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This study aims to evaluate improvements in customer service quality with the goal of increasing customer satisfaction at Ratu D'Laundry. The approach used is quantitative with a descriptive methodology, where data is collected through a survey that measures five main aspects, namely service quality, process speed, price and promotions, customer service, and overall satisfaction and loyalty levels. The results of this study indicate that most customers are satisfied with the services provided, especially in terms of laundry cleanliness, clothing fragrance, and the friendly attitude of staff in providing services. These results show that these factors play an important role in shaping customers' positive perceptions of service quality. However, this study also found several complaints related to service completion time, which is considered to still need improvement. Overall, this study confirms previous findings that service quality has a significant impact on customer satisfaction. The proposed strategy to improve service completion time is a key step in building trust, meeting consumer expectations, and encouraging long-term customer loyalty.

In the modern era, laundry services have become a practical solution for busy people. Sukmajaya Laundry, located in a strategic area in Depok, offers various services such as kilo laundry, bed cover washing, and express washing. However, despite having a wide range of ironing fragrance options, the laundry owner faces difficulties in determining which fragrance is most preferred by customers. This study aims to assist the owner of Sukmajaya Laundry in recommending the most popular ironing fragrance to customers. With this recommendation, it is hoped that new customers will no longer struggle to choose a fragrance that suits their preferences. The research employs the Weighted Product (WP) method, which combines several attributes with weighted criteria to calculate the total value. The alternative with the highest total value will be considered the best solution. This study results in a decision support system that can recommend the most popular ironing fragrance based on previous customer preferences, thereby enhancing customer satisfaction and operational efficiency at Sukmajaya Laundry.

In the modern era, laundry services have become a practical solution for busy people. Sukmajaya Laundry, located in a strategic area in Depok, offers various services such as kilo laundry, bed cover washing, and express washing. However, despite having a wide range of ironing fragrance options, the laundry owner faces difficulties in determining which fragrance is most preferred by customers. This study aims to assist the owner of Sukmajaya Laundry in recommending the most popular ironing fragrance to customers. With this recommendation, it is hoped that new customers will no longer struggle to choose a fragrance that suits their preferences. The research employs the Weighted Product (WP) method, which combines several attributes with weighted criteria to calculate the total value. The alternative with the highest total value will be considered the best solution. This study results in a decision support system that can recommend the most popular ironing fragrance based on previous customer preferences, thereby enhancing customer satisfaction and operational efficiency at Sukmajaya Laundry.