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Analytics

Erwan Aristyanto; Aditya Surya Nanda

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, including Warung Madura MSMEs. This research aims to analyze the development strategy of Warung Madura MSMEs from an Islamic economic perspective. This research uses a qualitative approach. Data collection techniques through in-depth interviews with Warung Madura owners and economic observers. A literature study was also carried out to explore the concept of Islamic economics and its application in developing MSMEs. The results of the research show that Warung Madura's MSME development strategy from an Islamic economic perspective offers a holistic and sustainable approach. By applying the principles of justice, sustainability, business ethics, human resource development and access to appropriate financing, Warung Madura can increase its competitiveness and contribute more to the local economy. It is hoped that this research can provide insight for stakeholders in formulating more effective MSME development policies and programs.

Erwan Aristyanto; Aditya Surya Nanda

Proceeding of the International Conference on Economics, Accounting, and Taxation 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, including Warung Madura MSMEs. This research aims to analyze the development strategy of Warung Madura MSMEs from an Islamic economic perspective. This research uses a qualitative approach. Data collection techniques through in-depth interviews with Warung Madura owners and economic observers. A literature study was also carried out to explore the concept of Islamic economics and its application in developing MSMEs. The results of the research show that Warung Madura's MSME development strategy from an Islamic economic perspective offers a holistic and sustainable approach. By applying the principles of justice, sustainability, business ethics, human resource development and access to appropriate financing, Warung Madura can increase its competitiveness and contribute more to the local economy. It is hoped that this research can provide insight for stakeholders in formulating more effective MSME development policies and programs.    

Sa’id ‘Ali Asyhari; Novi Lieana Anggraeni; Hilda Fairuz Zain; Nahnu Robid Jiwandono

Jurnal Pengabdian Sosial dan Kemanusiaan 2024 Lembaga Pengembangan Kinerja Dosen

Opportunities and challenges faced in developing MSMEs definitely exist in the MSME development process. Pati Angkrik as a local tuber food offers significant potential opportunities in improving community welfare. Pati Angkrik, which belongs to the group of tubers, can be processed into various processed food and beverage products. And the challenges faced by Pati Angkrik MSMEs include limited raw materials, limited human resources, time requirements, and ineffective marketing access, making the development of Pati Angkrik MSMEs also experiencing obstacles. Triharjo Village, Gemuh District, Kendal Regency, has the Pati Angkrik micro and small and medium enterprise (MSME) as one of the community businesses in Triharjo Village. However, there are challenges and opportunities it faces. The aim of this service is to provide MSME development to the challenges and opportunities faced by Pati Angkrik MSME actors in Triharjo Village, so that they can help Angkrik starch MSME actors by replacing more modern packaging and designing packaging for Angkrik starch MSME products. This devotion uses method Participatory Action Research is a method of raising public awareness regarding potential and existing problems and encouraging community participation in change activities that will be implemented. This service has succeeded in providing development for pati angkrik MSMEs by changing product packaging to modern packaging and creating packaging designs, so that the development of pati angkrik MSMEs can benefit the angkrik starch MSMEs in Triharjo Village.

Maria Advensia Tia; Wilhelmina Mitan; Paulus Libu Lamawitak

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to determine the effectiveness analysis of the strategic role of the Department of Cooperatives and SMEs in implementing the UMKM development program in Sikka Regency. Data analysis uses Qualitative Analysis with the interview method. The results of this research show that, firstly, the strategic role carried out by the District Cooperatives and SMEs Service. Sikka is education and training which aims to increase the capacity and abilities of MSME players and facilitate the process of processing business legalization such as permits, MUI certificates, halal and so on. The two efforts that have been carried out by the Department of Cooperatives and SMEs include providing training to MSMEs, both technical training and training to increase the insight of MSME players. Third, efforts to implement the MSME development program carried out by the Sikka Regency Cooperative and SME Service have not been effective due to various obstacles, namely internal factors such as a lack of budget for coaching assistance, as well as external factors such as a low entrepreneurial spirit, the level of consumption of products produced by MSMEs also low, as well as low marketing of local products produced by MSMEs.

Muhammad Nafi’ Maula; Ahmad Muzaki Aziz; Putri Febriana Setianingtyas; Nailla Mariska Alhumaira; Lilif Mualifatul Khorida Filasofa

Jurnal Pelayanan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The creative economy is a concept for realizing sustainable economic development based on creativity. Improving the welfare and prosperity of society in a country is very dependent on the level of economic development. Developing a village economy means making the village economy independent. Cepokomulyo Village is a village with an area that is mostly agricultural land and local crafts that have the potential to be marketed more widely. This makes it easier for people to explore economic potential through abundant fertile land to fulfill their daily activities. However, this potential has not been fully developed optimally due to limited infrastructure, human resources and market access. With this, KKN UIN Walisongo Semarang students play a role in empowering MSMEs to increase and disseminate the economic potential that exists in Cepokomulyo Village by carrying out several activities including holding educational seminars related to digitalization by inviting speakers who are experts in their fields to increase community insight into the economic and digital fields. marketing, providing skills training through processing village agricultural products, as well as helping to build marketing networks. This research uses qualitative research methods through primary and secondary data collection. Meanwhile, the subjects of this research are MSMEs in Cepokomulyo Village. It is hoped that the MSME development empowerment program will have an impact on effective and productive sales, higher quality, and products that can be recognized by all groups in order to compete at national and international levels, provide motivation to the community, and reach wider marketing reach.

Army Cahya Putra Rustamaji; Aly Mulkan Arifuddin; Firli Fahsyaroni; Muhamad Nurul Ainil Yaqin; Nur Hanifah

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2024 Lembaga Pengembangan Kinerja Dosen

This research aims to improve public health and economic education in Ciantra Village through stunting counseling programs, health checks, and MSME development. The methods used include counseling at Posyandu to increase awareness about stunting and the importance of routine health checks, as well as MSME bazaars accompanied by marketing training to strengthen the local economy. The results of the study showed an increase in public understanding of stunting prevention and early detection of health problems, as well as an increase in sales of MSME products after rebranding. This program is not only successful in overcoming existing health and economic problems, but also strengthens the status of Ciantra Village as an independent village. The implementation of this program can be a model for other villages in an effort to achieve community independence and welfare.

Putri Andini; Ahmad Syahrizal; Neneng Sudharyati

Jurnal Ekonomi dan Keuangan Islam 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Melotot Geprek Chicken Shop which is located at Jl. Sk Syahbudin, Ruko Puri Mayang, Mayang Mangurai, Jambi city. This Geprek Chicken Shop not only provides Geprek Chicken, but also provides toppings such as omelettes, liver gizzards, quail eggs, tofu-tempeh, perkedel, fried petai and others. The phenomenon or event that can be felt directly by researchers is, the Geprek Melotot Chicken Shop with a simple and not luxurious building design, ordinary service, and product sales that only use a word of mouth strategy, resulting in a lack of turnover as expected and what has been achieved. planned. So the aim of this research is to find out what marketing strategies are to increase sales, what obstacles are faced and what are the solutions in dealing with marketing strategies. The discussion of this research is related to the theory of increasing sales, MSMEs, Marketing Strategy, Halal Labeling, and Constraints in MSME Development. This research is a type of Qualitative research with a descriptive approach, using primary data sources and secondary data. The subjects of the research are Shop Owners and Consumers. Data collection techniques are observation, interviews and documentation. The results of this study indicate that the strategy implemented by Toko Ayam Geprek Melotot in increasing sales is by using the 9P marketing mix strategy (product, price, place, promotion, people, process, physical evidence, payment, packaging), namely product strategy, price, location, promotion, people, process, physical evidence, payment, and packaging.

Nurul Aini

Proceeding. of The International Conference on Business and Economics 2024 Universitas 17 Agustus 1945 Semarang

This study is focused on the development of small and medium enterprises (SMEs) growth in Indonesia. Various literature sources have been consulted to address the existing problems, and secondary data from relevant agencies such as BPS, BI, and the Ministry of Cooperatives and SMEs have been used. The challenges faced by SMEs in enhancing their business capabilities are multifaceted, encompassing several indicators. These include insufficient capital, both in terms of quantity and sources, inadequate managerial and operational skills in organizing, and limited marketing opportunities. Moreover, there is also unhealthy competition and economic pressures leading to a restricted and narrow business scope. It is crucial to address these concerns, especially in anticipation of Indonesia's participation in the ASEAN Economic Community (AEC) and the resulting open market. It is imperative for SMEs to enhance their competitiveness. However, these problems can be effectively tackled through various policies that facilitate easy access for SMEs to the banking industry. The fact that only 13.6% of credit growth is disbursed by the banking sector demonstrates that capital-related issues can be easily resolved, subsequently impacting management and enabling the production of more competitive products. By effectively addressing the challenges posed by the AEC, the government's concerns can be better addressed.

Erwan Aristyanto; Aditya Surya Nanda

Proceeding of the International Conference on Economics, Accounting, and Taxation 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, including Warung Madura MSMEs. This research aims to analyze the development strategy of Warung Madura MSMEs from an Islamic economic perspective. This research uses a qualitative approach. Data collection techniques through in-depth interviews with Warung Madura owners and economic observers. A literature study was also carried out to explore the concept of Islamic economics and its application in developing MSMEs. The results of the research show that Warung Madura's MSME development strategy from an Islamic economic perspective offers a holistic and sustainable approach. By applying the principles of justice, sustainability, business ethics, human resource development and access to appropriate financing, Warung Madura can increase its competitiveness and contribute more to the local economy. It is hoped that this research can provide insight for stakeholders in formulating more effective MSME development policies and programs

Sylvia Vianty Ranita; Khairun Nisa Lestari; Rita Handayani

Ekspresi : Publikasi Kegiatan Pengabdian Indonesia 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Kasindir Village is one of the villages in Jorlang Hataran District, Kabupaten Simalungun, Sumatera Utara. Kasindir Village is a village that carries out agricultural, livestock, and trade activities. Kasindir Village has great potential for developing MSMEs in the village. The development of MSMEs is considered capable of realizing a sustainable economy and supporting local governments in the Sustainable Development Goals (SDG's) program, especially in poverty and hunger eradication programs, sustainable economic growth, and employment. Community service implementers in Kasindir Village observed that MSME actors still require understanding and knowledge on utilizing information technology to advance their businesses. This includes packaging attractive products, providing the latest innovations, and promoting on social media to expand their market. MSME strategy development is able to realize the spirit of the SDGs. In this activity, the methods used to carry out community service activities are socialization and observation methods. Some of the problems faced by creative MSMEs in Kasindir Village include limited capital, raw materials, the use of very simple production equipment, and limited marketing media. Therefore, various parties, both government and private, need to provide support through sustainable business development programs.