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When the identification was carried out, various problems were found, including poor product development (packaging), labeling that did not meet standards, minimal mastery of digital marketing, financial reports that had not been implemented properly and legalities such as Business Identification Number (NIB) permits that were not yet owned by several actors. MSMEs in Raja Village. Based on this problem, the aim of this activity is the socialization and registration of business identification numbers (NIB) for the community in business development in Raja Seberang Subdistrict. The method used in this activity is the delivery of material and practice in making NIB using OSS. This activity can provide information on the importance of legality such as NIB and other permits so that MSMEs can move up in class and develop following the development of the times and information technology.

The national economy in Indonesia is currently increasing, especially in the Small, Micro and Medium Enterprises (MSME) sector. In the business process, obtaining a permit is considered very important. For micro business actors, having legality is a necessity and a necessity for the continuity of their business. There are approximately 10 MSMEs in Bulu Village, but these actors do not yet have an NIB (Business Identification Number). Apart from that, there are many business actors who have not branded their products with name labels. The implementation of service activities is divided into 4 stages, firstly conducting observations, secondly providing counseling about the importance of NIB and product rebranding, thirdly implementing activities, and finally evaluation. NIB's mentoring services and product rebranding for micro-entrepreneurs in Bulu Village provide positive benefits. Initially they thought that arranging a business permit was complicated, long and expensive, but after receiving assistance they understood that the procedure for obtaining an NIB permit is very easy through OSS and there are many benefits for business actors who have labeled their products so that they are more widely known by relevant consumers. quality, composition, brand, production code and legality

This research aims to analyze the importance of the Business Identification Number (NIB) as the basis for the legality of Micro, Small and Medium Enterprises (MSMEs) in Padelengan Village, Pademawu District, Pamekasan Regency. This research was conducted using qualitative descriptive methods and a case study approach. Research data was collected through in-depth interviews with MSME owners in Padelengan Village, as well as through documentation studies related to regulations and policies regarding the provision of NIB to MSMEs. The research results show that NIB has a very important role in providing legality and legal protection for MSMEs in Padelengan Village. By having an NIB, MSMEs can gain easier access to various facilities and assistance from the government, and can run their business more safely and securely. However, this research also found several obstacles in providing NIB to MSMEs in Padelengan Village, including a lack of understanding and awareness of MSME owners about the importance of having an NIB, as well as a lack of access and information regarding NIB processing procedures. Based on the results of this research, it is recommended that the village government and related agencies carry out outreach and assistance to MSME owners to increase understanding and awareness of the importance of having an NIB. Apart from that, it is also necessary to improve access and information related to NIB processing procedures so that the process can run more effectively and efficiently. It is hoped that this research can contribute to improving legality and legal protection for MSMEs in Padelengan Village, as well as being a reference for further research related to the role of NIB in supporting the development of MSMEs in rural areas.

This research is motivated by the lack of knowledge and ability of MSME actors to carry out product branding, especially in the Kepatihan Kulon sub-district. One of these problems is that the majority of MSMEs have not found a brand to attract customers and packaging that still does not attract buyers and there is limited information regarding product branding. To overcome this problem, it is necessary to carry out research and assistance. The aim of this research is to provide assistance and introduction to creating NIB accounts and checking business names and logos as well as assistance and creating the latest logos for selected MSMEs. The method in this research uses the PAR (Participatory Action Research) method to make it easier for researchers to define problems and provide action as a solution to the problems that have been defined. The results of this research explain that so far MSMEs in the Kepatihan Kulon sub-district have only prioritized taste without paying attention to branding and packaging, so the hopes of this assistance for MSMEs can be higher than before. Apart from that, creating an NIB account is expected to make MSMEs more concerned about the legality of their business.

This community service is located in Mulyoagung Village, Dau District, Malang Regency. The problem faced by partners is the lack of a guarantee of business legality. The next problem is product packaging and labels that are less attractive and do not meet standards, which make it difficult to market products. Solutions that can be proposed with training and assistance to obtain a business license or business legality certificate are in the form of business identification numbers (NIB), home industry food production certificates (SPP-IRT), labels and brands, and product halal guarantees. There is training and assistance in making product packaging and labels, considering that packaging is a very important factor for maintaining quality and attracting customers to buy products when they are marketed. In addition, training and assistance for entrepreneurs in using information technology to market products to a wider market online and offline.

NIB Registration Assistance Activities in One of the areas targeted by the MBKM KKNT in 2022 is Rontu Village with an entrepreneurial and creative economy scheme. From the results of surveys and field observations, partner problems were found, such as that many people in the Rontu Sub-District do not have a Business Identification Number (NIB), which is important for MSMEs because it can lead to big profits and can attract other consumers and also generate higher sales. In addition, the community considers business licensing which was previously considered insignificant because the management is troublesome and not easy, however, MSMEs need business licensing to encourage business development, protect business locations and business competitiveness which is getting tougher in the current era. Therefore the purpose of this research is to provide assistance and understanding of the registration of Business Identification Numbers (NIB) in order to improve the MSME economy in the Rontu sub-district.

Legality has an important role for the progress of the business owned by all business actors, because legality is basically a form of granting permits granted by the authorities to every business actor in running their business. Legality itself is said to be important because it is used as evidence that the business being run or established is feasible and ongoing. People who do not understand the importance of business legality are a problem that causes many business actors who do not have business legality to support their business. The community service carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java aims to sensitize the community, especially business actors, especially in Ngrimbi Village, Bareng District, Jombang Regency regarding the importance of business legality and provide assistance in making a business legality. The method of implementing community service carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java is divided into 3 (three) stages, the first step begins with providing understanding to business people about the importance of business legality through socialization that we held in the first week. Second, data collection of all Ngrimbi village Micro, Small and Medium Enterprises (MSMEs) and registering NIB (Business Identification Number) which has been scheduled by the village. The third is business mentoring with the aim of improving and marketing the products they want to sell. The implementation of this activity was carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java consisting of 10 people. The result of this activity is the awareness of business actors in Ngrimbi Village about the importance of business legality for Micro, Small and Medium Enterprises (MSMEs), and as many as 20 MSMEs that have been surveyed by group 10 in Ngrimbi Village, 19 MSMEs have carried out business legality in the form of NIB (Business Identification Number).

Online Single Submission (OSS) is an application that functions to make business licenses or business legality online for both micro, medium and large scale businesses. As a form of empowering MSMEs in the Bareng Village, the authors carried out socialization activities regarding the importance of having a business legality or in this case a Business Identification Number (NIB) and also conducted a survey of every MSMEs actor in the Bareng Village. The purpose of this research is to make it easy for business owners to obtain capital assistance in the form of supporting or supporting tools, capital money, and business development funds. Apart from being used as a business identity, NIB ownership is what brings benefits to business owners. This study uses a qualitative method by surveying every MSMEs actor and also using a quantitative method. The results of this study explain that NIB can stimulate MSMEs products so that they have an identity to be recognized by the wider community so that they can prosper MSMEs actors and Become a Legal protector of business that are officil and recognized by the state throught the OSS or Online single submission.

The existence of Micro, Small and Medium Enterprises (MSME) to date cannot simply be ignored or abolished. As MSMEs are required to be able to compete in the free market era. As for being able to compete in this free market era, one of the conditions is the fulfillment of business legality. However, the management of business legality is still unknown to the public, especially MSMEs. As felt by Mr. Pur as the owner of Traditional Jamu MSMEs. Therefore, the purpose of this devotion activity is to assist MSMEs in understanding and accompanying the creation of the Business Identification Number (BIN) as the basis of business legality. The method used is observation, by visiting the MSMEs to find out directly what obstacles are faced by MSMEs. The result of this devotion activity is that Pak Pur's traditional herbal business already has legal legal legality, namely the Business Identification Number (BIN).

Online Single Submission (OSS) is an application that functions to make business licenses or business legality online for both micro, medium and large scale businesses. As a form of empowering MSMEs in the Bareng Village, the authors carried out socialization activities regarding the importance of having a business legality or in this case a Business Identification Number (NIB) and also conducted a survey of every MSME actor in the Bareng Village. The purpose of this research is to make it easy for business owners to obtain capital assistance in the form of supporting or supporting tools, capital money, and business development funds. Apart from being used as a business identity, NIB ownership is what brings benefits to business owners. This study uses a qualitative method by surveying every MSME actor and also using a quantitative method. The results of this study explain that NIB can stimulate MSME products so that they have an identity to be recognized by the wider community so that they can prosper MSME actors.

Product branding is a form of marketing strategy and the identity of a product that can differentiate it from other products. Branding aims to attract consumers with the value offered. Apart from branding, business legality, one of which is NIB also provides a sense of security for consumers to buy products. Most of the business actors in Ngampungan Village do not have a brand and NIB, such as MSMEs Banana Chips owned by Mrs. Khusnul and Jamu owned by Mrs. Jumaidah. Seeing this problem, a solution is provided by assisting in making business legality, making brands, logos and product labels. The method used is interviews with business actors and then analyzes the existing problems. The purpose of these activities is to increase market competitiveness and also expand market share. The output produced by the author provides logo designs and business labels, assists in making Instagram social media, and helps make NIB.

Businesses that are recognized by society and the government are businesses that have legality because legality is the most important element in a business and is also an identity that legalizes or legalizes a business entity. The problem that will be faced in this dedication to the community is a lack of insight and views on the legality of business, especially in MSMEs. The majority of people in Kedungdalem Village, Dringu District, Probolinggo Regency, are micro, small and medium businesses such as chip businesses, herbal medicine businesses, catering businesses, cooking spices, wet snacks, pastries, and other businesses. The purpose of this service activity is to provide business legality socialization for MSMEs in Kedungdalem Village. The activity implementation technique consists of several levels, namely preparation, implementation, and evaluation. The results of community service activities are that business actors experience an increased understanding of business legality, the benefits of business legality, the consequences of not having business legality, and also business actors having a Business Identification Number (NIB)..

The government promotes the obligation to own business legality as controlling economic activity in the development of Micro, Small and Medium Enterprises (MSMEs). Business legality as the ownership identity of a legally operating business entity. Pakel Village, Bareng District, Jombang Regency, has various types of MSMEs that excel in agro-industry. However, the issue of business legality is still an obstacle to the progress of the Pakel Village MSMEs, namely the uneven ownership of business legality such as Business Permit Numbers (NIB), Home Industry Product Permits (PIRT), halal certification and so on. Pakel Village UMKM actors lack knowledge and awareness of the importance of business legality, starting from the requirements to the submission mechanism, the administrative process is considered complicated and time-consuming, and the management costs are expensive. The purpose of this community service activity is for Pakel Village MSMEs to know and understand how to make NIB independently through the Online Single Submission (OSS) application and assistance in submitting halal certification for free through SiHalal with the Sehati 2023 program using the business actor's statement mechanism. The method of implementing the KKNT 09 Desa Pakel group in this community service activity is to conduct socialization and mentoring on the importance of NIB ownership and halal certification with MSME Facilitators from the Ministry of Religion, Jombang Regency. The result of this community service activity is the issuance of NIB and halal certification for Pakel Village MSMEs  

Assistance in a community service program with an entrepreneurial and creative economy scheme by the East Java "Veteran" National Development University located in Bareng District, Bareng Village in the Merdeka Learning KKN-T program - Merdeka Campus which aims to assist the Joint Village MSMEs to make business legality main numbers endeavor (NIB) using the online single submission (OSS) application. Desab Bareng has at least 45 MSMEs based on the survey that has been conducted. Of the at least 45 MSMEs, only a few MSME actors have business legality, while the majority do not have business legality because they do not know the function of business legality and are also unable to use the internet. Currently, the central government and local governments offer a lot of assistance, in the form of cost reductions in trying to assist and train business behavior so that it is mandatory for business owners to have a Business Identification Number. NIB) uses an online single submission (OSS) application. The method used is to conduct a survey combined with interviews in addition to the Forum Group discussion (FGD). The benefits of research are knowing the importance of having a business identification number (NIB).

In the era of globalization, packaging plays a very important role, apart from showing a good appearance the packaging certainly supports the product image, but in fact the labels on the packaging are often ignored by Micro, Small and Medium Enterprises (MSMEs) in Indonesia. MSME actors prioritize the product packaging strategy and ignore other supporting factors, namely labeling. Labels are writing, pictures, or a combination of both that are inserted into, affixed or printed on and form part of the package to provide comprehensive and complete information about the contents of the package. The product packaging strategy uses labeling, namely by placing a combination of writing or images, then placing it as a supporting part in the product packaging to increase interest in a product, it can also make it easier to recognize because the information from the product is placed in an easily visible part. Labeling the product contains information of the product or the brand, it also can be the composition or the certificate of legality. As well as taxes contained in small and medium businesses that can help determine the selling price of an item to be marketed.

Group 02 KKN-T MBKM UPN "Veteran" East Java located in Banjaragung Village, Bareng District, Jombang Regency provided assistance on digital marketing and business legality to improve the quality of MSME (Micro, Small, and Medium Enterprises) products. There are still many MSMEs in Banjaragung Village that do not have NIB, are halal certified, and also don’t take advantage of the current digital marketing. The purpose of this service activity is to improve the development of MSMEs in Banjaragung Village, Bareng District, Jombang Regency through digital marketing assistance and MSME business legality. The assistance program for making digital marketing includes making social media such as Instagram Business, e-commerce Shopee and Tokopedia, making stickers for new packaging, and making banners for MSMEs. Business legal assistance in the form of assistance provided by the group 02 KKN-T MBKM in the manufacturing process, as well as collecting various data needed to meet the requirements for making NIB and Halal Certification. With assistance regarding digital marketing and business legality, this business is able to expand market reach and increase consumer confidence in the products being marketed, so that it is able to achieve the goals expected of MSME players in Banjaragung Village.  

Branta Pasisir Village is a village with a livelihood as a fisherman, entrepreneur, etc. One aspect that is very important in business development (MSMEs) is the existence of business legality. NIB is a business identity number used by business actors to obtain business licenses. The Field Work Lecture activity was carried out by the KKN 14 group due to a lack of knowledge and the importance of NIB in Branta Pasisir Village in making Business Identification Numbers. The goal to be achieved from this Real Work Lecture program is to provide assistance to UMKM actors in Branta Pasisir Village regarding account creation and procedures for managing legality through Online Single Submission (OSS). The method used consists of 3 stages, namely observation or survey, counseling or socialization related to NIB, and implementation of assistance and creation of NIB. UMKM that are willing and successful in being registered for making an NIB so that they can obtain a legality certificate  

Legality has an important role for the progress of the business owned by all business actors, because legality is basically a form of granting permits granted by the authorities to every business actor in running their business. Legality itself is said to be important because it is used as evidence that the business being run or established is feasible and ongoing. People who do not understand the importance of business legality are a problem that causes many business actors who do not have business legality to support their business. The community service carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java aims to sensitize the community, especially business actors, especially in Ngrimbi Village, Bareng District, Jombang Regency regarding the importance of business legality and provide assistance in making a business legality. The method of implementing community service carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java is divided into 3 (three) stages, the first step begins with providing understanding to business people about the importance of business legality through socialization that we held in the first week. Second, data collection of all Ngrimbi village Micro, Small and Medium Enterprises (MSMEs) and registering NIB (Business Identification Number) which has been scheduled by the village. The third is business mentoring with the aim of improving and marketing the products they want to sell. The implementation of this activity was carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java consisting of 10 people. The result of this activity is the awareness of business actors in Ngrimbi Village about the importance of business legality for Micro, Small and Medium Enterprises (MSMEs), and as many as 20 MSMEs that have been surveyed by group 10 in Ngrimbi Village, 19 MSMEs have carried out business legality in the form of NIB (Business Identification Number).

Business legality is a standard that must be met by economic entities. Micro, small and medium enterprises (MSMEs) must meet these requirements to compete in the free market era. This requirement is problematic because many business actors do not have business legality. We face various obstacles such as lack of means to ensure legality, difficulty in responding, and lack of knowledge. This paper discusses the results of community service provided, namely assistance and the importance of business legality for MSMEs. The purpose of this service is to raise awareness and provide a framework of thinking about the importance of business legality for MSMEs to compete in the open market. The implementation method used is touse in-depth interviews, observation, and documentation. The result of the implementation is the issuance of a Business Identification Number (NIB) which is the legal umbrella of an official business and recognized by the state through the OSS Institution or known as Online Single Submission.

Business legality plays a very important role in running a business, because the legality of a business is a form of licensing from the implementation of business activities provided by the authorized party to the business owner. The legality also acts as a benchmark that the business established can be said to be feasible, legal and ongoing. The problem that is often encountered in the surrounding community, especially Micro, Small and Medium Enterprises (MSMEs), is that understanding the importance of having legality and how to make legality for their business causes them not to have business legality. Therefore, this service activity aims to provide understanding to the community in the form of socialization of what business legality is and provide assistance in terms of making business legality, especially for business actors in the Sentul village area. The method carried out in this assistance activity is divided into three stages, in the first stage the group 28 KKN-T UPN "Veteran" East Java conducts surveys and interviews regarding the business legality that has been owned by business actors in Sentul village, the next stage is conducting socialization activities regarding the importance of having business legality and the final stage is providing assistance in making a Business Identification Number (NIB) online through Online Single Submission. The results obtained by this activity are an increase in the understanding of business actors in Sentul village regarding the importance of having business legality.