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This study explores the relationship between language, culture, and society, all three of which are interdependent and inseparable. Language and culture are integral components that shape the identity of a society, and language functions as a cultural mirror and social glue. The method used is a qualitative approach based on literature which aims to examine the importance of language and culture in forming community identity. The results of the study are then narrated in descriptive form. This research aims to study and understand the concept of culture and language about how cultural changes influence the evolution of language and shape the identity of a society. Language has also experienced changes with the emergence of pop culture phenomena (popular culture). These changes reflect societal trends and changes. By analyzing the interrelationships of language, culture and society, this research provides insight into the complex dynamics of identity formation and their implications for social cohesion.

Linguistics plays a crucial role in studying and understanding the structure of language, including in the context of Arabic. The Arabic language, with its complex system of morphology, syntax, and phonology, requires an in-depth linguistic approach to analyze its grammatical structure. This study aims to explore how linguistic theories, such as phonology, morphology, syntax, and semantics, contribute to understanding the basic structure of Arabic. Through linguistic approaches, a clearer and more structured understanding of sentence structure, word patterns, and the relationships between language elements can be achieved. This paper also discusses the challenges faced in applying linguistic theories to Arabic, as well as the importance of a linguistic approach in teaching Arabic to non-native speakers. The findings of this study are expected to provide broader insights into the role of linguistics in learning and teaching Arabic more effectively and systematically. 

Customer satisfaction is a crucial indicator in assessing the quality of a company's products, services and overall experience. This research aims to identify the level of customer satisfaction and optimize the available data for effective use in sentiment analysis. In this study, we analyzed 4,353 customer reviews collected over the past year, with 3,481 reviews used as training data and 871 reviews as testing data. The analysis process was conducted using the Cross-Industry Standard Process for Data Mining (CRISP-DM) approach and leveraged the Logistic Regression algorithm to build a predictive model. Model evaluation using the confusion matrix yielded an accuracy of 94.60%, a precision of 94.26%, and a recall of 94.60%. The analysis was conducted using Jupyter Notebook and the Python programming language. The results indicate that sentiment analysis is effective in identifying and predicting customer satisfaction levels, which in turn can help a company’s products improve its service strategies. The optimization of previously underutilized data now provides deeper insights into customer perceptions and expectations, enabling the company to make more targeted decisions and enhance overall customer satisfaction.

Education is a learning process both through formal and informal activities whose aim is none other than individual self-development. As an effort to master various aspects, both cognitive, affective and psychomotor. Sharia economics in the current modernization context, especially in the concept of the Indonesian state, does not only focus on Muslims. Indonesia's multicultural society with various cultures, languages and religions is a very important market in the development of sharia economics. Likewise in educational institutions.  This research was conducted with the aim of observing the extent of the role of education in increasing Sharia Economic Awareness. The research methods used are observation and interviews. Observing and distributing questionnaires to be filled out by STAI Nurul Falah Airmolek students, especially the Sharia Economics Study Program and several other study program students.The results of this research show that students have a strong interest in sharia economics. They realize the importance of the understanding of Sharia Economics that they obtain to convey to society. However, it is a challenge for students because there are still many students who are not yet literate or aware of the presence of Sharia Banking. Social life and the environment are one of the factors that they consider that they don't really need banking services. Even though times have changed digitally. However, this is the reality that is happening today in the regional environment and is an effort for educators, practitioners and Sharia Banking itself to more aggressively build the interest of the academic community and academics in Sharia Banking.

This article examines the role of language and communication in journalism, with a focus on conveying accurate information. In an era where information is disseminated rapidly and in a variety of ways, journalists need to not only report the news but also ensure that the news is credible. This article contributes to a deeper understanding of the relationship between language, communication, and news accuracy by analyzing effective communication methods and the challenges journalists face in maintaining accuracy. The aim is to: This study shows that the use of appropriate language and good communication techniques can increase the credibility of the media.

Indonesian language holds a strategic role as a tool of cultural diplomacy on the international stage. As a symbol of national identity, it is utilized to showcase Indonesia's cultural richness through various programs such as Bahasa Indonesia for Foreign Speakers (BIPA) and the use of digital media. This strategy not only strengthens Indonesia’s positive image globally but also promotes harmonious international relations based on soft power. Despite challenges in digitalization and cross-sector coordination, the Indonesian language has great potential to become a leading language in Southeast Asia. Through innovative approaches and cross-sector collaboration, cultural diplomacy based on the Indonesian language is expected to contribute to better global relations.

This article contains a discussion about the use of language style as a medium of expression in the lyrics of the song Karya Stand Here Alone with the title introvert, the selection of this song as a research material because in writing the lyrics using an interesting language style with a medium of expression that can make listeners, who especially have an introvert nature as if in accordance with their lives, in addition the selection of this song was chosen because it is one of the favorite songs of researchers who want to further analyze the meaning in the album, especially in the song entitled introvert. The purpose of this study is to analyze the use of language as a medium of expression in the song introvert. The study was conducted using a qualitative descriptive method that uses reading, listening and writing techniques, this study has the potential to be a reference for subsequent research.

The lyrics of the song that will be discussed in this study are Wildflower which is a pop song created by Billie Eilish which was released on May 17 2024 in her third studio album, Hit Me Hard and Soft. This song tells the story of Billie's experience of initially comforting a girl who is heartbroken after a breakup, but then she actually has a relationship with the girl's ex-lover. The purpose of this study is to describe the language style contained in the lyrics of the Wildflower song and explain the meaning of the language described. This research is qualitative research. The research for this study is to use data analysis, namely listening to the song to be analyzed, understanding the content of the lyrics, then looking for words that contain majas or language style. The method used is qualitative descriptive. The data of this study is an analysis of the use of metaphor, personification, repetition, hyperbole, and irony language styles contained in the lyrics of the Wildflower song. The results of this study show that there is the use of metaphor, personification, repetition, hyperbole, and irony language styles in the lyrics of Wildflower songs.

This study aims to analyze the language style contained in the book Atomic Habits by James Clear which has been translated into Indonesian by Alex Tri Kantjono Widodo. The method used in this study is descriptive analysis with literature study. The results of the analysis show that the book is presented in a simple and easy-to-understand language style so that readers do not feel burdened when reading more than 300 pages. The delivery of the content of this book makes it more relaxed and interesting. This writing style not only makes the material easy to understand, but also encourages readers to apply the values in the book for them to apply in their lives.

This research aims to examine the language style in the poem "Senja Merindu" by Rainy Zikri. The problem that will be raised in this research is related to the language style contained in it so that it can create aesthetics in the work. The language style used is believed to have an important role in conveying the feelings and meaning that the writer wants to convey to the reader. The method applied is analytical descriptive with a literature study approach. The object of this research is the poem "Senja Merindu" by Rainy Zikri which has a distinctive language style. The results of the analysis show that this poetry contains melancholic, romantic and lyrical language styles. The melancholic style is seen in the theme of longing, romantic in the nuances of love, and lyrism is reflected in the use of deep poetic language. It is hoped that this research can become a reference for further research related to language style in poetry.

This article discusses the da'wah communication strategy implemented by Habib Alwi Assegaf, a preacher known for his polite, inclusive, and heartfelt approach. This research focuses on the analysis of the discourse of his lectures that integrate universal Islamic values with the local wisdom of the Indonesian people. The research method used is a qualitative approach, with descriptive analysis of data in the form of lecture transcripts, da'wah videos, and audience responses. The results of the study show that Habib Alwi Assegaf uses three main strategies in his da'wah communication. First, the use of simple but meaningful language, which allows audiences from various social and educational backgrounds to understand the message conveyed. Second, an emotional approach that emphasizes compassion, empathy, and appreciation for the audience, thus creating personal closeness. Third, strengthening local cultural values, such as the tradition of mutual cooperation and customs, which are combined with Islamic teachings. This approach is not only effective in conveying religious messages, but also in building social harmony in a diverse society. This research shows that da'wah is not only a means of conveying religious teachings, but also a tool to strengthen relationships between individuals in a multicultural society. Thus, this study is expected to contribute to the development of da'wah communication studies in Indonesia.

The development of technology and social media, especially TikTok, has changed the way consumers interact with products and brands. This article aims to explore the impact of the language and communication used on TikTok on consumer behavior, especially in the context of impulse purchases. Through a qualitative approach, the study analyzed TikTok content that focuses on product promotion and how language and communication styles influence purchasing decisions. The results show that the use of engaging and communicative language on TikTok can increase buying interest and encourage consumptive behavior among users.

This article discusses the importance of the role of language in communication as a tool for building friendships on campus. Where language not only functions as a means of conveying information, but also functions as a bridge to understand culture, emotions, and personal identity. Interaction between students from different backgrounds on campus requires a thorough understanding of the proper use of spoken and written language. This research reveals how language facilitates social interaction, creates mutual trust, and strengthens bonds between friends. The method used for this research is a qualitative method using observation techniques and interviews with several students fr om various different backgrounds. The results of the observations and interviews conducted show how important language is to be a bridge of communication or as a means for students to interact with each other, besides that language is also a symbol of unity and unity of Indonesian society. In addition, this article also explores the challenges students face when communicating and provides recommendations for improving their communication skills. A thorough understanding of the role of language will help students develop more positive and productive friendships in a campus environment.

"Improvement of Short Story Writing Ability Through the Personal Experience of Class VIII Unismuh Junior High School Makassar". Thesis of Indonesian Language and Literature Education Department, Faculty of Teacher Training and Education, Makassar Muhammadiyah University.This type of research is a Class Action Research (Class Action Research) which aims to describe the improvement of short story writing skills through the personal experience of students of class Class VIII Unismuh Junior High School Makassar and describes the process of improving the ability to write short stories through the personal experience of the MA class Class VIII Unismuh Junior High School Makassar. The instruments used in data collection were tests, observation guidelines, interview guidelines, and the data were analyzed descriptively qualitatively. The data in this study are in the form of tesp there are 24 students and the results of observations in the learning process.The results showed that quantitatively there was an increase in the learning outcomes of short story writing through the personal experience of 24 students, namely on the pretest results, an average score of 56.63%. In the first cycle the average score of student learning outcomes was 68.13%, while the second cycle of student learning outcomes writing short stories through personal experience was 81.74%. In the first cycle, students who finished 9 students or 46.48% and categories of incomplete were 15 students or 53.52%. While in the second cycle category there were 21 students or 89.96% and the incomplete category were 3 people or 10.04% meaning that there was an increase of 13.61%.Based on the results of the research above, it can be concluded that the results of learning to write short stories through the personal experience of students of class XI MA Darul Istiqamah Maccopa Maros Regency can be improved through students' personal experiences.

The purpose of improving the function of Indonesian to become an international language is to show the nation's identity and increase the nation's competitiveness. Indonesian has the potential to become an international language because of various factors such as the positive attitude of Indonesian speakers is characterized by Indonesians' pleasure to use Indonesian and has a sense of love, pride and loyalty to the Indonesian language. The movement of the role of Indonesian in the country and the internationalization of the Indonesian language are jointly supported by the promotion of good and correct use of the Indonesian language. This promotion needs to be prioritized to maintain the existence of language as a symbol of the identity of the Indonesian nation in global life. Therefore, various efforts are made as well as hard work and cooperation between language institutions, all elements of the government and the role of the wider community are strategic steps to realize the existence and role of the Indonesian language in the international world.

Political discourse plays a very important role in shaping public opinion and reinforcing power structures in multicultural societies. This research applies Critical Discourse Analysis (CDA) to examine how language is used in political speeches to construct social hierarchies, national identities, and public perceptions. By analyzing speeches from leaders in diverse societies, this study highlights the use of rhetoric, metaphor, and persuasion strategies in influencing collective ideologies

The rapid development of digital media has significantly influenced the evolution of language in the 21st century. This study explores the impact of digital communication, including social media, memes, and online discourse, on linguistic changes such as neologisms, syntactic shifts, and informal language use. Using a sociolinguistic and discourse analysis approach, the findings of this study show that digital media accelerates language evolution by facilitating the rapid formation of new words and global linguistic trends.

Pronunciation in a second language (L2) is often influenced by the first language (L1), which can hinder intelligibility. Indonesian speakers struggle with certain English sounds, such as /θ/ and /ð/, due to their absence in the L1 phonetic system. To identify the influence of L1 on L2 pronunciation in the context of English language learning in Indonesia and propose strategies to reduce negative transfer effects. This qualitative study used a case study approach, involving 9 students from an English club at XYZ School. A pronunciation test was conducted to measure phonetic transfer between L1 and L2. Results show that L1 phonetic transfer causes errors in specific phonemes. Words with higher phonetic complexity are more challenging to pronounce correctly. Negative phonetic transfer and a lack of prosodic training were identified as major obstacles. Context-based and intensive phonetic training significantly improves pronunciation skills. L2 pronunciation errors are strongly influenced by L1, phonetic complexity, and individual experience. Contextual learning and individualized approaches positively impact pronunciation improvement.

This study analyses the morphological process in the news ‘Check out the Vision and Mission of 4 Candidates in West Java Gubernatorial Election 2024 in the Second Debate’ published by Detik News in the November 2024 edition. The purpose of this research is to find and understand the morphological structure used in the delivery of information related to the West Java governor election. The methodology of this research is descriptive qualitative approach. Information is collected through observation or observation done by reading the news and making notes. The results of the research show information on the use of affixation, namely the prefixes ber-, mem, men-, as well as the confixes me-kan, ke-an, pe-an, pe(r)-an. There is also information on the use of reduplication such as, children. And there is information on the use of composition such as the word new pair. It is intended that these findings can increase understanding of language use in the mass media.

Artificial Intelligence (AI) and digital technologies have revolutionized language education, providing new opportunities to enhance sociolinguistic awareness and Arabic language skills, including listening, speaking, reading, and writing. This study explores how AI-driven applications and digital platforms support learners in understanding and using various Arabic dialects alongside Modern Standard Arabic. The study uses a qualitative approach to analyse how these technologies bridge the gap between theoretical knowledge and practical communication. The study focuses on tools such as interactive chatbots, speech recognition systems, assistive technologies, virtual assistants, and language learning platforms. These tools align with the Common European Framework of Reference (CEFR) for Languages 2020 and Sustainable Development Goals 4 (SDG 4), highlighting their potential to promote inclusive and equitable language education. The study analyses how AI and digital tools contribute to Arabic learning and enhance communicative competence rather than involving testing or experiments. The findings suggest that these technologies offer significant potential for improving language proficiency and addressing diverse learners' needs.