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The rapid growth of local brands in Indonesia's fashion industry is driven by the use of online media as a promotional platform. One notable brand is Ventela, which employs a co-branding strategy to capture market attention. This study aims to analyze the implementation of co-branding by @ventelashoes on Instagram, evaluate consumer purchasing decisions regarding Ventela Konnijiwa shoes, and measure the extent to which the co-branding collaboration between Ventela and Mantappu Jiwa by Jerome Polin influences purchasing decisions. The study applies co-branding theory, which includes dimensions such as brand awareness, brand strength, mutual benefits, uniqueness of collaboration, as well as positive consumer judgment and response. Meanwhile, the purchasing decision process is analyzed through five stages: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. A quantitative approach was used in this study through a survey method, with data collected from 133 followers of the @ventelashoes Instagram account using a random sampling technique. The results indicate that the co-branding between Ventela and Mantappu Jiwa received a positive response from the respondents. The influence of co-branding on purchasing decisions is strong, with a correlation value of 0.904. Co-branding contributes 81.8% to the purchasing decision of Ventela Konnijiwa shoes, while the remaining 18.2% is influenced by other factors.  

This research is motivated by the learning process of Catholic religious education in the classroom experienced as only for the sake of cognitive formation that is done simply. Cognitive formation is not an easy thing to do, but requires a strategy for the achievement of maximum learning outcomes. In reality, in the learning process, students follow more, so that their cognition is getting weaker. In this case, Jerome S. Brunner suggests that, cognitive theory becomes very important in achieving educational goals, including in Catholic religious education. Meanwhile, the purpose of this research is that students can achieve good mental or cognitive quality, not just intelligence alone. The method used in this research is the literature review method. The results of this study are first, cognitive learning theory is a theory in which it states that the learning process takes precedence over the learning outcomes. Second, the active participation of individuals in the cognitive process is the basis for achieving the learning objectives of Catholic religion. Third, Catholic religious teachers as facilitators who motivate and evaluate students in the learning process of Catholic religious education. Fourth, Catholic religious teachers can use Bruner's cognitive theory for the application of Catholic religious education learning in the classroom.