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The role of the MSME sector is very important for the economic growth of a region. Where this sector reflects the local economy, a region and as a driving force for the regional economy. The existence of the Covid 19 pandemic has caused MSMEs actors to have new challenges and problems, regarding marketing in the form of digitalization. Therefore, a strategy is needed, which is able to answer these problems. This MSME Marketing Development Strategy is to see the types and characteristics of  MSMEs, potentials and problems as well as strategies for handling them. The case of this research is MSMEs Boyolali Regency. The results of this study are SWOT analysis, which requires MSME marketing activities based on MSME digitization through increased product marketing through Social Media and E-Commerce.

Micro, small and medium enterprises (MSMEs) play a vital role in economic development and growth, especially in Indonesia. It is widely recognized that MSMEs are very important be-cause of their main characteristics that distinguish them from large enterprises, especially because MSMEs are labour-intensive enterprises, exist in all locations, especially in rural areas, are more dependent on local raw materials, and are the main providers of goods and services. Along with the development of the mindset of the community, the majority of MSME actors have also changed their mindset in determining the marketing strategy used, from product orientation, consumer orientation, value orientation, technology orientation and to build the super smart society. Business digitalization also evolve the marketing mix from 4P (product, place, price and promotion) to 4C (co-creation, currency, communal activation, and conversation). However, there are barriers in the face of digitalization economy, including technology adoption and cyber-crime.

Foreign Investment (PMA) and Domestic Investment (PMDN) are indicators that clearly have influence over the state of the economy in a certain country. The goal of this study is to understand and analyze the impact of asing and local government investments on gross domestic product (PDB). The methodology used is a quantitative method that makes use of second-level data from the Badan Pusat Statistics (BPS). The information used is a time series that spans the years 2017 to 2021. . This study was analyzed using the Classical Assumption test and Multiple Regression With PMA and PMDN serving as variables X or independent variables and PDB serving as variables Y or dependent variables, The results of studies found that foreign investment or (PMA) have no significant impact on GDP, whereas domestic investment or (PMDN) has significant impact on GDP.