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Nurfadillah Najwa Faraiddin; Zuhrinal M. Nawawi

Jurnal Publikasi Ekonomi dan Akuntansi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Marketing strategy is a very important thing for a company to do to develop and improve the quality of its products. This strategy can be carried out by any business, be it a large business, medium business, small business or micro business. In this research the author gave the title 'Analysis of Marketing Strategies Carried Out by Small Businesses'. The purpose of this research is to provide information to readers or entrepreneurs regarding the marketing strategies carried out by the Dgilangemil business. From the research, readers and entrepreneurs can take examples of what the Dgilangemil small business did in developing their business which they started from zero until their business began to be known by many people using the marketing strategy of SWOT Analysis and Marketing Mix. In this research the author used a qualitative descriptive research method. Qualitative research is a research process carried out by observing and investigating a phenomenon that occurs and producing descriptive data. In this research, the author conducted observations, interviews and documentation with the owner of this business, namely Dea Puspita, which was carried out on December 11 2023 at the production site in the city of Langkat.

Kurnia Nur Aini; Sarah Nur Salam; Yudha Maya Septiana

Populer: Jurnal Penelitian Mahasiswa 2023 Universitas Maritim AMNI Semarang

This research reveals the implementation of the Pancasila Student Profile Strengthening Project (P5) at SD Pembangunan Laboratorium UNP with the aim of understanding the implementation of P5 in the school. The research method used is qualitative with data collection through observation and interviews. The results showed that P5 has been implemented since the beginning of the semester of 2023, with activities taking place every three months. Full participation of students and the role of educator mentors are seen in the implementation of P5. P5 is themed "Sustainable Lifestyle," where each subject has different P5 activities. For example, in Mathematics the emphasis is on numeracy skills, Indonesian focuses on communication skills and poetry, Civics emphasizes attitudes in accordance with Pancasila, while Islamic Religion directs the formation of noble morals. This research shows that the implementation of P5 has a positive impact, improving cooperation, collaboration, and enthusiasm for learning for students.

Dosince M. Metkono; Fransina W. Ballo; Cicilia A. Tungga

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Technological developments have had a huge impact on the banking system, one example of the impact of developments is increasingly modern payment systems such as mobile banking. Bank NTT is one of the banks that provides mobile banking services called B'pung mobile. This research aims to determine consumer preferences for mobile banking services at Bank NTT. This research uses a qualitative descriptive approach, by conducting structured interviews with informants and NTT bank customers. The research results show that consumer preferences for mobile banking services at NTT banks continue to experience positive developments in line with technological advances and changes in user behavior, ease of access, transaction security, feature and functional innovations are getting better. However, in its implementation there are several problems, namely a weak internet connection, no fingerprint feature and also a top up feature that is difficult to access.

Bagaz Eka Nurdiansyah; Adam Maulana Syahadji; Ismail Mubarok

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

Islamic communication styles outline a number of principles that teach us how to communicate with other people.This hinders the use of appropriate language, which is clear, concise, and respectful of others.In Islam, true communication is based on the concept of "husnul khotimah," or sincere reflection.These principles can be applied in an organizational context to strengthen ties between team members and external parties.For example, it's important to use sharp and smooth tools and to avoid using words that hurt other people's feelings.In addition, communication skills are highly valued in Islam.That is to say, it does not only convey the message but also hinder the dissemination of information about palm oil or fitnah.Maintaining open communication is also important; this means describing what we say, how we say it, and how we convey it.In an organizational context, Islamic principles-based communication techniques can strengthen trust and productive.

Agus Eko Sujianto; Aprilia Nur Azizah; Muhammad Arif Budi Aji; Sa’adah Nurul Ummah; Tika Amelia Sulistyaningrum

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Globalization is a global phenomenon that affects all aspects of life, including consumption behavior. The Korean Wave is an example of globalization. The Korean Wave phenomenon can reach Indonesia, one of which is through Korean music culture which is very famous in various countries, namely K-Pop. Apart from its well-known music, Korea also wants to export halal-certified Korean food to Indonesia through halal food diplomacy. This research aims to determine the influence of halal awareness and halal certification on generation Z's choice of halal consumption behavior for Korean food products. The population in this research is Lawson Tulungagung consumers. The sample used in this research was 160 respondents who had been tested to meet the sampling criteria. The analytical methods used are multiple linear regression, instrument testing, descriptive analysis, classical assumption testing, and hypothesis testing. The results of this research show that simultaneously halal certification and halal awareness have a positive and significant effect on generation z's halal consumption choices. Apart from that, halal certification partially has a negative and insignificant effect on generation z's halal consumption choices, while halal awareness has a positive and significant effect on generation z's halal consumption choices for Korean food products.

Ninda Akilla; Nurhasanah Nurhasanah; Rani Saputri; Mustafiyanti Mustafiyanti

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This article aims to find out what the flow of learning objectives and Principles. The flow of learning objectives is a series of learning obectives that are arranged systematically and logically in the learning phase so that students can achieve learning which is the limit of learning echievement. The flow of learning objectives becomes a guide for teachers and students to achieve Learning outcomes at the end of a phase. Teachers can develop a flow of learning objectives, each according to the context and needs of students in the class taught. The government provides several examples of learning flows that can be directly used or modified, and creates guidelines for preparing teaching tools.Asement can be defined as the activity of collecting, analyzing and interpreting data or information about study participants and their environment to obtain an overview of the individual’s condition or environment.  

Ramadhika Darmaputra; Ryan Hidayat; Jaja Nurjana; Wahidah R. Bulan; Yuliani Widianingsih +1 more

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

The emergence of online transportation services has changed the way humans access areas of life, increasing accessibility significantly. The integration of digital technology has brought increased speed, efficiency and connectivity to services, especially through applications on smartphones. For example, online motorcycle taxi services in Indonesia have become an important source of income for many individuals. Many people rely on work as online motorcycle taxi drivers to meet their family's economic needs. This research aims to provide a comprehensive picture of the role of online motorcycle taxis as a source of income, taking into account the diversity of drivers from various backgrounds, including those with families, those without families, and female drivers. This research uses a qualitative approach, a method suitable for exploring the condition of natural objects. The results of this research are based on interviews with 8 sources from online motorcycle taxi drivers around UPN "Veteran" Jakarta, Pondok Labu Campus. Interviewees involved a variety of backgrounds, and the responses received varied, some were satisfied with their work, while others saw it as just a side job. Even though online motorcycle taxis offer accessibility and flexibility in working hours, research findings show that this profession has not become the main job for most drivers. Tight competition in the online motorcycle taxi industry is also a factor that contributes to the economic constraints felt by some drivers, especially those who have family responsibilities.

Dewi Puspita Sari; Nur Aisyah; Muhammad Abdurrohman; Mustafiyanti Mustafiyanti

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The curriculum is an important part of the education system because it is one of the determining factors in achiefing goals. Likewise, the Islamic religious education (PAI) curriculum also plays a central role in various curricula to achieve the direction and goals of Islamic education itself. Islamic education aims to develop all human potential based on Islamic law. However, in reality, the PAI curriculum still has problems in real life. For example, the education model is still docmatic, old-fashioned, redundant, and the religius concept taught are no longer relevant to modern life. Teachers and all scool staff mus be able to trully understand and design the curriculum. In developing an Islamic religious education (IRE) curriculum, a special approach is anneded that ensures that the designed curriculum can bring students to the desiret changes. Teachers can choose several approaches that suit their teatching model, taking into account the specifics of Islamic education itself. Four approaches can be used in curriculum development: academic, humanistic, technological and social reconstruction approaches. The developed curriculum can then be used by various PAI teachers in the teaching and learning process at school.

Puput Iswandyah Raysharie; Irawan Irawan; Lia Aulia Amanda Bakti; Lyvia Angelqica; Mutia Nisa +4 more

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study looks at customer behavior on e-commerce platforms, with a particular emphasis on Shopee in Indonesia. The study involved 102 respondents to evaluate the relationship between variables. The results show that these factors have an impact on the repurchase intention of e-commerce customers on Shopee. The study was conducted using quantitative methods and used SPSS for statistical analysis. The results show that the components present in this study have an influence on customer repurchase intention. However, other factors not present in this study, for example, price, user experience, and promotion, may have a greater impact on customer repurchase intention than other factors. This study provides an in-depth understanding of the components that influence customers' willingness to make repeat purchases on e-commerce platforms. While product and service quality remain important, companies and marketers should consider these additional elements when they create their marketing strategies. This calls for further future research using large samples and deeper analysis to understand this more complex context and help run businesses better in the ever-evolving e-commerce market.

Prayoga Pidrosa; Rizki Pratama; M. Eko Saputra D. D; Tata Sutabri

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Palembang Songket Cloth is one of the cultural works of South Sumatra which is included in the list of Indonesian Intangible Cultural Heritage. As the era of songket cloth has developed into a profitable business opportunity, and marketing strategy is the most important factor in business because this is what determines everything, the increasing competition in the business world means that all business actors must be able to think creatively and innovatively to attract consumer interest. Therefore, the author is looking for marketing strategies for songket cloth in South Sumatra, one of which is located at Griya Kain Tuan Kentang, Jakabaring District, Palembang City. Based on the results of Griya Kain Tuan Kentang Palembang's research in the field directly with the people involved as well as observing aspects of the product, location, advertising, price, process, physical evidence, it can be concluded that it is functioning or running well. And the author suggests that Griya Kain Tuan Kentang needs to innovate or initiate so that it is more widely known by consumers, for example participating in events such as exhibitions and markets.

Asyarah Adinda Syakinah; Ibnu Hanif; Ismail Mubarok

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Organizations need leaders to develop the capabilities of their members. While keadership is the process of achieving organizational goals. Criterialeaders must organize and help their members achieve defined goals.The process of leaders influencing their organization can be done by managing sentences with words, then providing exemplary examples to them by guiding them through advice and guidance. Leaders and leadership must be synchronized because leaders must have the ability to manage and build cooperation with all stake holders and all elements of society. leadership in Islam is a process of governance that does not tolerate tyranny or chaos. Muslim leaders are people who have the principles of life based on the pure principles of Islam, and are fully convinced that in Islam leaders must be trustworthy, fair, deliberative, and tell their members to do good. Islamic leadership is based on Surah Al-Baqarah verse 30, Surah An-Nur verse 55, Surah Shad verse 26 and hadith.In the leadership of Islamic organizations must have leadership criteria, leadership factors, leadership functions and the positive impact of leadership to develop the organization”

Imaduddin Imaduddin; Amirullah, Amirullah

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

The aim of this service is to provide guidance to the community in Pallangga Village, Pallangga District, to increase their understanding of the economic value of Micro, Small and Medium Enterprises (MSMEs), especially in the context of the traditional food "gogos". Even though they are already familiar with the use of the internet as a tool to introduce their products, this activity also explains the concept of the 4P marketing strategy (Product, Price, Place, Promotion). Special emphasis is placed on understanding that careful implementation of appropriate marketing strategies will empower people to evaluate their performance by comparing it with pre-established marketing targets. To achieve this, concrete steps in strategic marketing are prepared for each stage designed. This effort includes examples of marketing strategies for various businesses, which include SWOT analysis, such as understanding the market, formulating marketing objectives, setting the marketing mix, increasing brand awareness, and targeting mobile device users.

Ratu Habibah; Sri Astuti; Hilman Haetami; Abu Bakar; Fitri Raya

Jurnal Riset dan Publikasi Ilmu Ekonomi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Investing in economic development is an important aspect because investment is one of the driving forces in the process of strengthening a country's economy. Several countries have made efforts to increase investment within the framework of their economic policies, as one way to encourage the process of strengthening the economy (Jati, 2012). Over the last decade, investment has not only become an important need for a country to advance its economic development but is also the most important means of developing industry. The research method used in this journal is qualitative. This research uses a qualitative approach to understand the factors influencing traditional markets and their impact on society and the economy. In this research, the author uses descriptive analysis to explain the conditions of traditional markets and the impact of changes in consumer preferences and the shift in people's shopping places to modern shopping centers. Indonesia has decided to become a member of both regional and world trade, such as: GATT (General Agreement on Tariffs and Trade), AFTA (Asean Free Trade Area), APEC (Asia-Pacific Economic Cooperation) and WTO (Word Trade Organization). Indonesia has become a member of regional and world trade, so at the same time, Indonesia has become part of the global community and trade liberalization. Basically, liberalization creates an era of global trade that is free of borders, protection and barriers. This also increases trade competition between economic actors. The challenges of traditional markets in facing the impact of globalization and trade liberalization are characterized by the flow of investment into Indonesia from one most profitable region to another in all investment sectors. This phenomenon makes capital investment or investment a demand to meet the needs of a country, company and society, for example by investing in the modern retail industry (modern markets), such as: supermarkets, hypermarkets, minimarkets.

Fransiskus Risaul; Muhamad Taufik Arifin; Muhamad Syahrun

Jurnal Ekonomi dan Pembangunan Indonesia 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of this study was to find out the role of the village head in increasing the creativity of the economic development of the people of Kloangpopot village, Doreng sub-district. the people of Kloangpopot Village, Doreng District, Sikka Regency. Jenins research uses qualitative research, and data collection techniques, namely interviews, observation, and documentation. The results showed that the role of the village head in increasing the creativity of the economic development of the Kloangpopot village community, Doreng subdistrict, Sikka district, had been carried out. This can be seen from community participation in the implementation of Kloangpopot village economic development going well according to 3 indicators, namely through motivator indicators that encourage or motivate the community to involved in implementing economic development in the village such as carrying out the programs that have been given, the indicator of the facilitator is that the village head as a facilitator always provides supporting facilities such as meeting places. such as the village hall facilitated by the village head to discuss economic development in the village kloangpopot, the mobilizing indicator moves or invites the community to participate in taking concrete actions to develop the village, for example mobilizing the community in village meetings. While the obstacle to the role of the village head in increasing the creativity of the economic development of the people of Kloangpopot village, Doreng sub-district, Sikka district, is the lack of availability of human and community resources that are not yet professional in building creative villages.

Seger Santoso; Eka Wahyu Kasih; M. Reza Saputra

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

This research analyzes strategies and policy innovations in managing natural resources and renewable energy laws in Indonesia. Using a qualitative approach, this study examines the implemented environmental policies, the roles of central and regional governments, and the challenges in their implementation. The results show that Indonesia has implemented various policies and regulations to support sustainable natural resource management. Law No. 32 of 2009 on Environmental Protection and Management is the main foundation, followed by its derivative rules. However, policy implementation still faces challenges such as land conflicts, environmental degradation, and overexploitation of natural resources. In the context of renewable energy, the government has issued fiscal and non-fiscal incentives to promote its adoption. Presidential Regulation No. 112 of 2022 is an example of a policy that provides various tax incentives and licensing facilities for renewable energy projects. This study concludes that Indonesia needs a comprehensive and collaborative approach to address challenges and optimize natural resource management and renewable energy development. Recommendations include simplifying bureaucratic procedures, increasing transparency in procurement processes, and strengthening investment guarantee mechanisms to enhance private sector participation in renewable energy infrastructure development.  

Inom Nasution; Ainun Hidayasha; Mawaddah Tun‘nisa; Affiq faeyza; Syarifah Tussuriyani Hsb +2 more

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Teachers as the main component in the learning process play an important role. The role of the teacher is to educate, teach, guide and train and motivate students, so that they are able to be disciplined, so that they are successful in pursuing education. Teachers have a big role in educating students because teachers can train students' discipline at school so that good character is formed in children. The aim of this research is to explain the role of teachers in implementing student discipline at MIN 1 Medan. This research uses qualitative methods with descriptive research type. Data collection techniques in this research were carried out by observation, interviews and documentation with MIN 1 Medan teachers. The results of the research show that the role of teachers in applying learning discipline to students at MIN 1 Medan is good because with teachers being role models of discipline for their students, the teachers there have displayed and provided examples of good attitudes in implementing students' disciplinary character.

Srie Wijaya Kesuma Dewi; Yunika Komalasari; R. Dewi Sulastriningsih; Ricky Firmansyah; Phitsa Mauliana +1 more

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Community poverty alleviation must be addressed more innovatively, creatively and skillfully in order to be able to create new business opportunities (for example through entrepreneurship) to meet their various needs. Entrepreneurship is one way to overcome poverty and reduce unemployment rates. Among several examples of this entrepreneurship is the home industry, namely a home industry where the business is done at home which empowers the people around the environment and reduces unemployment by absorbing it. In connection with this condition, there are several problems in terms of economic empowerment through the home industry in the food sector, including the low level of knowledge and understanding of home industry players, especially in relation to marketing, including online promotion, and the low level of human resource capacity of home business actors. The method used in this community service activity is digital-based empowerment in the form of online marketing and product promotion techniques. Community service activities with partners in the wonton chips home business that have been carried out have resulted in the fact that digital-based empowerment is very necessary. Considering the times and technological advances, it is a necessity that business actors are able to adapt to these conditions. Through this activity, partners gain an understanding of digital-based empowerment, product diversification, and the important role of home business actors in supporting the nation's economy. This digital-based empowerment is expected to increase production, marketing and business turnover, as well as to build relationships between universities and the community.

Windi Herlin Dera; Faturahman Faturahman; Atar Satria Fikri

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2023 LPPM Universitas Sains dan Teknologi Komputer

The role of modern markets, especially Alfamart and Indomaret in Indonesia, is getting bigger and is expected to eventually replace grocery stores. The existence of modern markets also raises different perceptions from every circle of society. There are some groups of people who view the existence of modern markets positively. For example, for the upper middle class, the existence of modern markets is very beneficial because they can shop comfortably and freely in modern markets. The existence of this modern market can also affect the income of traditional market traders. One of the most important factors for Grocery Store entrepreneurs is the revenue generated from their profits to maintain business continuity. The purpose of this study is to determine the strategy for the existence of grocery stores in dealing with the development of modern markets in Tebo district. In this study the method used was qualitative method by checking the validity of the data using the triangulation technique and the method of collecting data was using observation and interviews. The informants in this study were five traders and five consumers. Based on the results of this study, it shows that the existence of Alfamart/Indomaret in Tebo Tengah District, Tebo Regency has an impact on income and the number of consumers of grocery store traders, but grocery store traders try to survive by adding side businesses so that their business continuity is maintained

Febi Rahayu; Ulva Rahmi; Lisa Yunita; Andy Riski Pratama

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The learning strategies used by moral aqidah teachers in developing character include efforts and training as well as habits. be an example for students by displaying good behavior, good speech, neat dressing, honesty, respect and firmness in all things. Moral belief teachers also play an active role in encouraging students to do good deeds. Moral aqidah teachers also provide direction, guidance and advice to students to always do good and have commendable morals. The methods used by moral aqidah teachers in developing students' character are the method of example or modeling, exemplifying, giving advice, habituation, and punishment. So in this article using qualitative descriptive research, this article will explain the learning strategies of teachers of moral beliefs in developing student character at MTsS Yati Kamang Mudik.

Heru Winarno; Syahrul M Dhani

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Inventory is an important factor in carrying out a production. Many companies experience problems in terms of inventory control, one example is inventory scarcity. The purpose of this study is to optimize the need for goods so that the company will not experience problems with inventory shortages or inventory buildup. This study uses  the Min-Max method  by collecting data in the form of inventory of goods needs, ordering costs, and storage costs. The result of this study  is that the safety stock value  of 80,887-tons is useful for protecting and anticipating inventory shortages, so companies must be on guard when they are at that value. Then, the Reorder Point value was obtained at 108,165 tons. Furthermore, the value of the Minimum Inventory  is 269,879-tons and the Maximum Inventory is  378,044-tons so that companies are not recommended to have more inventory than that value.