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This study is motivated by the increasing competition in the Muslim fashion industry, which encourages SMEs to develop effective marketing strategies to build brand image. The purpose of this study is to analyze the implementation of the marketing mix (4P) strategy in strengthening the brand image of Bell.Scraft SMEs. This research employs a qualitative approach using a case study design. Data were collected through interviews, observations, and documentation, and then analyzed using the data analysis techniques of Miles, Huberman, and Saldana, which include data condensation, data display, and conclusion drawing. The results indicate that the product aspect is carried out through continuous trend research and market needs analysis, the pricing aspect applies a combination of cost-based and value-based approaches, the distribution aspect utilizes a multichannel strategy through resellers, social media, and marketplaces, while the promotion aspect focuses on trust-based digital strategies through authentic content and influencers. Overall, the implementation of the marketing mix (4P) supports the strengthening of Bell.Scraft’s brand image amid market competition. The implications of this study suggest that the use of integrated and digital-based marketing strategies can enhance the competitiveness of SMEs and build long-term relationships with consumers.

This study examines the practice and meaning of hijab among Muslim female students in the Indonesian Language and Literature Department to determine whether the hijab is understood more as a religious obligation or as a form of identity choice. The purpose of this study is to describe the motivations, patterns of practice, social influences, and experiences of female students related to wearing the hijab in their daily lives, both on and off campus. The study employed a quantitative-descriptive design complemented by qualitative components. A structured questionnaire consisting of Likert-scale statements and open-ended questions was distributed to 70 Muslim female students, while essay responses were analyzed thematically to gain a deeper understanding of the respondents’ perspectives. Quantitative data were summarized using descriptive statistics in the form of percentage distributions to identify response tendencies, while qualitative data were coded to present representative experiences, views, and reasons underlying the decision to wear the hijab. The results showed that the majority of female students consistently wore the hijab primarily because of religious beliefs and personal awareness as Muslim women, although cultural identity, family environment, and social acceptance also influenced the practice. The implications of this study emphasize the importance of recognizing the hijab as both a manifestation of faith and a social identity, as well as the need for a campus environment that respects individual motivations, choices, and autonomy in wearing the hijab.

Penelitian ini dilatarbelakangi oleh tingginya biaya penyimpanan dan meningkatnya stok mati pada Delyana Hijab, yang menunjukkan belum optimalnya pengelolaan persediaan bahan baku. Ketidaksesuaian antara jumlah bahan baku dan kebutuhan produksi menyebabkan pemborosan biaya serta menurunkan efisiensi operasional. Penelitian ini bertujuan untuk menentukan kebutuhan material yang optimal melalui pendekatan forecasting dan Material Requirement Planning (MRP). Metode yang digunakan adalah deskriptif kuantitatif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Tahapan analisis meliputi peramalan permintaan, penyusunan Master Production Schedule (MPS), Bill of Materials (BOM), perhitungan kebutuhan bersih (MRP), serta penentuan ukuran pemesanan melalui metode lot sizing. Hasil penelitian menunjukkan bahwa metode regresi linier menghasilkan tingkat kesalahan peramalan terendah sehingga mampu memproyeksikan kebutuhan produksi dengan lebih akurat. Penerapan MRP menghasilkan perencanaan kebutuhan bahan baku yang lebih terarah dan sesuai dengan jadwal produksi. Pada tahap lot sizing, metode Lot For Lot (LFL) menjadi yang paling efisien dengan total biaya persediaan sebesar Rp108.669.000. Dalam penerapannya, jumlah pemesanan bahan baku mengikuti kebutuhan bersih tiap periode, misalnya kebutuhan kain katun berkisar 5-7 roll per minggu dan dipesan dalam jumlah yang sama tanpa kelebihan stok. Pola ini mampu menekan penumpukan persediaan dan mengurangi risiko stok mati karena bahan baku langsung digunakan sesuai kebutuhan. Dengan demikian, tujuan penelitian untuk menentukan kebutuhan material yang optimal telah terjawab melalui penerapan metode Lot For Lot yang mampu menghasilkan kuantitas pemesanan yang tepat dan efisien.

This research aims to examine the influence of Brand Awareness, Social Media Marketing, and Online Customer Reviews on the purchasing decisions of Hijab Azzura among the community of Garu II Harjosari I Medan Amplas. This study uses a quantitative research method with a questionnaire research design. The subject of this research is Hijab Azzura, and the object of the study is consumers who purchase Hijab Azzura, totaling 97 respondents. Data collection techniques include observation, questionnaires, and documentation. Data analysis techniques involve validity tests, reliability tests, and classical assumption tests. The data analysis method used is multiple linear regression with the assistance of SPSS 25 software. The t-test results show that Brand Awareness has a positive effect on purchasing decisions. Social Media Marketing has a positive effect on purchasing decisions. Online Customer Reviews also influence purchasing decisions. The F-test results indicate that Brand Awareness, Social Media Marketing, and Online Customer Reviews simultaneously affect the purchasing decisions of Hijab Azzura among the community of Garu II Harjosari I Medan Amplas, with an F calculated value of 12.781 > F table value of 2.700, and a significance value of 0.000 < 0.05. The adjusted coefficient of determination (R Square) is 0.292, meaning that 29.2% of the dependent variable can be explained by the independent variables, while the remaining 70.8% is explained by other variables outside the ones studied.    

This community service program aims to analyze the effectiveness of utilizing TikTok Shop as a digital marketing platform for UMKM Izzata Hijab located in Paciran District, Lamongan Regency. The main problem faced by the partner is the suboptimal management of digital marketing, particularly in content strategy planning, posting consistency, and the utilization of TikTok Shop features, resulting in marketing activities that have not yet provided maximum impact on improving marketing performance. The implementation method of this community service employed a mentoring and training model, which included stages of interviews, observation, and documentation throughout the mentoring process. The results indicate that the planned and sustainable implementation of digital marketing strategies through TikTok Shop is able to increase brand awareness, expand promotional reach, enhance customer interaction, and positively impact product sales. The effectiveness of the community service program is influenced by posting consistency, visual content quality, digital communication understanding, and the partner’s responsiveness to customers. This community service confirms that TikTok Shop digital marketing assistance is an effective strategy in supporting the improvement of marketing performance of UMKM Izzata Hijab in the digital era.

Indonesia, as a multicultural nation, demands that Christian Religious Education (PAK) practices focus not only on doctrinal teaching but also on character development for students, enabling them to live within cultural, ethnic, and religious diversity. Language is a crucial element in realizing inclusive education, as the use of impolite or offensive language can trigger prejudice, intolerance, and even bullying, as seen in the forced hijab case in Bantul. This study uses a literature review method to examine the role of language, politeness, and communication strategies in developing students who value pluralism and multiculturalism. The discussion demonstrates that politeness is the foundation of character development and reflects a person's moral values. Through strategies such as integrating Christian values ​​into the curriculum, inclusive teaching methods, creating a school environment that supports diversity, and a holistic communication approach, Christian Religious Education can be a means of transformation that fosters tolerance and harmony. The results confirm that the use of polite and non-offensive language is a key aspect in developing students with character, who are inclusive, and capable of becoming agents of peace in a pluralistic society.

The development of digital technology has greatly influenced consumer behavior, particularly among Generation Z, who are dominant in Indonesia's hijab fashion market. This shift requires businesses to adapt their strategies to meet the dynamic, trend-driven, and digitally-savvy preferences of young consumers. This study examines the business development strategy of Leenavie.id, a hijab brand, and the challenges it faces in targeting Generation Z. Using a qualitative approach with case study methodology, in-depth interviews with business owners were conducted to gain insights into the business development process. The findings show that Leenavie.id focuses on product innovation, competitive pricing, social media as a primary distribution and promotion channel, and leveraging e-WOM for brand awareness and emotional connections with consumers. Success indicators include a high repeat order rate, positive market response, and external collaboration offers. However, challenges such as limited capital, small production capacity, and underutilization of the marketplace hinder scalability. The study suggests that enhancing digital adaptation, strengthening operational capacity, and fostering strategic collaborations are key to improving the competitiveness and sustainability of local hijab businesses. Future research should include consumer perspectives for a more comprehensive understanding of customer behavior and loyalty.

This study aims to compare two methods of raw material inventory management, namely Economic Order Quantity (EOQ) and Periodic Order Quantity (POQ), in improving efficiency and reducing operational costs at Konveksi Arey Hijab. The main problem faced by this company is the irregularity in raw material inventory management, which causes wasteful costs, especially ordering costs and storage costs. Based on raw material purchase data in 2024, which recorded a total purchase of 26,203 kg with a total cost of IDR 1,834,573,300, this study uses a descriptive quantitative approach to compare the two methods. The results of the study show that the EOQ method produces lower inventory costs, namely IDR 16,568,074, compared to the POQ method. The application of the EOQ method can reduce the frequency of excessive ordering, while the POQ method is more effective for ordering periods that are adjusted to seasonal demand. This study recommends that Konveksi Arey Hijab adopt the EOQ method to optimize raw material inventory management, reduce wasteful costs, and improve the company's operational efficiency.

The use of the veil at the Ushuluddin Faculty is analyzed as a religious practice that involves factors such as religious teachings, environment, and personal motivation. The factor of religious teachings is the main driver, with female students viewing the veil as a religious commandment that must be obeyed as a form of devotion to Allah. The Koran instructs Muslim women to wear the hijab by wearing a headscarf that can cover their head and chest, but there are different opinions regarding this. the verse. The proposed research method involves interviews and literature searches with a qualitative approach. The aim of this research is to analyze the opinions of ulama regarding Surah Al-Ahzab verse 59 and analyze the community's views regarding the veil and hijab at the Ushuluddin Faculty. As for students' views regarding the veil and hijab , some of them can accept the existence of women who wear the veil, and there are several groups of people who cannot accept women who wear the veil, because those who wear the veil close themselves off from society and are reluctant to interact with the social environment.

This research is a form of community service. This activity aims to develop creative skills, build entrepreneurial spirit, and increase awareness of the importance of maintaining local cultural values. Because the preservation of songket cloth as a cultural heritage and form of local wisdom of Indonesia faces challenges amidst the flow of modernization and declining interest of the younger generation. To overcome this, socialization and training activities were carried out on making hijab brooches and hair clips from songket cloth for housewives in the Bukit Barisan Housing Complex, Pekanbaru. Data collection techniques in qualitative research are by conducting observations, interviews, and documentation results. The results of this study indicate that participants are able to understand the techniques of making accessories, are enthusiastic about innovating, and show interest in developing small businesses based on local products. This activity proves that the use of local wisdom through an educational and creative approach can be a strategy for economic empowerment as well as cultural preservation.

Indonesian National Arts are different from other countries. One of them is textile craft art, which includes batik craft art, which was recognized by UNESCO as an original Indonesian cultural heritage on October 2, 2009. Batik is the art of drawing on clot . Hand-drawn batik is batik that is produced using a canting tulis which is used as a tool in placing wax liquid on the cloth. To create this work, the author uses the creation method from Sp. Gustami which consists of 3 stages, namely: Exploration, Design, and Realization. The results of the creation of this hand-drawn batik work produced 12 batik works in the form of two-dimensional works of various sizes. The types produced from this work are: Hijab, Long Cloth and Wall Decorations. Batik works have aesthetic value (beauty) namely the combination of Torch Ginger Plants. Torch Ginger Plants are used as the main motif in this batik work and other motifs are isen-isen. The process of creating written batik works that begins with the initial steps of making motifs on paper, transferring patterns from paper to cloth, the canting process, coloring batik, locking colors, and ngelorod batik. The process of creating written batik works that begins with the initial steps of making motifs on paper, transferring patterns from paper to cloth, the canting process, coloring batik, locking colors, and ngelorod batik.

Wearing a hijab for Muslim women is not just a habit, but an obligation that has a deep meaning in religion and daily life. This tradition is not just owned by Muslims, in ancient times this tradition has been attached as a civilization, so it is important to explore this matter further. This article aims to trace the dynamics of the hijab from a historical perspective. With a qualitative descriptive approach, the study found that the history of wearing the hijab is much older than Islam. The use of the hijab has existed in various cultures and civilizations in the world, even before Islam was born, precisely since the Sumerian civilization in Mesopotamia around 5,000 BC. The tradition of the hijab is also found in ancient Assyrian society. Wearing the hijab can be a symbol of honor and social status, especially for elite women or priestesses, a differentiator between free women and slaves, and part of a particular cultural tradition, as seen in various ancient civilizations. Thus, wearing the hijab is not only a practice related to Islam, but also a social phenomenon that has existed for a long time in the history of human civilization. This finding is important for the creation of a dignified society, amidst the fading awareness of wearing the hijab among Muslim teenagers. This research provides a direction for future research on the importance of the hijab for the honor of women more specifically.

This study examines the contextual interpretation method developed by Abdullah Saeed, a progressive Muslim scholar who embraces a modern approach to understanding the Qur'an. This approach was created in response to textual interpretation methods in understanding the meaning of Qur'anic verses. Saeed emphasizes the importance of understanding revelation in its social and historical context so that Islamic teachings remain relevant to the times. One of the main concepts in this interpretation method is the hierarchy of values, which distinguishes between immutable and mutable teachings. This research uses a qualitative approach with a focus on literature, analyzing the works of Abdullah Saeed and previous research. The results of the research show that Saeed's Contextual Exegesis method is able to provide a more flexible understanding of the Qur'anic text, especially in verses related to law and ethics. One example of its application is the interpretation of the verse on the hijab in QS. Al-Ahzab: 59, where Saeed emphasizes that the command to wear the hijab has a specific social context that must be understood before being applied in modern life. This approach has broad implications for contemporary Islamic studies, particularly in addressing various social and legal challenges. However, this method has also faced criticism from conservative circles who argue that contextualization may obscure the original meaning of the Qur'an. Therefore, further research is still needed to explore its application in various aspects of Islamic life.

Official Honne is a fashion brand that sells Muslim fashion products such as dresses and hijabs which was pioneered by Azzahra Sukma Rusita. This Muslim fashion brand was founded in 2019 which is located in Payakumbuh. The Muslim fashion products produced by Honne are limited edition products that are not widely available on the market with elegant and luxurious designs created by the owner making these products in great demand by Muslim consumers. Official Honne does not yet have a promotion that contains complete product information. After conducting an interview with the owner of the Official Honne, the owner of the Official Honne business finds it very helpful if there is an attractive promotion for the products offered by Honne. Seeing the business conditions of Official Honne which have been established since 2019, it is necessary to design attractive and appropriate promotional media and information to promote Official Honne Muslim fashion products.

This article discusses the concept of competitive advantage and its application in SMEs, with a case study on Ash Scarf, an SME in the hijab fashion industry. This study analyzes how Ash Scarf builds competitive advantage through differentiation and digitalization strategies. By referring to theories from Michael Porter and other experts, this research evaluates how Ash Scarf utilizes product uniqueness, customer service, and digital technology to compete in a competitive market. The research findings indicate that product differentiation and the effective use of digital platforms enable Ash Scarf to achieve a strong position in the market. This study also identifies the challenges SMEs face in implementing these strategies and provides recommendations for future development.

The halal industry, particularly halal fashion, has become a global trend, including in Indonesia, which has the largest Muslim population. This study aims to analyze the impact of Lifestyle, Islamic Branding, and Social Media Marketing on the purchase interest of pashmina hijabs among students at the University of Trunojoyo Madura. The method used is descriptive quantitative with data collection through online questionnaires to 100 students. The results show that Lifestyle has a significant positive impact on purchase interest (coefficient 0.444), while Islamic Branding has a positive but not significant impact (coefficient 0.039). Social Media Marketing also has a positive and significant impact on purchase interest (coefficient 0.367). Simultaneously, the three variables significantly influence, with a contribution of 33,1%. These findings suggest that improving Lifestyle and Social Media Marketing can enhance purchase interest, while Islamic Branding does not have a significant impact.

This study aims to explore the impact of long-term hijab use on women's hair health. Hair is considered an important part of one's appearance and is often seen as an indicator of physical well-being. The research began after a proposal seminar and was conducted at the Department of Beauty and Cosmetology at Padang State University.Based on existing literature, the use of the hijab can affect hair condition because it covers the head continuously, which may restrict air circulation and increase moisture on the scalp area. Previous studies have shown that women who wear the hijab for more than eight hours a day are at risk of experiencing hair problems such as hair loss, dandruff, and split ends. However, this research also notes that proper hair care can reduce these negative effects, so women who take good care of their hair tend to have healthier hair even while wearing the hijab.The focus of this study is on the general impact of hijab use on hair health, without considering the different hair types of the respondents. The results from observations and interviews emphasize the importance of selecting appropriate hair products to minimize the negative effects of hijab use, supporting the findings of previous studies.

The development of trade in Indonesia has experienced a rapid increase, especially in the fashion and accessories trade business. Indonesian Muslim society today is increasingly aware of the importance of fashion aspects that not only involve choosing clothes, but also relate to style and trends, even when they wear the hijab. The high intensity of Muslim fashion purchases through e-commerce in recent years and how important it is to meet lifestyle needs without forgetting one's religious identity. Judging from the above phenomenon, researchers are interested in exploring and assessing the impact of consumer trust on online beauty product purchasing decisions through E-Commerce. The purpose of this study is to determine how consumer trust influences online beauty product purchasing decisions through E-Commerce. The number of samples in this study was 100 respondents, this study used a quantitative approach. The data collection technique in this study used a questionnaire, and the sampling technique used a simple random sampling method. The data obtained were then processed using the SPSS 26 application. Based on the results of the study, it shows that Trust has a positive and significant effect on online beauty product purchasing decisions through e-commerce. Proving that ha is accepted, the results of this study indicate that high trust can influence consumers to make purchases through e-commerce.

This study examines the concepts and characteristics of Islamic architecture applied to pesantren buildings in Indonesia. Using a qualitative approach with a descriptive method through comprehensive literature study, this research analyzes how Islamic architectural principles adapt and synergize with local architecture in the context of traditional to modern pesantren. The findings show that pesantren architecture in Indonesia is a unique manifestation of the fusion of Islamic values with local culture, reflected in seven key elements: the practice of Islam as a way of life, qibla orientation, the concept of hijab, interiors supporting Islamic values, Islamic decorative arts, Islamic values in protection, and the design of dormitories supporting the development of Islamic awareness. The evolution of pesantren architecture has led to various typologies, ranging from traditional to modern forms, each reflecting the adaptation of Islamic architectural principles to the needs of education and the progression of time. This study reveals that despite significant design evolution, pesantren continue to uphold the essence of fundamental Islamic architectural values in every aspect of their design. 

In early January 2023, the hijab and Muslim fashion brand Rabbani faced serious controversy after releasing an advertisement deemed to violate advertising ethics in Indonesia. The advertisement stated that women's attire is the cause of sexual harassment, a claim that was strongly refuted by the National Commission on Violence Against Women (Komnas Perempuan). Additionally, Rabbani sparked public outrage with a billboard featuring an image of a goat wearing a hijab. This study aims to analyze the ethical violations in Rabbani's advertising, the public's response to the advertisement, and the long-term impact on the brand's reputation. A qualitative research method was employed to gain in-depth insights into consumer perceptions and the social and cultural implications of this controversial advertisement. The findings indicate that ethical violations in advertising can reinforce negative stereotypes, damage brand reputation, and trigger significant public backlash. These results underscore the importance of adhering to advertising ethics to maintain a brand's integrity and credibility.