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MS Glow for Men is sponsoring the Gresini Racing Team in the 2022 MotoGP season. The suitability between MS Glow for Men and Gresini is considered low. Meanwhile, several previous studies have revealed that the suitability between a sponsor and the sponsored party determines the effectiveness. Gresini's best performance occurred 20 years ago, accompanied by lower popularity on Instagram compared to 11 other teams. These two conditions contradict the goal of sponsorship as a marketing communication tool that requires high visibility. The attractiveness of this sponsorship is also due to its timing in the middle of the season. Based on these factors, this research aims to obtain a comprehensive overview of the reasons and strategies behind this sponsorship. Using a qualitative approach and a case study method, data was gathered through interviews, observations, and documentation studies. The research successfully found that the reasons for sponsorship include the impact of top-level effects, consumer research, external discussions, exposure, connections, values, cooperation, and riders. Sponsorship is conducted to enhance brand awareness, maintain brand image, and expand geographical reach. Focusing on men aged 20-35 who are automotive and MotoGP enthusiasts, MS Glow for Men also extends its sponsorship into six derivative programs, not merely relying on logo placement on the Gresini livery.

This program is a form of community service in the economic sector, especially for MSME players, by helping them with mentoring and providing innovation and finding solutions to obstacles faced in their businesses. The target of the MSMEs who are being assisted is Mrs. Tati, who is an MSME who sells Old School Bolu. The problem is that these MSMEs don't have a distinctive characteristic and don't have an attractive logo, so this will result in not attracting the attention of consumers. Apart from that, the appearance of Mrs. Tati's Instagram account hasn't been updated for a long time because Mrs. Tati doesn't understand how to use Instagram as an advertising medium. So this activity provides a solution to this problem by providing education about the use of social media, namely adding content to cellphone numbers, addresses and also online orders as well as helping with practical financial recording using the Kasvlo application

Identity is a way that distinguishes the character or innate nature of living things, things, or humans themselves that characterize them. Brand Identity is a sign of identifying an identity of a brand as a differentiator from other brands. Brand Identity design can be notarized successfully when the brand identity represents a brand, in its delivery in the form of logos, applications, on stationary sets and on promotional media.Coconut Orchids Nursery is an orchid flower cultivation place that has a fairly complete orchid collection. Coconut Orchids Nursery plans to develop its business. In order for the planning to be measurable, it is necessary to design strategic planning in the form of strategy plots and work programs. Brand identity design is needed as a standard strategy program in a business / company. In order to be effective, a brand identity must be distinguishable from competing brands and be able to represent the product, service, or company over time. Efforts in achieving brand identity must be done with full commitment and consistency because the benefits will be worth it if successful.

This research uses qualitative methods with semiotic analysis from Roland Barhes. Semiotics is a method for analyzing signs to find meaning in social and cultural phenomena. The aim of this research is to find out what visual meaning is contained in the Ichsan Gorontalo University logo which is used as an agency identity in terms of denotation, connotation and myth. Corporate identity is a reflection of the vision and mission which are visualized through the logo. This research uses a qualitative descriptive method, namely the data collected is in the form of words and images. With the right logo, the message regarding the company's desired identity can be represented effectively. Data collection techniques use documentation/library techniques and observation. The results of this research will explain the meaning of the Ichsan Gorontalo University logo which has signs/symbols and colors that will be differentiated based on Roland Barthes' approach.

Marketing is an activity where business actors offer their products to consumers so that they can accept the product with all the ideas and ideas so that the product can be sought after by consumers. Of the many UMKM  products, kawakibi offers its services to help UMKM players develop their brand image and increase product sales through social media. PT. Kawakibi Digital Branding is a company that has a main focus on the branding sector. With an innovative and creative approach, Kawakibi strives to help companies and brand logos build strong relationships with potential consumers and achieve long-term success in this competitive industrial world. The results of this research can be used as a reference for designers and readers in utilizing marketing strategies.

This research analyzes the branding strategy used by Ikatan Orang Tua Mahasiswa ITS (IKOMA) Institut Teknologi Sepuluh November (ITS) through social media, with a focus on the use of interactive Reels videos as a campus approach. The research results show that the use of interactive Reels videos has made a positive contribution in increasing student interaction and awareness of IKOMA and ITS. This research also identifies key factors that influence the success of a branding strategy through social media, such as content quality, creativity, consistency and interaction with the audience. These findings provide important insights for student organizations and educational institutions in understanding the role of branding strategies through social media as a means of strengthening relationships between students and the College.

Brawijaya Delight is an MSME that operates in the chocolate industry. MSMEs need a brand identity to differentiate similar MSMEs, so that they are known to the wider community. The problem faced is to determine the brand identity and keep it consistent, a brand guideline or brand guidelines are needed, so that it can protect the brand from inconsistencies and misinterpretation. Therefore, to determine the brand identity of Brawijaya Delight, we collaborated with Kawakibi Digital Branding to form a brand guideline. Brand guideline design consists of a logogram, logotype and mockup. The design of this writing uses qualitative research methods based on interviews, observation and literature study. This research method is used to adapt to the wishes of Brawijaya Delight MSME owners. It is hoped that it can attract consumers and increase income. Design results according to requirements such as logos, logo mockups, logo descriptions, typography and color palettes.

The logo serves as a visual representation encapsulating the essence and unique characteristics of the orphanage, creating a first impression that can shape a positive perception of the institution. More than just a personal expression, the importance lies in the observer's perception and response, making it the primary focus in the visual communication design process. The success of a design is determined by its ability to effectively communicate ideas, stories, or information to the observer or targeted audience. Therefore, alignment between the intended message and the observer's perspective and understanding becomes the key to success in visual communication design. With a well-crafted design, the logo can establish an emotional connection with stakeholders, build trust, and enhance the appeal of the orphanage in the eyes of the public.  

In recent times, there has been a notable upswing in the economic development of Indonesia. This phenomenon has prompted Small and Medium Enterprises (SMEs) enthusiasts to seek innovative brand marketing strategies to strengthen the visual identity of their brands. Madang Kebab Nusantara is a nascent SME operating in the food industry and is currently in need of a robust brand identity amidst a competitive landscape within the same sector. In my capacity as a graphic designer with a solid educational background, I am entrusted with the responsibility of cultivating creative ideas in visual design, including logos, packaging, and mascots, to establish a professional image for the client's brand. Direct interaction with clients enables me to comprehend the needs of SMEs, articulate concepts, and deliver design solutions that align with the brand's essence, ensuring that the client's brand captures the attention of consumers in the market.

Manggihan Village, Getasan District, Semarang Regency, which is at the foot of Mount Merbabu, is close to the Kopeng tourist destination area. This village has a population that has professional business owners in the Micro, Small, and Medium Enterprises (MSME) category in the culinary sector which makes cracker rambak, processed dry food with various types of chips And processed catfish food. The problem faced in their business is that they do not yet have a product identity in the packaging such as sticker labels, packaging that attracts potential buyers, so the message of the product has not been conveyed. This community service activity aims to provide knowledge and awareness for MSMEs about the importance of product packaging that attracts potential buyers thereby providing added value and competitive advantage for the products produced. The method used in this service is holding socialization activities on the importance of product branding, training, and assistance in making sticker labels and food product packaging design. In the mentoring process, a needs analysis is first carried out including the type of packaging material, packaging shape, packaging identity color, and product logo. It is hoped that the output targets that will be achieved through this program will help partner MSMEs increase the amount of income from sales by using new packaging and product logos designed in such a way that they are attractive to buyers. The product packaging and labels produced as the output of this activity can become an identity. a typical Manggihan Village product that differentiates it from similar products in other areas  

This research is motivated by the lack of knowledge and ability of MSME actors to carry out product branding, especially in the Kepatihan Kulon sub-district. One of these problems is that the majority of MSMEs have not found a brand to attract customers and packaging that still does not attract buyers and there is limited information regarding product branding. To overcome this problem, it is necessary to carry out research and assistance. The aim of this research is to provide assistance and introduction to creating NIB accounts and checking business names and logos as well as assistance and creating the latest logos for selected MSMEs. The method in this research uses the PAR (Participatory Action Research) method to make it easier for researchers to define problems and provide action as a solution to the problems that have been defined. The results of this research explain that so far MSMEs in the Kepatihan Kulon sub-district have only prioritized taste without paying attention to branding and packaging, so the hopes of this assistance for MSMEs can be higher than before. Apart from that, creating an NIB account is expected to make MSMEs more concerned about the legality of their business.

A logo is a medium for communicating values, goals, and creating an impression of professionalism from an institution. Meanwhile, standard logo graphic manuals are a medium for communicating values, goals, and creating an impression of professionalism from an institution. These two elements are interrelated and inseparable. This journal discusses visual identity design, especially logos and graphic manual standards for the Sukses Bersama Simpang Village-Owned Enterprise which is implemented in the Merdeka College Competency Program (PKKM). Village Development Students at the East Java "Veteran" National Development University, Visual Communication Design Study Program were assigned to create a new logo design and standard graphic manual for the business entity. This design was carried out by means of direct observation, interviews and data collection through SWOT analysis. The aim of this design is to facilitate the identification of the Sukses Bersama Simpang Village-Owned Enterprise, reflect the institution's values and mission, and improve its image and reputation. Benefits include providing an impression of professionalism, increasing trust, and creating a strong, consistent identity. This program is carried out with the aim of community service carried out in Simpang Village, Prambon District, Sidoarjo Regency

A medical record folder is a thick paper cover that unites all of a patient's sheets so that they become one complete history, protects the medical record files inside so that they are not easily damaged and makes it easier to store, search and transfer medical record files (Heltiani, 2020). Designing a medical record folder has physical aspects, anatomical aspects and content aspects. The physical aspect consists of materials: Ivory paper, the shape resembles a rectangular book, there are folds to increase the capacity to store medical record forms accompanied by color coding. Anatomical aspects include the Header, which contains the logo, name, address and telephone number, Introduction, Instructions, which contains confidential information from the medical record folder, Body contains the Name and Medical Record Number. Register Number and Year of Visit, Font using Time New Roman, form title size 40, patient identity and year of visit size 12, while Arial font size 14 is used for instructions, Ruler has a ruler on the medical record folder to limit the heading and body of the map, Border there is a border in the medical record folder. Content aspects include the identity of the health service facility, the identity of the name of the health service facility, the patient's name, the medical record number, the year of the last visit and the row available in the year of the last visit in the medical record folder. Socialization is given to medical record officers using discussion, lecture and question and answer methods. It is hoped that the results of this socialization will be for the Bestari Community Health Center to redesign the medical record folder which refers to three aspects, namely: anatomical aspects, physical aspects and content aspects so that the medical record forms are not damaged or scattered.

Loyalty is the most important aspect for a company to maintain its extension in order to maintain and attract other customers. One way that can be done in building customer loyalty is to establish good relationships with customers. Having loyal customers is the main goal of every company. This study aims to examine customer loyalty, segmentation,targeting and  positioning  on consumer loyalty to logo shop product plaza andalas Padang products. This research is a quantitative research, the population in this study is buyers from February to June as many as 277 buyers. The sample collection technique used in this study was Accidental Sampling, which is a sampling technique based on chance, or anyone who happens to meet a researcher who can be used as a sample using the slovin formula, the number of samples in this study was 100 people. Data analysis techniques using instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study indicate that product quality, testimonials, and endorsements have a positive and significant effect on consumer loyalty to logo shop product plaza andalas Padang products.

Azyanu Batik is an MSME engaged in the field of batik art based on local Minangkabau culture with "1000 Rumah Gadang" batik motifs which was founded by Zulmi Aryani since 2021, having its address at Muara Labuh, Solok Selatan Regency, West Sumatra Province.  In this case, Azyanu Batik already has a visual identity but has not applied design principles and logo criteria to the fullest.  The purpose of this design is to redesign Azyanu Batik's visual identity by applying design principles and good logo criteria as an effort to increase brand awareness and Azyanu Batik's image.  The design method used is the 4D method, consisting of 4 stages, namely Define, Design, Develop, and Disseminate.  While the design analysis used is through SWOT analysis.  Azyanu Batik's visual identity redesign will be implemented into the main media and applicable media that can support the effectiveness of the visual identity created.  

At present the world of coffee in Indonesia is showing very rapid development. This is evidenced by the mushrooming of cafes or shops selling drinks from processed coffee throughout the archipelago. Coffee shop business owners are expected to increasingly compete for customers by serving quality coffee drinks, affordable prices and simpler outlet concepts. To maintain the existence of the mushrooming coffee shops, Teras Kopi needs a new, strong and consistent visual identity in order to be able to compete with other competitors who already have a strong and consistent visual identity. Based on these problems, the writer designed Warung Teras Kopi's visual identity using a descriptive approach, namely by directly interviewing related parties. As a result, this study uses the Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently, in accordance with the vision and mission of Warung Eras Kopi, so that it can become a new visual identity in the form of a new logo along with a newly created visual identity design. with the values ​​of coffee terrace coffee shops namely coffee, delicious, simple, and comfortable.    

Visual content is currently being loved by business activists to compete in introducing their business to customers. This has motivated one of the restaurant businesses, namely New Normal Burgerbar, in the city of Padang to make promotional efforts through their Instagram social media in order to attract customers. This proves that visual content is crucial in its application as an information medium. In this regard, a descriptive qualitative research was conducted to analyze how the role of rhetoric (ethos, pathos, and logos) in achieving interesting visual content results can be conveyed effectively.

UMKM play an important role in the economy in Indonesia. UMKM can play a role in improving people's welfare as a means of equalizing the economic level of the common people, a means of alleviating poverty and a means of earning foreign exchange for the country. Despite the importance of the contribution of UMKM to the national economy, it turns out that this sector still has many problems, one of which is the weakness of UMKM in marketing their products. The purpose of community service is to provide assistance to UMKM related to the use of digital technology to increase product sales, especially to UMKM Eshan.id_. Ehsan.id_ UMKM is a business in the field of knitting handicrafts, which in 2022 has achieved an income target of only 63.05%, so it is necessary to determine the right strategy in marketing its products, such as through digital marketing. The assistance is intended so that UMKM can take advantage of social media to increase sales by creating social media content on Instagram and Tiktok. The result of this activity is the giving of meaning and philosophy to the logo to meet the requirements for making IPR (Intellectual Property Rights) and also a company profile that can be used by UMKM in conducting product marketing. In addition, UMKM owners also receive education regarding the theory of digital product marketing through social media that is effective and right on target

In this research, the author identified the visual forms found in the G20 Indonesia 2022 logo. These forms were identified in order to determine the representation of Indonesian culture contained in the G20 Indonesia 2022 logo. The author used descriptive research with a qualitative approach.  The visual form and meaning of the G20 Indonesia 2022 logo were analyzed through preiconographical, iconographic and iconological theories which were explained by Edward Panofsky.  Visual elements such as shape, color, typography, contained in the G20 Indonesia 2022 logo were identified through this process.  These three steps examine the hidden meaning of the G20 Indonesia 2022 logo which is linked to basic cultural mentality.  These steps became the basis for researchers to analyze the data.  Researchers analyzed the visual form and meaning of the G20 Indonesia 2022 logo to determine the relationship between the logo and Indonesian culture. Analysis of the visual appearance and meaning was carried out to conclude the representation of Indonesian culture in the G20 Indonesia 2022 logo. Based on the findings of this research, it was concluded that the G20 Indonesia 2022 logo has a form and meaning that represents Indonesian culture.

MSMEs in Indonesia have become an important part of the economic system in Indonesia. This is because MSMEs are business units that are more numerous than large-scale industrial businesses and have the advantage of absorbing more workers and are also able to speed up the equalization process as part of development. Until now, MSME products continue to experience quite rapid development in line with market demand trends. As an effort to balance market competition, MSME players must continue to innovate and be creative to improve the quality of their products, one of which is through product branding. The MSMEs found in Pematang Johar Village, Labuhan Deli District, Deli Serdang Regency, are Chips MSMEs. These MSMEs have problems, such as poor marketing and the absence of product logos on packaging. Another problem with marketing is the absence of media to promote MSME businesses. In this case, creating a social media account is the right solution in marketing media for Al-Amin Chips MSMEs. This activity was carried out using a mentoring method by carrying out several activities, namely: (1) Logo Making, (2) Logo Submission, (3) Training on Creating Social Media Accounts and Promoting the Chips Business Through Social Media. By creating a logo, making packaging attractive can influence purchasing decisions and help MSMEs grow and develop. This MSME needs to rebrand its business so that this product can compete with similar products. If further developed through social media, these MSMEs can expand their marketing reach and be more efficient in carrying out promotions.