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Kurnia Nur Aini; Sarah Nur Salam; Yudha Maya Septiana

Populer: Jurnal Penelitian Mahasiswa 2023 Universitas Maritim AMNI Semarang

This research reveals the implementation of the Pancasila Student Profile Strengthening Project (P5) at SD Pembangunan Laboratorium UNP with the aim of understanding the implementation of P5 in the school. The research method used is qualitative with data collection through observation and interviews. The results showed that P5 has been implemented since the beginning of the semester of 2023, with activities taking place every three months. Full participation of students and the role of educator mentors are seen in the implementation of P5. P5 is themed "Sustainable Lifestyle," where each subject has different P5 activities. For example, in Mathematics the emphasis is on numeracy skills, Indonesian focuses on communication skills and poetry, Civics emphasizes attitudes in accordance with Pancasila, while Islamic Religion directs the formation of noble morals. This research shows that the implementation of P5 has a positive impact, improving cooperation, collaboration, and enthusiasm for learning for students.

Dosince M. Metkono; Fransina W. Ballo; Cicilia A. Tungga

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Technological developments have had a huge impact on the banking system, one example of the impact of developments is increasingly modern payment systems such as mobile banking. Bank NTT is one of the banks that provides mobile banking services called B'pung mobile. This research aims to determine consumer preferences for mobile banking services at Bank NTT. This research uses a qualitative descriptive approach, by conducting structured interviews with informants and NTT bank customers. The research results show that consumer preferences for mobile banking services at NTT banks continue to experience positive developments in line with technological advances and changes in user behavior, ease of access, transaction security, feature and functional innovations are getting better. However, in its implementation there are several problems, namely a weak internet connection, no fingerprint feature and also a top up feature that is difficult to access.

Dina Revani Saragih; Octa Palentina Saragih; Hartati Rodearna Sitio; Savirgi Badira Amri; Sintong Brido Simanjuntak +5 more

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Information Technology is technology used to manipulate data in various ways. For example, this technology can process, access, organize and store data. The aim of using information technology is to produce high quality information. Information and Communication Technology has influenced the way humans communicate, work and live. In the business sector, ICT has helped efficiency in business processes and communication between customers, employees and business partners. In the field of education, ICT has changed the way of teaching and learning, providing access to online educational resources, and opening up opportunities for distance learning as discussed this time regarding the utilization or use of information and communication technology in BANUH RAYA, SIMALUNGUN, which has a population of approximately 150 families where the use of technology in this area is still lacking due to network difficulties where sometimes residents have to climb to higher places to get a network. Information Technology is technology used to manipulate data in various ways. For example, this technology can process, access, organize and store data. The aim of using information technology is to produce high quality information. Information and Communication Technology has influenced the way humans communicate, work and live. In the business sector, ICT has helped efficiency in business processes and communication between customers, employees and business partners. In the field of education, ICT has changed the way of teaching and learning, providing access to online educational resources, and opening up opportunities for distance learning as discussed this time regarding the utilization or use of information and communication technology in BANUH RAYA, SIMALUNGUN, which has a population of approximately 150 families where the use of technology in this area is still lacking due to network difficulties where sometimes residents have to climb to higher places to get a network.

Bagaz Eka Nurdiansyah; Adam Maulana Syahadji; Ismail Mubarok

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

Islamic communication styles outline a number of principles that teach us how to communicate with other people.This hinders the use of appropriate language, which is clear, concise, and respectful of others.In Islam, true communication is based on the concept of "husnul khotimah," or sincere reflection.These principles can be applied in an organizational context to strengthen ties between team members and external parties.For example, it's important to use sharp and smooth tools and to avoid using words that hurt other people's feelings.In addition, communication skills are highly valued in Islam.That is to say, it does not only convey the message but also hinder the dissemination of information about palm oil or fitnah.Maintaining open communication is also important; this means describing what we say, how we say it, and how we convey it.In an organizational context, Islamic principles-based communication techniques can strengthen trust and productive.

Ramadhika Darmaputra; Ryan Hidayat; Jaja Nurjana; Wahidah R. Bulan; Yuliani Widianingsih +1 more

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

The emergence of online transportation services has changed the way humans access areas of life, increasing accessibility significantly. The integration of digital technology has brought increased speed, efficiency and connectivity to services, especially through applications on smartphones. For example, online motorcycle taxi services in Indonesia have become an important source of income for many individuals. Many people rely on work as online motorcycle taxi drivers to meet their family's economic needs. This research aims to provide a comprehensive picture of the role of online motorcycle taxis as a source of income, taking into account the diversity of drivers from various backgrounds, including those with families, those without families, and female drivers. This research uses a qualitative approach, a method suitable for exploring the condition of natural objects. The results of this research are based on interviews with 8 sources from online motorcycle taxi drivers around UPN "Veteran" Jakarta, Pondok Labu Campus. Interviewees involved a variety of backgrounds, and the responses received varied, some were satisfied with their work, while others saw it as just a side job. Even though online motorcycle taxis offer accessibility and flexibility in working hours, research findings show that this profession has not become the main job for most drivers. Tight competition in the online motorcycle taxi industry is also a factor that contributes to the economic constraints felt by some drivers, especially those who have family responsibilities.

Imaduddin Imaduddin; Amirullah, Amirullah

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

The aim of this service is to provide guidance to the community in Pallangga Village, Pallangga District, to increase their understanding of the economic value of Micro, Small and Medium Enterprises (MSMEs), especially in the context of the traditional food "gogos". Even though they are already familiar with the use of the internet as a tool to introduce their products, this activity also explains the concept of the 4P marketing strategy (Product, Price, Place, Promotion). Special emphasis is placed on understanding that careful implementation of appropriate marketing strategies will empower people to evaluate their performance by comparing it with pre-established marketing targets. To achieve this, concrete steps in strategic marketing are prepared for each stage designed. This effort includes examples of marketing strategies for various businesses, which include SWOT analysis, such as understanding the market, formulating marketing objectives, setting the marketing mix, increasing brand awareness, and targeting mobile device users.

Ratu Habibah; Sri Astuti; Hilman Haetami; Abu Bakar; Fitri Raya

Jurnal Riset dan Publikasi Ilmu Ekonomi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Investing in economic development is an important aspect because investment is one of the driving forces in the process of strengthening a country's economy. Several countries have made efforts to increase investment within the framework of their economic policies, as one way to encourage the process of strengthening the economy (Jati, 2012). Over the last decade, investment has not only become an important need for a country to advance its economic development but is also the most important means of developing industry. The research method used in this journal is qualitative. This research uses a qualitative approach to understand the factors influencing traditional markets and their impact on society and the economy. In this research, the author uses descriptive analysis to explain the conditions of traditional markets and the impact of changes in consumer preferences and the shift in people's shopping places to modern shopping centers. Indonesia has decided to become a member of both regional and world trade, such as: GATT (General Agreement on Tariffs and Trade), AFTA (Asean Free Trade Area), APEC (Asia-Pacific Economic Cooperation) and WTO (Word Trade Organization). Indonesia has become a member of regional and world trade, so at the same time, Indonesia has become part of the global community and trade liberalization. Basically, liberalization creates an era of global trade that is free of borders, protection and barriers. This also increases trade competition between economic actors. The challenges of traditional markets in facing the impact of globalization and trade liberalization are characterized by the flow of investment into Indonesia from one most profitable region to another in all investment sectors. This phenomenon makes capital investment or investment a demand to meet the needs of a country, company and society, for example by investing in the modern retail industry (modern markets), such as: supermarkets, hypermarkets, minimarkets.

Fransiskus Risaul; Muhamad Taufik Arifin; Muhamad Syahrun

Jurnal Ekonomi dan Pembangunan Indonesia 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of this study was to find out the role of the village head in increasing the creativity of the economic development of the people of Kloangpopot village, Doreng sub-district. the people of Kloangpopot Village, Doreng District, Sikka Regency. Jenins research uses qualitative research, and data collection techniques, namely interviews, observation, and documentation. The results showed that the role of the village head in increasing the creativity of the economic development of the Kloangpopot village community, Doreng subdistrict, Sikka district, had been carried out. This can be seen from community participation in the implementation of Kloangpopot village economic development going well according to 3 indicators, namely through motivator indicators that encourage or motivate the community to involved in implementing economic development in the village such as carrying out the programs that have been given, the indicator of the facilitator is that the village head as a facilitator always provides supporting facilities such as meeting places. such as the village hall facilitated by the village head to discuss economic development in the village kloangpopot, the mobilizing indicator moves or invites the community to participate in taking concrete actions to develop the village, for example mobilizing the community in village meetings. While the obstacle to the role of the village head in increasing the creativity of the economic development of the people of Kloangpopot village, Doreng sub-district, Sikka district, is the lack of availability of human and community resources that are not yet professional in building creative villages.

Andy S.K. Dahoklory; Lestari Lestari; Jekson N. Konoralma; Helen Rumurlely; Zusana Mose +7 more

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

This community service aims to provide learning guidance for elementary school children. The implementation of this service was carried out by PSDKU Regency Real Work Lecture (KKN) students. Southwest Maluku in Patti Village. The method for implementing community service activities consists of three stages, namely planning, implementation and evaluation. Community service activities in the form of tutoring will be carried out from August – September 2023 3 times a week, at 16.00–17.30 WIT in the Patti Christian Elementary School study room. The tutoring participants are Patti Christian Elementary School children. Students provide study guidance material using lecture methods, practice questions and questions and answers. The tutoring activities that have been implemented are going well. The results of this activity have had a positive impact on the participants and are an example of how community service can help improve the quality of education at the basic level. Participants' ability to understand and solve practice questions well and correctly. Furthermore, basic English language skills and computer training have also increased among the children of Patti village.  

Srie Wijaya Kesuma Dewi; Yunika Komalasari; R. Dewi Sulastriningsih; Ricky Firmansyah; Phitsa Mauliana +1 more

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Community poverty alleviation must be addressed more innovatively, creatively and skillfully in order to be able to create new business opportunities (for example through entrepreneurship) to meet their various needs. Entrepreneurship is one way to overcome poverty and reduce unemployment rates. Among several examples of this entrepreneurship is the home industry, namely a home industry where the business is done at home which empowers the people around the environment and reduces unemployment by absorbing it. In connection with this condition, there are several problems in terms of economic empowerment through the home industry in the food sector, including the low level of knowledge and understanding of home industry players, especially in relation to marketing, including online promotion, and the low level of human resource capacity of home business actors. The method used in this community service activity is digital-based empowerment in the form of online marketing and product promotion techniques. Community service activities with partners in the wonton chips home business that have been carried out have resulted in the fact that digital-based empowerment is very necessary. Considering the times and technological advances, it is a necessity that business actors are able to adapt to these conditions. Through this activity, partners gain an understanding of digital-based empowerment, product diversification, and the important role of home business actors in supporting the nation's economy. This digital-based empowerment is expected to increase production, marketing and business turnover, as well as to build relationships between universities and the community.

Noor Lita Sari; Antik Pujihastuti; Nunik Maya Hastuti; Reza Widiantoro; Resha Adi Pratama

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Vocational School is a level of secondary education which specifically prepares its graduates to be ready to work. Vocational school graduates are expected to be able to be absorbed and play a big role in the world of work. However, in reality there are still many vocational school graduates who have not been fully absorbed into the world of work. Based on data from the Central Statistics Agency (BPS), the Open Unemployment Rate (TPT) for vocational school graduates in Indonesia until November 2022 reached 11.41%, the highest among graduates at other levels of education. The high unemployment rate for vocational school graduates may be related to difficulties in determining career choices. The aim of the PkM activities at SMKN 1 Karanganyar is to help SMKN 1 Karanganyar students optimize their potential so that whatever their career goals are in the future will be achieved. Through this PkM activity, students at SMKN 1 Karanganyar are expected to be able to actualize themselves and align their potential regardless of the choices they make after graduating from SMKN 1 Karanganyar. The service method is carried out using educational methods about education, namely providing knowledge about the meaning of career planning, the benefits of career planning, the importance of career planning, tips for career success along with examples of career planning. Apart from this, training is also provided in making career planning as well as information on how to make a good job application letter, how to make an attractive CV, and tips on how to face job interviews and an introduction to job selection tests. The results of the service increase the knowledge of SMKN 1 Karanganyar students in terms of the world of work and education after graduating from school and can make good career plans for themselves.  

Windi Herlin Dera; Faturahman Faturahman; Atar Satria Fikri

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2023 LPPM Universitas Sains dan Teknologi Komputer

The role of modern markets, especially Alfamart and Indomaret in Indonesia, is getting bigger and is expected to eventually replace grocery stores. The existence of modern markets also raises different perceptions from every circle of society. There are some groups of people who view the existence of modern markets positively. For example, for the upper middle class, the existence of modern markets is very beneficial because they can shop comfortably and freely in modern markets. The existence of this modern market can also affect the income of traditional market traders. One of the most important factors for Grocery Store entrepreneurs is the revenue generated from their profits to maintain business continuity. The purpose of this study is to determine the strategy for the existence of grocery stores in dealing with the development of modern markets in Tebo district. In this study the method used was qualitative method by checking the validity of the data using the triangulation technique and the method of collecting data was using observation and interviews. The informants in this study were five traders and five consumers. Based on the results of this study, it shows that the existence of Alfamart/Indomaret in Tebo Tengah District, Tebo Regency has an impact on income and the number of consumers of grocery store traders, but grocery store traders try to survive by adding side businesses so that their business continuity is maintained

Suci Siti Latifah; Lilis Supratman; Aip M. Irpan; Azzura Gryniprillady Meyradhia; Angel Aulia Haritsa

MARHALADO: Jurnal Pengabdian kepada Masyarakat 2023 PT. Arsil Reka Engineering

This service activity aims to create contextually-oriented learning and teaching materials for Grade 9 students on the topic of inheritance. The purpose of this activity is to support MGMP teachers in Bogor district. The teaching methods employed during this training activity include lectures, discussions, guidance and hands-on instruction, as well as virtual consultation sessions through Zoom meetings and WhatsApp groups. Lectures and discussions were utilized to present objective information on the concept of crosses, including real-world examples and innovative applications for creating case study-based LKPD. Guidance and training methods, including Zoom meetings and online groups, were employed to finalize and improve knowledge transfer from lectures and discussions. Design abilities of innovative LKPD concepts were improved through training and mentoring on the concept of crossover. The average score before the training was 43, while the posttest score increased to 73. Based on the success indicators of implementing PkM activities for the development of innovative worksheet learning, it was discovered that all participants achieved success in designing LKPD based on case studies. The efficacy of training activities can be gauged by evaluating participant feedback on the usefulness of said activities, grouped into four categories. The results indicate that 73% of participants found the training activities to be "very useful," while the remaining 27% found them "useful."

Yohanes Dela Salle Batesa Leu; Hasim As’ari

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

This article discusses the results and discussion of the digital marketing socialization program applied to MSME Promo Fostle and Barbershop Do'a Ibu in Sleman Regency. Results from the program include increased online presence, increased sales, and changes in the way these businesses utilize digital strategies. A discussion of implications and recommendations will also be discussed. The results achieved show that digital marketing has a significant positive impact on MSMEs. This success can be attributed to training, ongoing support and strong collaboration. Although MSMEs face challenges such as limited resources and adapting to change, these efforts provide valuable guidance for other MSMEs looking to utilize digital marketing. With a commitment to innovation and continued digital marketing practices, MSMEs can compete and develop in an increasingly digitally connected business world. The success of Promo Fostle and Barbershop Do'a Ibu MSMEs is an inspiring example for other MSMEs to pursue a similar journey towards more effective digital marketing and sustainable business growth

Chusnul Rofiah; Sapto Roedy Widijanto

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This community service activity shows that the Puskad business incubator as part of the community can remain closely connected with the community that gave birth to it. For example, the problem of poverty which continues to haunt social life must continue to be eradicated. This can be alleviated, for example, by entrepreneurship or business development. Meanwhile, business development continued to develop over time, resulting in the rise of social media. With this service, we can see that people must share knowledge and experience with each other so that we can develop together. Therefore, answers from academics to problems and society can be displayed here. Using the participatory action research method, it was found that the way to increase the younger generation's understanding and knowledge of social media is to start with interaction. The differences that arise from social media training can be seen through the accuracy of conveying information to the appropriate target audience, equipment and communication facilities between creative actors, and budget conditions to meet the training and creativity needs of the community. The results of content creator training for entrepreneurs are: 1) Improved Communication Skills; 2) Increased Brand Awareness; 3) Increase interaction with customers; 4) Increase Conversions and Sales; 5) Marketing Cost Savings

Dora Rahmayeni; Ahsan Putra Hafiz; Awal Habibah

Jurnal Ekonomi dan Keuangan 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research is motivated by the role of the Sharia Investment Gallery (GIS) as a student laboratory for learning about investment. Based on the data, the number of investors in the Islamic Investment Gallery from the inception of GIS from 2016 to 2021 is unstable every year and is still relatively low. Even though the FEBI Faculty has good potential in attracting investors because there are so many enthusiasts in the FEBI departments. Low interest and motivation in investing in Indonesia is due to low knowledge and understanding of the capital market. GIS is expected to help foster student interest in investing in the Islamic capital market. The purpose of this study was to determine the role of Gis, both the constraints and solutions faced by Gis in fostering students' interest in investing in the capital market. This research approach uses descriptive method with a descriptive qualitative approach, namely research that seeks to describe a symptom, event, event that is happening now. The method used in this research is to collect data through interviews, observation, surveys, and documentation. The results of the study show the role of Islamic investment galleries (GIS) in fostering student interest in investing in the capital market by carrying out 4 roles, namely first, socialization as an introduction to the world of investment to students and inviting students to invest, second education, namely providing investment knowledge to students, third motivation, namely motivating students by giving examples of people who are successful in investing, the four integrity, namely the management of GiS applies a commitment attitude among the board, consistently carrying out their duties, being responsible, honest and courageous in conveying educational and motivational socialization to students. The internal constraints for Gis are the difficulty of coordinating administrators to be active in activities and the external constraints are the difficulty in getting students to participate in Gis activities and the lack of awareness of students to invest. The internal solution is to always hold monthly meetings to strengthen relationships between administrators and trigger back responsibilities as GIS administrators and the GIS Management also utilizes social media as a promotional medium so that it can be even wider to convey socialization and education to students. Meanwhile, for external solutions, GIS requests lecturer assistance to direct students to participate in all activities held by GIS. As for these 4 roles, the role most expected by FEBI students is the role of motivation. With good motivation given it can trigger students’ interest in investing.

Syawal Muslianti; Yulia Rahman; Khairuddin Khairuddin; Bambang Trisno

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

This research is motivated by the fact that there are still OSIS members who are engrossed in social media, there are still OSIS members who are not able to communicate well when asked to appear, there are still OSIS members who lack the courage to express their opinions in front of the forum, there are still OSIS members who are not lacking in courage, appreciate, for example, whwn friends have on opinion, there are still OSIS members who don’t care, for example when a friend is in trouble, there are still OSIS  members who are negligent in their duties, there are still OSIS members who are less active in, for example, asking questions and it is difficult for OSIS members to apply a friendly charakter. and communicative, and so on. The purpose of this research is to find out the OSIS activities, find out the friendly and communicative character education contailed in the OSIS activities and to find out the impact of OSIS activities on friendly and communicative charakter. The type of research used is descriptive qualitative. Data collection techniques using observation, interviews and documentation. The data analysis techniques used are data reducation, data display, and data verification. Result of research at MAN 3 Agam: OSIS routine gate picket activities, cleaning prayer rooms, scheduling calls to prayer and prayers, muhadharah and meetings. Non-routine activities MAN Competition, Classmeeting, LDK, class XII farewell, HBN, HBI. LDK OSIS activitie, muhadharah, meetings, MAN Competition, Classmeeting, teacher’s day, class XII farewell can educate friendly and communicative charakter. The impact of this OSIS activitiy is that OSIS administrators can communicate politely, be good listeners, be attentive, cooperate, be respectful and be active.

Arsil Arsil; Alimir Alimir; Jasmienti Jasmienti; Hamdi Abdul Karim

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

Environmentally Caring Character is an attitude and action that always strives to prevent damage to the surrounding natural environment, and develops efforts to repair natural damage that has occurred. Based on initial observations, the facts that the author found in the field are that there are still some students whose character is still far from what was expected, even though they have received PAI learning at school, such as there are still some students who like to throw rubbish carelessly, there are still some students who damage facilities. At school, there are still some students who are reluctant to be involved in cleaning the school environment and there are still some students who lack awareness in maintaining and maintaining gardens at school. The aim of this research is to determine the efforts of Islamic Religious Education teachers in forming environmentally caring character in class VIII students at SMPN 1 Bukittinggi and to describe the supporting and inhibiting factors in forming environmentally caring character in class VIII students at SMPN 1 Bukittinggi. The research in this thesis uses qualitative research. This research is descriptive qualitative field research as a research procedure that produces descriptive data in the form of written or spoken words from the people and behavior being observed. Based on the results of this research, it was found that the efforts of Islamic Religious Education teachers in forming students' environmentally caring character at SMPN 1 Bukittinggi were carried out in various ways, starting from the school principal's efforts in providing support and appreciation to students and parents, teachers' efforts in synchronizing learning materials with the character of caring for the environment, reminding students when someone behaves that does not reflect concern for the environment and modeling and providing an example to students. Supporting factors in the character education process at SMP N 1 Bukittinggi are good, namely the presence of pre-school experience, the existence of good learning motivation, the existence of students' attitudes and habits in learning, the teacher has the ability to deliver the material and can adapt it to the needs of the students, the teacher has high enthusiasm. in teaching. Meanwhile, the inhibiting factor: the bad habits of some students from home who are brought into the classroom, thus affecting other students.

Ayuni Ayuni; Rimasi Rimasi

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2023 Universitas Maritim AMNI Semarang

This research seek to show how social studies teachers at SMP Negeri 3 Maumere help class VII students develop an honest, disciplined, pious, and responsible character. This study employs a qualitative methodology and uses methods including observation, interviews, and documentation to gather data. According to the study's findings, teachers play a significant impact in influencing class VII students' character development, particularly when it comes to social studies instruction. Because teachers not only instruct students in moral principles on a theoretical level, but also set an example for them, their job in forming students' character has been optimally carried out.

Dwi Restu Tanjung; Ahmad Perdana Indra

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Banks that carry out their business activities based on sharia principles, or principles of Islamic law, are called sharia banks. As time goes by, Islamic banks are starting to have more Muslim customers. Bank BSI Kc Kualasimpang, for example, has active Muslim customers. Muslims are known to have great interest in Islamic sharia banking. BSI Bank Kc. Kualasimpang operates based on sharia principles and does not provide payment services. Because the data was obtained from direct observations at BSI Kc Kualasimpang, this is a type of field research. This study uses a qualitative methodology. Primary and secondary data were used in this research. Primary data consists of a description of the factors that influence non-Muslim customers. Secondary data consists of books related to the research topic. The author found two components: internal and external factors. The research results show that of the internal and external factors studied, the dominant external factors influencing non-Muslim customers' interest in BSI Kc Kualasimpang are promotion, service, location and social level. Work and motivation are internal factors. The more promotions and services offered by banks to non-Muslim customers, the more likely they will join an Islamic bank.