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This research aims to investigate the effect of Korean Street Food marketing strategies on MSMEs in Pasar Cidu Makassar on increasing sales volume, with social media as an intervening variable. Quantitative methods were used in this research by collecting data through surveys of 50 MSME owners or managers at Pasar Cidu Makassar who actively use social media in their marketing strategies. The results of multiple regression analysis show that marketing strategy has a significant direct influence on social media (path coefficient = 0.541, p < 0.05) and sales volume (path coefficient = 0.646, p < 0.05). In addition, social media also has a significant influence on sales volume (path coefficient = 0.062, p < 0.05), acting as a mediator between marketing strategies and increasing sales volume. Path analysis shows that the total effect of marketing strategy on sales volume is 0.6795, which indicates the existence of significant direct and indirect effects. These findings emphasize the importance of integrating marketing strategies and social media in an effort to increase the sales volume of Korean Street Food MSMEs at Cidu Makassar Market.

The User Interface (UI) of the website-based application 'K-Foodies' was created to provide information on Korean street food recipes with an attractive appearance and is easy to use. In the context of the popularity of Korean street food in Jakarta and people's interest in cooking themselves, the difficulty in finding scattered recipe information is an obstacle. Creating the UI involved using Figma software, with a focus on UI design and user experience. The UI design includes descriptions of Korean street food, recipes, and cooking steps. Usability tests using the completion rate method will measure the effectiveness of the UI based on user interactions with the system in the form of various task scenarios. The aim of this research is to create an attractive and easy-to-use UI for the 'K-Foodies' application, allowing users to easily find Korean street food recipes in one place.