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Digital transformation has driven organizations to adopt the metaverse as a 3D virtual workspace that enables employee interaction through avatars, thereby introducing new challenges in managing organizational identity, work culture, and employee loyalty. This study aims to analyze the role of human resource leadership in establishing organizational identity, transforming work culture, and sustaining employee loyalty within a metaverse-based work environment. The study employs an integrative literature review approach by systematically collecting and synthesizing relevant scholarly sources from reputable publications within the last five years. The findings indicate that organizational identity in the metaverse is constructed through avatar representation and virtual environment design, while work culture undergoes a transformation toward flexible digital interaction patterns that still require reinforcement of organizational values. Furthermore, employee loyalty is influenced by the quality of virtual experiences and the effectiveness of leadership communication. In this context, digital-based HR leadership emerges as a critical factor in fostering employee engagement and trust in a non-physical interaction setting. This study contributes conceptually by integrating leadership, identity, culture, and loyalty within the metaverse framework, and provides practical implications for organizations in designing adaptive human resource management strategies in response to the advancement of immersive technologies.

The development of globalization, digital technology, and social change has influenced the way young people understand and live out their faith. Secularism tends to place religion in the private sphere, so that religious values do not always become the basis for decision-making in daily life. This study aims to analyze the challenges of secularism to the formation of the identity of Catholic youth in the modern era and to formulate relevant religious education responses in addressing these dynamics. This research uses a qualitative approach with a literature study method that examines various scientific literature, Church documents, and research findings related to the phenomenon of secularism and the formation of the religious identity of Catholic youth. The results of the study indicate that secularism has a complex impact on the faith life of young people, including decreased participation in Church activities, the emergence of individualistic attitudes, and the tendency to view religion merely as a formal identity. However, on the other hand, the modern era also opens opportunities for young people to develop their faith creatively through the use of digital technology and involvement in faith communities. Therefore, Catholic religious education and pastoral accompaniment that are dialogical, contextual, and participatory are very important in helping Catholic youth integrate their faith into daily life. This study is expected to provide theoretical and practical contributions for educators and pastoral ministers in fostering the faith identity of Catholic youth in modern society.

The creation of institutional signature music is typically understood as a technical compositional process intended to accompany a performance. This study aims to elucidate how the music of the Rene Hu dance is constructed as a medium for representing institutional identity through the integration of local wisdom and organizational values. Utilizing an artistic autoethnographic approach, this research positions the creative experience of the composer as a reflective data source analyzed through both thematic and conceptual lenses. The findings indicate that the composition of Rene Hu music emerges from the interaction of cultural, ecological, and institutional dimensions, all mediated by the composer’s reflection as a strategic agent. The integration of Sentani traditions, the soundscape of Mount Cycloop, and digital technology forms a sonoric identity that represents both cultural legitimacy and the vision of the Papua Province Language Center. This study formulates the Reflective Sonoric Cultural Strategy Model, which explains the mechanisms of identity negotiation within the composition of such signature music. The novelty of this research lies in its conceptualization of institutional music as an arena for identity negotiation analyzed through the composer’s creative journey. This research offers a conceptual framework applicable to the creation of similar representational musical works.

This community service program was conducted by Group 7 of KKN ITB Ahmad Dahlan Lamongan in Bapuhbandung Village, Glagah District, Lamongan Regency, aiming to address environmental and public health issues through the utilization of ecobricks and the cultivation of family medicinal plants (TOGA). The main problems identified were low awareness of plastic waste management and the underutilization of home yards for medicinal plants. The program applied a participatory assistance method involving students, parents, youth, and village officials throughout the stages of observation, planning, implementation, and evaluation. The results showed that more than 300 ecobricks were produced and assembled into an installation forming the word “BAPUHBANDUNG,” which now serves as a new village icon. In addition, medicinal plants such as ginger, turmeric, and lemongrass were planted around the installation area and residents’ yards. The evaluation indicated high community participation, good-quality ecobricks, and positive initial growth of TOGA. This program not only produced physical outputs but also increased community awareness of plastic waste management, family health independence, and the strengthening of village identity.

This study analyzes the stage identity practices of the dangdut music group Sri Mules as a  cultural branding strategy in Pantura dangdut performances. In contrast to common dangdut performance patterns that position the singer as the primary visual focus, Sri Mules adopts a performative approach that foregrounds accompanying musicians as the main visual actors through the use of unconventional costumes and collective stage actions. Employing a qualitative approach with a case study strategy, this research draws on visual documentation of performances circulated on social media during the group’s active phase (2020–2021), complemented by semi-structured interviews and reflective observations. Data were analyzed using the interactive model proposed by Miles and Huberman, informed by performance theory (Schechner) and the concept of cultural branding (Holt). The findings indicate that Sri Mules’ stage identity is constructed and reproduced through consistent visual deviation and collective performativity, functioning as a strategy of symbolic differentiation in the Pantura dangdut performance landscape. This study highlights the role of accompanying musicians as active agents in shaping the visual identity of dangdut performances.

Minister of Culture Fadli Zon's controversial statement, casting doubt on the existence of mass rape in the May 1998 Tragedy, sparked a strong public reaction, particularly from victims and human rights activists. This study aims to analyze Fadli Zon's statement as a form of identity politics in the context of contemporary Indonesian politics. This research uses a descriptive qualitative method with a discourse analysis approach to public statements, media coverage, and official documents such as reports from the National Commission on Violence Against Women and the Joint Fact-Finding Team (TGPF). The results show that Fadli Zon's statement is not merely a personal view, but rather a representation of identity politics that has the potential to obscure historical truth and reinforce social polarization. The identity politics that emerged in this discourse demonstrates how political power can influence the construction of national history and marginalize minority groups, particularly Chinese women victims of sexual violence. This study emphasizes the importance of historical honesty and the moral responsibility of political elites in preserving the nation's collective memory.

This study aims to develop a Christian Religious Education learning model based on Tongkonan values to strengthen the spiritual identity of Toraja youth amid identity crisis caused by globalization. Using qualitative method with literature study, this research analyzes the integration of Tongkonan philosophical values such as karapasan, kasiuluran, and kasianggaran with theological principles of Christian Religious Education through contextual learning approach and narrative theology. The results show that Tongkonan values have strong resonance with Christian teachings and can be integrated into a learning model comprising five components: theological-cultural foundation, contextual curriculum design, experience-based learning strategies, the role of three educational centers, and authentic evaluation. Implementation of this model has significant implications for strengthening spiritual identity through formation of solid self-identity, authentic moral value internalization, and development of spiritual resilience. This Tongkonan values-based Christian Religious Education learning model bridges the dichotomy between modernity and tradition, making Christian Religious Education more relevant and meaningful for Toraja students by equipping them with a holistic identity as Toraja people who are also followers of Christ.  

This study aims to describe and analyze the activities taking place in the Rumah Adat Tinggi of Rengat as a reflection of the social and cultural identity of the Indragiri Hulu community. The research is motivated by the functional shift of traditional houses amid modernization, which threatens the continuity of local wisdom. This study employs a qualitative descriptive method. Data were collected through field observations, interviews with cultural figures and caretakers, and documentation of cultural events held in the traditional house. The findings indicate that the Rumah Adat Tinggi serves not only as a historical heritage but also as a social and cultural center for the community. Activities within it embody values such as mutual cooperation, deliberation, respect for ancestors, and cultural education for the younger generation. From the perspective of functionalism, the traditional house operates as a social system that maintains societal balance through social, cultural, and integrative functions. This research emphasizes the importance of revitalizing the Rumah Adat Tinggi to ensure its continued role as a living space for cultural transmission amid globalization.

This study aims to describe the forms and social functions of code-switching and code-mixing in the film Hujan Bulan Juni and to explain how language choice represents identity and social differences among the characters. The film was chosen because it portrays interactions between characters from different cultural backgrounds Javanese and Manadonese which allows for complex patterns of language contact. The study employed a descriptive qualitative method using observation and note-taking techniques on dialogues containing Indonesian, Javanese, and Manadonese linguistic elements. The data were analyzed using the sociolinguistic frameworks of Gumperz (1982) and Wardhaugh (2015) to uncover the social functions and identity meanings reflected in the speakers’ language choices.The findings reveal that code-switching from Indonesian to Manadonese serves to reinforce ethnic solidarity, emotional closeness, and cultural pride, while switching from Indonesian to Javanese reflects politeness, intimacy, and social hierarchy. Meanwhile, code-mixing between Indonesian and Manadonese marks distinctive speech styles and expresses regional identity, whereas code-mixing between Indonesian and Javanese functions to soften utterances and portray the speakers’ courteous demeanor. Overall, language choice in Hujan Bulan Juni is not merely a communicative tool but also a representation of identity and social differentiation within Indonesia’s multilingual society.

Penelitian ini membahas peran dan tanggung jawab Pejabat Pembuat Akta Tanah (PPAT) dalam pembuatan akta hibah, dengan fokus pada implikasi sengketa hukum yang terlihat pada Putusan Nomor 1316/Pdt.G/2023/PA.Jepr. Permasalahan dalam penelitian ini adalah tingginya jumlah sengketa terkait akta hibah di Indonesia yang menunjukkan belum optimalnya peran Pejabat Pembuat Akta Tanah (PPAT) dalam menjamin keabsahan dan legalitas dokumen. Kondisi ini menimbulkan pertanyaan mengenai bagaimana regulasi mengatur peran dan tanggung jawab PPAT dalam pembuatan akta hibah, serta bagaimana permasalahan hukum yang muncul dipertimbangkan oleh hakim dalam memutus perkara sengketa akta hibah tersebut. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif, dengan pengumpulan data melalui studi dokumen, wawancara, dan literatur hukum. Penelitian ini menunjukkan bahwa tanggung jawab utama PPAT dalam pembuatan akta hibah mencakup syarat formil dan materiil sesuai PP No. 37/1998, KUH Perdata, dan KHI, termasuk verifikasi dokumen, identitas, status tanah, serta persetujuan ahli waris. Sengketa  dalam Putusan No. 1316/Pdt.G/2023/PA.Jepr, timbul akibat dugaan hibah fiktif dan kurangnya kehati-hatian PPAT, namun penggugat PPAT tidak dapat dibuktikan dan akta hibah secara administratif telah memenui syarat.Hakim menyatakan gugatan tidak diterima karena cacat formil Penelitian ini menyarankan agar PPAT lebih berhati-hati dalam menjalankan tugasnya dan lebih proaktif dalam mencegah potensi sengketa hukum terkait hibah tanah.

Penelitian ini mengkaji identitas visual merek Pia Saronde—salah satu produk kuliner khas Gorontalo—dengan menggunakan pendekatan semiotika yang berlandaskan teori Roland Barthes. Sebagai salah satu UMKM yang bergerak di sektor pangan, merek ini sangat bergantung pada peran logo untuk membentuk persepsi konsumen, memperkuat posisi merek, serta membedakannya dari produk lain dalam persaingan pasar. Penelitian ini bertujuan menelaah struktur visual yang membentuk logo, menginterpretasikan makna denotatif dan konotatif yang muncul, serta menilai sejauh mana logo tersebut mampu merepresentasikan nilai-nilai budaya lokal. Penelitian ini menggunakan metode deskriptif kualitatif dengan memadukan pengamatan visual terhadap logo dan kajian pustaka yang relevan. Hasil analisis menunjukkan bahwa kombinasi warna kuning dan coklat pada logo mampu menimbulkan kesan hangat, manis, dan menggugah selera, sedangkan bentuk tipografi yang melengkung menghadirkan citra tradisional, akrab, dan bernuansa rumahan. Selain itu, penggunaan nama “Saronde” menciptakan hubungan simbolis dengan Pulau Saronde yang terkenal, sehingga memperkuat keterikatan merek terhadap identitas daerah. Secara keseluruhan, temuan penelitian ini menunjukkan bahwa logo tersebut berhasil mengomunikasikan keterkaitan budaya dan citra kuliner yang diusung produk. Meskipun demikian, penelitian ini merekomendasikan adanya pengembangan pada beberapa elemen simbolik dan peningkatan adaptasi visual untuk kebutuhan media digital guna memperkuat daya saing merek.

The development of the laundry business requires an effective visual communication strategy to build brand image and competitiveness. This study aims to design a visual branding strategy for Titu Binatu, a laundry UMKM in Tembalang, Semarang. Through a visual communication design approach, this study analyzes visual identity elements such as logos, colors, typography, and promotional media in shaping consumer perceptions. The method used is qualitative through observation, interviews, and literature studies. The results show that Titu Binatu needs a strong visual identity and appropriate promotion to reach the market, especially students and workers. Strengthening branding with offline and online media is needed so that visual branding becomes a strategic tool in business development in the digital era.     

Era globalisasi di mana segala macam arus informasi serta kebudayaan berkembang pesat dan dapat diakses dengan mudah tentu menjadi tantangan tersendiri bagi bangsa Indonesia untuk tetap mempertahankan keutuhannya. Hasil yang terlihat terlihat di lingkungan saat ini, terdapat beberapa poin permasalahan yang disorot dan dinilai memiliki pengaruh besar terhadap generasi muda : 1.) Gaya hidup: 2.) budaya luar ; 3.) liberalisasi ; 4.) teknologi ; 5.) sosial dan moral. Tujuan penulisan jurnal ilmiah ini adalah untuk menekankan kesadaran generasi milenial untuk selalu berjiwa nasionalisme untuk menjaga identitas bangsa serta keutuhan NKRI untuk mencapai tujuan negara di tengah arus globalisasi dan modernisasi.

The development of artificial intelligence technology has given birth to deepfake technology which has the potential to be misused to damage a person's digital identity. This research aims to analyze the mode of misuse of deepfake technology in Indonesia, examine its legal implications based on applicable laws and regulations, and examine the urgency of special regulation of deepfake in the Indonesian legal system. Applicable, as well as examining the urgency of special arrangements against deepfake in the Indonesian legal system. The research method used is normative juridical legal research with statutory and conceptual approaches, and data collection is carried out through literature study of primary, secondary, and tertiary legal materials tertiary. The results show that deepfake abuse can take the form of spreading fake videos, face forgery and digital identity-based fraud that harms victims socially, legally and psychologically. Although several articles in the ITE Law, Personal Data Protection Law, and Criminal Code can be used to charge perpetrators, these regulations have not specifically and explicitly regulated the characteristics and technical aspects of deepfake-based crimes. This creates obstacles in law enforcement and victim protection. Therefore, it is necessary to establish special regulations or amend existing laws so that the legal system in Indonesia is able to answer the challenges of deepfake technology appropriately, fairly, and effectively.

UMKM pada industri kreatif berkembang begitu pesat, tingkat literasi sangat berpengaruh terhadap tingkat pemahaman dan wawasan seseorang sehingga dapat berdampak positif dalam perkembangan ekonomi dan lingkungan tidak terkecuali pada UMKM D&R Snack. Permasalahan utama pada usaha UMKM D&R Snack adalah kurangnya pemahaman tentang digitalisasi pemasaran serta minimnya kemampuan dalam membuat packaging yang menarik calon konsumen sehingga barang yang di jual cenderung memiliki tampilan yang sama sehingga membuat diferensiasi produk sangat minim sehingga sulit mendapatkan konsumen yang loyal. Solusi yang di tawarkan kepada mitra adalah melakukan sosialsiasi digital marketing, pelatihan packaging dan pendampingan secara berkelanjutan. Hasil dari kegiatan ini yaitu meningkatnya pengetahuan UMKM D&R Snack untuk mengaplikasikan penggunaan digital marketing serta memperbaiki packaging yang di jual ke konsumen sehingga dapat memiliki identitas produk serta memiliki pangsa pasar yang lebih luas.

Bendera dan lambang Negara, Bahasa Indonesia, serta Lagu Kebangsaan merupakan cerminan kedaulatan, kemandirian, dan eksistensi negara yang merdeka, bersatu, berdaulat, adil dan makmur, sekaligus sebagai jati diri bangsa dan identitas negara. Pada umumnya masyarakat mengetahui tentang bendera, bahasa, lambang negara, dan juga lagu kebangsaan serta menggunakannya dalam aktivitas bermasyarakat namun kurang memahami aspek yuridisnya secara baik dan benar. Hal ini dialami pula oleh para siswa di SMA Kesatrian 2 Semarang. Kegiatan PkM ini dilakukan untuk meningkatkan pemahaman para siswa SMA Kesatrian 2 Semarang tentang aspek yuridis penggunaan bendera, bahasa, lambang negara, dan lagu kebangsaan dalam kehidupan sehari-hari berdasar UU Nomor 24 Tahun 2009. Kegiatan dilaksanakan melalui teknis penyuluhan hukum dengan menggunakan metode ceramah, diskusi, tanya jawab, dan bantuan hukum. Evaluasi kegiatan penyuluhan dilakukan dengan metode tanya jawab langsung serta kuesioner. Hasil pelaksanaan kegiatan PkM, para siswa menjadi lebih memahami aspek yuridis penggunaan bendera, bahasa, dan lambang negara, serta lagu kebangsaan sesuai dengan peraturan perundangan yang berlaku. Demikian pula dengan sanksi administratif dan pidananya. Ada peningkatan pemahaman siswa saat sebelum dan setelah dilaksanakan kegiatan.

Era digital membawa tantangan sekaligus peluang dalam pelestarian budaya lokal. Desa Ngaru-Aru, yang kaya akan warisan budaya seperti Tari Topeng Ireng, menghadapi kendala dalam promosi budaya akibat kurangnya dokumentasi dan media digital yang representatif. Program pengabdian masyarakat ini bertujuan mengembangkan website bundaru.com sebagai media edukasi dan promosi seni budaya lokal. Metode yang digunakan meliputi observasi partisipatif, wawancara, dokumentasi, dan FGD dengan pihak-pihak yang terkait. Hasil dari kegiatan ini meliputi peningkatan literasi digital, partisipasi aktif generasi muda, penguatan identitas budaya melalui platform digital dan sarana promosi kebudayaan. Website ini tidak hanya menyajikan informasi tentang sejarah dan filosofi Tari Topeng Ireng, tetapi juga menyediakan galeri, jadwal acara, profil komunitas seni lokal dan kontak dari setiap komunitas atau penggiat seni. Keberhasilan program ini menunjukkan bahwa digitalisasi dapat menjadi strategi efektif dalam pelestarian budaya, sekaligus memperkuat ekosistem sosial dan ekonomi desa berbasis budaya.

Film and television play a central role in shaping and representing the cultural identity of society. Through artistic expertise manifested by directors, screenwriters, actors, cinematographers, and producers, cultural construction is presented not only as entertainment but also as a social discourse that reflects values, traditions, and the dynamics of collective identity. This study aims to analyze how artistic expertise contributes to constructing cultural identity representation through film and television mediums in Indonesia. The research methodology used is qualitative, employing content analysis and semiotics approaches on selected Indonesian films and TV series that highlight cultural aspects, such as Losmen Bu Broto and Gadis Kretek. These works were chosen because they feature rich local culture while reflecting the role of culture in the dynamics of Indonesian society. The findings indicate that artistic expertise plays a crucial role in constructing cultural representation, both through narrative, visual elements, music, and actors' performances. The representations produced not only affirm local and national identities but also reflect the process of cultural negotiation with global influences. This study underscores that film and television serve as strategic media for cultural diplomacy and the formation of collective identity awareness in Indonesian society. Through this process, these mediums contribute to the preservation of local culture amidst global cultural flows. The research highlights the importance of film and television as tools for maintaining and constructing cultural identity, where local traditions and values are both preserved and adapted to the changing global landscape.   

This study aims to explore in depth the role of social media in strengthening the national identity of students in the Pematangsiantar City campus environment. National identity is seen as an important aspect in shaping the national consciousness of the younger generation, especially students who are in a critical phase of intellectual and social development. The research method used is a qualitative descriptive approach with data collection techniques through in-depth interviews, observation, and documentation of students from various universities in Pematangsiantar City. The results show that students actively use social media to access, produce, and share content related to local culture, national history, national figures, and national issues relevant to their daily lives. Social media functions not only as a means of communication, but also as a space for expression and creativity that allows students to build national narratives independently, critically, and innovatively. The discussion emphasizes that amidst the rapid flow of globalization and the penetration of foreign cultures, social media plays a strategic role in maintaining national values, provided its use is directed in a reflective, educational, and responsible manner. In addition, social media has the potential to expand the reach of the dissemination of nationalist values in a more engaging way and in accordance with the communication style of the younger generation. The conclusion of this study emphasizes that social media can be an effective tool in shaping and strengthening national consciousness among students. This impact is long-term, contributing to character formation, national loyalty, and strengthening students' role as agents of change in maintaining national unity and integrity.

This research aims to analyze the branding strategy implemented by the Public Relations (PR) division of the Museum of Islamic Indonesia K.H. Hasyim Asy’ari (MINHA) in developing the identity of Indonesian Islam. Using a descriptive qualitative approach, data were obtained through observation, interviews, and documentation. The analysis applies Sicco Van Gelder’s brand strategy theory, which consists of three main dimensions: brand positioning, brand identity, and brand personality. The findings indicate that MINHA’s PR strategically and consistently implements branding through three key aspects: organizing public events, utilizing social media, and incorporating architectural design to reinforce the identity of Indonesian Islam. These strategies have successfully shaped the museum’s image as inclusive, educational, and youth-friendly, presenting a moderate and tolerant face of Indonesian Islam. The role of PR extends beyond promotion to become a driving force in conveying the narrative of Indonesian Islam through adaptive communication approaches. This study recommends optimizing additional digital platforms and developing an official website to further strengthen the museum’s branding on a broader scale.