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Rizka Fuziana Pangesti; Putra Jaya; Lisnawati

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

his study examines the concept of sustainable business development through the lens of Islamic economics, focusing on the integration of three core dimensions: financial profit (profit), social empowerment (people), and environmental stewardship (planet). The urgency of this research is driven by the global environmental crisis and social inequality, which demand business models that pursue long-term welfare rather than merely short-term gains. Using a qualitative approach through a systematic literature review, this research analyzes how Islamic economic principles—including tawhid, justice ('adl), and the responsibility of khalifah—align with and reinforce the Sustainable Development Goals (SDGs). The findings indicate that the Profit-People-Planet framework is not only compatible with Islamic teachings but is deeply embedded in Islamic economic ethics and the maqashid al-shariah framework. Instruments such as zakat, waqf, and Islamic financing serve as practical mechanisms that simultaneously support halal profit generation, enhance community welfare distributively, and ensure environmental protection through the principle of hifz al-bi’ah. This study concludes that Islamic economics offers a holistic, ethical, and value-based framework for building sustainable businesses that are profitable, socially responsible, and environmentally conscious in the modern era.

Fiqhi Fajriyah; Indah Rahmawati Oktavia Macdalena; Muhamad Afif

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The crisis of human spirituality, which separates the inner dimension from the universe, is at the root of the current global environmental crisis. The purpose of this study is to comprehensively examine how Sufi principles are applied in environmental conservation practices at the Shadana Islamic Boarding School in Padarincang, and to determine how the teachings of the book Fathul 'Arifin influence the formation of the students’ ecological ethics. This research was conducted qualitatively through a case study. Data were collected through document analysis, in-depth interviews, and participatory observation from September 22 to October 5, 2025. The results indicate that the concept of spiritual purification, or tazkiyatun nafs, is integrated with nature conservation by activating the seven lathaif. Environmental conservation, such as protecting springs and forests, is viewed as a form of spiritual devotion to the Creator, as human awareness of the elements of fire, water, wind, and earth fosters a strong inner connection with the macrocosm or the universe. The results indicate that the santri paradigm has shifted from anthropocentrism to theocentrism. This study proposes an “Eco-Sufism” model, grounded in the transformation of inner consciousness, as an alternative solution to address environmental degradation. This approach emphasizes that to foster sustainable harmony among humans, God, and the universe, ecosystem sustainability requires a strong foundation of spirituality.

Agnia Nagita Selvira; Al Nur Andari; Firda Rahma Solihah; Syifa Putri Gunawan; Supriyono Supriyono

Jurnal Pendidikan Pancasila dan Kewarganegaraan 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to identify and analyze the application of Pancasila values in the development of Indonesian tourism as a foundation for ethics and character. The method used is library research, reviewing various relevant written sources, including books, journals, articles, and other academic publications. The findings indicate that globalization exerts both positive and negative influences on Indonesian tourism, while simultaneously opening opportunities for the advancement of more ethical and responsible tourism practices. The integration of Pancasila values within the tourism sector such as mutual cooperation, environmental stewardship, social justice, and respect for cultural diversity can foster sustainable tourism development that balances economic growth with moral responsibility. Furthermore, these values contribute to strengthening national identity, preserving local wisdom, and enhancing community participation in tourism activities. The study also highlights that tourism grounded in Pancasila principles can improve social welfare by empowering local communities and promoting inclusive development. In conclusion, the application of Pancasila principles in tourism development is essential for maintaining a balance between economic progress and socio-cultural preservation, while reinforcing national character and resilience in the face of globalization and rapid global change.

Martina Rosmaulina Marbun; Selvianti Dakhi; Yohanes Jok Pendopo Laoli; Ester Fosumange Laia; Junita Hulu +2 more

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2026 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

This paper discusses the concept of global ethics put forward by Hans Küng as a universal moral framework in the face of the reality of a plural world. This study uses a qualitative approach with a literature study method to examine Küng's thoughts on global ethics, its basic principles, and its implications in social life and interreligious dialogue. The results of the study show that global ethics is a consensus of universal moral values that is not intended as a new religion, but as a common basis for all mankind in building a peaceful and just life. Principles such as humanity, non-violence, solidarity, honesty, and equality are the main cornerstones in building cross-cultural and religious relations. In addition, global ethics also encourages collective responsibility in maintaining social justice, human rights, and environmental sustainability. However, global ethics also faces criticism of its normative tendencies as well as the challenges of achieving universal consensus amid differences in values, cultures, and political interests. Therefore, the implementation of global ethics requires an inclusive, open, and sustainable dialogue. Thus, global ethics has strong relevance as the foundation of interreligious dialogue in creating sustainable global peace and harmony.

Supian Munawar; Syamsul Maarief; Badruzaman Badruzaman; Endi Suhendi

SIMPATI: Jurnal Penelitian Pendidikan dan Bahasa 2026 CV. Alim's Publishing

The research in this paper aims to explore the concepts and principles of the educational environment from the perspective of the Qur'an and Hadith using a tafsir tarbawi (educational exegesis) approach. The developmental dynamics of human potential, both spiritual and intellectual, do not occur in a vacuum but are heavily influenced by environmental factors (educational ecology). By employing textual, thematic, and contextual analysis methods on several key verses such as QS. Al-Alaq: 1-5, QS. At-Tahrim: 6, QS. Luqman: 13-19, QS. Al-Kahfi: 66-70, and QS. Al-Hujurat: 13 this study maps the Islamic educational ecosystem into several primary domains. The results of the analysis indicate that the Qur'an constructs the educational environment as an integrative macro-systemic unity, comprising the domestic family environment (as a fortress for moral and creedal protection), the formal academic school/pesantren environment (as a space for teacher-student etiquette and ethics), and the socio-communal environment (as an arena for egalitarian multicultural inclusivity). Furthermore, this study formulates five fundamental paradigms of Islamic educational ecology: the integralistic, tawhid (monotheistic), humanistic-egalitarian, gradual-systemic, and transformational-emancipatory paradigms. This theoretical reconstruction corrects Western secular empiricism while simultaneously providing a holistic foundation for educators in managing an educational environment that aligns with divine revelation values and the demands of modern civilization.

Nina Mudrikah Hariyati; R. Andro Zylio Nugraha

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to examine the effect of Islamic financial literacy, green orientation, Islamic business ethics, and sustainable innovation on the sustainability performance of fashion SMEs in Yogyakarta, Indonesia. This research adopts a quantitative approach using a survey method, with data collected from 200 fashion SME owners selected through purposive sampling. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that all proposed variables significantly influence sustainability performance. Sustainable innovation emerges as the most influential factor, followed by green orientation, Islamic business ethics, and Islamic financial literacy. These results indicate that the integration of sustainability-oriented practices and Islamic values plays a crucial role in enhancing the long-term performance of SMEs. From a theoretical perspective, this study contributes to the literature by integrating Resource-Based View and Dynamic Capabilities Theory in explaining sustainability performance within an Islamic context. Practically, the findings suggest that SME owners should strengthen their understanding of Islamic principles, adopt environmentally friendly practices, and foster innovation to achieve sustainable competitiveness. This study provides a novel framework by combining Islamic values and sustainability perspectives, particularly in the context of fashion SMEs in a developing country. Future research is recommended to incorporate moderating variables such as government support and digital capability to enrich the model.

Kayla Risti Adzani; Adib Hashif Herliansyah; Zaenul Slam

Jurnal Riset Rumpun Ilmu Pendidikan 2026 Lembaga Pengembangan Kinerja Dosen

Science and technology (science and technology) has a strategic role in encouraging the progress of the nation, but its development needs to be directed so that it is not separated from moral and humanitarian values. Without a strong ethical foundation, the advancement of science and technology has the potential to cause various social problems, such as inequality of access to technology, misuse of technology, and degradation of human values. In the Indonesian context, Pancasila as the basis of the state and the nation's outlook on life can be used as a paradigm in the development of science and technology that is oriented towards humanity, unity, democracy, and social justice. This research aims to examine the role of Pancasila values in building science and technology ethics in Indonesia. The method used is a qualitative approach with literature study techniques on various academic sources, public policy documents, and relevant laws and regulations. The results of the study show that Pancasila values are able to become an ethical foundation in the development of science and technology, so that technological progress is not only oriented to technical and economic aspects, but also to moral responsibility, social justice, environmental sustainability, and the welfare of society as a whole.

Ovi Soviya; Lina Eta Safitri; Musmulyadin Musmulyadin

Jurnal Inovasi Sosial dan Pengabdian 2026 Lembaga Pengembangan Kinerja Dosen

Environmental pollution in coastal areas continues to be a critical issue, particularly in regions with high tourism activity such as Pantai Baru Seliper Ate in Sumbawa. The increasing accumulation of plastic waste and the lack of environmental awareness among visitors and local communities highlight the need for educational and practical interventions. This community service program aimed to strengthen students’ understanding of environmental cleanliness through Islamic values and participatory actions. The method consisted of short religious-based environmental education, a collaborative beach-cleaning activity, and a reflective session designed to reinforce ecological and spiritual awareness. The results showed a significant increase in students’ knowledge of environmental ethics, Islamic principles related to cleanliness, and practical skills in waste identification and sorting. The program also succeeded in improving the physical condition of the beach and fostering collective responsibility among participants. These findings indicate that integrating environmental education with Islamic values and hands-on activities can effectively enhance environmental awareness and support sustainable behavior among young people.

Rachel, Rachel Aurell; Syifa Astasia Utari

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Social and environmental responsibility as part of business ethics. Corporate Social Responsibility (CSR) is an important strategy in building and maintaining a company's image in the public eye. This study aims to analyze how the CSR strategy implemented by PT. Kompas Gramedia through the Kampung Koran program maintains the company's image. This study uses a descriptive qualitative approach. Data collection techniques were carried out through in-depth interviews and documentation. The theory used is the CSR strategy from Coombs and Holladay which includes five stages: scanning, conducting, creating, communicating, and evaluating. In addition, the image formation theory from John M. Tiedemann was also used to analyze the process of forming a company's image. The results show that the Kampung Koran Program of PT. Kompas Gramedia demonstrates a planned and participatory CSR strategy. Through scanning and monitoring as well as conducting formative initiatives, the company is able to map community needs and design programs based on local potential. At the create CSR stage, the focus is directed at empowering housewives with skills in processing used newspapers, then strengthened through communicate CSR with communicative narrative techniques that touch public emotions, and is periodically evaluated at the evaluation stage to maintain relevance and sustainability. This process contributes directly to the formation of the company's image. Starting with a creative idea to recycle newspapers, a positive perception emerged that the program brings tangible benefits.

Angelina Herti Samosir; Dwinta Putri lestari Pardede; Gracia Melania Putri

Jurnal Pendidikan Agama dan Teologi 2026 International Forum of Researchers and Lecturers

This article theologically analyzes the Christian doctrine of creation, highlighting the nature of God as Creator and its implications for human understanding of the world, the self, and the relationship with God. Creation is understood not merely as the initial event of the cosmos but also as God’s continuous act of sustaining, preserving, and directing all creation toward His divine purpose. Through a study of biblical texts and the reflections of classical theologians such as Augustine, Aquinas, and Calvin, this paper explores the concepts of creatio ex nihilo, the orderliness of creation, and the dignity of humanity as the image of God (imago Dei). This article also outlines how the doctrine of creation provides an ethical foundation for ecological responsibility, the sanctity of life, and respect for others in the context of contemporary challenges marked by moral crises and environmental degradation. The analysis shows that the doctrine of creation remains relevant for today’s faith, emphasizing that the world derives its meaning from God and that humanity is called to participate with God in caring for creation. Thus, this study offers a comprehensive understanding of the significance of the doctrine of creation for Christian faith and ethical practice in contemporary life.  

Rahajeng Galuh Tribuana; Sani Shofi Muthmainah; Vutri Suci Fatimah; Tri Cahyanto

Jurnal Cakrawala Pendidikan dan Biologi 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

Intensive exploitation of fish for caviar production currently threatens the extinction of sturgeon, one of the ancient fish species. Sturgeon egg harvesting is often carried out in inhumane ways, such as dissecting and killing parent fish, causing the natural sturgeon population to decline. The Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) regulates the international trade of sturgeon and caviar, but weak law enforcement, high market demand, and widespread illegal trade all exacerbate the conservation status of this species. Conversely, caviar aquaculture, often considered an alternative, raises new bioethical issues, including long-term stress on fish, disease spread, decline in animal health, and the risk of hybridization that could threaten the genetic integrity of sturgeon populations. From a bioethical and environmental ethics perspective, it is difficult to justify the consumption of caviar as a luxury commodity at the expense of ecosystem sustainability and animal welfare. Therefore, sturgeon conservation requires a comprehensive approach that includes reducing consumer demand, improving legislation and enforcement, and preserving and restoring sturgeon's natural habitats.

Vindi Tyastutik; Anggun Wida Prawira; Aqila Lintang Qatrunnada; Afiqah Lituhayu Izzatunnisa

International Journal of Public Health 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

This study examines how integrating local ecological wisdom and eco-literacy education fosters environmental awareness, behavioral transformation, and health outcomes among Indonesian primary school students. The research responds to the ecological paradox of rapid technological growth amid worsening environmental degradation, where youth eco-literacy remains below 45%, indicating a gap between environmental knowledge and sustainable action. The study aims to develop a culturally responsive model of sustainability education that connects environmental ethics, cultural identity, and public health. Using a qualitative case study design, the research was conducted at SD Islam Kreatif Mutiara Anak Sholeh, Sidoarjo, East Java, from July to August 2025, involving 60 students and six teachers. Data were collected through semi-structured interviews, observations, and document analysis. Four major themes emerged: (1) cultural narratives as catalysts for environmental awareness, (2) eco-literacy as experiential and behavioral transformation, (3) collaborative learning as collective environmental agency, and (4) eco-health as psychosocial and physical well-being. Findings show that integrating Majapahit-era ecological values and local storytelling into eco-brick and composting projects enhanced students’ responsibility, cooperation, and emotional balance. The study synthesizes Eco-pedagogy, Constructivism, and Eco-health frameworks into a Culturally Responsive Eco-Health Pedagogy, demonstrating that sustainability learning rooted in culture and participation promotes both environmental and health outcomes. This model contributes to the global Education for Sustainable Development (ESD) 2030 agenda by linking culture, ecology, and well-being in primary education.

Lady Eka Rahmawati; Eliza Noviriani; Elshad Yusifov

International Journal of Islamic and Economic Education 2025 International Forum of Researchers and Lecturers

Global environmental challenges require active engagement from all sectors, including education. For Muslim youth, awareness of environmental sustainability aligns with Islamic ethical principles such as stewardship (khalifah), justice (ʿadl), and social welfare (maslahah). This study examines the influence of green economy education within Islamic higher education on students’ eco-literacy, ethical awareness, and sustainable economic behavior. A quantitative approach was employed using a structured questionnaire distributed to students from both Islamic economics and non-economics programs. Data were analyzed with descriptive statistics, independent t-tests, and one-way ANOVA to identify differences in environmental knowledge, attitudes, and behavior. Findings show that students with an Islamic economics background consistently achieve higher scores in knowledge, attitudes, and behavioral engagement related to sustainability compared to non-Islamic economics students. Integrating Islamic ethical values into the curriculum provides a holistic framework for internalizing sustainability principles, encouraging students to translate ethical knowledge into practical action. Pedagogical strategies such as project-based learning, reflective exercises, and experiential programs further enhance engagement and eco-conscious behavior. The study highlights the critical role of Islamic education in fostering a generation of ethically aware and environmentally responsible students. By embedding moral and ecological principles in academic programs, educational institutions can strengthen students’ capacity for sustainable decision-making and support broader goals of responsible economic and environmental stewardship.

Dhila Mayzuroh; Degi Setyaji; Halima Aulia; Nisa Amalia Maulida Hanifah; Edy Dwi Kurniati

Proceeding of the International Conference on Economics, Accounting, and Taxation 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study discusses the phenomenon of digital entrepreneurship in the era of global climate awareness, focusing on the integration of artificial intelligence (AI) ethics, sustainable technology, and green innovation. The main issues raised are the fragmentation of analysis between digital business ethics, green economic opportunities, and technological challenges such as greenwashing, high AI energy consumption, and the digital divide. The purpose of this study is to formulate an interdisciplinary framework that combines ethical, technological, and sustainability dimensions to strengthen the role of digital entrepreneurs in achieving low-carbon development. The methods used include critical literature analysis, bibliometrics of 200 publications (2018-2025) using VOSviewer, and fuzzy logic-based simulations using the UNESCO AI ethics framework (2021) and the sustainable business model of Bocken et al. (2014). The results show four main research clusters: AI for Sustainable Innovation, Ethical Digital Business, Blockchain for Green Supply Chain, and Circular Digital Economy. The application of AI ethics increases the efficiency of green business decisions by up to 20%, consumer trust by 17%, and MSME participation by 14%. The synthesis of findings confirms that AI ethics acts as a conceptual mediator that strengthens the link between technological innovation and sustainability. In conclusion, ethical digital entrepreneurship has great potential as a driving force for Indonesia's green economy, but it requires digital ethics audit policies and the adoption of low-carbon technologies to address ethical and environmental risks in the AI era.

Fauziah Nasution; Alyyatul Nisa Ragil Lesmana; Nabilah Irwani; Shafa Sizli Kania

Jurnal Pengabdian Masyarakat Waradin 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This study examines the role of religious moderation as an ethical foundation for economic practices in sustainable community empowerment in Bintang Meriah Village. The research employs a descriptive qualitative approach with a participatory model through the Community Service Program (KKN) of the State Islamic University of North Sumatra. The values of religious moderation were integrated into various social, economic, and environmental programs, including anti-bullying campaigns, Islamic financial literacy, eco-print training, and the use of papaya leaf extract as an organic pesticide. Religious moderation serves as an ethical basis for fostering tolerance, social responsibility, and economic balance, while eco-theology strengthens ecological awareness and sustainability. The findings indicate an increase in community awareness of the importance of ethical and spiritual values in economic and environmental activities. The synergy between students, the community, and local government created empowerment practices that are not only economically beneficial but also uphold spiritual values and social sustainability.

Wina Waniatri; Ilham Adhya; Nina Herlina; Nurdin Nurdin; Anoydya Firsha Az-zikra +1 more

Hidroponik : Jurnal Ilmu Pertanian Dan Teknologi Dalam Ilmu Tanaman 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Environmental ethics assumes that nature has human values ​​that must be respected. Various forms of embedding can be done, such as the traditional Cingcowong ceremony. The Cingcowong tradition is a traditional ritual originating from the agricultural community of Luragung Landeuh Village, Kuningan Regency. This tradition is a form of collective community activity that is based on belief in supernatural spirits who are believed to have the power to bring rain to overcome drought, especially on agricultural land caused by prolonged drought. Cingcowong reflects the close relationship between culture, nature, and spiritual practices in certain societies. In the context of environmental ethics, this tradition can be seen as a form of local wisdom that shows respect for nature, an understanding of the importance of ecosystem balance, and an awareness of human dependence on weather conditions. Therefore, this tradition can be considered as a concrete manifestation of environmental ethics that encourages humans to appreciate nature more and understand the interaction between spiritual, cultural, and environmental factors.

Agus Rustamana; Zidah Fadzilah; Erika Cahaya Safitri; Muhammad Reza Pahlevi; Faza Amania +1 more

Jurnal Insan Pendidikan dan Sosial Humaniora 2025 International Forum of Researchers and Lecturers

Development in Banten Province has created conflict in development due to the dominance of a minimalist modern science approach, which prioritizes economic growth while ignoring environmental carrying capacity and socio-cultural values. As a result, Banten faces a serious environmental crisis, as evidenced by high emissions of air pollutants (PM2.5, SO2) and river water pollution by industrial waste. This study aims to analyze the negative impacts of this disorganized model and propose a comprehensive solution framework. This study formulates the Holistic Development Model (HDM). The HDM is a transformative solution that synergistically integrates three pillars: Modern Science (providing technology and data), the Ecosystem Approach (providing a systemic framework and nature-based solutions), and Local Cultural Values ​​(forming the basis of ethics and social motivation) through a Systematic Literature Review and Conceptual-Case Analysis. The implementation of MPH in case studies such as Integrated Coastal Management and Integrated Agriculture demonstrates that this integration produces high-yielding, equitable, and sustainable systems. In conclusion, MPH is a crucial strategy for Banten to shift from destructive development to equitable, resilient, and locally rooted development, making ecosystem health a key measure of success.

Nurdiyanto Nurdiyanto; Ofik Taufiqurrohman; Habibi Habibi

International Journal of Islamic Religious Studies and Sharia 2025 International Forum of Researchers and Lecturers

This study explores how Islamic epistemology can address the fragmentation and ethical challenges in contemporary Muslim societies. By emphasizing the integration of divine revelation and human reason, Islamic epistemology offers a balanced framework for intellectual and spiritual development. The core principles of mīzān (balance), maqāṣid al-sharīʿah (higher objectives of Islamic law), and tawhid (divine unity) form the foundation of Islamic ethical thought, guiding individuals and communities toward social harmony and moral responsibility. The study highlights how these principles can be applied to modern issues such as social justice, environmental sustainability, and the erosion of communal values. Through a comparative analysis, the research contrasts Islamic epistemology with Western ethical frameworks that prioritize individual autonomy, showing how Islamic approaches promote communal accountability and social cohesion. Empirical research, including surveys and interviews, reveals that Muslim communities view Islamic epistemology as a valuable tool for addressing contemporary ethical dilemmas and fostering unity. By revisiting classical Islamic scholars like Al-Farabi, Ibn Sina, and Al-Ghazali, the study provides a theoretical foundation for applying Islamic knowledge to modern day challenges. Additionally, the research examines how the principles of moral agency and personal responsibility in Islamic thought offer solutions to the weakening of ethical conduct in contemporary societies. The study concludes by recommending further research into the practical implementation of Islamic epistemological concepts in governance, education, and social structures to promote ethical and social reform. Integrating Islamic wisdom with modern ethical challenges can offer significant contributions to fostering a more harmonious, just, and ethically responsible global society.

Afaf Dwi Safitri; Lilik Rahmawati

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The fashion industry is experiencing continuous acceleration. Increased social and economic competition is occurring in society to expand the boundaries of consumer demand. Fast fashion companies have successfully built this business model by relying on cheap labor and the resulting social, economic, and environmental impacts. The method used in this study is qualitative research with a literature study approach and an understanding of the meaning of social or humanitarian phenomena examined through descriptive analysis using the Islamic economic theory framework. The results show that the fast fashion industry has exploited the environment and even labor rights, which has had an impact on the economy, society, and health. Based on Islamic production ethics, it is clearly explained in the Qur'an that production practices must bring benefits to humans without causing harm, based on the four main principles of the Islamic economic system, namely, monotheism, balance, free will, and responsibility. Meanwhile, Islamic consumption ethics avoid wastefulness (tabzir) and unnecessary spending (isyraf), so that consumption behavior can provide long-term benefits for both worldly and afterlife. This study emphasizes the importance of collaboration between the government, stakeholders, and the community in creating a sustainable production system in accordance with Islamic values.

Dewantara Fismanto; Piji Pakarti

Proceeding of the International Conference on Economics, Accounting, and Taxation 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The integration of green marketing into corporate strategies represents a paradigmatic shift in responding to global sustainability issues while enhancing competitiveness and socio-ecological commitment. With the rapid growth of literature in this field, a systematic analysis is required to map its conceptual evolution and strategic directions. This study presents a bibliometric analysis of global research trends in green marketing, aiming to identify the intellectual structure, thematic evolution, and knowledge development over the period 2017–2024. Using the Scopus database and the Biblioshiny and VOSviewer tools, 275 peer-reviewed articles were examined through quantitative bibliometric mapping techniques. The analysis reveals an annual publication growth rate of 15.27%, with dominant themes such as “sustainability,” “green marketing,” and “sustainable development.” Thematic mapping visualizations indicate a shift in research focus from product-related technical issues to strategic, social, and consumer behaviour dimensions. Five major thematic clusters were identified, reflecting interdisciplinary approaches encompassing digital marketing strategies, consumer behaviour, corporate social responsibility, supply chain management, and environmental ethics. These findings underscore the significance of integrating green marketing as a sustainable business strategy, not only to enhance corporate image but also to foster more environmentally responsible consumer behaviour. The study provides a conceptual foundation for future inquiries and strategic implications for business practices, affirming the role of green marketing as a catalyst for organizational transformation toward environmental and social sustainability.