Publication Search

This study investigates the pragmatic strategies employed in digital communication, specifically within social media platforms. As the use of social media continues to rise, understanding how users navigate language and meaning in these contexts becomes increasingly vital. Utilizing a qualitative approach, the research analyzes user interactions on platforms such as Twitter, Instagram, and Facebook to identify key pragmatic strategies, including politeness, implicature, and contextual cues. The findings reveal that social media users employ diverse strategies to convey messages effectively in an environment characterized by brevity and immediacy. Additionally, the research highlights significant cultural influences on language use, showcasing variations in communication styles, humour, and politeness norms across different cultural backgrounds. These insights underscore the importance of cultural awareness in fostering effective cross-cultural communication. Ultimately, this research contributes to the field of pragmatics by enhancing our understanding of the interplay between language, culture, and digital communication. The study also offers practical recommendations for social media users to improve their communication effectiveness, facilitating more respectful and meaningful interactions in the digital space. As digital communication evolves, further exploration of emerging trends and challenges in this area is essential for adapting to the dynamic landscape of human interaction.

The film “Hati Suhita” released in 2023 is an adaptation of the novel by Khilma Anis. Because it is set in an Islamic boarding school causes the film to have dialogues that are thick with politeness. However, this does not deny that the film also contains conversational implicatures. The aim of this study is to describe the forms of conversational implicatures found in the film “Hati Suhita” and explain how the process of violating the principle of cooperation and the principle of politeness can cause the emergence of implicatures. This study uses two approaches, namely a theoretical approach with pragmatic studies and a qualitative descriptive approach as a methodological approach. The data collection method uses the listening method with advanced techniques, namely the proficient free-involved listening technique and note-taking technique. Based on the 736 speech data from the film “Hati Suhita”, 63 speeches containing conversational implicature were found. The details of the implicature are 26 implicatures caused by the violation of cooperation principle and 37 implicatures caused by the violation of politeness principle. The thimble violation that creates the most implicature in the film is the violation of the thimble of agreement maxim. In addition, no violations of the thimble of modesty maxim and the thimble of obligation of S to O maxim were found in the analyzed data. Hopefully, this research can reveal the implied meanings in the dialogue between the characters in the film Hati Suhita.