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Mahtumah Mahtumah

Jurnal Budi Pekerti Agama Islam 2023 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Character building is one of the most crucial aspects in supporting national development in the current era of globalization. Education is not only intended to transfer knowledge, but also plays a role in shaping the personality and moral values of students from an early age. This is important so that students have a strong character provision to face the challenges of the ever-changing era. Instilling character values from an early age is expected to be a fortress in maintaining students' personal and social integrity. The purpose of this study is to determine and describe the role of teachers as role models (modeling the way) in the process of character building for students in the Elementary Madrasah environment. The approach used in this study is a qualitative approach with a descriptive research type. Data collection techniques are carried out through direct observation in the field and in-depth interviews with teachers, principals, and students involved in learning activities. This research was conducted in an Elementary Madrasah that has implemented an exemplary approach in the character education process. The results of the study indicate that the role of teachers as role models is very influential in shaping the character of students. The attitudes, words, and actions of teachers in everyday life in the madrasah environment are real examples that are imitated by students. Thus, it can be concluded that the modeling the way strategy is very effective in internalizing character values to students at the Madrasah Ibtidaiyah level.

Dwi Agiyanti; Muhammad Zaki Fadhilan Burhanudin; Nanda Reisya Violetta; Rai Thoriq Azhar; Rakha Farrasya Nurzaky +1 more

Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya 2023 Pusat Riset dan Inovasi Nasional

In the era of globalization, the views of Indonesian people towards the rise of the LGBT phenomenon have become complex, considering that Indonesia is thick with religious and cultural values. Although the country adheres to human rights principles, an understanding of religious norms is often a filter for views on sexual diversity. Especially among the younger generation, there is significant disagreement on whether the rise of LGBT is in accordance with the ideals of Pancasila as the basis of the state. On the one hand, there are groups that support LGBT rights as a form of respect for human rights, while on the other hand, there are concerns that this phenomenon is not in line with the values of Pancasila which emphasizes unity and unity in diversity. Further research needs to be done to understand more deeply how the views of Indonesian people, especially the younger generation, towards the LGBT phenomenon in the context of the globalization era.  The purpose of this study is to examine more deeply and describe the community's views on the current rise of LGBT which can trigger the destruction of the morals of the Indonesian nation. The theory used in this study is the theory of people's views through observations by interviewing several communities and conducting online surveys.  

Ajeng Pangesti Muttaqiina Gusminto; Muhammad Yasin

Jurnal Publikasi Ekonomi dan Akuntansi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Business actors carry out economic activities for profit. Globalization makes many changes in the times, especially in the industrial economy in Indonesia.Digital economy or disruptive innovation raises business competition problems so as not to cause large losses to consumers and other business actors on a large economic scale creating high barriers to market entry due to the positive economy. This research uses qualitative descriptive, descriptive analysis to see the phenomenon of existing events and qualitative research methods based on philosophy as an instrument, Data collection techniques and qualitative analysis emphasize meaning. Oligopoly markets whose structure consists of two or three or even more control the market 70 to 80 percent of all production or selling value around it and emphasize the price determined. The development of the era of business actors utilizing technology is certainly due to globalization which affects industrial markets in each country to abroad. Oligopoly is very influential in industrial markets because of pressure on prices and new ideas from competitors and supported by digital technology hence industrial market activities to retain consumers. In addition to the effect, business actors get large profits due to increasingly sophisticated information technology. The influence of globalization can encourage large companies to innovate their businesses and be able to integrate in the global market.

Melia Nurkhalisa; Muthia Aprianti; Dinie Anggraeni Dewi; Rizky Saeful Hayat

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2023 Asosiasi Periset Bahasa Sastra Indonesia

With globalization, modernization and digitalization, of course this has a big influence on everything. Apart from the many good influences, there are also quite a few bad influences that are very clear, such as rampant corruption, murders occurring everywhere, brawls between regions, burning of places of worship, weak laws, sexual harassment, robbery, and others. In this research, the author used a research method using the literature study method. The data taken comes from literature sourced from scientific journals in the form of articles, theses, theses, books and from other sources. There are several original characters of the Indonesian nation, including religious, love of the country, mutual cooperation, tolerance, friendliness and creativity. However, with globalization and modernization, this character is slowly fading until efforts are needed to reshape the character of the Indonesian nation.

Aisyah Rahmadani; Hafizah Zarga Anggrayni; Nabila Muthia Rezky Maghfirah; Nashiro Jamila

Populer: Jurnal Penelitian Mahasiswa 2023 Universitas Maritim AMNI Semarang

This research discusses the implementation of the Project for Strengthening the Profile of Pancasila Students (P5) in the Independent Curriculum at the UNP Laboratory Development High School. The Merdeka Curriculum emphasizes the character of students with six main dimensions, such as faith, diversity, mutual cooperation, independence, critical thinking and creativity. Implementation of P5 is carried out through project-based activities involving these elements, with a focus on the theme "Local Wisdom." UNP Laboratory Development High School implements P5 every three months, involving all education stakeholders. P5 evaluation does not focus on written grades, but rather on strengthening character, especially local wisdom which describes the culture, identity and ethics of the local community. This program aims to prepare students to face the challenges of globalization while maintaining harmony with Pancasila values ​​and local wisdom. The research method used was qualitative with data collection through observation and interviews with the P5 coordinating teacher. The findings show that P5 involves project-based activities aimed at strengthening students' competencies and character in accordance with the Pancasila Student Profile. The implication of this research is the importance of character education that integrates local wisdom in learning to create a competent and characterful generation.

Linda Cibya Rahmawati; Dinie Anggraeni Dewi; Rizky Saeful Hayat

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2023 Asosiasi Periset Bahasa Sastra Indonesia

In the industrial era 4.0, literacy is considered an essential need for every human being to meet the needs of daily life. Education plays the first and main role in the progress of the nation and the State of Indonesia, Indonesia is known as an archipelagic country, this makes Indonesia has a diversity of tribes, races and groups that have many cultures. With the current of globalization that continues to grow, the younger generation is less interested in traditions and culture The process of implementing cultural and civic literacy is among them through the process of traditional game activities carried out by students as a form of cultural literacy activities. In order for the implementation of cultural and civic learning to take place effectively and efficiently, teachers and students in schools must take various steps, such as having school policies that affirm the importance of cultural and civic knowledge, which will affect cultural and civic learning.

Fernia Syafutri; Eri Handayani; Anggun Vebiyanti; Riki Gana Suyatna

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Strengthening MSMEs in the face of globalization and intense competition means being able to respond to global challenges such as increasing product and service innovation. Consumers' willingness to buy and interest in products sold by MSMEs is increasing. The aim of this research is to determine the effectiveness of Durian Woke MSME product promotion on Instagram media. The effectiveness of advertising actions is measured using the AIDA concept (Attention, Interest, Desire, Action). The research sample consisted of 53 people with active Instagram accounts who followed the Durian Woke Instagram account in the food sector which advertises on Instagram media. The data collection method uses a questionnaire as respondent data. The research results show that the effectiveness of Instagram social media as an advertising medium is beneficial for Durian Woke MSMEs in stimulating consumer interest in finding out about available products.                    

Fernia Syafutri; Eri Handayani; Anggun Vebiyanti; Riki Gana Suyatna

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Strengthening MSMEs in the face of globalization and intense competition means being able to respond to global challenges such as increasing product and service innovation. Consumers' willingness to buy and interest in products sold by MSMEs is increasing. The aim of this research is to determine the effectiveness of Durian Woke MSME product promotion on Instagram media. The effectiveness of advertising actions is measured using the AIDA concept (Attention, Interest, Desire, Action). The research sample consisted of 53 people with active Instagram accounts who followed the Durian Woke Instagram account in the food sector which advertises on Instagram media. The data collection method uses a questionnaire as respondent data. The research results show that the effectiveness of Instagram social media as an advertising medium is beneficial for Durian Woke MSMEs in stimulating consumer interest in finding out about available products.                    

Angga Kurniawan; Moch Malgi Alpariz Kadarisman; Eki Yudhistira; Muchammad Fauzi

Jurnal Riset Rumpun Ilmu Teknik 2023 Pusat riset dan Inovasi Nasional

With the increasing era of globalization today, competition in the industrial sector is becoming increasingly fierce and competitive. With the development of modern technology for the better but on the other hand raises problems for the environment. Every business actor who wants to win the competition must pay full attention to the quality of the products or services produced, at a low cost, the right time and quantity, and safe conditions. This study aims to analyze and reduce waste of packaging waste at PT XYZ, a manufacturing company engaged in the manufacture of medicines and vaccines. In the last 7 months, there were 1,906 pcs of defective packaging out of a total of 204,940 pcs used. The defects were caused by mold, misprinted information, faded colors, and lack of glue on the packaging. The methods used in this research are Pareto diagram and fishbone diagram. Pareto diagrams are used to identify dominant product defects, while fishbone diagrams are used to identify the causes of defects. It is expected that the results of this research can help PT XYZ reduce packaging waste and improve the quality of their products. By reducing packaging waste, PT XYZ can also contribute to reducing negative impacts on the environment.

Gading Hakim Alamsyah Daulay; Karin Hanna Geofani Manullang; Lia Sari Naibaho

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2023 Asosiasi Periset Bahasa Sastra Indonesia

Today's era of globalization has become one of the media used to express opinions or views. Freedom of opinion, especially on social media, is currently widely misunderstood and abused by the public, because in exercising the right to freedom of opinion, many people carry out actions which result in insults, accusations without evidence and defamation which causes loss, hurt feelings, Mental health even has an impact on suicide situations for certain individuals and groups. The problem in this research is that many social media users give opinions or views that the female artist with the real name Chintya, who is an Indonesian citizen living in Germany or better known as Bunda Corla, is a transgender. This was conveyed clearly on social media Instagram and Tiktok without supporting evidence. This is an activity of defamation, an attempt to influence other people to believe in their opinions or views to the detriment of one party. If we look at the criminal law and violations of the misuse of the right to freedom of expression on social media and the criminal sanctions for criminal acts of defamation under the guise of freedom of opinion, this already refers to 3 crimes, defamation, unpleasant acts and violations of human rights. . Persons involved in defamation cases can be charged with criminal penalties for acts of insult and/or defamation on the internet. Especially for internet users, criminal threats through Article 27 paragraph (3) in conjunction with Article 45 of the ITE Law. Through this provision, internet users can also be subject to coercive measures considering the maximum penalty is 5 years in prison. The method used in research is the literature method, data collection techniques in the form of documentation and observation. Data from observations is in the form of screenshots from social media. The results of this research show that; comments on social media are included in several violations of existing laws in Indonesia, the ITE Law article 45 paragraph 1, the Defamation Law articles 310 and 311 of the Criminal Code; Threat of Criminal Defamation in the ITE Law Article 27 paragraph (3) in conjunction with Article 45. Source of material Instagram, TikTok, primary and secondary law. This research concludes that freedom of opinion is not absolute freedom, but rather, opinion must be in accordance with ethics and norms in society and in accordance with legal regulations without harming any party. and these unpleasant acts can be prosecuted in accordance with applicable legal provisions. Freedom of opinion on Instagram and Tiktok media aimed at Mother Corla has been proven to be defamation.

Yarika Azhara; Nera Marinda Machdar

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In era of globalization, there are many industries can improve the economic welfare of the Indonesian people. If Indonesian companies want to improve people's welfare, they must perform better to achieve maximum profits. The researcher created this scientific article, aiming to study and examine the influence of CSR disclosure, dividend policy and financial risk on financial performance which is moderated by capital structure. This research uses a qualitative descriptive method for literature study. The results of this research indicate that the variables corporate social responsibility disclosure, dividend policy, and financial risk have an influence on financial performance. As well as corporate social responsibility disclosure, dividend policy and financial risk can be moderated by capital structure on financial performance.

Raisida Salwa; Muhammad Irwan Padli Nasution

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

In the current era of globalization and digitalization, business innovation is crucial for organizations to maintain and enhance competitiveness. The utilization of Information Systems and Technology (IT) serves as a foundational element for business innovation. This article explores how organizations can implement business innovation through the utilization of IT to achieve a competitive advantage. It delves into the central issues of IT in the business context, discussing the role of IT in supporting business operations and strategies. The study aims to understand the pivotal role of business innovation in organizational success and examines real-world cases where organizations successfully implemented innovation through IT. The challenges and obstacles faced, including data security and implementation costs, are addressed, and effective strategies to overcome these challenges are proposed. The conclusion highlights the strategic significance of investing in business innovation supported by IT for organizations aiming to stay relevant and sustainable in the ever-evolving global market.

Zaky Raihan; Muhammad Fajri Asshidiqy; Muhammad Hilman Haetami; Rasidah Novita Sari

Jurnal Ekonomi dan Keuangan Islam 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Monetary policy is a vital instrument in managing a country's economic stability. Global economic transformation and dynamics in financial markets require in-depth evaluation of monetary policy. This research aims to analyze the influencing factors of monetary policy and investigate the impact of its transformation in the current economic context. Through a careful methodological approach, this research uses secondary data analysis from various global and national economic sources. The literature review investigates the current literature on monetary policy and economic transformation. The results of the data analysis provide deep insight into the factors influencing monetary policy and the consequences of its transformation. The main findings show that changes in the global economic order, financial technology and capital market dynamics play a major role in changing the monetary policy paradigm. This transformation can have a significant impact on economic stability and societal welfare. The conclusions of this research provide a basis for developing policies that are responsive and adaptive to economic transformation. The practical implications of this research include the need to update a more dynamic monetary policy strategy to answer new challenges in the era of globalization. It is hoped that further research will deepen specific aspects of monetary policy transformation to provide a more comprehensive view.

Samelia, Regita; Nur Aini Hutagalung; Suhartini

Jurnal Elektronika dan Komputer 2023 STEKOM PRESS

In the current era of globalization, the use of computer technology has been widely used, including in the operations of non-formal organizations such as farmer women's groups (KWT), one of which is in administration, activities, schedules, sales. agenda, and reporting is still manual, namely with bookkeeping records and does not yet have a system for this. Given these problems, the right solution is to create a web-based information system for women farmer groups (kwt). In analyzing and designing, the author uses a software development method that uses the V-Model method, which is an extension of the waterfall model. It is called expansion because the stages are similar to those in the waterfall model. If in the waterfall model the process is carried out linearly, then in the V model the process is branched. In this V model, the relationship between the software development stage and the testing phase is described. The purpose of this research is to produce an information system that can make it easier for the kwt to do administration. activity. timetable. sale. agenda. and reporting without recording with the books.

Siti Nur Amalia; Muhammad Yasin

Jurnal Publikasi Ekonomi dan Akuntansi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Indonesia has entered the era of the fourth industrial revolution. This happens with technology as a basis for human life. Everything has become limitless and limitless due to the development of digital technology. Indonesia needs several regulatory and authority improvements to be able to face the world market. The aim of this research is to find out what Indonesian industry can do to face the world market, the impact that the presence of the industrial revolution 4.0 has, and the strategies that Indonesia can prepare and carry out in facing the World Market revolution. The object of this research is industry in Indonesia to face the world market. The method used for this research is a qualitative descriptive method, data is obtained from facts about the research subject by trying to reveal it thoroughly according to the context. The results of this research are (1) Creating jobs to increase people's income, increasing people's economic programs, increasing Turnover and Digitalization of People's Markets, building/revitalizing people's markets, establishing relationships between digital markets abroad (2) The most visible impact is in terms of available work (3) Make improvements to the flow of materials and goods, improve the quality of human resources, use digital technology, harmonize rules and policies.     Bukit, M. (2014). Strategi dan inovasi pendidikan kejuruan darikompetensi ke kompetisi. Bandung: Alfabeta. Cognizant. Informed Manufacturing:     The      Next Industrial Revolution. http://www.cognizant.com/ InsightsWhitepapers/Informed-Manufacturing-TheNext-IndustrialRevolution.pdf.  Davis, N. 5 ways of understanding the Fourth Industrial Revolution. November 16, 2015. http://www.weforum.org/ agenda/2015/11/5-ways-of-understanding-thefourth-industrialrevolution. Economist          Intelligence      Unit.    From    transplants       to implants.      December        11,       2015. http://www.eiuperspectives.economist.com/healthcare/transplants-implants.   Edmon, A., & Oluiyi, A. (2014). Re-engineering technical vocationaeducation and training toward safety practice skill needs ofsawmill workers against workplace hazards in Nigeria [Versielektronik]. Journal of Education and Practice, 5 (7), 150-157.  Era Revolusi Industri 4.0: Perlu Persiapkan Literasi Data, Teknologi dan Sumber Daya Manusia. (2018). Diambil 29 Desember 2023 dari http://belmawa.ristekdikti. go.id/2018/01/17/ era-revolusiindustri-4-0-perlu-persiapkan-literasi-data-teknologi-dan-sumber-daya-manusia/ Fakta     ketergantungan            pada    teknologi         (2014). Diambil 29 Desember 2023 dari  http://www.beritasatu.com/gaya-hidup/232713-8-fakta-ketergantungan-pada-teknologi.html Hermann, M., Pentek, T., & Otto, B. (2016). Design Principles forIndustrie 4.0 Scenarios. Presented at the 49th HawaiianInternational Conference on Systems Science.  Irianto, D. (2017). Industry 4.0; The Challenges of Tomorrow.Disampaikan pada Seminar Nasional Teknik Industri, Batu-Malang.  Kagermann, H., Wahlster, W., & Helbig, J.(2013). Recommendations forImplementing the Strategic Initiative Industrie 4.0. Industrie 4.0Working Group, Germany.  Hitt, Mihael.A , Ireland, R. Duane, Robert E, Hoskinsson. 2001. Strategic Management Competitiveness and Globalization Concepts Thomson learning Asia, Singapore. Hamel Gary, Prahalad C.K. Competing For The Future. 1994. Harvard Business School Press Boston, Massachusetts. "Making Indonesia 4.0, Fokus 5 Industri Apa Saja.", https://economy.okezone.com/   read/2018/04/04/320/1881885/ making-indonesia-4-0-fokuspengembangan-5-industri-apasaja, diakses 29 Desember 2023.  "Making Indonesia 4.0: Strategi RI Masuki Revolusi Industri K-4.", http://www.kemenperin. go.id/artikel/18967/  MakingIndonesia-4.0:-Strategi-RIMasuki-Revolusi-Industri-Ke-4, diakses 3 Mei 2018.  “Menuju Revolusi Industri 4.0 Jokowi Diminta Bentuk Badan Riset Nasional”, Kompas, 29             April 2018, hal 3.  "Pemerintah Luncurkan Making 3932.", https://ekon.go.id/ 23 Hak cipta dilindungi oleh undang-undang. Dilarang mengutip atau memperbanyak sebagian atau seluruh isi tulisan ini tanpa izin penerbit. Info Singkat © 2009, Pusat Penelitian Badan Keahlian DPR RI http://puslit.dpr.go.id  ISSN 2088-2351 berita/view/pemerintahluncurkan-making.3932.html, diakses 29 Desember 2023. “Pemerintah RI dan Ceko sepakat tingkatkan Investasi Industri Dua Kali Lipat”, Tribun Bisnis,          29 Desember 2023 hal 8.  "Revolusi Industri 4.0", http://id.beritasatu.com/home/ revolusi-industri-40/145390, diakses        29 Desember 2023.  "Revolusi 4.0, Catatan Dari ISSA ICT 2018", http://id.beritasatu.com/  home/revolusi-40-         catatan-dariissa-ict-2018/174772, diakses 8 Mei 2018. "Strategi Hadapi Dampak Industri 4.0", http://id.beritasatu.com/  home/strategi-hadapi-         dampakrevolusi-industri-40/174260, diakses 2 Mei 2018.

Surani, Sofia Dewi Nugraheni; Najicha, Fatma Ulfatun

Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan 2023 Prodi PPKn Universitas Slamet Riyadi

  The moral crisis that is currently hitting the millennium era has raised deep concerns about the moral values ​​of today's society.  The ethical crisis in the millennial era is becoming an increasingly deep and complex problem.  Various factors, such as the influence of globalization, technological progress, and social change, have shaped the context of individual behavior and weakened basic moral values.  In this context, this review examines the importance of citizenship education as the main solution for forming individual character and social ethics in the millennium era.  This study discusses the concept of citizenship education, the role of educational institutions and the challenges faced in realizing civic values ​​in education.  The research results highlight the importance of citizenship education in overcoming the current moral crisis and emphasize the need for cooperation between government, educational institutions and society to achieve this goal.  Key: Citizenship Education, Morals, Millennial Generation

Pringadhi, Adhirajasa Putra; Pringadhi, Adhirajasa Putra; Najicha, Fatma Ulfatun

Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan 2023 Prodi PPKn Universitas Slamet Riyadi

  Indonesia is a country rich in cultural norms. The diversity of ethnicities and beliefs creates the richness of Indonesian culture. Not only that, the wealth of Indonesia is proven by the vastness of Indonesia's territory. The territory of Indonesia is spread from Sabang to Merauke, consisting of five major islands and 17,000 other islands. Each island has its own cultural characteristics. This diversity can certainly have a good or bad impact depending on how we respond to this wealth. Often this diversity causes friction between one community and another. Therefore, the dynamics of the archipelago's insight are needed in dealing with these differences. As a nation that consists of various cultures, of course the era of globalization can be a threat to Indonesia. This writing aims to find out the function of the dynamics of the archipelago's insight in facing the era of globalization. This research was conducted with a qualitative research method and used a literature study to analyze the data. I chose this literature study as a research method to get research references from previous research articles that relate to the topic of my writing this time. Keywords: Dynamics of Wawasan Nusantara, Era of Globalization, Cultural Diversity.

Ratu Habibah; Sri Astuti; Hilman Haetami; Abu Bakar; Fitri Raya

Jurnal Riset dan Publikasi Ilmu Ekonomi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Investing in economic development is an important aspect because investment is one of the driving forces in the process of strengthening a country's economy. Several countries have made efforts to increase investment within the framework of their economic policies, as one way to encourage the process of strengthening the economy (Jati, 2012). Over the last decade, investment has not only become an important need for a country to advance its economic development but is also the most important means of developing industry. The research method used in this journal is qualitative. This research uses a qualitative approach to understand the factors influencing traditional markets and their impact on society and the economy. In this research, the author uses descriptive analysis to explain the conditions of traditional markets and the impact of changes in consumer preferences and the shift in people's shopping places to modern shopping centers. Indonesia has decided to become a member of both regional and world trade, such as: GATT (General Agreement on Tariffs and Trade), AFTA (Asean Free Trade Area), APEC (Asia-Pacific Economic Cooperation) and WTO (Word Trade Organization). Indonesia has become a member of regional and world trade, so at the same time, Indonesia has become part of the global community and trade liberalization. Basically, liberalization creates an era of global trade that is free of borders, protection and barriers. This also increases trade competition between economic actors. The challenges of traditional markets in facing the impact of globalization and trade liberalization are characterized by the flow of investment into Indonesia from one most profitable region to another in all investment sectors. This phenomenon makes capital investment or investment a demand to meet the needs of a country, company and society, for example by investing in the modern retail industry (modern markets), such as: supermarkets, hypermarkets, minimarkets.

Muhammad Syahrul Maulana; Alif Finno Fidzaky; Ayunda Febri Kinanti; Dimas Prayoga; Muhammad Yasin

Jurnal Riset dan Publikasi Ilmu Ekonomi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In the development of the world, the manufacturing industry sector continues to develop every year, this results in increased competition in the business world, especially in the economic sector. Therefore, every country is required to be more advanced and developed so that the welfare of the population is evenly guaranteed. In the business world, if the business is growing, the competition between one company and another will increase tighter. To be able to compete with other companies, the company must be able to manage all assets owned and its obligations as much as possible so that the operational activities of the company can run well according to the original plan for the company to be established.

Joko Azuardi; Mochamad Taufiq

Jurnal Ekonomi dan Keuangan Islam 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In this era of globalization, there is development of the business world in the field of air transportation services. Many air transportation service companies have to compete for consumers through various strategies to win over consumers. The aim of this research is to analyze the influence of service quality, price and brand image on purchasing decisions. The population in this research is all consumers at PT. Garuda Indonesia Semarang in 2022, numbering 136,135 people, the sample was taken from 100 respondents using the Slovin formula. The data analysis tool used is multiple regression. The results of the analysis show that service quality has a positive effect on purchasing decisions, the higher the service quality, the higher the consumer's tendency to make purchasing decisions. Price has a positive effect on purchasing decisions, the more competitive the price, the higher the consumer's tendency to make purchasing decisions. Brand image has a positive effect on purchasing decisions, the better the brand image, the higher the consumer's tendency to make purchasing decisions. Research implications include the need to refresh employees, especially front liner staff, provide Cash Back or discounts using credit cards and implement Corporate Social Responsibility.