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The increasing demand for efficient data management in higher education has highlighted the need for advanced information systems that support research and community service activities. At Universitas Jambi, the Sistem Informasi Penelitian dan Pengabdian kepada Masyarakat (SIMLPPM) is the primary platform for managing research data. However, its usability remains limited due to restricted accessibility, unstructured data categorization, and inadequate visualization tools. This study aims to enhance SIMLPPM by developing an interactive dashboard to improve data presentation, user trust, and decision-making efficiency. The research employs the Human-Organization-Technology FIT (HOT-FIT) model to evaluate user satisfaction and system effectiveness by surveying 128 faculty members. The findings indicate that leadership support, organizational structure, and facilities significantly influence user satisfaction and system adoption, while information and service quality have minimal impact. The study underscores the importance of system usability and administrative support over purely technical attributes. Future research should explore AI-driven analytics and expand the evaluation across multiple institutions to enhance data accessibility and user engagement in research management.

This research is an analysis of maximizing profits at UD SUMBERWARAS using a simplex method linear programming analysis tool via the POM QM for Windows V5 application and carrying out manual calculations. The type of data used in this research is qualitative and quantitative data. The results obtained are H1 which states "The optimum amount of baby swaddle production at UD SUMBERWARAS produces 4,500 boxes of baby swaddles A, 4,000 boxes of baby swaddles B and 4,000 boxes of baby swaddles" and H2 which states "The maximum amount of profit obtained by UD SUMBERWARAS in Karanganyar amounting to Rp. 1,300,000,000” is not proven.

In a rapidly evolving business world with the support of technology, companies must adopt effective strategies to stay competitive. One very helpful tool is SWOT Analysis or stands for Strengths, Weaknesses, Opportunities, Threats Analysis, which requires companies to identify internal strengths and external opportunities in order tol achieve comlpetitive advalntage. Thisl study aimls lto explore the role of SWOT Analysis in recognizing relevant strengths and opportunities for companies, assessing their impact on management decision making, and analyzing challenges and opportunities in their application in the digital era and globalization. SWOT analysis helps companies in designing effective strategies to achieve competitive advantage and maintain business continuity in the midst of fierce competition. The research method used is a systematic literature review, which includes the collection and analysis of data from various literatures. The results of the discussion show that SWOT Analysis is very important in helping companies formulate effective strategies by considering internal and external factors. In addition, the digital age and globalization bring challenges such as changing consumer preferences and increased competition, but also offer opportunities for market expansion and cross-border partnerships. Therefore, SWOT Analysis is an important tool in helping companies make strategic decisions to improve competitiveness in a dynamic global market.