Publication Search

This research is motivated by the large number of customers who are interested in using pawn products (rahn), this is because people's needs continue to increase for additional business capital, while the funds they have are limited. However, with increasing community needs, pawnshops themselves are not providing optimal services to customers. However, due to the lack of service received by customers, they still choose Rahn products. So, this research aims to find out the factors that influence customer decisions in picking up Rahn products at the Solok City Branch Sharia Pawnshop and to find out the most dominant factors that influence customer decisions in picking up Rahn products at the Solok City Branch Sharia Pawnshop. This research is quantitative research. The data collection tool uses a questionnaire. The population of this research is all customers who use rahn at the Solok branch of the sharia pawnshop in 2024, totaling 18,033 respondents with a sample of 100 respondents. The data analysis technique in this research uses research instrument tests, prerequisite tests and factor analysis tests with the help of SPSS. Based on the results of research that has been carried out, the results show that there are four factors that influence customers' decisions in purchasing rahn products, namely promotional factors, price factors, sharia aspect factors and location factors. Then the most dominant factor of the four factors that influence customers' decisions in taking Rahn products is the price factor.

An examination of the variables affecting rice output and farmers' income levels serves as the driving force behind this study. One of the settlements where people live and work is this one. Using multiple linear regression methods and confirmatory factor analysis (CFA), the study aims to ascertain and assess the effects of fertilizer use, capital, productivity, land, distribution, price, demand, and consumption on farmers' income levels. One hundred farmers served as the sample size. Questionnaires were sent in order to gather data, and SPSS version 24.0 was used for data processing. According to the findings of experiments conducted using hypothesis testing, farmer income is significantly impacted by the factors of production, consumption, land, and prices. Next, the variables Farmer income is not significantly impacted by fertilizer use, demand, distribution, or capital. Four factors are suitable to influence income, according to the research's findings. The first component, productivity, has a value of 0.912; the second, consumption, has a value of 0.764; the third, land, has a value of 0.848; and the fourth, price, has a value of 0.864. The Rotated component matrix value indicates that there are eight factors. The government must work to inspire and excite the people to boost the wealth of farmers in Sei Rotan village, and it is hoped that farmers would keep increasing the productivity of their rice output.

The purpose of this research is to determine the development strategy carried out by the government to develop the Sulili Natural Tourism Object. The type of research used in this research is descriptive qualitative research. The results of research on the SWOT matrix show that there are several alternative strategies to support the development of the Sulili natural tourist attraction. Based on the results of SWOT analysis research on the IFAS (Internal Factor Analysis Summary) matrix calculation, the score for strength/strength is 1.96 while the weakness/weakness is 1.08 if totaled, so the total score for internal factors is 3.04. The results of this analysis show that the internal condition of the Sulili natural tourist attraction is in a strong position where the Sulili natural tourist attraction has the strength to overcome weaknesses. In the EFAS matrix, the score obtained for opportunities is 1.67, while for threats it is 1.42 if totaled, so the total score obtained for external factors is 3.09. The results of this analysis show that the Sulili natural tourist attraction is in a good external position and responds strongly to opportunities and avoids threats. From the results of the SWOT diagram, the coordinate points (X,Y) are obtained, namely (0.88; 0.25), so that the intersection point is obtained in square I, which is a very favorable situation for the Sulili natural tourist attraction.

Poverty is one of the main issues in Indonesia although many policies have been implemented by the government to overcome this problem. With this problem, a study was conducted which aims to identify factors that affect poverty in East Java in 2023 using the principal component analysis (PCA) method. PCA is a multivariate analysis technique used to extract information from correlated data, so as to summarize several variables into principal components. In this study, the variables used include the number of poor people, percentage of poor people, poverty severity index, open unemployment rate, labor force participation rate, and life expectancy from 38 districts/cities in East Java. It was found that the data characteristics had low variance with the exception of one variable, and met the assumptions of multivariate normal distribution, interrelationship between variables, data sufficiency, and correlation between variables suitable for PCA. Factor analysis with PCA produces two main components, namely community living conditions and labor conditions, which can represent the original variables in their influence on poverty in East Java. Suggestions from this study are expected to be a reference for policy makers in improving community welfare and labor conditions in East Java. Future research is expected to add related variables to obtain more detailed results.

Indonesia has significant fisheries potential due to its vast waters. Its abundant fishery resources have strong export potential. However, export activities often face challenges that cause export volumes to fluctuate. This fluctuation is influenced by various factors. These factors can be minimized using statistical methods such as Principal Component Analysis (PCA) and Factor Analysis. This study includes data characterization for each variable and testing PCA and factor analysis assumptions, including multivariate normality testing, independence testing (Bartlett's test), sampling adequacy (KMO test), anti-image correlation testing, PCA testing, and factor analysis. The results indicate that the percentage contribution of fisheries to GDP, the number of coastal villages with disaster mitigation facilities, and the average daily per capita calorie consumption from fish are relatively less dispersed and not highly variable around the mean. Additionally, all data meet the assumptions, and the sample size is adequate. Factors such as aquaculture pond production and the percentage contribution of fisheries to GDP sufficiently explain the data variations.

This study aims to explore the influence of work motivation, leadership style, and compensation on employee performance at Rumah Sakit Advent Bandung. With a total population of 720 employees, the study uses a simple random sampling technique to select a sample of 88 respondents, deemed sufficiently representative. Data collection is conducted through a Likert-scale questionnaire designed to capture respondents' perceptions of work motivation, leadership style, and compensation variables. To ensure data quality, the instrument's validity is tested through factor analysis, and its reliability is measured using Cronbach’s Alpha to guarantee consistency in results. Hypothesis testing is carried out using classical assumption tests and multiple linear regression analysis via SPSS version 27.The results reveal that work motivation and compensation have a positive and significant impact on employee performance, indicating that higher motivation and compensation are associated with improved employee performance. In contrast, leadership style does not show a significant effect on employee performance, possibly due to varying perceptions of the role of leadership within this organizational context. Collectively, work motivation, leadership style, and compensation variables have a significant effect on employee performance. The obtained R Square value of 0.309 indicates that 30.9% of the variation in employee performance can be explained by these three variables, while the remaining 69.1% is influenced by other factors outside this model, such as work environment, organizational culture, or other individual factors. These findings provide valuable insights for management in designing strategies to enhance employee performance.

Factor analysis is a statistical method aimed at exploring correlations or relationships among variables studied, which are then grouped into fewer new factors. Principal Component Analysis (PCA) is a statistical technique used to reduce the dimensions of data with the goal of identifying hidden patterns or significant structures within the data. The research results indicate the presence of 5 factors influencing the decision-making process in online shopping among students of the University of North Sumatra via Shopee, namely the Funding Application Factor (28.141%), Information Reputation Factor (13.983%), Communication Satisfaction Factor (7.452%), Types and Compensation Factor (6.683%), and Guarantees and Prices Factor (5.794%). These five factors obtained a cumulative variance of 62.051%, indicating that they influence online shopping decisions through Shopee among University of North Sumatra students by 62.051%.

This study aims to determine what factors influence the decision of farmers in selecting the seeds of the Mekongga  variety. The research method used is multiple linear regression model. The number of respondents in this study were 30 respondent farmers with purposive sampling technique, with the provision that farmers used the seeds of the Mekongga variety..The results of this study indicate that factors such as age, production, land, and the number of familiy dependents have a significant influence on farmers' decisions in selecting the seeds of the Mekongga  variety. so it can be concluded that these factors have an influence on farmers' decisions in choosing the seeds of the Mekongga  variety an Factors that influence the decision in choosing Mekongga variety rice seeds in Matahoalu village, Uepai subdistrict, Konawe district The coefficient values obtained respectively for the age variable are 0.166, the production variable is 0.503, the land area variable is 0.239 and the number of family dependents variable is 0.269, indicating a larg Contribution coefficient of each variable in selecting Mekongga rice seed varieties.  

The era of globalization has brought many changes, one of which is the use of social media as a communication medium used by local brands in carrying out their marketing activities. MS Glow took advantage of this opportunity to increase the use of social media to promote skin health to the public and succeeded in achieving first position in the ranking of the best-selling skincare brands in e-commerce. This achievement is not in line with the results of the pre-survey which found that the public has a minimal level of purchase intention. This research aims to analyze the influence of brand awareness in mediating media richness and information quality on purchase intention. The research design was a quantitative associative study carried out in Denpasar City which has quite high purchasing power and health awareness. There were 70 respondents who acted as samples in the research and the research instrument was distributed via the Google Form platform. Validity tests, reliability tests, and confirmatory factor analysis were carried out on the research instruments, and path and Sobel analyzes were carried out to test the research hypotheses. The results of this research are: 1) media richness has a positive and significant effect on brand awareness, 2) information quality has a positive and significant effect on brand awareness, 3) media richness has a positive and significant effect on purchase intention, 4) information quality has an effect positively and significantly on purchase intention, 5) brand awareness has a positive and significant effect on purchase intention 6) brand awareness plays a role in mediating the influence of media richness on purchase intention, and 7) brand awareness has a positive and significant influence in mediating the influence of information quality on purchase intention

The aim of this research is to find out the strategies used to increase sales of broom sticks from palm fronds based on the SWOT method. To find out what indicators were studied in the research on marketing strategies for broom sticks from palm fronds using the SWOT method. This research uses a quantitative method where in When data collection is carried out using the Quantitative method, a questionnaire will be distributed containing indicators related to the SWOT method. Meanwhile, in data processing, data analysis will be carried out using quantitative methods, namely in the form of calculating the weight of the values ​​obtained in the questionnaire distributed to the marketing department in the MSME Business Partners. From the results of data processing, it was found that the Internal Factor Analysis Summary (IFAS) of strength and weakness factors had a score of 2.99 and the External Factor Analysis Summary (EFAS) above obtained a score of 2.79. From the matrix above, it is known that IFAS is in cell II and EFAS is in cell IV, which means that the strategy will refer to growth or development.

An audit needs to be carried out so that an information system is able to meet IT Governance requirements. PT. Jaya Karya is a company operating in the field of goods delivery services that has used information systems to support its business processes for the last 4 years. It is time now to carry out an audit of the goods delivery information system  This is so that we can find out whether the information system implemented is in accordance with the vision, mission and goals of the organization as well as testing the performance of the information system. In this research, an analysis of the goods delivery information system at PT. Jasa Karya Palembang branch uses the COBIT 5.0 framework with sub domain MEA01 (Monitor, Evaluate, and Assess Performance and Conformance) with process capability level calculations and also analysis of Strength, Weakness, Opportunity and Threats (SWOT), Internal Factor Analysis Summary (IFAS) , as well as External Factor Analysis Summary (EFAS)). Data was obtained through observation techniques, interviews, literature study. Respondents for the data consisted of Branch Heads, Operations Managers and Operational Staff.

This study aims to explore the work preferences of undergraduate management students of Universitas Negeri Jakarta Class of 2020-2021. There are five attributes used to see the importance value of the five attributes, namely salary, career development, work life balance, work location, and work flexibility. Data collection was conducted in Jakarta and Bekasi in April-May 2024. Data collection was carried out using an online questionnaire and respondents were selected using purposive sampling using Slovin. The total respondents in this study were 150 consisting of 73 men and 77 women, all of whom were undergraduate management students in the 2020-2021 batch. This data was processed with exploratory factor analysis and Conjoint Analysis. The result is that one of the attributes that become work preferences for undergraduate management students in the 2020-2021 batch is career development with an importance value of 23.607 and has a utility value of 0.198. importance value of 23.607 and has a utility value of 0.198. Career development that is the highest preference for undergraduate management students in the 2020-2021 generation is a company that offers attractive career opportunities, a company that supports individual career development and actively collects career information.

Investment is an activity of placing funds owned by a person in a certain period with the hope that it will generate profits or increase the value of the investment in the future. This study aims to determine the effect of four variables that are thought to encourage the intention to invest using mobile banking, namely brand trust, facilitating conditions, and behavioral intention. This research is descriptive quantitative research. The research sample was 151 students of the Faculty of Economics and Business, Yogyakarta State University using purposive random sampling method. The research instrument was tested for content validity according to experts, construct using Exploratory Factor Analysis (EFA) and reliability coefficient using Cronbach Alpha. Processing of research data using SEM PLS. The results of this study are brand trust does not significantly affect behavioral intention and use intention of mobile banking investment features. Facilitating conditions have a significant positive effect on behavioral intention and use intention of mobile banking investment features. And behavioral intention has a significant positive effect on the use intention of mobile banking investment features. The managerial implication of this research is that banking marketers with a mobile banking base should create a marketing communication strategy regarding easy access to investment features and investment literacy using mobile banking. So that customers or bank customers will have a high interest in using investment features with mobile banking. 

The factors that can affect the delay in the completion of road construction projects within the government of the Depok City Public Works Agency which are obtained from the analysis are poor material procurement; insufficient human resources; less than optimal contract management; procurement of construction equipment that is not managed; there is a request for changes to the work being done; financial problems; poor construction work monitoring and control; negative intervention from the community; slow decision making by the owner and changes in field conditions (weather, accidents, etc.). Based on the relative index method, the most influential factors are: 1. Unmanaged procurement of construction equipment 2. Changes in field conditions. Meanwhile, in the factor analysis method, it is obtained: Inadequate human resources (in the form of quantity and quality) less incompatible with the existing location of activities CCO (Contract Change Order) often occurs.