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Cracker drying process is considered inefficient because it still depends on weather factors and manual supervision, which can affect the quality of the production results. To overcome this, a smart shrimpcrackerdryingdevicebasedonan Arduino Uno microcontroller with an automatic closing mechanism and an automatic container has been designed and built. This system is equipped with a rain sensor and an LDR sensor to detect weather conditions around the device, as well as a DHT11 sensor to monitor humidity in the cracker storage container. In addition, an ultrasonic sensor is used to automatically regulate the movement of crackers into the storage container after the drying process is complete. A DC motor controlled by a BTS7960 driver functions to move the cover roof and the cracker transfer mechanism, while a limit switch is used to limit the motor movement.Based on the test results, this device can work automatically Shrimp crackers are one of the typical food products widely produced by the people of Bunga Karang Village, Tanjung Lago District, Banyuasin Regency. The traditional shrimp following changes in environmental conditions, thereby increasing the efficiency of the drying process and maintaining the quality of shrimp crackers produced by the residents of Bunga Karang Village.

Penelitian ini bertujuan untuk menganalisis strategi pemasaran PT. Makanan Rakyat Indonesia Kendal dengan pendekatan bauran pemasaran (produk, harga, promosi, dan tempat) serta analisis SWOT. Data diperoleh melalui wawancara dengan pemilik dan karyawan, observasi, serta dokumentasi. Hasil penelitian menunjukkan produk unggulan yaitu kerupuk ABS udang original dengan harga Rp5.000–Rp25.000, distribusi melalui toko offline dan platform online, serta promosi yang memanfaatkan media sosial dan e-commerce. Analisis SWOT menghasilkan lima kekuatan, lima kelemahan, lima peluang, dan lima ancaman. Skor IFAS sebesar 3,23 dan EFAS 3,02 menempatkan perusahaan pada kuadran I (strategi agresif). Data penjualan Januari–April 2025 meningkat 28,8% dibandingkan tahun sebelumnya atau setara Rp147.000.000. Temuan ini membuktikan bahwa penerapan strategi pemasaran berbasis SWOT berpengaruh signifikan terhadap peningkatan penjualan. Rekomendasi penelitian adalah memperluas saluran distribusi, meningkatkan promosi, serta menjaga kualitas pelayanan guna menghadapi persaingan produk sejenis.  

This research aims to analyze the influence of price on purchasing decisions for shrimp cracker products in Punti Village, Soromandi District, Bima Regency. By using primary data obtained through distributing questionnaires to consumers, this research identifies the relationship between price variables and purchasing decisions. The analysis results show that price does not have a significant influence on purchasing decisions, with a significance value greater than 0.05. Although the data used is reliable with 95.3% valid cases, the data distribution is not normal which can affect the analysis results. The multiple linear regression test and F test show that the regression model built is not significant, with only 2.5% of the variation in purchasing decisions that can be explained by price. These findings indicate the need for further research to explore other factors that might influence purchasing decisions for shrimp cracker products in Punti Village.

Punti Village, Soromandi District, Bima Regency, has significant local shrimp potential, but it has not been fully utilized for the development of value-added products. The MBKM Thematic Community Service Program (KKN) plays a key role in optimizing this potential by processing shrimp into shrimp cracker products. Using a participatory approach, KKN students collaborated with the local community in various stages of shrimp cracker production, including raw material selection, production processes, and marketing. The results of this program indicate that optimizing local shrimp potential enhances community skills in shrimp cracker production and creates opportunities for increased income. The conclusion of this activity is that optimizing local shrimp potential through the KKN program has a positive impact on local economic empowerment and improves the welfare of the community.

E-commerce is all activities selling goods and services carried out through electronic media. Shrimp Cracker Shop, is a business that operates in the field of selling typical souvenirs. Currently, sales of goods are still carried out manually, namely by buyers coming directly to the shop or by purchasing by telephone. This type of research uses a descriptive method with a qualitative approach. This research provides an accurate description and explanation of the conditions or symptoms faced. The materials used in this research are data obtained from the results of interviews and later the results of the interviews can find out what needs are needed to build a website. System Design Methods in Designing a The system definitely requires modeling so that the results of the system design that you want to achieve can obtain maximum results. What the author uses is Unified Modeling Langue (UML). Which consists of use case diagrams, class diagrams, and activity diagrams. In this research the author uses the Rapid Application Development system development method. The software development method in this research uses the Rapid Application Development (RAD) model system development method. After the design is carried out, the researcher draws conclusions namely the e-commerce design of the Manda Shrimp Cracker Shop was successfully created to help promotion and sales. The results of testing the Blackbox Testing software system were declared successful, and the feasibility test using a Likert scale resulted in a score of 93% (very feasible). Overall, the results were successful and in accordance with what was designed.

The importance of knowledge about operational risks for umkm partners in order to be able to control or handle the risks that must be handled and be able to solve the problems being faced, so this research aims (1) to find out the identification of operational risks in the process of making Sanah shrimp crackers in West Tanjung Jabung district ( 2) to find out the operational risk analysis of the process of making Sanah shrimp crackers in West Tanjung Jabung district, (3) to find out the efforts made by umkm actors to overcome operational risks. This research uses qualitative methods in this research using data sources obtained from the owner of the Sanah shrimp cracker business and the Sanah shrimp cracker employees. The results of this research are: In identifying operational risks, there are four types of risks as follows: human resource risks include risks of events such as unsuccessful steaming, unsuccessful cutting of crackers, long frying of crackers, failed packaging and inadequate training. Technological risks include inappropriate machines and packaging equipment that does not function properly. As well as process risks, there are risks from raw materials that do not match the dosage. And external risks include risks such as unstable raw materials and uncertain weather factors. The risk analysis that occurs in Sanah shrimp crackers has a risk level of high, medium and low. As for the aspects included in the high category, there are three risks, namely inadequate training, inappropriate packaging equipment and raw materials that do not match the measurements. And there are also medium level operational risks including unsuccessful steaming, frying for too long, inappropriate machines, unstable raw materials, weather factors that result in long drying. And there are also two levels of low risk, namely cutting crackers, failed packaging. Efforts to overcome operational risks that occur in the Sanah shrimp cracker business include requiring or providing training to employees about managing shrimp crackers and employees also need to have self-awareness to be more skilled and more thorough.

This study aims to obtain data and information about developments and marketing strategies for happy firewood shrimp crackers in Mendahara Ilir Village, Mendahara District, Tanjung Jabung Timur Regency, supporting factors and marketing inhibiting factors, and marketing strategies for happy firewood shrimp crackers in Mendahara Ilir Village, Mendahara District. East Tanjung Jabung Regency in terms of shari'ah marketing. This research uses a kulitative research method. Data collection techniques through observation, interviews, and documentation. The data analysis technique uses qualitative data analysis based on marketing mix theory. The results of the study show that: (1) The sales of happy firewood shrimp crackers obtained in the last 5 years tend to decrease, namely from 2018 to 2022; (2) The strategy used by the seller to market the happy firewood prawn crackers by marketing them to stalls, opening stalls, and through direct marketing or promoting directly to neighbors; (3) The supporting factors in the strategy in marketing the happy firewood shrimp crackers in Mendahara Ilir Village, Mendahara District, East Tanjung Jabung Regency lie in the distinctive and tasty taste made from shrimp, the happy firewood shrimp crackers are durable, the raw materials are easily accessible and does not use hazardous materials in the production process and has received halal certification from the Indonesian Ulema Council, while the inhibiting factor for the happy firewood shrimp cracker marketing strategy lies in the packaging which still uses clear plastic and has not yet obtained a permit from the Food and Drug Supervisory Agency (BPOM). BPOM); (4) The marketing carried out by the seller of firewood prawn crackers is in accordance with the trade concept used by Rasulullah SAW, namely honesty, sincerity, hospitality, and advice. In addition, the marketing of happy firewood shrimp crackers is also in accordance with the characteristics of sharia marketing, namely theistic, ethical, realistic, and humanistic.

Usaha Home Industry kerupuk udang di Kecamatan Nipah Panjang sangat berkontribusi positif dalam meningkatkan perekonomian masyarakat, dalam hal ini adalah pihak pengusaha/pengelola, pihak karyawan, pihak penyedia bahan baku serta pihak tempat penitipan produk (pihak penjual/yang memasarkan). Penelitian ini menggunakan pendekatan kualitatif dengan analisis induktif dan deskriptif analisis. Melalui penelitian diperoleh langkah startegis yang ditempuh oleh usaha home industry kerupuk udang dalam meningkatkan perekonomian masyarakat di Kecamatan Nipah Panjang adalah menjaga kualitas produk serta berusaha meningkatkan jumlah modal.

This research discusses the development of sustainable business models for MSMEs, Shrimp Crackers & Payus Mak Sah in the digital era. Qualitative methods are used with in-depth interviews and content analysis. The findings show that digital marketing strategies through Instagram (IG) and product catalogs have a positive impact on the development of this MSME business. Internal factors, such as knowledge and skills in digital marketing, as well as environmental support, play an important role in the development of this business. In addition, this research reveals the positive social influence of developing this sustainable business model in increasing the income and welfare of business owners, as well as expanding public awareness of local products. This research provides valuable insights for similar MSMEs in developing sustainable business models in the digital era.)

In the era of globalization, packaging plays a very important role, apart from showing a good appearance the packaging certainly supports the product image, but in fact the labels on the packaging are often ignored by Micro, Small and Medium Enterprises (MSMEs) in Indonesia. MSME actors prioritize the product packaging strategy and ignore other supporting factors, namely labeling. Labels are writing, pictures, or a combination of both that are inserted into, affixed or printed on and form part of the package to provide comprehensive and complete information about the contents of the package. The product packaging strategy uses labeling, namely by placing a combination of writing or images, then placing it as a supporting part in the product packaging to increase interest in a product, it can also make it easier to recognize because the information from the product is placed in an easily visible part. Labeling the product contains information of the product or the brand, it also can be the composition or the certificate of legality. As well as taxes contained in small and medium businesses that can help determine the selling price of an item to be marketed.

Dengan banyak nelayan dan pertanian yang ada di Desa Sungai Luar maka Kecamatan Batang tuaka sangat mendukung program home industry atau usaha mikro, agar menunjang perekonomian daerah dan juga masyarakat setempat. Industry di Desa Sungai Luar masih relative kecil mulai dari usaha mikro, industry kecil dan industry menengah. Dengan adanya industry-industry ini dapat membuka lapangan kerja baru terutama bagi kaum hawa. Kabupaten Indragiri Hilir Kecamatan Batang Tuaka merupakan daerah yang disebut dengan seribu parit dan masyarakat nya mayoritas umat muslim, dalam hal ini di Desa Sungai Luar terdapat sektor industry rumah tangga dengan nama home industry kerupuk amplang yang masing-masing memiliki karyawan. Dengan adanya home industry diharapkan mampu untuk memenuhi kebutuhan hidup masyarakat. Selain itu juga masyarakat Desa Sungai Luar juga bekerja sebagai nelayan dengan penghasilan tangkapan udang yang cukup banyak, kemudahan dalam memperoleh hasil dari laut berupa udang tersebut membuka peluang usaha bagi masyarakat yang tinggal di Sungai Luar, sehingga masyarakat mempunyai inisiatif dengan kreatifitas memanfaatkan sumber daya alam sekitar. Penelitian ini menggunakan metode penelitian kualitatif karena metode ini tepat digunakan untuk penelitian ini. Tenaga kerja Penelitian menemukan bahwa rata-rata subjek penelitian memperkerjakan masyarakat sekitar dan anggota keluarganya untuk membantu mengembangkan Home Industri kerupuk amplang di Desa Sungai Luar.