cause health problems. The goal of implementing industrial hygiene is to prevent work-related illnesses and create a safe, healthy work environment that supports workers’ well-being. Industrial Safety and Health (IS&H) encompasses these various components, including risk identification, risk assessment, risk mitigation, and worker health monitoring, waste management, and emergency response planning. Workplace risks can include physical, chemical, biological, psychological, and ergonomic hazards. Hazard analysis is a crucial step in industrial hygiene as it helps identify and document potential health risks in the workplace. The hazard analysis process includes hazard identification, risk assessment, hazard prioritization, and risk control. The implementation of Occupational Safety and Health aims to ensure the protection of employees’ safety and health from potential hazards arising from work, while ensuring a safe and sustainable work environment. The implementation of OSH and environmental health also provides broad strategic benefits such as worker protection, cost efficiency, increased productivity, regulatory compliance, and enhanced corporate reputation.  

This community service article discusses the Student Creativity Program (PKM) Workshop for Informatics Management students of Politeknik Negeri Sriwijaya in 2026. The activity aimed to increase students’ capacity to design PKM ideas that are creative, logical, collaborative, and relevant to the problems of society and technology development. The method used a participatory workshop consisting of needs identification, material preparation, online implementation, discussion, idea clinic, and follow-up reflection. The workshop introduced the substance of PKM, proposal logic, theme selection, team collaboration, and the PKM-GFT scheme as a written futuristic idea that emphasizes visionary, realistic, solution-oriented, long-term, and broad-impact concepts. The results showed that students obtained a clearer understanding of PKM schemes, the characteristics of feasible ideas, and the importance of transforming simple observations into structured proposals. The activity also encouraged students to prepare ideas based on problems, novelty, benefits, and implementation logic. This workshop implies that continuous mentoring is needed to strengthen students’ proposal-writing skills, creativity, and competitiveness in PKM submission

Penilaian kinerja merupakan elemen krusial dalam manajemen sumber daya manusia (SDM) untuk memastikan efektivitas organisasi dan pengembangan karyawan. Namun, banyak sistem penilaian tradisional masih bergulat dengan masalah subjektivitas, kurangnya transparansi, dan minimnya fokus pada pengembangan. Penelitian ini bertujuan mengevaluasi sistem penilaian kinerja yang berlaku di Politeknik XXX dan mengusulkan kerangka model yang mengintegrasikan 360-Degree Feedback dan Critical Incident Technique (CIT) untuk mengatasi kelemahan tersebut. Menggunakan analisis survei deskriptif dan analisis kesenjangan (gap analysis) pada data Politeknik XXX , ditemukan bahwa sistem saat ini bersifat top-down, minim umpan balik multi-sumber (rekan sejawat dan mahasiswa 0%), lemah dalam pencatatan kejadian kritis (18.5% untuk prestasi, 29.6% untuk pelanggaran), serta memiliki skor komunikasi hasil penilaian (2.07/5.00), kepuasan, dan keadilan yang moderat (2.96/5.00). Kesenjangan signifikan teridentifikasi pada aspek transparansi (gap 2.29), orientasi perbaikan (gap 2.08), dan rekam kejadian kritis/CIT (gap 2.07). Implikasi dari temuan ini menunjukkan urgensi transformasi menuju sistem manajemen kinerja modern yang mengedepankan objektivitas, transparansi, dan pengembangan profesional berbasis data. Integrasi 360-Degree Feedback dan CIT diyakini mampu menyediakan perspektif holistik dan bukti perilaku faktual yang diperlukan untuk penilaian yang lebih adil dan formatif.

Changes in labor regulations through the Job Creation Law have brought significant changes to the employment system in Indonesia, particularly in terms of labor flexibility. This study aims to analyze labor flexibility after the implementation of the Job Creation Law from the perspective of Human Resource Management (HRM). The research method used is a qualitative approach through a literature study with thematic analysis of 16 scientific journals, books, and regulations related to labor flexibility and strategic Human Resource Management (HRM) practices. The results show that labor flexibility has positive impacts on companies in improving operational efficiency, productivity, and adaptability to market changes. However, on the other hand, such flexibility also creates several challenges, including job uncertainty, decreased job security, and reduced protection for contract and outsourced workers. From the HRM perspective, companies are required to create a balance between business interests and labor protection in order to maintain harmonious industrial relations. This study is expected to provide a more comprehensive understanding of labor flexibility as part of human resource management strategies in the post-labor deregulation era in Indonesia.

This research aims to analyze the gap between the profit-sharing principle as the normative foundation of Islamic economics and the risk management practices applied in sharia cooperatives, considering the ongoing inconsistencies in the implementation of the risk-sharing principle. The research method employs a qualitative approach thru literature study with thematic and comparative analysis techniques on relevant academic literature. The results and discussion indicate that sharia cooperatives tend to adopt a conventional risk management paradigm oriented toward institutional stability, thereby triggering the dominance of non-profit-sharing contracts and the shift of the concept of risk sharing to risk shifting in operational practices. The gap is influenced by structural factors, including limitations in managerial capacity, information asymmetry, potential moral hazard, and pressures of institutional sustainability. This study concludes that the risk management practices of sharia cooperatives do not fully reflect the principles of Islamic economics, thus necessitating a reconstruction of a more integrative and contextual risk management model. As a suggestion, sharia cooperatives need to develop a risk management framework based on risk sharing that is adaptive to operational risks without disregarding the values of justice and partnership as the main characteristics of Islamic economics.

The development of Artificial Intelligence (AI) has driven significant transformation in hospital management, particularly in operational efficiency, service quality, and patient safety. This study aims to analyze the implementation of AI in hospital management based on recent scientific evidence from 2020 to 2026. The method used was a systematic review guided by the PRISMA 2020 framework. Literature was retrieved from PubMed, ScienceDirect, SpringerLink, Google Scholar, and ProQuest. From 360 identified articles, a stepwise selection process was conducted, resulting in 15 articles that met the inclusion criteria. The findings indicate that AI contributes to improved operational efficiency through patient flow optimization, operating room management, workforce scheduling, and electronic medical record management. AI also enhances service quality through predictive data analytics and supports patient safety through risk detection and early warning systems. In conclusion, AI has strong strategic potential to support modern hospital management. However, its implementation still faces several challenges, including human resource readiness, data security, algorithmic bias, system interoperability, and investment requirements. Therefore, AI implementation should be carried out in a planned, ethical manner and evaluated from a health economics perspective.

Penelitian ini bertujuan untuk menganalisis penerapan implementasi manajemen sumber daya manusia (SDM) dalam pengelolaan tenaga kerja asing (TKA) di Indonesia, dengan fokus pada proses perizinan, pengelola SDM dan Knowledge transfer. Peningkatan jumlah TKA di Indonesia menunjukan kebutuhan Perusahaan terhadap kompetensi global yang tidak sepenuhnya tersedia dipasar tenaga kerja lokal. Menurut data Kementerian ketenagakerjaan jumlah TKA meningkat dari 102.902 orang (2021) menjadi 183.964 orang (2024), menunjukan tren peningkatan signifikan yang membutuhkan sistem manajemen SDM  yang efektif dan adaptif. Metode penelitian menggunakan pendekatan  metode kualitatif deskriptif melalui studi Pustaka dengan menggunakan sumber primer berupa peraturan perundang-undangan serta sumber sekunder dari jurnal ilmiah dan dan laporan penelitian terdahulu. Analisis menggunakan perspektif Manajemen sumber daya manusia (HRM) dan Resource-Based View (RBV) untuk memahami bagaimana Perusahaan memanfaatkan tenaga kerja asing sebagai sumber daya strategis. Hasil penelitian menunjukkan bahwa implementasi manajemen SDM dalam proses perizinan dan pengelolaan tenaga kerja asing telah dilakukan  melalui proses administrasi perizinan, perekrutan, penempatan kerja, pelatihan, pengawasan, serta evaluasi kinerja tenaga kerja asing. Namun, perusahaan masih menghadapi beberapa kendala seperti perubahan peraturan ketenagakerjaan, hambatan administrasi terkait otorisasi, perbedaan budaya ditempat kerja, dan proses knowledge transfer kepada tenaga kerja lokal. Oleh karena itu, perlu ditingkatkan koordinasi antara perusahaan dan pemerintah serta memperkuat sistem manajemen SDM agar pengelolaan tenaga kerja asing dapat beroperasi dengan cara yang lebih efisien dan sesuai dengan peraturan yang berlaku di Indonesia.

This study looks at how da'wah management plays a role in running the Qur'an memorization curriculum at SDIT Islamiyah Proyek Desa Belinteng. The tahfizh program isn't just seen as a way to pass on religious knowledge it's also viewed as a da'wah tool and a means of building religious character in students from an early age. The study aims to explore how management functions including planning, organizing, directing, and evaluating are applied in running the tahfizh program at the school. The research uses a descriptive qualitative approach, with data collected through interviews, observation, and document review. The key informants were the school principal and the tahfizh teachers. The findings show that the tahfizh program has been managed in a fairly structured way, covering memorization target-setting, clear division of responsibilities, regular memorization sessions, and periodic progress assessments. Beyond improving students' memorization skills, the program also helps instill discipline, good manners, and a love for the Qur'an. That said, the program still faces some challenges, mainly students' lack of focus and limited muroja'ah practice at home.

This study aims to analyze the management of young preacher (dai cilik) training in developing students’ preaching skills at SD IT Al-Washliyah Kelambir Lima Medan using a management function approach (*planning, organizing, actuating, and controlling*). This study employed a descriptive qualitative method, with data collected through in-depth interviews, participant observation, and documentation. The research informants consisted of the principal and teachers responsible for the young preacher training program. The collected data were analyzed systematically to describe the implementation of management functions in the young preacher training activities and their contribution to the development of students’ preaching skills. The results showed that planning was carried out through the development of a practice-based preaching curriculum, organizing was implemented through task allocation and regular scheduling, implementation focused on *public speaking* practice, sermon material preparation, and moral development, while evaluation was conducted periodically through student performance assessments. The implementation of this systematic training management contributed to the improvement of students’ preaching skills in cognitive, affective, and psychomotor aspects. These findings indicate that management functions applied in a structured manner play a strategic role in supporting the development of students’ preaching competencies at the elementary school level. Furthermore, continuous training provides opportunities for students to enhance their self-confidence, communication skills, and readiness to effectively deliver Islamic preaching messages

This study aims to synthesize empirical and theoretical literature on the Planning–Organizing–Actuating–Controlling (POAC) framework in public sector management, identify asymmetries among its functions, and propose a reconfiguration of POAC that is relevant to digital and collaborative governance. The study employs an integrative literature review by examining classical management literature, peer-reviewed journals, government regulations, and official governance indicators. Data were analyzed thematically based on the four POAC functions and synthesized across themes, using Indonesia during the 2021–2025 period as the empirical context. The findings reveal that planning and organizing functions have developed relatively well, while actuating and especially controlling remain persistent weaknesses. This condition is reflected in improvements in several formal governance indicators, including the Electronic-Based Government System (SPBE) Index, Indonesia’s ranking in the E-Government Development Index (EGDI), Unqualified Audit Opinions (WTP), and public service compliance ratings. However, during the same period, the Corruption Perceptions Index (CPI) declined. These findings indicate a gap between administrative achievements and substantive outcomes, consistent with the concept of means–ends decoupling in neo-institutional theory. The study contributes by bridging classical management theory with contemporary governance paradigms and proposing a Data-driven, Networked, Adaptive, and Participatory (DNAP) model of POAC. Practically, the results highlight the need to strengthen controlling functions and adaptive leadership to foster more effective, transparent, and outcome-oriented public governance.

This study aimed to describe the implementation of student management models in improving student discipline at TK Islam Baiturrahman Jombang, Ciputat, South Tangerang. This research used a qualitative approach with a descriptive method. The research subjects consisted of the principal, teachers, students, and parents. Data were collected through observation, interviews, and documentation, while data analysis used the Miles and Huberman model. The results showed that the implementation of student management was carried out through disciplinary habituation, supervision, teacher role modeling, and collaboration with parents. The forms of discipline applied included time discipline, behavioral discipline, learning discipline, and worship discipline. Supporting factors included a conducive school environment and consistent habituation, while inhibiting factors included differences in student characteristics and lack of discipline habituation at home.

Classroom management is an important aspect of creating a conducive learning environment and supporting the achievement of learning objectives. This study aims to analyze the permissive approach and the cookbook approach in classroom management based on the results of an interview with a teacher. The research employed a descriptive qualitative method, with interviews used as the primary data collection technique. The findings indicate that the teacher does not fully implement either the permissive approach or the cookbook approach. The teacher provides students with freedom within limits that support the learning process while still enforcing agreed-upon classroom rules. In addition, the teacher does not rely on rigid procedures but instead adapts classroom management strategies to students' characteristics and the situations encountered in the classroom. The study reveals that the teacher tends to adopt an adaptive classroom management approach by combining firmness, empathy, and flexibility, thereby creating an orderly, comfortable, and effective learning environment that supports the achievement of educational objectives.

The purpose of this study is to examine the impact of financial constraints on workforce management practices in agricultural companies listed on the Indonesia Stock Exchange between 2022 and 2025. Earnings management was measured using the DeAngelo Discretionary Accrual model, while financial distress was measured using the Altman Z-Score. A purposive sample yielded 32 observations, and the data were analyzed quantitatively using simple linear regression in SPSS. The analysis results showed that Financial Distress had no significant effect on Earnings Management, with a significance value of 0.718 (>0.05). The coefficient of determination (R²) of 0.004 indicates that only 0.4% of the variation in earnings management practices can be explained by financial distress, while the remaining 99.6% is influenced by factors outside this model. This finding suggests that the adoption of earnings management strategies in pharmaceutical companies is not primarily driven by financial distress. Therefore, it is recommended that future research include additional variables that could potentially influence earnings management.

Masa balita merupakan periode emas (golden period) yang menentukan pertumbuhan dan perkembangan anak. Salah satu upaya stimulasi yang dapat dilakukan untuk mendukung tumbuh kembang, meningkatkan kualitas tidur, nafsu makan, serta membantu peningkatan berat badan balita adalah pemberian pijat bayi/balita sehat. Asuhan kebidanan komunitas berperan penting dalam meningkatkan pengetahuan dan keterampilan keluarga dalam memberikan stimulasi yang tepat kepada balita. Mendeskripsikan pelaksanaan asuhan kebidanan komunitas pada keluarga Tn. T, khususnya An. R usia 2 tahun, melalui pemberian pijat bayi/balita sehat sebagai upaya meningkatkan pertumbuhan dan perkembangan balita. Artikel ini menggunakan metode studi kasus deskriptif dengan pendekatan manajemen kebidanan yang meliputi pengkajian, identifikasi masalah, penetapan diagnosis, perencanaan, implementasi, evaluasi, dan tindak lanjut. Pengumpulan data dilakukan melalui wawancara, observasi, pemeriksaan fisik, serta dokumentasi selama pelaksanaan praktik kebidanan komunitas di Desa Batunyala. Hasil asuhan menunjukkan bahwa pemberian edukasi dan praktik pijat bayi/balita sehat dapat meningkatkan pengetahuan keluarga mengenai manfaat pijat balita serta kemampuan keluarga dalam melakukan stimulasi secara mandiri. Balita tampak lebih rileks, tidur lebih nyenyak, dan orang tua memahami pentingnya stimulasi rutin sebagai bagian dari upaya mendukung pertumbuhan, perkembangan, serta pencegahan gangguan gizi dan stunting. Asuhan kebidanan komunitas melalui pemberian pijat bayi/balita sehat merupakan intervensi komplementer yang efektif untuk meningkatkan pengetahuan keluarga dan mendukung optimalisasi tumbuh kembang balita. Keterlibatan aktif keluarga dalam melakukan pijat secara rutin di rumah menjadi salah satu strategi promotif dan preventif yang dapat meningkatkan kualitas kesehatan balita.

Perawatan tali pusat merupakan salah satu upaya penting dalam mencegah infeksi pada bayi baru lahir. Kurangnya pengetahuan ibu mengenai perawatan tali pusat yang benar dapat meningkatkan risiko terjadinya infeksi, omfalitis, bahkan tetanus neonatorum. Oleh karena itu, asuhan kebidanan komunitas berperan dalam meningkatkan pengetahuan dan keterampilan keluarga melalui edukasi dan pendampingan secara langsung. Memberikan asuhan kebidanan komunitas pada keluarga Tn. S dengan fokus pada perawatan tali pusat bayi usia 2 hari untuk meningkatkan pengetahuan ibu serta mencegah terjadinya infeksi tali pusat. Penulisan ini menggunakan metode studi kasus deskriptif dengan pendekatan manajemen kebidanan yang meliputi pengkajian, interpretasi data, diagnosis potensial, perencanaan, pelaksanaan, evaluasi, dan tindak lanjut. Data diperoleh melalui wawancara, observasi, pemeriksaan fisik, serta dokumentasi pada keluarga Tn. S di Dusun Pegading Luar, Desa Batunyala, Kecamatan Praya Tengah. Hasil pengkajian menunjukkan bayi laki-laki usia 2 hari dalam keadaan umum baik dengan tanda vital normal, namun tali pusat masih basah sehingga berisiko mengalami infeksi. Intervensi yang diberikan meliputi edukasi mengenai tujuan dan manfaat perawatan tali pusat, tanda-tanda infeksi, demonstrasi cara perawatan tali pusat yang benar menggunakan prinsip bersih dan kering, anjuran pemberian ASI eksklusif, serta kunjungan ulang. Pada evaluasi dan kunjungan lanjutan, ibu telah memahami cara perawatan tali pusat, mampu mengenali tanda bahaya, dan tali pusat bayi telah puput tanpa tanda infeksi. Asuhan kebidanan komunitas melalui edukasi dan pendampingan mengenai perawatan tali pusat mampu meningkatkan pengetahuan dan keterampilan ibu dalam merawat tali pusat bayi baru lahir sehingga dapat mencegah terjadinya infeksi serta mendukung tumbuh kembang bayi yang optimal. Edukasi berkelanjutan dan kunjungan neonatal perlu terus dilakukan untuk mempertahankan praktik perawatan tali pusat yang sesuai standar

Anemia pada ibu hamil merupakan salah satu masalah kesehatan yang masih memiliki prevalensi tinggi di Indonesia dan berkontribusi terhadap meningkatnya risiko komplikasi pada ibu maupun janin. Penanganan anemia memerlukan asuhan kebidanan yang komprehensif melalui pendekatan keluarga dan komunitas untuk meningkatkan pengetahuan, kepatuhan konsumsi tablet tambah darah, serta perbaikan pola makan ibu hamil.  Memberikan asuhan kebidanan komunitas pada keluarga Tn. S dengan kasus anemia ringan pada ibu hamil di Dusun Pegading Luar, Desa Batunyala, Kecamatan Praya Tengah melalui penerapan manajemen kebidanan sehingga masalah kesehatan dapat diidentifikasi, ditangani, dan dievaluasi secara komprehensif. Laporan ini menggunakan metode studi kasus dengan pendekatan asuhan kebidanan komunitas. Proses asuhan meliputi pengkajian data subjektif dan objektif, identifikasi masalah, penetapan diagnosis, penyusunan rencana asuhan, pelaksanaan intervensi berupa edukasi gizi, anjuran konsumsi tablet tambah darah, pemantauan kondisi ibu, serta evaluasi hasil asuhan. Asuhan kebidanan komunitas menunjukkan bahwa ibu hamil dengan anemia ringan memerlukan edukasi berkelanjutan mengenai pemenuhan nutrisi kaya zat besi, kepatuhan mengonsumsi tablet Fe, serta dukungan keluarga dalam penerapan perilaku hidup sehat. Pendekatan berbasis keluarga dan komunitas membantu meningkatkan pemahaman ibu dan keluarga mengenai pencegahan komplikasi anemia selama kehamilan serta mendukung keberhasilan asuhan kebidanan. Penerapan asuhan kebidanan komunitas pada keluarga Tn. S dengan anemia ringan pada ibu hamil dapat dilaksanakan secara sistematis melalui manajemen kebidanan. Pendekatan promotif, preventif, edukatif, dan kolaboratif berperan penting dalam meningkatkan kesehatan ibu hamil, mencegah komplikasi kehamilan, serta mewujudkan keluarga yang lebih mandiri dalam menjaga kesehatan

This study aims to analyze educational marketing management strategies in attracting students’ interest at MTs Al-Mursyidiyyah. The research employed a qualitative approach using a descriptive-analytical method. Data were collected through literature review and in-depth interviews with the school principal as the key informant. Data analysis used the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The findings reveal that MTs Al-Mursyidiyyah has comprehensively implemented educational marketing strategies based on the 7P marketing mix (product, price, place, promotion, people, physical evidence, and process). The product dimension is reflected in the integration of academic-religious curriculum supported by technology and diverse extracurricular programs. Promotional strategies are carried out through digital platforms such as Instagram, TikTok, and online admission websites, as well as conventional promotion through the annual November Festival. Strengthening human resources, modernizing facilities, and digitizing educational services also contribute to enhancing the school’s image. The study concludes that the success in attracting prospective students is strongly influenced by the synergy between product quality, promotional effectiveness, and physical evidence that build public trust in the educational institution.