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The rapid development of communication technology has spurred public demand for smartphones, particularly iPhones, seen as a symbol of prestige and advanced technology. This high demand has been exploited by unscrupulous business actors who distribute parallel import (black market) iPhones that are not officially registered, posing risks to consumers. This study examines the legal protection procedures for consumers, the legal standing of consumers in black market iPhone transactions, and the liability of business actors under Law Number 8 of 1999 concerning Consumer Protection (UUPK). Using a normative legal research method, the study employs statutory and conceptual approaches, analyzing primary, secondary, and tertiary sources. The findings indicate that consumer protection can be achieved through preventive measures such as public education and information transparency, and repressive measures via dispute resolution mechanisms, both in court and through the Consumer Dispute Settlement Agency (BPSK). Consumers' legal rights are acknowledged, though they remain vulnerable due to the purchase of illegal goods. Business actors may be held liable for product liability, including the obligation to provide accurate information and face sanctions. In conclusion, consumer protection in black market iPhone transactions remains insufficient, and stronger enforcement is necessary.

Small-scale retail is an economic business that stands alone with capital and is carried out by people who sell Consumer legal protection for the community is very important. Therefore, a synergistic relationship between consumers, employers and the government is needed to realize the performance of customer safety in society. The reason of writing on this thesis includes a standard objective, particularly to meet one of the necessities and duties of finishing a examine to gain a Bachelor of Laws diploma on the Faculty of Law, Udayana University and a particular objective, particularly to recognize and recognize the shape of criminal safety for purchasers in shopping for and promoting transactions of iPhone ex-inter. experiencing IMEI blocking. The approach utilized in scripting this thesis is a normative juridical writing approach that applies the ideas of fantastic law, in scripting this thesis numerous procedures are used, particularly the statutory method and the conceptual method. The conclusions drawn from this writing are First, the shape of criminal safety that may be acquired with the aid of using purchasers is that it is able to be withinside the shape of preventive criminal safety according with Article four of the Consumer Protection Act which regulates customer rights and is achieved earlier than a contravention occurs.