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Makeup artistry is an aesthetic skill that functions to enhance appearance while concealing facial imperfections. Techniques such as foundation selection, foundation mixing, contouring, and natural makeup application have been proven to influence the quality of makeup results, both in terms of durability and aesthetics. This study employs a literature review method by examining several national and international journals related to makeup techniques. The findings indicate that selecting the appropriate type of foundation and applying mixing techniques can extend makeup durability for more than two hours. Furthermore, daily makeup practice significantly improves practical skills within society, while basic knowledge of cosmetics shows a positive correlation with the proper use of cosmetic products. This review emphasizes that makeup techniques have a tangible impact on the quality of results, whether in educational contexts, professional practice, or everyday needs. Therefore, mastering both theoretical and practical aspects of makeup artistry is essential for the sustainable development.

The concept of the natural look in facial makeup has continued to develop along with changes in beauty trends that emphasize a simple, clean, and natural appearance. The natural look is not only understood as a makeup technique involving minimal cosmetic use, but also as a representation of modern beauty perceptions that highlight authenticity and self-confidence. This article aims to examine the concept of the natural look in facial makeup through a literature review of various relevant previous studies. The method used is a literature study by analyzing scientific journals and books discussing natural makeup techniques and beauty perceptions. The results indicate that the natural look is achieved through the use of neutral colors, light application techniques, adjustment to individual facial characteristics, and the selection of cosmetics that support a natural appearance. In addition, beauty perceptions of the natural look tend to emphasize simplicity, cleanliness, and an authentic impression. Therefore, the natural look can be understood as a combination of technical approaches in makeup and social constructions of the meaning of beauty in society.

The development of social media, particularly TikTok, has played a significant role in shaping beauty trends and constructing ideal facial standards among young generations. The TikTok Beauty phenomenon not only provides diverse makeup references but also reinforces specific visual representations that influence perceptions of beauty. This study aims to examine the relationship between the TikTok Beauty phenomenon, the process of facial standardization, and its implications for the development of makeup techniques. A qualitative approach was employed through content analysis and literature review. Primary data were obtained from observations of popular TikTok videos under the hashtags #beautytrend, #makeup, and #tiktokbeauty, while secondary data were drawn from scholarly literature on beauty standards, social construction, and social media algorithms. The findings indicate that TikTok strengthens certain beauty standards such as fair skin, slim facial contours, and a flawless appearance which in turn influence techniques like complexion layering and visual manipulation. However, the platform also provides space for more inclusive and diverse beauty narratives. This study recommends enhancing aesthetic literacy to ensure that makeup practices prioritize diversity and the unique characteristics of each individual.

This study aims to analyze the comparison of personal branding strategies implemented by Amry Sophia MUA and Lia Makeup through social media portfolios. The research used a qualitative approach with a comparative case study design. Data were collected through semi-structured interviews, digital observations on Instagram and TikTok accounts, and documentation of both participants’ portfolio content. Data analysis was conducted through verbatim transcription, thematic analysis, and triangulation between interview results and digital observation findings. The results show that Amry Sophia MUA builds personal branding through a consistent visual identity characterized by a modern glam look and Thailand makeup style that appears soft, flawless, and elegant. The target market is more focused on wedding makeup and young adult brides-to-be. Meanwhile, Lia Makeup presents a flawless natural look that is more flexible and suitable for a wider audience. Lia Makeup is also supported by a media team, making the content management more structured and consistent. Both MUAs use Instagram as a visual portfolio platform and TikTok as a medium to show makeup processes, tutorials, and audience interaction. In addition, quick responses, customer testimonials, and authenticity are important factors in building trust and a professional image on social media. Therefore, this study indicates that strong personal branding can be developed through visual consistency, appropriate content strategies, audience segmentation, and effective communication with potential clients.

This study aims to describe the aesthetics of the performance form of the Lenggok Dance created by Ida Sulistyarini and Susiati, which has developed in Banyumas Regency. The Lenggok Dance is a creative dance work rooted in the local Banyumasan tradition and presents distinctive movement characteristics along with regional cultural values. This research uses Djelantik’s aesthetic theory with a qualitative method and a phenomenological approach. Data collection techniques include observation, interviews, and documentation. Data validity techniques employ triangulation of sources, techniques, and time. Data analysis is carried out by examining the aesthetic elements of the dance, which include form, content or substance, and presentation or performance contained in the show. The results of the study indicate that the aesthetics of the Lenggok Dance are reflected through the harmony between dynamic and flexible lenggeran movements and the rhythmic Banyumasan musical accompaniment, as well as visual support from makeup and costumes that strengthen the character of the dance. In addition, the Lenggok Dance contains aesthetic values that represent the cultural identity of Banyumas, particularly in the processing of movements and expressions that reflect flexibility, joy, and local wisdom. This study is expected to contribute to the development of dance studies, especially related to the aesthetics of regional creative dance, and to serve as a reference for the preservation and development of Banyumasan performing arts.

Nggainah Menjres Dance is one of the traditional folk dance works created by Mrs. Umi Ardiyah, the owner of the LKP Merpati Studio, in 2014. It was inspired by one of the characters from the Barongan folk tale of Blora Regency. The issue examined in this study is the choreography of the Nggainah Menjres Dance at the LKP Merpati Studio in Blora District, Blora Regency. The purpose of this research is to describe the choreography of the Nggainah Menjres Dance. The method used in this study is a descriptive qualitative approach combined with a choreographic approach. The data collection techniques for the Nggainah Menjres Dance include observation, interviews, and documentation. The results of the choreographic analysis of the Nggainah Menjres Dance cover both the process and the form of the choreography. The choreographic process includes exploration, improvisation, and composition. The choreographic form includes theme, title, work pattern, movement, number of dancers, accompaniment, floor pattern, makeup and costume, properties, stage form, and lighting. Based on the above findings, the Nggainah Menjres Dance is a form of dance artwork that correlates with the folk art of Blora and must continue to be preserved and developed as part of the region's artistic identity.

This study is motivated by the limited public understanding of the symbolic meaning of properties used in the Grombyang Dance of Pemalang, where most audiences merely enjoy the performance without recognizing the cultural values embedded within it. This research aims to examine and explain the symbolic meanings of the properties used in the Grombyang Dance of Pemalang as performed at Sanggar Seni Kaloka Pemalang. The method employed is a descriptive qualitative approach using semiotic analysis based on Charles Sanders Peirce, with data collection techniques including observation, interviews, and documentation. The results of the study indicate that the performance structure of the Grombyang Dance of Pemalang consists of three main parts: the opening, the core, and the closing, supported by various elements such as theme, movement, performers, makeup, costume, musical accompaniment, stage setting, and properties. The semiotic analysis reveals that the symbolic meaning of the properties can be understood through the relationship between representamen, object, and interpretant. The main property, the irus (ladle), functions as a symbol that not only represents the act of scooping Grombyang soup but also carries a belief-related meaning as a bringer of fortune in trading activities. In conclusion, the properties in the Grombyang Dance of Pemalang serve not only as aesthetic elements but also as a medium of symbolic communication that reflects cultural, social, and belief values within the community. Therefore, they are important to be preserved and more deeply understood by the public.

Penelitian ini bertujuan untuk menganalisis pengaruh storytelling marketing terhadap purchase intention melalui brand experience dan brand engagement pada produk makeup Wardah di kalangan mahasiswa Kota Surabaya. Storytelling marketing menjadi strategi pemasaran yang digunakan untuk membangun hubungan emosional dan meningkatkan keterlibatan konsumen terhadap merek, khususnya dalam industri kosmetik yang kompetitif. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling yang melibatkan 180 mahasiswa aktif di perguruan tinggi Kota Surabaya yang pernah membeli atau menggunakan Wardah serta terpapar konten storytelling di media sosial. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan metode PLS-SEM dengan bantuan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa storytelling marketing tidak berpengaruh signifikan secara langsung terhadap purchase intention. Namun, storytelling marketing berpengaruh positif dan signifikan terhadap brand experience dan brand engagement, yang keduanya juga berpengaruh positif dan signifikan terhadap purchase intention. Brand engagement memediasi secara penuh pengaruh storytelling marketing terhadap purchase intention, serta brand experience juga memediasi hubungan tersebut.

This study aims to provide learning for hair dressing beginners in performing smoothing treatments on sensitive hair. The technique of using Hair Mask plays an important role in creating the illusion of firm eye folds, thus giving the impression of larger and more expressive eyes. This study uses an experimental method with a quantitative approach involving 4 models with sensitive and damaged hair to be assessed by 16 AKS Ibu Kartini Makeup students. The results of the study showed that the use of Hair Masks on sensitive hair is very necessary to coat the hair pigment before being exposed to smoothing cosmetics. These results can be proven that the success of student practice using Hair Masks is worth (X2) 31% compared to before using Hair Masks (X1) with an average value of 55%. It turns out that this technique is more effective and efficient in increasing success in smoothing because it reduces the risk of hair breakage. (p-value = 0.014). From this study it can be concluded that the use of Hair Masks on smoothing sensitive/damaged hair. This lesson makes a fairly good contribution to AKS Ibu Kartini students to be able to improve skills in smoothing sensitive hair.

This study aims to determine the effectiveness of using vlogs as a Project Based Learning (PBL) media in the Fantasy Makeup course to enhance students’ soft skills, particularly in communication, public speaking, creativity, and problem solving. This research employed a pre-experimental design with a one group pre-test and post-test design. The sample consisted of 25 students selected through a census sampling technique, in which the entire population was used as the research sample. Data were collected through observation and questionnaires administered in two stages: a pre-test before the implementation of the learning model and a post-test afterward. The data were analyzed using a Paired Sample T-Test to identify the mean differences in students’ soft skill scores before and after the learning treatment. The results showed a significant improvement in communication, public speaking, creativity, and problem-solving abilities after the implementation of the vlog-based PBL model. Therefore, the use of vlogs is proven to be an effective and innovative learning medium to strengthen students’ soft skills in the context of the Fantasy Makeup course.

Mopotilro Dance is a traditional dance originating from South Bolaang Mongondow Regency that functions as a welcoming dance for guests in customary ceremonies. Academically, this dance has not yet been examined in depth. Therefore, this article aims to investigate the Mopotilro Dance from the perspective of its performance structure, particularly as presented at the anniversary celebration of the Persatuan Relawan Muda Molibagu (PEREDAM) community. The research focuses on several aspects of the dance presentation, including: (1) movement, (2) number of dancers, (3) makeup and costume, (4) musical accompaniment, (5) floor patterns, (6) properties used, and (7) performance space. This study employs a qualitative research method with data collection techniques consisting of observation, interviews, and documentation, which are used to describe the data and draw conclusions. The results indicate that the presentation of the Mopotilro Dance at the PEREDAM anniversary event is not found in other occasions. This condition suggests that public understanding of the Mopotilro Dance as part of local cultural heritage remains limited. The lack of academic studies on the performance structure of the Mopotilro Dance is one of the factors contributing to its rare appearance in various events.

This article examines the evolution of the concept of femininity in East Asian makeup culture by tracing changes in style, function, and social meaning from traditional periods to the modern era. The study focuses on makeup practices in China, Japan, and Korea, which possess distinct cultural and historical backgrounds yet similarly demonstrate dynamic developments of femininity through visual expression. The research employs a literature review using a qualitative approach, complemented by an analysis of beauty trends emerging in each country. The findings indicate that facial makeup functions not merely as an aesthetic practice but also as a medium for representing personal identity, social status, gender roles, and prevailing cultural values within society. The transformation of makeup practices is influenced by various factors, including local traditional heritage, processes of modernization, changes in women’s roles, and globalization, which introduces new beauty standards. Nevertheless, traditional elements continue to be preserved and adapted, forming distinctive regional characteristics. Overall, this study emphasizes that the concept of femininity in East Asian makeup culture is dynamic and contextual, continually adapting to social change while remaining deeply rooted in longstanding cultural values.

In the development of technology like now Korean culture is quite dominating the market, not only the Indonesian market but the international market. Various kinds of products from South Korea dominate the world market ranging from fashion, makeup, skincare and culture. In its intelligence in managing exports to neighboring countries, South Korea has received international attention regarding its fall and rise in economic history, or it can be known as the “Asian Tiger”.  The method used in this research is a descriptive research method that describes, records and obtains information on the current situation. The phenomenon that exists today occurs because of globalization. South Korea has intelligence in managing the economic sector so that it is able to join the World Economic Development Organization or known as the OECD. In this phenomenon that occurs, it is very good to be studied by the younger generation as an effort to prevent negative impacts that are very easy to occur in the next generation of Indonesia.

Fantasy eyelashes are eyelashes that are used to add an accent of beauty to fantasy eye makeup. Currently, fantasy eyelashes are rarely sold on the market, and most of them are relatively expensive with simple designs. The scarcity of fantasy eyelashes at relatively high prices has led the author to innovate by utilizing mother-in-law's tongue leaf fibers as the basic material for making fantasy eyelashes. The research aims to simplify the search for fantasy eyelashes needed by the public at an affordable price while using natural materials that minimize the risk of irritation, thereby presenting an entrepreneurial opportunity. The natural material used is the mother-in-law's tongue plant. This plant is an environmentally friendly ornamental plant that is easily found in the author's surroundings, highly beneficial for health as it filters toxins and air pollution, and has high economic value. This research employs observation, literature review, experimentation, documentation, and questionnaires. The author uses descriptive qualitative analysis, presenting research results in narrative form using words and sentences. The author offers a price of Rp. 35,000 per pair, which is competitive with market prices for fantasy eyelashes. Product validation was conducted through sensory testing with three expert validators, covering aspects such as texture, shape, neatness, and a rating of 15 in the “very suitable” category. The level of preference was assessed through a preference test with 60 respondents, covering statements 1 to 8, with results ranging from 241 to 300 indicating “very liked.” This study concludes that fantasy eyelashes made from mother-in-law's tongue leaves can compete and are favored by makeup artists and practitioners. 

This research is motivated by the importance of marketing communication strategies for micro, small, and medium enterprises (MSMEs) in building brand image amid the increasingly competitive beauty industry. MSMEs are required to optimize various communication channels effectively to remain competitive and attract consumers. The purpose of this study is to analyze the implementation of marketing communication strategies carried out by Naza Makeup, an MSME in Bogor City, and to evaluate their effectiveness in strengthening brand image. This study employs a qualitative approach using a literature review method, in which data were obtained through an exploration of scientific journals, books, and other relevant academic sources published within the last five years. The findings show that Naza Makeup has attempted to utilize social media, particularly Instagram, as its primary promotional tool, while also relying on word-of-mouth to expand its consumer reach. However, the implementation of these marketing communication strategies has not been fully integrated with the principles of integrated marketing communications. Gaps between theory and practice remain evident, especially in terms of message consistency, market research, and strategic collaboration. These shortcomings limit the effectiveness of communication in strengthening brand image. The results emphasize the need for a more structured, sustainable, and data-driven communication strategy to build a strong and competitive brand image. Furthermore, developing collaborations with influencers, communities, and other industry players is strongly recommended to enhance competitiveness. Therefore, this study provides practical contributions for MSMEs, particularly in the beauty sector, in designing effective marketing communication strategies that support long-term sustainability.

Tempoyak is a traditional fermented paste made from durian in Indonesia, favored by the Malay ethnic group. While tempoyak holds a unique and significant place in Indonesia's rich culinary diversity, there is a notable gap in research about it compared to other fermented foods such as kimchi. More investigation is essential to grasp the microbial composition, interactions, and possible health advantages of tempoyak, which may offer benefits like boosting the immune system, reducing cholesterol levels, exhibiting probiotic qualities, preservation, and possessing antibacterial effects. Researchers could also discover vital insights regarding the history, cultural significance, production methods, microbiological issues, nutritional aspects, and future prospects of local foods like tempoyak. This research intends to examine and study tempoyak as a traditional fermented food through comprehensive literature review and data from earlier investigations. Tempoyak has a strong connection to Malay cultural identity, regardless of its production location. As a key element of the daily practices of the Malay people in Indonesia, tempoyak is typically featured at cultural events, weddings, or large gatherings. This cultural importance sets Indonesian tempoyak apart from its Malaysian counterpart. The process of making tempoyak involves mashing the durian flesh, mixing in salt, and letting the combined mixture ferment in a sealed container at room temperature for 4 to 7 days. The microbial population in tempoyak can differ but mainly includes Lactobacillus species, particularly Lactobacillus plantarum. Proximate analysis is an effective approach to evaluate the nutritional makeup of tempoyak. Differences in nutrient levels may arise from the various types of durian, salt elements, sterilization periods, temperatures, and length of fermentation. Potential research opportunities could explore tempoyak’s role in fostering sustainable food practices, additional health benefits from its consumption, and the development of innovative products based on tempoyak. The aim of this study will enhance the field and aid in safeguarding and promoting the culinary heritage of the Malay community.

Ledhek Mbarang is a form of folk art typical of Blora Regency which still survives and develops amidst the currents of modernization and social change. This art is characterized by performances that are performed by moving from house to house, resembling the concept of traveling buskers, but with a strong content of dance, music, and local traditions. This study aims to describe in depth the form of Ledhek Mbarang performance in Dologan Village, Japah District, Blora Regency, including its supporting elements, the performance process, and the challenges faced in its preservation. The research method used is a qualitative method with an ethnochoreological approach, which combines ethnographic studies with dance art analysis. Data were collected through direct observation of the performance, visual documentation, and in-depth interviews with artists, audiences, and local community leaders. The research results show that the Ledhek Mbarang performance comprises several key elements: sound design involving gamelan as musical accompaniment, performers consisting of dancers and gamelan musicians, communicative and interactive dance movements, makeup and costume that reflect traditional identity, and the use of specific props to enhance the performance's expressiveness. The performance typically begins with the beating of drums or jedor (a traditional drum) on the roadside to signal the beginning of Ledhek Mbarang. 

This research examines the aesthetics of the Kerincingan Dance performance at Sanggar Elsando Kelurahan Mintaragen, Kecamatan Tegal Timur, Kota Tegal. Tari Kerincingan is a popular creative dance created in 2014, depicting cheerfulness and agility in its group movement composition. The research problem is how the aesthetics of Tari Kerincingan manifest at Sanggar Elsando Kota Tegal, with the aim of describing and analyzing its performance aesthetics. This study employs a qualitative method with an aesthetic-choreographic approach. Data collection techniques include direct observation of the studio's condition, rehearsal processes, and dance performances, structured and unstructured interviews with the dance creator, as well as documentation in the form of images, video, and sound recordings. Data validity was tested through triangulation of sources, methods, and theories. Data were analyzed systematically through data reduction based on the classification of main and supporting dance elements, dance movement techniques, and dance aesthetics; data presentation with descriptive information on dance aesthetics complemented by photographs; and conclusion drawing. The results indicate that the aesthetics of Tari Kerincingan are evident in its form, which includes cheerful, agile, energetic, and dynamic movements. Its content portrays the cheerfulness and agility of teenage girls as entertainment, with a message of spirit reinforced by the sound of kerincingan. Its presentation includes corrective makeup, gold-themed costumes, Javanese gamelan accompaniment and the kerincingan itself, along with other suitable performance elements. This aesthetic quality is further enhanced by the harmony among these three aspects, creating unity, dominance, and balance.

The Korean drama True Beauty portrays a vivid reflection of the social reality where beauty standards significantly influence how women are treated in society. This study investigates how these standards lead to discrimination against individuals who do not align with socially constructed ideals of appearance. Specifically, it focuses on the representation of such discrimination in the character of Im Ju Kyung, a high school student who is constantly judged for her natural look. Utilizing a qualitative approach with Roland Barthes' semiotic theory, this research deciphers three levels of meaning—denotative, connotative, and mythological—embedded within selected scenes from episodes 1 and 3. The findings indicate that Ju Kyung encounters six distinct forms of appearance-based discrimination: verbal bullying, physical bullying, non-verbal bullying (such as gestures or facial expressions), social exclusion, beauty privilege (where attractive individuals receive favorable treatment), and internalized social pressure to conform. Each discriminatory act is not only rooted in visual representations but also carries deeper ideological implications—suggesting that physical beauty is a prerequisite for social acceptance and personal value. Although True Beauty critiques the culture of appearance-based discrimination, it simultaneously perpetuates the myth that transformation through makeup or cosmetic procedures is a viable solution to gain acceptance. This duality reflects the complex role of media as both a mirror of societal norms and a tool that reinforces dominant ideologies. In doing so, the drama raises critical questions about the ethical responsibilities of popular culture in shaping perceptions of gender, identity, and worth based on physical appearance. Through this analysis, the study contributes to discussions on media literacy and body politics in contemporary Korean pop culture.

The development of fantasy makeup ideas is often used as a channel of expression in the growing field of makeup, as well as taking ideas from various sources that are often known as adaptations. The purpose of this study is to overcome the saturation of society towards conventional makeup and develop an understanding of the adaptation of fantasy makeup with mixed media-based tree theme. The method used in this study is the method of research and Development (Research and Development or R&D) with ADDIE development model. Based on the calculation results, it can be concluded that the color and visual composition, conformity with the theme and character, creativity and innovation, application techniques and neatness, visual impact and structure and composition have very good qualifications with a 93% achievement rate. Overall the final result of the product has a high aesthetic value and can be used as a reference in the field of makeup, especially fantasy makeup.