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This literature study aims to analyze and describe the integration of moral values ​​in Islamic Religious Education (PAI) learning based on coastal local wisdom for elementary school students. The focus of this study is to identify moral values ​​that are relevant to the lives of coastal communities, analyze strategies for integrating coastal local wisdom in PAI learning, and describe the potential for developing PAI teaching materials based on coastal local wisdom. The research method used is a literature study with a descriptive-analytical approach. The sources of research data are journal articles, reference books, curriculum documents, and relevant previous research results over the past ten years. Data collection techniques are carried out through identification, classification, and content analysis. The results of the study show that: (1) Moral values ​​that are relevant to the lives of coastal communities include gratitude for the gifts of the sea, honesty, cooperation, courage, patience, and responsibility for the environment; (2) The strategy of integrating local coastal wisdom in Islamic Religious Education learning can be done through the development of contextual teaching materials, experiential learning methods, and authentic evaluation; (3) The development of Islamic Religious Education teaching materials based on local coastal wisdom has the potential to increase the relevance of learning, strengthen local cultural identity, and facilitate the internalization of moral values ​​in elementary school students. This study concludes that the integration of moral values ​​in Islamic Religious Education learning based on local coastal wisdom is a relevant and potential strategy to be implemented in elementary schools in coastal areas, especially at SDN 007 Panipahan.

 One of the strategies used by Tropicana Slim to win the Top Brand Award for 4 (four) consecutive years is to enter the premium community through brand activation. This research aims to determine and analyze the influence of brand image, experiential marketing, and product quality on customer loyalty of the Tropicana Slim brand in the premium community. This research is associative research and the type of data used is quantitative. The population in this study are members of the premium community. The number of samples in the research was 95 people using a purposive sampling technique with the following criteria: they are premium community members who have experienced brand activation by Tropicana Slim Medan City and have purchased Tropicana Slim products at least 1 (one) time. The data analysis used is multiple linear regression analysis. The results of this research show that simultaneously brand image, experiential marketing and product quality have a positive and significant effect on customer loyalty of the Tropicana Slim brand in the premium community. Partially, brand image, experiential marketing and product quality have a positive and significant effect on customer loyalty of the Tropicana Slim brand in the premium community.

This research is motivated by the PAI learning process which prioritizes material rather than attitudes. In this case, the teacher has tried to implement the affective domain approach in PAI learning, but in reality there are still problems regarding students' affective domain in PAI learning. This can be seen from the attitude of students who pay less attention to the teacher when explaining the lesson, such as students talking to their classmates about other things, singing in class, and often excusing themselves during the learning process. The aim of this study is to look at the implementation of the Affective Domain in PAI Learning through a teacher approach. The type of research is descriptive-qualitative, the main informant for this research is an Islamic Religious Education Teacher who teaches in class VIII C, and the supporting informants are students in class VIII C. Data collection techniques use observation, interviews and documentation. Data analysis techniques use data reduction, data presentation and data verification. To test the validity of the data by using data triangulation, namely comparing the results of interviews conducted by key informants with supporting informants and the results of direct observations. The results of this research show that the implementation of the affective domain in PAI learning is through an approach by teachers in the affective domain in Class VIII C of SMPN 3 Tigo Nagari, Pasaman Regency using an experiential approach by teaching knowledge through experience on Sunnah prayer material, the Habituation Approach provides the habit of reading the Al-Qur 'an together before starting learning, the teacher exemplifies the exemplary approach first to the students regarding respect and obedience to parents and teachers before taking the exemplary approach.

Business people in Indonesia, especially in Mojokerto, have a high demand for the cafe industry. The number of cafes that have sprung up resulted in business owners trying to win the competition. Each cafe experiences different updates and improvements in cafe atmosphere, experiential marketing, and product quality. In addition, this level of competition encourages cafes to compete with each other to get the best, which can have an impact on consumer satisfaction. This study aims to determine and analyze the effect of cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentias. This research is a research with quantitative methods. The population in this study are consumers who make purchases at Cafe House Of Essentias. The sample of this research was 125 respondents using accidental sampling technique. The data collection technique uses a questionnaire by distributing Google Forms to consumers. The data analysis technique uses the SPSS 25 program. The results of this study indicate that the cafe atmosphere variable has a positive and significant influence on customer satisfaction, experiential marketing has a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction. And the consumer satisfaction variable is able to mediate the influence of the cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentials.  

Ibn Khaldun's thoughts on the philosophy of Islamic education reflect his valuable contribution in understanding the role of education in the formation and advancement of civilization. In his famous work, "Muqaddimah," Ibn Khaldun expresses a rich and relevant view of education in the Islamic context. Ibn Khaldun considers education as an important element in the formation of individual character and civilization. For him, Islamic education must include moral, ethical, and spiritual dimensions. Ibnu Khaldun argues that early education has a central role in forming the foundation of social life, and emphasizes the importance of providing good education to children from an early age. Apart from early education, Ibn Khaldun also recognized the importance of formal education in forming educated individuals. He recognized the value of knowledge and expertise in community development, and suggested that educational institutions such as madrasas and universities should provide knowledge that is scientific and skill-based. However, Ibn Khaldun also stressed the importance of experiential education in Islamic thought and understanding. He emphasizes that direct experience in social and political interactions brings a deeper understanding of the dynamics of society. According to him, this experience enables individuals to gain wisdom and contextual understanding which is crucial in understanding and applying Islamic teachings in everyday life. In his thoughts, Ibn Khaldun made education a means to achieve social justice and progress of civilization. He recognized the importance of acquiring knowledge and skills, but also emphasized the need for solid moral and spiritual education. For him, Islamic education must combine religious teachings with scientific understanding and practical experience to create individuals who are committed to the good and benefit of humanity.    

The purpose of this study was to determine the effect of experiential marketing (X) on interest in repurchasing (Y) milo cheese at Kopiria Tanah Grogot. The sample in this study were consumers or buyers of Milo cheese at Kopiria in Tanah Grogot. The sampling technique in this study was purposive sampling and the number of samples in this study were 60 people. Consumers or buyers as a sample of this study were given a questionnaire consisting of 21 questions. Responses to the questionnaire were tested for validity and reliability prior to multiple linear regression analysis using the statistical product and service solution (SPSS) application.The results of the validity test stated that all statements consisting of 21 items were valid because rcount>rtable (0.2542). The results of the reliability test for all questions stated that reliability was acceptable because the Cronbach'alpha value> 0.6 or 0.791> 0.6.The results of multiple linear regression analysis obtained the regression equation, namely Y = 0.758 +- 0.035 X1+0.430X2 +- 0.007X3 + 0.461X4 + -0.015X5. Coefficient value correlation (R) of 0.783 means that between experiential marketing (X) has a strong relationship to repurchase intention (Y). The coefficient of determination (Adjusted R2) is 0.634, meaning that the variation in the experiential marketing variable (X) can contribute to repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot is 63.4% while the rest is explained by other factors not examined at (100- 63.4)% = 36.6%. The simultaneous results (F test) show that the value of Fcount>Ftable (17.150>2.38) so it can be concluded that there is an influence between the experiential marketing variable (X) on repurchase intention (Y). Then the results of the partial test (t test) show that the value of tcount > ttable on feel (X2) is 5.193> 2.004 and action (X4) is 4.567 > 2.004 which means there is an influence on repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot while the value tcount < ttable on sense (X1), think (X3) and relate (X5) which means there is no effect on repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot..

Entrepreneurship learning is the process of acquiring knowledge and skills related to entrepreneurship, including the ability to recognise and develop new business opportunities, effectively manage resources, and take calculated risks in order to achieve success in business ventures often associated with intentional entrepreneurship refers to a person's motivation or inclination to launch a new business venture. The focus of this study is on entrepreneurial learning and intention, and it employs a systematic review methodology from 2021 to 2023 scopus database. The focus of research related to entrepreneurship learning and entrepreneurship intention focuses on several things such as experiential learning practice, individual characteristics such as gender, age, proximity to entrepreneurship, academic performance, previous work experience, and propensity for risk and observe the change, innovation, one-day female-focused STEM-based entrepreneurship program, entrepreneurial self-efficacy, young employees’ perception of their current paid jobs, creativity among female learners, cognitive and social conditions, creative self-efficacy, and theory of planned behavior.