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This study aims to measure the effectiveness of packaging label design and promotional media (brochures) in increasing brand awareness of the WOW SUKE kefir milk and ice cream products. The method used is a Brand Lift Study, conducted through surveys with 53 respondents before and after exposure to the promotional materials. The results show a significant increase in brand awareness, from 21.1% before exposure to 49.1% after, indicating a growth of 132.7%. The brand recall rate reached 98.1%, meaning the majority of respondents immediately recalled the WOW SUKE brand when thinking of kefir milk. However, brand recognition was only 49.1%, with 50.9% of respondents still unfamiliar with or uncertain about the brand's existence. Visual design elements—such as colors, imagery, and information layout—were rated very positively by most respondents, suggesting that clear and attractive visual communication can effectively enhance brand perception. In conclusion, the study demonstrates that well-crafted packaging and promotional materials significantly improve brand awareness. Nevertheless, further improvements in communication strategy and promotional distribution, particularly through digital channels, are necessary to broaden audience reach and strengthen brand recognition.

Fermentation technology can increase added value to agricultural, food and other products. Through fermentation, raw materials can be converted into products with higher selling value, such as cheese, yogurt, tempeh, wine, beer, and so on. Many fermented products are beneficial for health, for example kefir and yogurt which contain good probiotics. for digestion. Kefir is a type of fermented milk whose manufacture uses various microorganisms to produce lactic acid products with by-products such as ethanol, free fatty acids and acetaldehyde. Kefir is made by adding yeast which contains many microorganisms from the lactic acid bacteria and yeast groups, while yogurt is fermented milk with lactic acid bacteria (LAB).  This service activity aims to increase people' knowledge and skills regarding the application of fermentation technology, starting from the meaning of fermentation, fermentation methods to high-value products produced from the fermentation process. In this activity, socialization activities were carried out regarding the development of fermentation technology, especially kefir and cow's milk yogurt, as well as practices on how to make it among the residents of Balitra Jaya Permai Loktabat Utara. The results show an increase in residents' knowledge and skills regarding fermentation through pretest and posttest activities as well as practical activities.

Today's people tend to consume healthy food, for example, functional food. Functional foods from fermented milk products which contain many bioactive compounds include yogurt, kefir, and cheese. The nutritional value of this product can be further increased through fortification of various types of tea. This research aims to summarize results related to the fortification of various types of tea in yogurt, kefir, and cheese products as a functional food innovation based on fermented milk. Based on various research, tea fortification in fermented milk products can increase the functional value of the product. Fortification of green tea, oolong tea, white tea, and black tea as much as 0.5 – 4% has been proven to increase the total phenolic content, antioxidant activity, antimicrobial and LAB growth as well as produce better color, texture, and sensory properties of yogurt. Green tea and black tea fortification of 1 – 4% is also believed to produce kefir with better antimicrobial and antioxidant activity and has a lower calorific value than products without tea fortification. Cheese with green tea or orthodox black tea fortification of 0.1 – 2% or 2 g/kg has been proven to be able to enrich polyphenolic compounds up to 2 times, and the antiradical activity of the cheese is up to 44%, and the antioxidant activity of the cheese is 14% higher than the control. Based on the research that has been carried out, it is believed that the fortification of various types of tea in yogurt, kefir, and cheese products can be an innovation in the development of functional food which can have a better impact on body health.

Laporan Penelitian ini bertujuan menjelaskan dan melaporkan kegiatan Pengabdian Kepada Masyarakat (PKM) berupa Pelatihan Pembuatan Keripik, Kefir dan Sherbet Dengan Bahan Dasar Biji Nangka Pada Ibu-Ibu PKK Di Desa Wisata Bantaragung Majalengka. Permasalahan yang dihadapi  pada daerah PKM  yakni:  pertama,  minimnya pengetahuan anggota PKK terhadap manfaat biji Nangka karena  selama ini anggota PKK tidak pernah mengolahnya dan dianggap limbah. Kedua,   minimnya kemampuan peserta PKK dalam pemanfaatan teknologi informasi sebagai sarana sosial media. Laporan PKM ini menjelaskan solusi atas minimnya keterampilan dalam pemanfaatan biji Nangka sebagai diversifikasi pangan, pemberian materi pemanfaatan biji nangka untuk ide bekal usaha, memberikan pelatihan pembuatan produk untuk memanfaatkan biji nangka, dan membantu mempromosikan destinasi wisata melalui media sosial. Persiapan yang dilakukan adalah melakukan perjanjian dengan Kepala Desa Wisata Bantaragung, mempersiapkan dokumen yang dibutuhkan, membuat kartu resep, mempersiapkan alat dan bahan, dan mempersiapkan buah tangan untuk peserta. Jalannya kegiatan PkM sangat baik dan lancar sehingga membuahkan hasil yang memuaskan.