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This community service activity aimed to improve communication competence and customer experience among service actors in a higher education environment. The training was implemented at Gedung Aula KPA Politeknik Negeri Sriwijaya on 19 February 2026 under the theme of excellent service transformation based on integrity to support the institutional commitment toward an Integrity Zone and Corruption-Free Area. The method consisted of preparation, needs identification, interactive presentation, case-based discussion, service communication simulation, and reflective evaluation. The material emphasized service attitude, active listening, empathy, complaint response, and customer experience touchpoints in academic and administrative services. The activity showed that participants were able to identify the importance of consistent communication behavior, emotional control, and service recovery in creating positive experiences for students, lecturers, partners, and public stakeholders. The implication of this activity is the need for continuous service culture reinforcement through standard operating procedures, role-play-based training, and periodic evaluation of user satisfaction in higher education services.

Penilaian kinerja merupakan elemen krusial dalam manajemen sumber daya manusia (SDM) untuk memastikan efektivitas organisasi dan pengembangan karyawan. Namun, banyak sistem penilaian tradisional masih bergulat dengan masalah subjektivitas, kurangnya transparansi, dan minimnya fokus pada pengembangan. Penelitian ini bertujuan mengevaluasi sistem penilaian kinerja yang berlaku di Politeknik XXX dan mengusulkan kerangka model yang mengintegrasikan 360-Degree Feedback dan Critical Incident Technique (CIT) untuk mengatasi kelemahan tersebut. Menggunakan analisis survei deskriptif dan analisis kesenjangan (gap analysis) pada data Politeknik XXX , ditemukan bahwa sistem saat ini bersifat top-down, minim umpan balik multi-sumber (rekan sejawat dan mahasiswa 0%), lemah dalam pencatatan kejadian kritis (18.5% untuk prestasi, 29.6% untuk pelanggaran), serta memiliki skor komunikasi hasil penilaian (2.07/5.00), kepuasan, dan keadilan yang moderat (2.96/5.00). Kesenjangan signifikan teridentifikasi pada aspek transparansi (gap 2.29), orientasi perbaikan (gap 2.08), dan rekam kejadian kritis/CIT (gap 2.07). Implikasi dari temuan ini menunjukkan urgensi transformasi menuju sistem manajemen kinerja modern yang mengedepankan objektivitas, transparansi, dan pengembangan profesional berbasis data. Integrasi 360-Degree Feedback dan CIT diyakini mampu menyediakan perspektif holistik dan bukti perilaku faktual yang diperlukan untuk penilaian yang lebih adil dan formatif.

Communication is a crucial element in the learning process, particularly in the education of students with special needs who possess diverse characteristics, abilities, and communication requirements. These differences require teachers to implement adaptive communication strategies to ensure that learning messages are effectively conveyed and understood by students. This study aims to analyze the communication at SLB YPAC Medan. The subjects of this study specifically focused on third-grade students with intellectual disabilities (tunagrahita) and slow learners. The. The study adopted a qualitative approach using a case study method. Data were collected through observation, in-depth interviews, and documentation, and analyzed using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The findings reveal that teachers apply communication strategies through a combination of verbal and nonverbal communication. Verbal communication involves the use of simple language, repetition of learning materials, and step-by-step instructions tailored to students’ abilities. Meanwhile, nonverbal communication is expressed through facial expressions, body movements, eye contact, and the use of visual learning media to clarify instructional messages. In addition, interpersonal approaches emphasizing patience, attention, empathy, and emotional closeness were found to enhance the effectiveness of teacher–student interactions. Supporting factors include adequate school facilities, psychological services, and therapy programs, while inhibiting factors involve differences in students’ characteristics and limitations in their communication abilities. This study concludes that adaptive communication strategies that accommodate individual student needs play a significant role in creating an effective, comfortable, and supportive learning environment for students with special needs.

The rapid growth of TikTok has transformed digital communication practices and created new opportunities for content creators to establish stronger relationships with their audiences. From the perspective of Digital Public Relations, communication style plays a crucial role in influencing follower engagement and enhancing the effectiveness of online interactions. This study aims to examine the communication styles employed by TikTok content creators to build and strengthen follower engagement. The research adopts a qualitative approach using the Systematic Literature Review (SLR) method by analyzing relevant scholarly articles published between 2021 and 2026. The findings reveal that communication styles emphasizing authenticity, interactivity, storytelling, content consistency, and emotional connection significantly contribute to higher audience engagement, as reflected in the number of likes, comments, shares, and active participation. Furthermore, the effective use of trending content, TikTok's algorithmic features, and adaptive communication strategies strengthens relationships between content creators and followers while enhancing credibility and digital presence. The review also identifies opportunities for future research on the influence of audience characteristics, digital culture, and evolving social media algorithms on the development of sustainable engagement in digital communication.

Intercultural Communicative Competence (ICC) has become a key objective of English language education; however, its implementation in Indonesia remains insufficiently understood. This study investigates the alignment between ICC expectations in the Kurikulum Merdeka, English textbooks, and classroom practices in Indonesian senior high schools. An exploratory sequential mixed methods design was employed, involving document analysis of four government-issued English textbooks for grades X–XII, classroom observations in 15 schools across three provinces, a survey of 87 English teachers, and in-depth interviews with 18 teachers and 36 students. The findings reveal a three-level gap. First, the curriculum acknowledges ICC but lacks clear and measurable operational guidelines. Second, textbooks predominantly emphasize Anglo-American culture (64.8% of cultural content) while providing limited representation of Indonesian and global cultures. Third, 78.2% of teachers reported not explicitly integrating cultural dimensions into English instruction, resulting in stereotypical and culturally limited classroom practices. To address these issues, the study proposes the Triangulated Cultural Literacy (TCL) framework, integrating reflection on learners’ own culture, balanced exploration of target cultures, and intercultural negotiation. The findings highlight the need to operationalize ICC in the curriculum, improve textbook cultural representation, and strengthen teachers’ intercultural pedagogical competence.

The rapid development of information and communication technology has encouraged military organizations to adopt modern systems capable of supporting operational effectiveness. One of the challenges faced by the Indonesian Marine Corps is the limitation of conventional monitoring methods that still rely on voice reports through tactical radios and manual communication systems. This condition often causes delays in information delivery, inaccuracies in troop positioning data, and difficulties in controlling personnel and logistics in dynamic operational environments. This study aims to formulate a conceptual model for the utilization of a GPS Tracking System integrated with Marine Corps communication equipment to improve troop and material movement monitoring. The study employed a Research and Development (R&D) method with a descriptive qualitative approach. Data were collected through literature review, observation, interviews, questionnaires, and documentation involving operational personnel and military communication experts. The results indicate that integrating GPS Tracking Systems with communication equipment can provide real-time location information, improve command and control effectiveness, accelerate reporting processes, enhance logistics supervision, and support operational evaluations through recorded movement data. The proposed concept is expected to strengthen situational awareness, increase operational efficiency, and support mission success in future Marine Corps operations.

Wilayah perbatasan Ambalat merupakan kawasan strategis NKRI yang rawan terhadap pelanggaran kedaulatan dan ancaman keamanan. Satuan Tugas (Satgas) Ambalat Korps Marinir menghadapi tantangan geografis dan keterbatasan teknologi pengawasan konvensional. Penelitian ini bertujuan menganalisis potensi pemanfaatan teknologi Unmanned Aerial Vehicle (UAV) untuk meningkatkan efektivitas pengamanan perbatasan oleh Satgas Ambalat. Penelitian menggunakan pendekatan deskriptif kualitatif. Teknik pengumpulan data meliputi observasi, wawancara mendalam dengan 4 narasumber (Komandan Skuadron Udara 700, pilot UAV, Dansatgas Ambalat, dan personel komunikasi Satgas Ambalat), serta dokumentasi. Analisis data menggunakan model Miles & Huberman. Penelitian menunjukkan bahwa (1) UAV belum dimanfaatkan secara langsung oleh Satgas Ambalat, pengamanan masih mengandalkan patroli konvensional dan drone non-militer; (2) tantangan utama meliputi keterbatasan personel terlatih, belum adanya program pelatihan formal, keterbatasan sarana prasarana (Ground Control Station, sistem komunikasi), serta kekosongan regulasi operasional; (3) UAV tipe ScanEagle dan Camcopter S-100 dinilai paling sesuai untuk kebutuhan Satgas Ambalat karena daya tahan terbang lama dan sensor canggih. Pemanfaatan UAV dapat memperluas jangkauan pengawasan, menyediakan data real-time, mengurangi risiko personel, serta meningkatkan efisiensi operasional. Diperlukan pendekatan terintegrasi berupa penyusunan regulasi, pengadaan sarana dan pelatihan personel bertingkat dan berlanjut. Teknologi UAV memiliki potensi strategis untuk memperkuat sistem pengamanan perbatasan Ambalat. Rekomendasi meliputi dukungan kebijakan pemerintah, pengembangan doktrin TNI AL, pembentukan unit UAV Korps Marinir, serta pelatihan personel secara berkelanjutan.

Artikel ini membahas pentingnya integrasi iman dan ilmu dalam kurikulum pendidikan Kristen di era digital. Dengan pesatnya perkembangan teknologi informasi dan komunikasi, pendidikan Kristen menghadapi tantangan dalam menjaga keseimbangan antara pengajaran nilai-nilai iman dan penerapan ilmu pengetahuan yang relevan dengan kebutuhan zaman. Dalam konteks ini, artikel ini mengeksplorasi berbagai pendekatan untuk mengintegrasikan kedua aspek tersebut, serta tantangan dan peluang yang muncul dalam implementasinya. Pembahasan juga meliputi bagaimana teknologi digital dapat menjadi alat yang efektif dalam mendukung pembelajaran berbasis iman tanpa mengorbankan kualitas akademik. Diharapkan artikel ini dapat memberikan wawasan bagi pendidik, orang tua, dan pengambil kebijakan dalam merancang kurikulum pendidikan Kristen yang responsif terhadap dinamika zaman dan tetap setia pada ajaran Kristiani.

Communication within the family, especially between parents and children, is an important foundation for the development of a child's personality, emotions, and social skills. The purpose of this writing is to identify the types of parental communication styles, analyze the factors that influence them, examine their impact on child development, and provide practical recommendations to improve the effectiveness of communication patterns within the family. The method used in writing this paper is a literature study. The discussion results show that there are three main types of parental communication styles: permissive, authoritarian, and democratic. The permissive style tends to give the child unlimited freedom, the authoritarian style emphasizes control and obedience, while the democratic style encourages openness and mutual respect. The choice of communication style is influenced by various factors such as educational background, culture, past experiences, and the socio-economic conditions of parents. Each communication style has a different impact on the emotional, social, and cognitive development of children. The democratic style is considered the most effective in optimally supporting child development. This article provides recommendations to parents to increase knowledge about dialogical-based parenting, practice assertive communication skills, give children space to express their opinions, and build a family culture that is open and mutually respectful.

Communication is an important aspect in the development of children aged 5–6 years, especially in supporting their language and social-emotional abilities. This study aims to analyze the influence of effective communication through a play approach in early childhood based on the results of previous research. The method used in this study is a quantitative method by conducting observations, research, and observations on effective communication and a play approach in early childhood education. Data collection techniques were carried out through documentation and literature searches from journals, articles, and relevant scientific references. Data analysis techniques used quantitative descriptive analysis by comparing and summarizing the results of previous research. The results show that the play approach has a significant influence on improving children's effective communication skills, such as the courage to speak, the ability to express opinions, social interaction, cooperation, and self-confidence. In addition, play activities have been proven to be able to create a fun learning atmosphere so that children are more active in interacting with peers and teachers. Thus, the play approach can be an effective strategy in developing the communication skills of children aged 5–6 years.

The development of information technology has encouraged the transformation of government administration toward digital-based governance, including correspondence management systems. Digital correspondence governance plays an important role in improving administrative effectiveness, bureaucratic efficiency, and the quality of public services. However, the implementation of digital correspondence systems in local government institutions still faces several challenges, including limited system integration, inadequate human resource capacity, and unstandardized electronic archive management. This study aims to analyze and construct a digital correspondence governance model in realizing administrative effectiveness at Dinas Komunikasi, Informatika, Statistik dan Persandian Kabupaten Gowa. This study employed a qualitative approach with a descriptive research type. Data collection techniques were conducted through observation, in-depth interviews, and documentation. Research informants were selected using purposive sampling techniques, while data analysis employed the interactive model of Miles, Huberman, and Saldaña through data condensation, data display, and conclusion drawing. The results indicate that the implementation of digital correspondence governance has improved the speed of document disposition, administrative efficiency, accessibility of documents, and organizational work coordination. However, the implementation has not been fully optimal due to constraints in system integration, human resource capacity, and digital archive management. This study produced a digital correspondence governance model emphasizing the strengthening of information technology, enhancement of employee competence, integration of administrative systems, and development of a digital work culture. It is recommended that government institutions strengthen the integration of digital correspondence systems, improve employee competencies, and establish sustainable electronic archive management standards.

This Community Service (PKM) activity aims to improve the performance of Posyandu cadres in stunting prevention efforts in Kepudibener Village, Turi District, Lamongan Regency. The main problems faced by the community include low health literacy, suboptimal utilization of Posyandu, and limited capacity of cadres in providing health education. The implementation method uses a participatory and educational approach through the stages of observation, cadre training, health education, mentoring, and program evaluation. The results of the activity show an increase in the knowledge and skills of Posyandu cadres in monitoring child growth and development and nutrition education, increased community participation in Posyandu activities, and an increase in understanding of mothers of toddlers regarding stunting prevention. This program is also able to strengthen the role of cadres as agents of change in raising community awareness of the importance of family health. Thus, improving the performance of Posyandu cadres has proven effective in supporting community-based stunting prevention efforts. Sustainability of the program through ongoing training and mentoring is essential to maintain the positive impacts that have been achieved.

The development of artificial intelligence (AI) has fundamentally transformed digital marketing communication, while emerging as a strategic instrument in public relations practices of global corporations. This study aims to examine the construction of meaning around artificial intelligence as a financial solution within the cultural context of Lebaran, while analyzing the PR communication strategy employed by Google Indonesia in building persuasive messages for its public on digital platforms. The research object is a video advertisement posted on the official Instagram account @googleindonesia on March 7, 2025, promoting the Gemini Canvas feature for managing Tunjangan Hari Raya (THR) budgets. This study employs a descriptive qualitative approach with an interpretive paradigm, integrating two complementary analytical perspectives: first, Roland Barthes three-level semiotic analysis — denotation, connotation, and myth — to deconstruct meaning constructed through visual, verbal, and auditory signs in the advertisement; second, the PR communication strategy framework from Smith (2021) to identify how the choices of mascot, emotional message, and cultural appeal represent strategically planned communication decisions by Google Indonesia. The findings reveal that Google Indonesia constructs Gemini Canvas as an empathetic and culturally aware entity through three key elements: anthropomorphic symbolism in the form of a bespectacled cat functioning as brand mascot, local cultural markers of ketupat and THR, and Arabic-nuanced music that aurally reinforces the Lebaran atmosphere — all representing deliberate strategic PR decisions. From Smith’s (2021) perspective, the advertisement applies a proactive communication strategy combining negative emotional appeal — financial anxiety ahead of THR — immediately followed by positive emotional appeal as a concrete solution through Gemini Canvas, representing a structured form of public perception shaping. At the myth level, the advertisement normalizes reliance on digital platforms through systematic cultural localization. This study contributes to understanding AI-based digital marketing communication strategies and the shaping of public perception on AI technology by global corporations in the Indonesian market.  

Effective communication is an important element in the early childhood learning process because it plays a significant role in children’s social, emotional, and cognitive development. This study aims to determine the influence of teachers’ roles in developing effective communication among early childhood children aged 4–5 years at TK Damhil, Kota Selatan, Gorontalo Province. The research used a quantitative method with a descriptive research design. The research subjects consisted of 5 children aged 4–5 years selected through purposive sampling techniques. Data collection techniques were carried out through direct observation of children’s communication activities during the learning process. The results showed that the teacher’s role is very important in building effective communication through the use of simple language, responsive attitudes, active listening skills, and the use of verbal and nonverbal communication that is appropriate to children’s developmental characteristics. The implementation of effective communication was proven to improve children’s self-confidence, social interaction skills, and readiness to face formal education. Therefore, effective communication applied by teachers provides a positive contribution to optimizing early childhood development.

Jaringan 5G, sebagai generasi kelima teknologi seluler, menyediakan kecepatan internet ultratinggi, latensi minimal, dan konektivitas superior dibandingkan pendahulunya. Penelitian ini bertujuan mengkaji evolusi, manfaat, serta hambatan implementasi 5G dalam berbagai domain kehidupan. Pendekatan metodologis yang diterapkan adalah studi pustaka (Library Research) dengan pengumpulan data dari literatur primer seperti buku, jurnal ilmiah, dan artikel peer-reviewed. Temuan penelitian mengindikasikan bahwa 5G menghasilkan dampak transformasional positif pada pendidikan (VRlearning), kesehatan (telesurgery), industri (Industry4.0), transportasi (V2X), dan smart city ecosystems. Meski demikian, deployasi 5G terkendala oleh biaya infrastruktur masif, keterbatasan device ecosystem, serta vulnerabilitas keamanan siber. Rekomendasi: Diperlukan integrasi advanced security frameworks dan dukungan infrastruktur policy-driven untuk optimalisasi adopsi dan sustainability jaringan 5G.

Jaringan 5G, sebagai generasi kelima teknologi seluler, menyediakan kecepatan internet ultratinggi, latensi minimal, dan konektivitas superior dibandingkan pendahulunya. Penelitian ini bertujuan mengkaji evolusi, manfaat, serta hambatan implementasi 5G dalam berbagai domain kehidupan. Pendekatan metodologis yang diterapkan adalah studi pustaka (Library Research) dengan pengumpulan data dari literatur primer seperti buku, jurnal ilmiah, dan artikel peer-reviewed. Temuan penelitian mengindikasikan bahwa 5G menghasilkan dampak transformasional positif pada pendidikan (VRlearning), kesehatan (telesurgery), industri (Industry4.0), transportasi (V2X), dan smart city ecosystems. Meski demikian, deployasi 5G terkendala oleh biaya infrastruktur masif, keterbatasan device ecosystem, serta vulnerabilitas keamanan siber. Rekomendasi: Diperlukan integrasi advanced security frameworks dan dukungan infrastruktur policy-driven untuk optimalisasi adopsi dan sustainability jaringan 5G.

An appropriate strategy has become a crucial factor for Micro, Small, and Medium Enterprises (MSMEs) in maintaining customer loyalty. This study focuses on analyzing the implementation of marketing communication strategies adopted by Nasi Goreng Barokah Jaya, an MSME located in Cikampek, to retain its loyal customers. This study employed a descriptive qualitative approach based on the 7P Marketing Mix theory developed by Kotler and Keller (2016). Data were collected through in-depth interviews, field observations, and documentation involving the business owner, employees, and loyal customers. The data were subsequently analyzed using the Miles and Huberman interactive model, while data validity was ensured through triangulation. The findings reveal that direct interaction, responsive and friendly service, word-of-mouth promotional activities, and personalized approaches serve as the main pillars in building customer loyalty. Customer loyalty is significantly influenced by product quality, price affordability, service reliability, and the emotional bond established between the business and its customers. These findings confirm that simple yet consistently implemented marketing communication strategies are effective in maintaining a loyal customer base in the culinary MSME sector.

This study aims to examine the effectiveness of assertive communication techniques in cross-cultural counseling for reducing avoidance behavior among students experiencing interpersonal friendship conflicts. Cultural differences between counselors and clients may influence communication patterns, emotional expression, and conflict resolution processes during counseling sessions. Friendship conflicts among university students commonly arise from jealousy, misunderstanding, social comparison, and ineffective interpersonal communication. These conditions often encourage students to avoid direct interaction to prevent further conflict. This study employed an experimental method using a One Group Pretest-Posttest Design. The participants were students who experienced friendship conflicts and demonstrated avoidance behavior tendencies. Data were collected through counseling individual. The intervention was delivered through counseling sessions that used assertive communication techniques and combined behavioral and humanistic approaches in a cross-cultural counseling setting. The findings revealed that assertive communication techniques were effective in reducing students’ avoidance behavior. After receiving the intervention, participants demonstrated greater confidence in expressing opinions, improved emotional regulation, increased openness in communication, and healthier interpersonal relationships. The study indicates that assertive communication in cross-cultural counseling can serve as an effective counseling strategy to help students manage interpersonal conflicts and improve social adjustment in higher education environments.

This study endeavors to elucidate the application of educational videos pertaining to Heroes' Day in fostering the social communication competencies of early childhood learners at Kindergarten 001 Bunguran Timur Laut. Social communication skills are essential for young children as they support language development, social interaction, emotional expression, and the ability to build positive relationships with others. Therefore, educators are encouraged to utilize innovative and engaging learning media that can effectively stimulate children's communication abilities. The methodological framework employed in this investigation was qualitative in nature, utilizing a descriptive approach. The participant cohort comprised 15 children from Group B, aged between 5–6 years. Data were gathered through systematic observation, structured interviews, and comprehensive documentation to obtain a thorough understanding of the learning process and its outcomes. The findings revealed that the integration of educational videos concerning Heroes' Day facilitated the development of social communication skills among children, including verbal expression, responsive inquiry, collaborative engagement, and interactive discourse with peers and educators. The participants demonstrated heightened enthusiasm, greater confidence in expressing their opinions, and increased active participation throughout the instructional sequence. Moreover, the visual and auditory elements of the videos helped children better understand the learning material and encouraged meaningful discussions. Consequently, educational videos pertaining to Heroes' Day may serve as an effective pedagogical medium for nurturing the social communication competencies of early childhood learners at Kindergarten 001 Bunguran Timur Laut.

Pengabdian masyarakat merupakan salah satu bentuk implementasi Tri Dharma Perguruan Tinggi yang bertujuan memberikan kontribusi nyata kepada masyarakat, khususnya dalam bidang pendidikan. Penelitian ini membahas program UKPI Pengajaran yang dilaksanakan oleh UKPI UIN Sunan Ampel Surabaya sebagai bentuk pengabdian masyarakat berbasis pendidikan. Tujuan penelitian ini adalah untuk mengetahui pelaksanaan, dampak, dan luaran dari program UKPI Pengajaran terhadap mahasiswa maupun siswa yang terlibat dalam kegiatan pembelajaran. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa program UKPI Pengajaran memberikan dampak positif terhadap siswa dalam meningkatkan motivasi, semangat belajar, kedisiplinan, serta keaktifan selama proses pembelajaran berlangsung. Selain itu, program ini juga memberikan pengalaman dan wawasan kepada mahasiswa dalam bidang komunikasi, pengajaran, kepemimpinan, kerja sama tim, dan kepedulian sosial terhadap masyarakat sekitar. Kehadiran siswa dalam kegiatan pengajaran mampu menciptakan suasana belajar yang lebih interaktif, kreatif, dan menyenangkan bagi siswa. Program UKPI Pengajaran merupakan bentuk implementasi pengabdian masyarakat yang tidak hanya membantu proses pendidikan di sekolah, tetapi juga mengembangkan kemampuan intelektual, sosial, dan karakter siswa maupun siswa secara berkelanjutan sehingga memberikan manfaat positif bagi dunia pendidikan dan masyarakat lingkungan.