Publication Search

The rise of the Korean Wave which is currently popular in Indonesia, especially among the younger generation, also has an impact on the millennial generation. Without realizing it, the younger generation in Indonesia presents Korean culture which is spread through K-Pop and K-sensation such as beauty products (beauty and skin health care products). Most young people who love K-Pop have their own Korean names. This name appears on their casual network and many mention "Korea" or "Seoul" as their starting place. (Valenciana & Pudjibudojo, 2022).

K-Pop, has become increasingly popular in Ponorogo in recent years. One significant impact of this popularity is the change in the clothing fashion of teenagers in Ponorogo. This article will discuss the influence of K-Pop culture on teenagers' clothing fashion in Ponorogo. K-Pop has brought a different and unique fashion style, which influences fashion trends in Ponorogo. Ponorogo teenagers are especially impressed by the styles popularized by K-Pop stars, including hairstyles, make-up, and accessories. The fashion industry in Korea has grown rapidly along with the popularity of K-Pop, and this has also had an impact on fashion in Ponorogo. Several Korean fashion brands have entered the Ponorogo market and offer products inspired by K-Pop fashion styles. As a result, the influence of K-Pop culture on teenagers' clothing fashion in Ponorogo is significant. There is a shift in fashion trends from the traditional Ponorogo style to the more modern and unique K-Pop style. However, this can also lead to problems such as an imbalance between indigenous and imported cultures. Overall, the influence of K-Pop culture on teenagers' clothing fashion in Ponorogo has brought many changes and become a popular trend. However, it is important for P communities to maintain their cultural identity and not be overly influenced by outside cultures.

It is easy for the public to access information through various media, and one of these media is YouTube. With the ease of dissemination of information, the development of the Korean Wave in Indonesia is growing rapidly. Many young people are fond of various things about the Korean Wave and imitate the Korean Wave lifestyle. One of the content creators who provides information on Korean culture on YouTube is the SunnydahyeIn channel. This channel provides various information about Korean idols and also Korean lifestyle or culture. There are several lifestyle indicators, namely: (1) style of dress; (2) speaking style; and (3) consumption culture. This study aims to find out the perceptions of members of the Jogja K-poper community which were formed by exposure to information on Korean lifestyle and culture through the SunnydahyeIn YouTube channel, which led to a change in lifestyle within them. This study uses a qualitative research approach with descriptive methods. Data collection techniques were carried out through interviews, observation, and documentation. The results of this study indicate that the SunnydahyeIn YouTube media channel has a role in shaping the perceptions of Jogja K-Poper communication members on the Korean Wave lifestyle and Korean culture.