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This study aims to determine the influence of clothing advertising on shopee on the shopping interest of PR C students of the Faculty of Communication Sciences UIN Susuka Riau class of 2022. The data analysis method used is simple linear regression using the SSPS program. Based on the results of data analysis, a correlation or relationship (R) value was obtained of 0.674 (67.4%). This value indicates that there is a strong correlation or relationship between advertising and interest. The results of the hypothesis test showed that the ttable > tcount was 5.075 > 2.039. Therefore, clothing advertisements on shopee have a significant influence on the purchase intention of students of the Communication Science Department of PR C class Class of 2022 UIN Suska Riau.

This article discusses the effect of digital advertising on consumers' purchasing interests, focusing on Angkringan Sedulur in Pekanbaru. This study shows that informative, attractive, and easily accessible digital advertising can increase consumers' purchasing interest, although its influence is still relatively weak compared to other factors. Through a case study of Shopee and Tokopedia users, it was found that effective digital marketing strategies can increase brand awareness and encourage purchasing. Therefore, Angkringan Sedulur is advised to develop innovative and relevant digital advertising, as well as utilize social media to reach more customers. This study emphasizes the importance of regular evaluation of the effectiveness of digital advertising to increase sales and customer loyalty.

Abstract. Semiotic analysis of advertising aims to uncover the hidden meanings behind visual and textual elements presented in promotional content. This study explores the semiotic features in smartphone advertising, focusing on Oppo as a case study. This study uses a comparative framework to analyze the similarities and differences between Oppo advertising and competing brands. The analysis is conducted through Charles Sanders Peirce's triadic model, consisting of representamen, object, and interpretant, as well as Roland Barthes' concepts of denotation and connotation. This study identifies symbolic, iconic, and indexical signs used in Oppo advertising to build brand identity and attract target audiences. Key findings reveal how visual elements, color schemes, and slogans emphasize innovation, premium quality, and emotional connection. Comparative insights highlight Oppo's differentiation strategies, such as integrating cultural nuances and leveraging aspirational imagery, to strengthen its market position. The results of this study provide a deeper understanding of how semiotic strategies influence consumer perception and purchasing behavior, as well as provide practical implications for marketers and advertisers. This study bridges the gap between semiotic theory and its application in modern advertising, providing a comprehensive perspective on the power of signs in shaping brand narratives.

This study aims to explore women's perceptions of the advertisement "Kecap ABC Supports Equality in the Kitchen on Women’s Equality Day." Using a descriptive qualitative approach, the study involved 71 female students from the Communication Science Program, Faculty of Social and Political Sciences, Balitar Islamic University. Data were collected through an online questionnaire designed to analyze three main components of perception: cognitive, affective, and conative, concerning the message conveyed in the advertisement. The findings reveal that the majority of respondents possess a solid understanding of gender equality, particularly regarding men’s roles in domestic tasks. Most respondents responded positively  to the advertisement, reflecting their support for the values of equality promoted. However, discrepancies in perceptions were noted in certain aspects, such as the ideal distribution of domestic responsibilities and the practical implementation of gender equality in family settings. This highlights the need for enhanced education and awareness, particularly on the importance of applying gender equality in daily life. This study provides valuable insights into how media can serve as an effective tool to promote the values of gender equality in society.

This study aims to describe and analyze the discourse structure consisting of macro structure, supra structure, micro structure, and discourse contained in Shopee  and Blibli online shopping advertisements. The object of the research is the transcript of online shopping advertisements from Shopee  and Blibli. The data collection methods used were advertising observation and doing advertising transcripts so that the final data used was in the form of text. This data was then analyzed using a qualitative descriptive analysis model of Teun A Van Dijk's discourse analysis theory. From the data studied, the results of the study showed that (1) the macro structure or theme in the transcript of online shopping ads was seen in the entire content. The themes were big discounts, free shipping, cash back bonuses and discount vouchers. (2) The super structure consisted of (a) an introduction to the issue, (b) a series of arguments, (c) a statement of invitation, (d) a reaffirmation. (3) Microstructure consists of (a) background, (b) details, (c) meaning, (d) coherence marker, (e) stylistic, (f) rhetoric, (g) graphic use. (4) The discourse contained in the text was a persuasive discourse.

This study aims to determine whether there is an influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest. The research method used is a quantitative method with a purposive sampling technique. The data collection technique was carried out using a questionnaire method by distributing questionnaires via Google Form. The population of the study was respondents who had watched the Pantene advertisement version of Miracles Hair Supplement with a total of 100 respondents from the calculation results using Rao Purba. The theory used in this study is the S-O-R theory (Stimulus, Organism, Response). The results of this study are the influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest with a significance value of 0.000 <0.05 and a calculated t value> t table of 3.889> 1.985. In accordance with the S-O-R Theory (Stimulus-Organism-Response) used, the Stimulus, namely the Attraction of the Pantene Advertisement version of Miracles Hair Supplement, has an Attraction so that the audience of the advertisement does Organism, namely attention, understanding, and acceptance. And finally, the audience will make a Response, namely a change in attitude to make a product purchase.

The rapid use of smartphones and the internet in the modern era has brought significant impacts, especially in the spread of animal abuse content. In 2021, there were 5,480 animal abuse contents spread around the world, with 1,626 contents coming from Indonesia. The Art Director's role as the supervisor and director of art and visual elements in various creative projects, including public service announcements, is crucial. Art Directors are responsible for ensuring the aesthetic and creative vision of a project is in line with the objectives and target audience. This research aims to explain the importance of concept preparation in the creation of public service advertisements to readers or audiences. The general benefit of this study is to increase public understanding of the role of the Art Director as the conceptualizer behind public service advertisements. This study focuses on a public service announcement titled "Stop Animal Torture as a Means of Entertainment," which aims to remind people about the human rights of animals. Considering that Indonesia is the world's top producer of animal torture content, this ad calls for improving this bad data as it highlights the importance of the issue. With around 1,600 animal abuse content originating from Indonesia out of a total of 5,480 global content, this ad is an effort to reduce the negative impact on living beings and raise awareness of the issue.

The rapid development of technology and social media has led to an increase in online gambling activities, with promotional advertisements on social media and streamer donation platforms serving as one of the main contributing factors. This study aims to analyze the impact of these advertisements on the rise of online gambling activities, with a legal perspective based on Article 27 Paragraph 2 of Law Number 11 of 2008 concerning Information and Electronic Transactions. This research employs a descriptive-analytical approach through regulatory analysis and case studies. The results indicate that the presence of online gambling advertisements on digital platforms violates existing legal provisions and has potential social impacts.    

Investment encouragement is needed in the tourism sector involving participation from the community, businesses, as well as local and central governments. This collaboration is crucial to ensure a shared commitment to developing the tourism potential with sustainable growth and positive impact. The "Jakarta 101" advertising campaign has produced a video showcasing three unique local tourist destinations in Jakarta, each with its own distinct characteristics, hidden gems, and profound meanings. One of them is a coffee shop that employs individuals with disabilities, adding a unique dimension to its significance. Additionally, Jakarta boasts an educational museum with knowledgeable guides explaining its historical artifacts, along with other educational spots focused on environmental care and recycling, previously plagued by high crime rates. In this advertising campaign, a copywriter is responsible for the pre-production stages, including scriptwriting and formulating interview questions for the speakers. The copywriter plays a pivotal role in designing the advertising communication concept, maintaining brand consistency, and supporting the brand experience in various scenarios. The role of a copywriter increasingly demands digital and technological skills due to the evolving times. This research aims to enhance the skills of copywriters in creating the "Jakarta 101" advertising campaign and provide fresh insights into the role of copywriters in content creation. Copywriting in advertising holds a crucial role, serving as a bridge between potential consumers and the purchasing decision.

Tokopedia, as a marketplace with the highest number of website visitors in Indonesia, certainly has advantages that become its appeal. Advertising and price discounts are factors that influence consumers to make purchasing decisions. This research is conducted to determine the influence of advertising and price discounts on the purchasing decisions of Tokopedia marketplace consumers in Malang City. This research was quantitative research using two independent variables, advertising and price discounts, and purchasing decisions as the dependent variable. The population of this study consisted of consumers who made purchases on the Tokopedia marketplace in Malang City. The data were collected by distributing questionnaires to 100 respondents using purposive sampling technique. The analysis method used was multiple linear regression analysis and hypothesis testing.In this research, it was found that advertising had an influence on purchasing decisions. Price discounts also had an influence on purchasing decisions. Advertising and price discounts together had an influence on purchasing decisions of Tokopedia marketplace consumers in Malang City. In multiple regression analysis, it was found that price discounts had a more dominant influence on the purchasing decisions of Tokopedia marketplace consumers in Malang City.Based on the results of this research, it can be concluded that advertising and price discounts have an influence on consumer purchasing decisions. Tokopedia is expected to provide the latest innovations for its advertising to emotionally engage the audience and encourage them to make purchases on the Tokopedia marketplace. Additionally, it is hoped that Tokopedia will increase the intensity and quantity of offering price discounts through campaigns that can attract consumer attention.

In this research, a semiotic analysis of the Apple commercial version of "Privacy on iPhone - Data Auction" is carried out using the Roland Barthes model. Also this research uses descriptive qualitative methods with data collection techniques of interviews and documentation studies. The purpose of this research is to find out the representation of personal data protection in the advertisement by analyzing the meaning of denotation, connotation and myth. The results of the analysis show that this advertisement clearly illustrates the risks that will occur to the personal data of smartphone owners and users if the data can be accessed easily by irresponsible parties. This commercial also proves the truth of the myth widely circulated in society that Apple devices are more secure than other brands. Apple wants to emphasize that they attach great importance to and care about the confidentiality and security of the personal data of Apple users. Therefore, Apple strives to provide security guarantees and personal data protection on its products so that Apple customers feel comfortable and confident that their data is safe.

CV. Matiinu Offset is a printing company located in the city of Pekanbaru, on Jalan Nenas which has a lot of competition. When the Covid-19 pandemic occurred, many companies, business people, take-out shops, entrepreneurs and others experienced a decline in turnover, including printing companies. Therefore, the author wants to help CV printing companies a little. Matiinu Offset to start rising again, one of which is by making 2D animation as a commercial advertisement to help the development of CV. Offset Matiinu. The manufacturing method is frame by frame, which is a method for creating the illusion of movement using an arrangement of several different images in each frame. Frame animation is a very simple form of animation that displays a sequence of images that alternate quickly.

Technology in this modern era has an important role in the running of a business activity. One of the applications of technology that we often find is the use of advertisements with brand ambassadors to increase consumer interest in buying products. Tokopedia is one of the leading e-commerce companies in Indonesia that implements promotional strategies with advertisements using brand ambassadors to increase consumer buying interest on their platform. Blackpink, one of the biggest names in Korea, was appointed by Tokopedia to be one of their brand ambassadors in 2021. When these brand ambassadors succeed in attracting the attention of consumers, it will indirectly increase consumer buying interest. Therefore, the researcher intends to find the significance between Blackpink's role as a brand ambassador in Tokopedia advertisements and purchase intention on the Tokopedia platform. The data analysis method used is Simple Linear Regression using the SPSS version 25 program. Based on the results of data analysis, a correlation or relationship value (R) of 0.548 (54.8%) is obtained, this value indicates that the correlation or relationship between advertising and interest is a fairly strong relationship. The results of hypothesis testing and it is known that tcount > ttable, which is 2.761 > 1.987. Thus, Tokopedia advertisements featuring Blackpink as brand ambassadors significantly influence buying interest in the Tokopedia platform.    

In the "Jakarta 101" advertising campaign, there are three local tourist locations in Jakarta that are rarely visited and hidden gems that we want to highlight, namely Difabis Kopi, Museum di Tengah Kebun, and Gang Hijau Cemara. In the process of creating this campaign, the Art Director has a central role. pre-production to post-production stages. The Art Director is responsible for designing the initial concept in the form of a visual concept, creating a logo, and executing the concept. The main objective of this advertising campaign is to introduce the unique side and hidden advantages of local tourist attractions in Jakarta , and also produce a campaign that is effective when viewed visually and in reading this journal, while presenting an innovative approach for those interested in opening a highly creative business both within and outside the city. The reasons behind the creator's initiative in creating the advertising campaign " Jakarta 101" is to spread awareness that amidst the hustle and bustle of the metropolitan city, there are unique locations such as coffee shops that empower individuals with disabilities, interactive museums with guides who discuss the meaning behind each historical artifact, as well as educational places that emphasize the importance of environmental awareness and recycling practices. This advertising campaign aims to increase tourists' interest in visiting local tourist attractions in Jakarta that are rarely visited and hidden gems in Jakarta.

This study aims to examine the effect of Corporate Social Responsibility and Islamic Advertising on Corporate Reputation with Customer Satisfaction as an intervening variable on Shopeefood application users in Bandar Lampung City from an Islamic business perspective. This study uses a quantitative approach, data collection is carried out through a survey with a questionnaire in the form of a google form. The population in this study are Shopeefood application users and domiciled in Bandar Lampung City. The sample of this study was 100 respondents using a non-probability sampling method with a purposive sampling technique, and using SEM analysis tools using PLS and the results of data processing obtained using smartpls. The results showed that the variables of Corporate Social Responsibility and Islamic Advertising have a positive and significant effect on Corporate Reputation. Customer Satisfaction has a positive and significant effect on Corporate Reputation. The Customer Satisfaction variable mediates the influence of Corporate Social Responsibility on Corporate Reputation. Meanwhile, Customer Satisfaction is unable to mediate the influence of Islamic Advertising on Corporate Reputation.

This research aims to test the effect brand image, advertising and product quality on customer loyalty with brand community as an intervening variable. The study was conducted on AREI members outdoor community in East Priangan. Sampling is carried out using techniques propotioned stratified random sampling, with a sample size of 250, spread across store Tasikmalaya and Garut. The research instrument used was a questionnaire with a Likert scale. The analysis technique used is structural equation modeling with the smartPLS application. The results of this research show that 1) Brand image, advertising, products, brand community and customer loyalty, in excellent condition; 2) Brand image, advertising and product quality have a positive and significant effect on brand community; 3) Brand image, advertising and product quality have a positive and significant effect on customer loyalty; 4) Brand community positive and significant effect on customer loyalty; 5) Brand image, advertising and product quality influence customer loyalty through the brand community.  

Radio Kardopa 99.4 FM has become an integral part of the lives of the people of North Sumatra by presenting quality programs that combine entertainment and information. However, in the last five years, this radio has faced major challenges due to competition from digital platforms and changes in audience preferences. This research analyzes the marketing strategy implemented by Radio Kardopa to increase the number of advertisements and maintain its relevance in the market. The main strategies include promotion via social media, off-air activities, and personal selling approaches. Research results show that promotion via social media, such as TikTok and Instagram, helps increase visibility, but its effectiveness is not optimal. Off-air activities succeeded in strengthening relationships with local audiences, but were constrained by limited budgets. The personal selling approach remains effective in retaining loyal advertisers, but is less able to attract new advertisers. Fluctuations in the number of advertisements from 2017 to 2023 indicate the need for innovation and more consistent marketing strategies. Recommendations include developing creative content, investing in digital marketing technology, and collaborating with local MSMEs to expand the advertising market.

This research aims to analyze advertising and brand image on purchasing decisions for wild bee honey products. This type of research is research with a quantitative approach. The population in this research is all Wild Bee Honey customers. Determining the sample in the study used probability sampling using the Slovin formula so that the number of samples in this study was 97 employees. The data analysis method in this research uses SPSS analysis tools through validity, reliability, classical assumption tests, namely normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t test, F test and correlation and determination coefficients. The results of this research show that (1) Advertising variables influence purchasing decisions, this is proven by the significance value of 0.000 < 0.05. 2. The Brand Image variable has a significant effect on purchasing decisions, this is proven by the significance value of 0.000 < 0.05. 3. Simultaneous test results show that the advertising and brand image variables influence the decision to purchase wild bee honey. This can be proven by the Fcount result of 113.280 or a significance value of 0.000 < 0.05.

Penelitian ini mengidentifikasi strategi komunikasi pemasaran yang diterapkan oleh CV Sultan Promosindo, sebuah event organizer di Grobogan, dalam upaya membangun kepercayaan pelanggan. Hasil penelitian menunjukkan bahwa perusahaan ini menerapkan strategi bauran komunikasi yang meliputi humas, penjualan pribadi, periklanan, dan promosi penjualan. Aktivitas humas dilakukan melalui program-program yang melibatkan klien dan komunitas. Penjualan pribadi diwujudkan melalui interaksi langsung dengan klien, seperti presentasi dan pertukaran informasi. Periklanan memanfaatkan media sosial seperti Instagram, halaman web, YouTube, dan TikTok untuk tujuan promosi dan penyebaran informasi. Promosi penjualan dilakukan melalui konferensi pers dengan melibatkan mitra media lokal dan reporter portal online untuk meliput acara. Analisis SWOT digunakan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi CV Sultan Promosindo. Meskipun strategi-strategi ini terbukti efektif dalam membangun kerjasama dengan pelanggan, beberapa kendala komunikasi masih ditemui, seperti kesenjangan pengetahuan mengenai acara, kesulitan meyakinkan klien tentang ide yang ditawarkan, dan gangguan proses internal klien yang menghambat timeline kerja event organizer. Implikasi dari penelitian ini menunjukkan pentingnya CV Sultan Promosindo untuk lebih proaktif dalam memanfaatkan media baru yang berkembang, serta memperkuat iklan di media massa agar promosi dapat menjangkau khalayak yang lebih luas. Penelitian ini diharapkan dapat menjadi referensi bagi usaha di bidang jasa untuk meningkatkan kredibilitas dan kepercayaan pelanggan serta bermanfaat bagi mahasiswa dalam menyelesaikan tugas akhir serupa.

This study aims to (1) find out the role of business actors in making misleading promotions according to Law Number 8 of 1999 concerning Consumer Protection, and (2) to find out the legal protection for consumers in Kupang City against misleading information provided by business actors through product promotion based on Law Number 8 of 1999 concerning Consumer Protection. This study uses an empirical judiciary method using primary data and secondary data. The results of the study show that (1) The role of business actors in making misleading advertising promotions is depicted in practices such as false advertising, deceptive practices, and fraudulent advertising. Business actors have a role in creating advertisements that do not match reality, providing incorrect information, and manipulating consumers to make purchase decisions without correct information. The impact includes harming consumers, damaging market integrity, and potentially harming the overall business image. Mistakes in this kind of marketing practice not only violate consumer protection laws, but can also shake consumer trust and affect market fairness and integrity, and (2) In the face of misleading information from business actors through product promotion in Kupang City, legal protection for consumers is essential, especially with reference to Law Number 8 of 1999 concerning Consumer Protection. This law provides a legal basis to protect consumers from dishonest and harmful advertising practices. By emphasizing principles such as benefits, fairness, balance, security, consumer safety, and legal certainty, the Act creates a foundation for consumer protection.