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Packaging design innovation is a crucial strategy in boosting product sales. Innovation is the practical development and improvement of an initial discovery into a technique that can be used. This research aims to enhance the sales of banana chips produced by the Small and Medium Enterprises (UMKM) Healthy Tasty Food Surabaya through packaging design innovation implemented by interns from WMK.The research methods encompassed interviews, observations, brainstorming, active participation, and documentation. The results indicate that the implemented packaging design innovation successfully increased the sales of Healthy Tasty Food Surabaya's banana chips, as evidenced by a surge in orders and sales.The packaging design innovation involved alterations in shape, color, and packaging material. The new packaging was designed to be more appealing and informative, incorporating bright colors and attractive graphics. Additionally, the new packaging was equipped with comprehensive product information, including nutritional content and expiration date.The positive impact of this packaging design innovation is evident in the increased number of orders and sales for the UMKM, as well as improved customer satisfaction and product image. This research provides a significant contribution to similar UMKMs by uncovering the potential for sales enhancement through the improvement of their product packaging design quality.

The development of the business world has increased rapidly in the modern era like today. This causes intense competition between business actors in developing their products in the face of developments in the business world. Micro, small and medium enterprises or MSMEs now play a very important role in the growth of the economy in Indonesia. Mrs. Maubah's porridge business is one of the MSMEs in Cilegon City, Banten which operates in the food sector. This business can provide jobs for the local community. My mother's porridge business itself is a type of food business which sells various variations of porridge and various other fried foods. This research aims to find out what marketing strategies are implemented by Ibu Majadi's porridge business to increase sales. Carrying out a SWOT (Strength, Weakness, Opportunity, and Threat) analysis in determining the marketing strategy. This research is included in qualitative descriptive research, because it aims to describe the situation of phenomena in the field. Researchers used data collection methods in research, namely observation and interviews. To find out how the strategy is used, the Swot Analysis Method (Strength, Weakness, Opportunity and Threat). From the results of the SWOT analysis, it was concluded that the results of the IFAS (Internal Factor Analysis Summary), for the strength and weakness variables, each obtained a strength value of 1.89, while a value of 1.00 was obtained for weaknesses. This means that the strengths of Mrs. Matahu's porridge business are greater than the weaknesses. Meanwhile, the value obtained for the EFAS (External Factor Analysis Strategy) Matrix was 1.47 for opportunities, while the value for threats was 0.64. This means that for Mrs. Matahu's porridge business, the opportunity value is greater than the threat value. From the results of the SWOT analysis, it was found that Ibu Ma's porridge business has strengths and opportunities so that it will be able to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support the policy of growing aggression.

This research focuses on selling android-based coffee powder to disseminate semende specialty coffee. The purpose of this study is to design a sales application that has not been optimal so far and sales of cemente coffee powder have increased more than before. This is the background for this research. In collecting data, researchers used qualitative descriptive methods including conducting interviews, observation and literature study. So that data is obtained that there is no available access that makes it easy for UMKM Ms. Nurbaiti's to market this special cement coffee powder. The results of this study are in the form of an Android-based application design for the sale of original cement coffee powder for UMKM Ms. Nurbaiti's s which is expected to help with the problems that occur. Using an Android-based sales information system can help UMKM owners and buyers sell and buy coffee powder quickly, for the system development method using the RAD (Rapid Application Development) method.

This study aims to analyze the effect of service quality and product quality on repurchase intention with consumer satisfaction as an intervening variable at UD. Rizqi Food Supplier Yogyakarta. The impact of Covid-19 has caused a decrease in meat shipments, but extra services and promos during the pandemic have increased interest in repurchasing. After the pandemic, expansion into restaurants and hotels resulted in a significant increase in sales. The research sample consisted of 100 respondents. Data analysis used multiple regression and Sobel's test to test consumer satisfaction as an intervening variable. The results showed that service and product quality had a significant effect on consumer satisfaction and repurchase intention. However, customer satisfaction does not mediate the relationship between service quality and repurchase intention, as well as the relationship between product quality and repurchase intention. Improving the quality of services and products at UD. RizqiFood Supplier is expected to increase consumer satisfaction and encourage repurchasing interest. This is important for company management to retain loyal customers and achieve business success.

The level of coffee consumption has increased from year to year, which can be seen from the number of coffee shops that continue to appear with relatively large numbers of visitors. Coffee shops compete with each other to find coffee variants to become their mainstay menu. Please note that making coffee has various manual brewing methods, such as the Aeropess, V60, Kalita, Aeropress and French Press brewing methods. Many brewing methods require knowledge to practice them. So by creating a game that includes how to make coffee using manual brewing techniques and doing commercial photography a day, it is an incentive for coffee sales. Photography here plays a very important role in the world of advertising in order to get attractive visuals to attract the interest of potential consumers. The work creation method is used to produce work that suits the purpose to be conveyed. The process of exploration and improvisation with manual coffee brewing objects will be collaborated without eliminating the main functional aspects. Through the final task of creating this product photography work, produce commercial photos that are able to make the wider community more familiar with manual coffee brewing products which are usually available in coffee shops and help those who don't know how to brew coffee using manual brewing techniques, and can also as initial capital for young people who want to become baristas to complete the stages of making coffee using the Manual Brewing.

The aim of this MSME training program is that the aim of entrepreneurial training is not to direct people or SMEs to create new businesses, but to help SMEs to see business opportunities and new markets by looking at them from a different angle. This different angle is more directed at the need for new innovations from businesses that are currently being run and ensuring business continuity. This activity can increase sales and profits, expand target markets, deepen customer loyalty, and increase competitive advantage (Perwita, 2021). The benefits obtained from this activity are for participants to gain knowledge and product promotion. Increased product orders from a wider target market will also be obtained. Apart from that, this activity also provides social learning for the implementing team, namely students. Students interpret the knowledge gained on campus by providing benefits to many people. Students also carry out downstream research and interpret knowledge for the progress of SMEs. Increased product orders from a wider target market will also be obtained. The method used is Participatory Action Research (PAR). From the results of the service, it can be concluded that this MSME training was carried out so that Konveksi Aura consumers would increase and expand from various regions. This MSME training uses Instagram media which will be filled with content and product videos. This video content is in the form of product manufacturing procedures, types of products produced, and profiles, pachaking designs. The content video is published on the durian village Instagram account.

UMKM are productive businesses owned by individuals and/or individual business entities that meet the criteria for micro businesses as regulated in law. The government supports UMKM with programs as an effort to improve community welfare. The government's efforts to improve community welfare are through the National Economic Recovery (PEN) program supporting UMKM. The Sindon Bazaar is a forum for Sindon Village UMKM which was formed by the Sindon Gemah Abundant KKN Committee Team (SGM). This bazaar was held according to the needs and potential of the community in Sindon Village. The management of the Sindon Bazaar consists of the SGM KKN Committee Team assisted by the youth of the local Dukuh Youth Organization. In the Sindon Bazaar, there are many UMKM selling various foods, drinks and toys for children. The results of the implementation of the bazaar that have been achieved include increasing the income of the UMKM community who participated in the bazaar, where what was usually empty of consumers became busy with consumers and the level of sales increased, as well as helping the people of Sindon Village to innovate and hone their skills as a new business opportunity

This article discusses the results and discussion of the digital marketing socialization program applied to MSME Promo Fostle and Barbershop Do'a Ibu in Sleman Regency. Results from the program include increased online presence, increased sales, and changes in the way these businesses utilize digital strategies. A discussion of implications and recommendations will also be discussed. The results achieved show that digital marketing has a significant positive impact on MSMEs. This success can be attributed to training, ongoing support and strong collaboration. Although MSMEs face challenges such as limited resources and adapting to change, these efforts provide valuable guidance for other MSMEs looking to utilize digital marketing. With a commitment to innovation and continued digital marketing practices, MSMEs can compete and develop in an increasingly digitally connected business world. The success of Promo Fostle and Barbershop Do'a Ibu MSMEs is an inspiring example for other MSMEs to pursue a similar journey towards more effective digital marketing and sustainable business growth

This community service activity shows that the Puskad business incubator as part of the community can remain closely connected with the community that gave birth to it. For example, the problem of poverty which continues to haunt social life must continue to be eradicated. This can be alleviated, for example, by entrepreneurship or business development. Meanwhile, business development continued to develop over time, resulting in the rise of social media. With this service, we can see that people must share knowledge and experience with each other so that we can develop together. Therefore, answers from academics to problems and society can be displayed here. Using the participatory action research method, it was found that the way to increase the younger generation's understanding and knowledge of social media is to start with interaction. The differences that arise from social media training can be seen through the accuracy of conveying information to the appropriate target audience, equipment and communication facilities between creative actors, and budget conditions to meet the training and creativity needs of the community. The results of content creator training for entrepreneurs are: 1) Improved Communication Skills; 2) Increased Brand Awareness; 3) Increase interaction with customers; 4) Increase Conversions and Sales; 5) Marketing Cost Savings

Marketing in a company is a function that determines the company's success in making a profit. One activity that has an important role in marketing is the distribution of goods and services. Apart from that, determining prices is also important in increasing sales. The aim of this research is to determine the effect of distribution and price on increasing sales. This type of research is qualitative using a literature review method whose sources are obtained from the latest journals in the last 5 years. The results of this research are that distribution can increase product sales. Distribution plays an important role in determining the sales volume that a company can achieve. Price can influence increased sales. If the company is correct in determining the price of its product, it will have an impact on increasing sales of the product.  

Limited promotional media means that marketing and sales methods are still small in scope so that MSMEs cannot manage their businesses effectively and often experience delays in their development. This Community Service aims to help simplify the marketing process for culinary MSMEs, namely Siomay Indul and Warung Makan "Siderhana", which are Service Partners. The methods used in this service are: 1) interviews. 2) Observation. The results of the service that has been carried out show that the service that has been carried out has increased the skills and knowledge of the Service Partners regarding marketing strategies which also supports business development.

In the era of digitalization and rapid technological development, payment systems have undergone significant transformation. One innovation in payments is the Quick Response Code Indonesian Standard (QRIS), which has become increasingly common in various sectors. An in-depth understanding of the implementation of QRIS in the new canteen environment of Jakarta State University will provide valuable insight into how this new technology impacts the transaction process. This research uses a qualitative descriptive approach, namely by describing and analyzing the problems found. Data collection techniques are based on primary data and secondary data. Primary data in this research was obtained by conducting observations, interviews, and documentation, while secondary data was obtained through books, previous research, and articles related to research. The purpose of this research is to evaluate the extent to which the implementation of QRIS in the New Canteen at Jakarta State University has succeeded in achieving the initial goal of improving the payment process, understand the positive impacts that have been generated by the use of QRIS, including increased efficiency, transaction security and convenience for users, and identify obstacles. that may arise in implementing QRIS, such as network problems or additional costs, which may affect its effectiveness. From the results of this research, it can be seen that the implementation of QRIS in the New Canteen at Jakarta State University has gone well even though several obstacles need to be corrected, such as a lack of consistency in payment rules and a lack of socialization about QRIS. The Policy and Use of QRIS in the new canteen at Jakarta State University has succeeded in achieving order, efficiency, and security in the payment process, simplifying transactions, reducing dependence on cash, reducing the risk of errors, and increasing sales in the canteen. Although there are challenges such as network problems, inadequate smartphones, and administration costs. It is highly recommended that sellers and managers of the New Jakarta State University Canteen continue to implement quality improvements properly. It is necessary to carry out intensive outreach to students and canteen staff regarding QRIS and how to use it, and it is important to ensure that the QRIS system runs smoothly and safely. Thus, the implementation of QRIS in the New Canteen at Jakarta State University provides significant benefits and has the potential to continue to be improved.

This research is motivated by a government policy in 2021 to increase the Value Added Tax (VAT) rate by 11% starting on April 1 2022. In this policy, CV. Harko Jaya Offset is a business actor in the printing and trading sector of paper and plastic. As a Party subject to VAT when selling and purchasing goods. This research aims to determine the effect of increasing the Value Added Tax (VAT) rate on sales. The analysis technique used is quantitative descriptive analysis with analytical tools, calculating Value Added Tax (VAT) rates of 10% and 11%, calculating the amount of tax paid, calculating sales volume and calculating the increase/decrease in sales volume. The results of this research show that there is no influence on product sales from the increase in the Value Added Tax rate, because the company still uses the same selling price. It can be proven from the calculation results that sales volume increased by 58.19%. The results of this analysis are different from research from (Putri, 2022), (Djufri, 2022) and (Wibowo, 2021) which show that an increase in the Value Added Tax rate has an effect on declining sales. Suggestions on CV. Harko Jaya continues to use the same selling price for all products in each sale to maintain sales volume in the event of an increase in the VAT rate. And it is hoped that future researchers will be able to develop their research, one of which is on selling prices after VAT.

This research aims to find out whether people's consumption interest can increase profits from sales of West Pasaman specialty souvenirs, namely UMKM Corn Butter Chips after Covid-19. This research uses a qualitative method with a descriptive approach. The data collection technique in this research uses interview techniques, direct observation and literature study. The data analysis techniques in this research are data collection, data reduction, data presentation, and drawing conclusions. The research subject in this research is the owner of the UMKM Corn Butter Emping production house, namely Mr. Ade Media Saputra in Pinaga Village, Aua Kuniang, Pasaman District, West Pasaman Regency. Apart from that, several communities are responsible for providing the information needed by researchers. The sales data used in this research is data for 2018, 2019, 2020, 2021, and 2022 to see any changes in sales of UMKM Corn Butter Chips caused by Covid-19. The results of this research show that the sales profit of UMKM Corn Butter Chips after Covid-19 increased quite significantly compared to when Covid-19 occurred, reaching a percentage of 1.74% and a difference of Rp. 90,000,000, however, this sales profit has not yet reached the profit before Covid-19 occurred. Then, public interest in consumption can increase profits from sales of Butter Corn Emping souvenirs after Covid-19, as evidenced by the increase in public demand for Butter Corn Emping souvenirs with a percentage of 1.74% and a difference in demand of 1,800 kg.

This study aims to determine the analysis of the level of cash turnover and receivables turnover on profitability. There are 3 variables used, including the Free Variable (X1) cash turnover, the Variable (X2) receivables turnover and the Bound variable (Y) profitability using Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM). The results of this study prove that not always profitability can be generated from sales but the increase is caused by reduced debt and increased sales from decreasing assets moving to profit margins, but it can be said that all components in this study have a relationship, so it can be said that the Blessing Cooperative at SMA Negeri 5 Makassar experienced a profit surplus.

This research aims to determine the forecasting of air rifle sales at CV Senapan123.com, Kediri Regency. The problem in this research is how to prepare the sales budget at CV Senapan123.com Kediri Regency so that the company is able to manage profits absolutely and can be used as an illustration of sales in the coming year. This research uses quantitative descriptive research. The data sources that researchers use are primary data and secondary data. Primary data is in the form of interviews with the owner of CV Senapan123.com. Secondary data is in the form of air rifle sales data for 2022. The data collection techniques used by researchers are documentation, interviews and literature studies. In sales forecasting, researchers use statistical methods of trend analysis, namely using the trend moment method and the least squares method. From the results of the analysis that has been carried out, it shows that forecasting sales at CV Shotgun123.com in 2023 using the least squares method has increased by 38% with a total of 697 units compared to the previous year. Meanwhile, sales estimates for 2023 using the trend moment method have increased by 106% with a total of 1041 units compared to the previous year.

The target audience for this Science and Technology Application Program is the Nurimas batik making group which has 11 members and is located in Pajerukan Village, Kalibagor District. The emergence of this group was triggered by the large demand for batik products in Kalibagor District in particular and in Banyumas Regency in general which has not been served, namely 10,020 people from school students, teachers and employees within the Kalibagor District. School students, teachers and employees in Banyumas Regency are generally required to wear batik clothing 2-3 days a week. Meanwhile, the Nurimas Batik group is the only batik craftsman from the Kalibagor District area. The partners' main problems are that many of the production equipment is no longer suitable and there is a lack of capital due to the Covid 19 pandemic, the partners have not started a business in promoting their products to potential customers, the partners have not mastered the online marketing or sales of their batik, the partners do not understand group management. which is good, the partners do not implement order in their group's administrative records, the batik motif designs of the batik-making partners are still simple and not yet varied, their mastery of business management is still lacking and they do not carry out standardized bookkeeping. This activity has resulted in an increase in equipment and production materials owned by partners, increased sales, the ability to market on-line, increased partner mastery of group management and administration, results of administering activities, group financial reports, and scientific articles. In order to obtain the specified goals and outcomes, the team carries out outreach programs to partners, practice and mentoring. The method used to evaluate is to compare the level of knowledge with capabilities and production results. Then compare marketing activities before the Science and Technology Application service program and after.

The development of the potential of MSMEs in Indonesia cannot be separated from banking support in distributing financing to MSME players. The role of BPR in developing community businesses, especially MSMEs, is to participate in providing financing to the community to develop their businesses. The aim of this research is to determine the effect of providing micro credit on the development of MSME customers of BPR TLM Kas Naikoten and to determine the difference in customer income before and after receiving credit. The research methodology used is a quantitative approach. The sample used was BPR TLM Kas Naikoten Micro Credit Customers from 2021 to 2022, totaling 79 respondents. The data analysis used in this research is simple linear regression analysis and comparison tests, with the help of SPSS version 24. The results of the research conducted show that the provision of microcredit has a significant effect on the development of MSME customers of PT. BPR TLM Cash Naikoten. The development of the Customer's business occurs in increasing business capital, increasing sales turnover, increasing income, expanding the business and increasing the workforce. And there is a significant difference in the income level of PT customers. BPR TLM Kas Naikoten before and after receiving microcredit. The average income of customers after receiving BPR TLM Kas Naikoten micro credit has increased, where the average income before receiving micro credit is IDR 2,912,063.29 and after receiving micro credit is IDR 3,589,506.33.    

Today's modern technology continues to advance and develop, especially social media which has a huge impact on people's lives. Advances in technology also have an impact on marketing, especially in the buying process. Digital Marketing is a marketing strategy that can reach the wider community, from the top to the bottom. In this study, there are problems faced by the owners of UMKM Crispy Egg Cake, one of which is the lack of knowledge about how to apply digital marketing as a place to promote their products, so the marketing plan in this study aims to develop UMKM Crispy Egg Cake in Bungkuk Village, Parang District, Regency Magetan in terms of implementing digital marketing as a place to promote products, so that they are better known by the public out there. Research in this training uses the ABCD method or this training uses the ABCD approach, namely Asset Based Community Development, which prioritizes the use of assets and potential that exist around and are owned by the community. The results of this study can prove that by assisting the implementation of digital marketing as a marketing strategy, crispy egg cake owners know more about the benefits and how to use technology, especially in terms of digital marketing to advertise or sell their crispy egg cake food products, so by using digital marketing This sales turnover and public interest in buying crispy egg cakes has increased. In addition, sellers also gain a lot of useful knowledge about digital marketing technology and can compete in the market with other similar or different food products

The purpose of this Partnership Program for People is to provide Appropriate Technology for Small Businesses engaged in flower plant nursery. The target of this partnership program for the community is business owners in the field of flower plant nursery. The problem faced by flower plant nursery SMEs is the absence of appropriate equipment or technology in supporting flower plant nursery activities, besides that business management practices have not been touched in doing business, for example simple financial painting and promotion through social media. The proposer of the partnership program in the community agreed with partners to procure appropriate technology in the form of water reservoirs in the implementation of flower plant nurseries, in addition to providing training and assistance in business management and promotion. The operation of the water reservoir will facilitate watering of flower plant seedlings, so that productivity increases. The provision of business management training and assistance has also increased its sales turnover, so that the welfare of flower plant nursery SMEs can be better.