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This study aimed to determine the effect of consumer behavior, word of mouth, and halal labeling on the decision to use Grab Food services. The population in this study are consumers who use Grab Food services. The sample in this study were 96 consumers who were obtained through the sampling technique with the Lemeshow method. The data collection method uses a questionnaire which is distributed to all consumers and the data is processed using multiple linear regression analysis. The results of multiple linear analysis show that consumer behavior, word of mouth, and halal labeling have a positive and significant effect on the decision to use grab food services. This research is expected to increase knowledge regarding consumer behavior, word of mouth, and halal labels in using Grab Food services and maintain good relations with consumers by maintaining the quality of products and services that can be used to make usage decisions.                                                                                                                              

Penelitian ini berfokus pada “Pendapatan Produk Roti Barokah Sebelum Dan Sesudah Memiliki Logo Halal Pada Toko Kelontong Yang Menjadi Tempat Penitipan”. Tujuan penelitian ini adalah Untuk mengetahui bagaimana pengaruh label halal terhadap penjualan roti di Barokah Bakery dan apakah penyebab penurunan pendapatan penjualan roti di Barokah Bakery. Jenis penelitian ini jika di tinjau dari rencana penelitian maka dapat digolongkan ke dalam penelitian kualitatif, yaitu menekankan pada pengamatan fenomena dan meneliti ke subtansi makna dari fenomena yang diteliti,  labelisasi halal tidak berpengaruh terhadap penjualan roti barokah yang di titipkan disini hal tersebut terjadi karena konsumen yang belanja di sini kurang memperdulikan tentang label halal yang terpenting hanya rasa enak, ukuran besar, dan harga yang murah dan banyaknya pesaing dari merek laindan terjadinya covid 19 yang melanda Indonesia pada tahun 2020 kemarin. Berdasarkan hasil penelitian dapat disimpulkan bahwa: 1. labelisasi halal tidak berpengaruh terhadap penjualan roti barokah. 2. Penyebab terjadinya penurunan penjualan disebabkan oleh persaingan pasar dengan menjual produk yang sama. Dan penurunan jumlah konsumen yang disebabkan oleh fenomena covid 19.

The halal label is part of the product with product information the packaging. Companies must apply halal labeling on packaging because to provide certainty about the halal status of these products give confidence to Muslim consumers. Digital marketing form of business that carries out marketing and advertising of brands products throughout the digital world. the application of digital marketing through social media used companies can increase revenue and attract consumers. Honey picking tours have implemented halal labeling and digital marketing for honey products.The purpose of this research first to find out application of halal labeling to consumer buying interest and the second goal is  find out application of halal labeling to consumer buying interest in picking honey tours. This type of research used qualitative research using a descriptive approach. research instruments used by researchers in this research observation, interviews, and documentation.  From the results of the study was found the application of halal labeling in honey picking tours includes process for obtaining halal labeling on packaging. application of digital marketing to consumer buying interest using E-commerce. existence of digital marketing very large positive impact on companies, including increasing sub-sales, saving promotional power, facilitating communication between companies and consumers.