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MSMEs need to provide opportunities for local entrepreneurs and utilize local resources to help stimulate economic activity and increase the competitiveness of a region as a whole. Based on the problems mentioned above, it is necessary to hold training on the use of digital marketing tools and socialize the processing of business permits for micro, small and medium enterprises (MSMEs) in Pagak Village, Banjarnegara Regency as a solution. In the socialization process, an MSME association was also formed whose members were active in the business world in Pagak Village. All presenters have tried to provide all the knowledge about the digital marketing and bookkeeping process for MSMEs and various interesting things regarding business licensing, so it is hoped that the entrepreneurial knowledge provided can be directly applied by the MSME community, especially in Pagak Village.

 The current era of globalization demands that manual data processing is no longer relevant and accurate for companies. This is because errors that occur due to manual processing can no longer be neutralized. Where the information generated by these errors, becomes inaccurate anymore to be used as a basis for decision making. That is why currently the existence of SIA is becoming increasingly important for a company. Initially the existence of this information system was to collect, process, store, calculate, analyze, and disseminate information for specific purposes. However, currently SIA has a very important impact on the company, namely providing added value to its users because it will ultimately have an impact on improving the company's overall performance.

Students must understand economics in order to have adequate economic literacy. Students can use economics as a guide to find out markets, prices, and the type of business required for entrepreneurship. In critical thinking involves self-evaluation which results in analysis, evaluation, and explanation with conclusions based on evidence, concepts, methods, criteria, or contextual considerations. This study aims to analyze the influence of economic literacy in improving students' critical thinking skills in the 21st century. The method used in this research is in the form of literature study method, namely by using previous literature related to the research topic. The results of the study show that to produce competent individuals who are able to understand, involve, utilize, analyze and transform existing information, literacy must become a culture that is instilled from an early age. To be able to compete with the outside world and improve literacy skills, students must create a literacy culture that is instilled from an early age to produce competent human beings who are able to understand, involve, use, analyze and transform existing information.

The large number of young people's interest in entrepreneurship needs to get support and facilities, one of which is through entrepreneurship education. In entrepreneurship education, entrepreneurial values ​​are taught as a value that must be upheld in running entrepreneurship. The purpose of this study was to determine entrepreneurial learning at SMK NU Sunan Ampel Poncokusumo, the values ​​of entrepreneurship education at SMK NU Sunan Ampel Poncokusumo, and the values ​​of entrepreneurship education at SMK NU Sunan Ampel Poncokusumo to form young entrepreneurs. This study uses a qualitative case study approach, using interviews, observation, and documentation. The research results show thatPKK subjects at SMK NU Sunan Ampel Poncokusumo are divided into 2, namely Entrepreneurship PKK and Productive PKK, Entrepreneurship PKK studies entrepreneurship in theory and Productive PKK is practice. Entrepreneurial values ​​in subjects on PKK Entrepreneurship learning valuesIndependent, Creative, Honest, Discipline, Responsibility, Cooperation, and Communicative are taught in theory while in Productive PKK Creative values, dare to take risks, action oriented, hard work, honest, innovative, cooperation, realistic, curiosity, and Communicative skills are taught through practice. Through entrepreneurial values ​​that are implemented in learning, PKK is able to encourage students to start entrepreneurship from an early age, this is also driven by the many practical experiences students gain

Education has become the center of transformation in the social, economic, and political fields and has become an integrative force in people's lives. Entrepreneurship must be given as early as possible so that what is a concern in society against graduates from an educational institution, namely unemployment, can be eliminated. Therefore, the principal as a person who has entrepreneurial policies and competencies must be able to develop entrepreneurship well. This research uses a quantitative approach with a case study type. This research was conducted at Madrasah Tsanawiyah Negeri 1 Paiton Probolinggo. The selection of the research location is based on the consideration that the researcher is easy to get information and the location is a madrasa that implements the Information technology class and the adiwiyata program in Paiton. The informants in this study were the principal, teachers and students. Techniques in data collection used participant observation, in-depth interviews and documentation studies. Data analysis used is data reduction, data presentation, and conclusion drawing. The principal's strategy in developing entrepreneurship is done with three strategies, namely formulation strategy, implementation strategy, and evaluation strategy. 

This research focuses on the implementation of business practice assignments in entrepreneurship courses in fostering student interest in becoming entrepreneurs, the purpose of this research is to find out whether entrepreneurship courses, especially in business practices, can provide motivation and interest in entrepreneurship in febi uinsu students. This research is a qualitative research descriptive. Source of data consists of primary and secondary data. Primary data comes from interviews and observations on students. The results of the study stated that 8 out of 10 students could be motivated and foster student interest in becoming interpreneurs, besides that the faculty's strategy was successful in providing these courses because it was also the hope of graduates from the faculty to become entrepreneurs with an entrepreneurial spirit.

Abstract: The number of lemang entrepreneurs typical food of Bolo Village is decreasing even from lemang entrepreneurs who are still in production, their sales volume is decreasing. The main factors that cause this condition are low business management skills, no touch of technology, unattractive product displays, dirty and dusty, unhygienic, no labels and packaging so that it has an impact on reducing people's buying interest. Another problem faced by partners is that the production of lemang does not last long, as well as the low ability of partners to make jam as a complementary product from lemang. The activity methods used in community service activities include assistance in the form of changing mindsets regarding business management, training, and practice, as well as tool design as well as design/brand and packaging development. At each stage of the activity an evaluation is carried out both process evaluation and outcome evaluation so that the output of the activity can be measured. The results of this activity: 1) there is a change in mindset regarding business management; 2) the innovation of Lemang products; and 3) the existence of a label/brand design and product packaging

One of the most important business sectors for Indonesia's economic development is Micro, Small and Medium Enterprises (MSMEs). The purpose of community service activities to train simple bookkeeping for entrepreneurial women in the Malay Village of Kota Piring is to be able to make simple bookkeeping so that they are orderly in carrying out financial records, so that expenses, income and profits can be seen. The method used is by way of training. The result obtained from this activity is to increase the ability and competence regarding new insights in running their business through simple bookkeeping that is easy to apply.

Gen-Z is a generation that is highly influenced by the importance of appearance regarding beauty and fashion. The beauty and personal care business in Indonesia is estimated to reach 154 T with a growth rate of 4.3% per year. This is a big business opportunity, especially for Gen Z, which is predicted to become a demographic bonus in the next few years. This beauty class training aims to train young women's life skills by taking advantage of opportunities from the beauty sector and Gen-Z consumption behavior to become something of economic value or beautypreneur. The methods used in this training activity are lectures, discussions and practice. The result of this training activity is that participants have knowledge about the beauty business prospects which can be a source of income for them and have mastered basic make-up techniques.

Public Speaking is a communication skill that must be possessed by every entrepreneur in order to be able to compete in the world of work. Of course, the importance of public speaking must be taught from an early age, so that one day they can be confident in public. The importance of imparting public speaking skills from an early age gave the idea to create community service activities with the theme of public speaking training in developing an entrepreneurial spirit. This activity aims to make students from an early age understand the importance of public speaking in the world of Entrepreneurs. It is hoped that from this activity the students at the Tahfidz Izzatul Qur'an As-adiyah Islamic boarding school will have public speaking skills that support the future in becoming entrepreneurs  

Handicraft is an artistic activity that focuses on hand skills and functions to process raw materials that are often found in the environment into objects that are not only of use value but also of aesthetic value. In the Community Service (PKM) activity of STIE Mahaputra Riau, lecturers and students involved in this activity came directly to the Annisa Pekanbaru Orphanage to provide training on making handicrafts with simple ingredients to produce handicraft products that have a high selling value in the market, conduct discussions , questions and answers and counseling about effective marketing strategies to market the handicraft products produced as well as providing motivation about the concepts and benefits of entrepreneurship for school-age children at the Annisa Orphanage Pekanbaru. This PKM activity aims to generate and foster an interest in entrepreneurship for school-age children at the Annisa Orphanage, Pekanbaru, Riau, so that they are motivated to realize their own business or business independently and succeed with their own business by engaging in the handicraft business.

Micro, Small and Medium Enterprises (MSMEs) have a vital contribution to Indonesian economy. It is characterized by a large number which can accommodate a large number of workers. However, many MSMEs face many internal and external challenges in improvising their business. The purpose of this study is identifying challenges faced by MSMEs in terms of external aspects which include technological turbulence and market turbulence as well as internal aspects which include fear of failure, anxiety, disappointment, distress, and tension; and Qualitative methods with interview techniques are used to explore information from the experience of SMEs as resource persons who have been selected with certain criteria. The research’s findings show that the external barriers arise from limited knowledge and resources while the internal barriers of entrepreneurs arise from the personal lives and demands of business consumers. The research’s contribution is to provide facts for MSMEs to be used as a basis for evaluating business performance so that they can prepare corrective steps in improvising. In addition, the measuring instrument used as an interview protocol can be used as a reference for further study in similar topics.

This community dedication in the form of career and entrepreneurship guidance webinars aims to provide guidance and advice to the community in preparing for careers and running their business. In this webinar activity, participants will be given an understanding of how to choose a career and develop the right business through presentations and discussions with experts in the field of career and entrepreneurship. In addition, the webinar activities also allow participants to expand their network with people who are experienced and have expertise in the fields of career and entrepreneurship so that they can help them build a successful career or business in the future.

The discussion in this journal will focus on how the marketing strategy of online business companies in capturing market share, especially the Generation Z who dominates the world's population today. The digital economy concept is not much different from the general economic concept, but what distinguishes it is the transaction system in carrying out economic activities. The results of the study explain that online motorcycle taxi companies such as Gojek have the power as pioneers of online motorcycle taxi companies in Jakarta, this is a solution for Jakarta residents, especially Gen Z whose population is very dense so that the existence of Gojek will greatly assist Gen Z residents in meeting their needs, especially the costs involved. cheap according to the site www.aturduit.com. Gojek's weakness is a problem that must be resolved by the operator because it is related to the company's internals in this case is the "naughty" driver. Threats in the Gojek company are a classic thing faced by every business whose orientation is profit and finally the opportunity for Gojek according to the author is very large because the community's need is very high for mass transportation. Danaprospera.id's market segmentation includes investors, entrepreneurs and Gen z or young people who are productive and innovative. This is strongly supported by the commitment of online loan companies that are not burdensome in terms of bureaucracy according to the www.modalrakyat.id website.

Pelanusa Group, a group of patchwork craftswomen based on social entrepreneurship, has been facing a drastic decline in market performance for its creative products since the occurrence of disruptive technology accelerated by the Covid-19 outbreak. The purpose of this study is to determine the role of digital platforms and e-commerce marketing capabilities in building marketing innovation capabilities that have an impact on marketing performance. A total of 160 Pelanusa patchwork craftsmen have been selected as respondents using purposive sampling technique. The data collected through the questionnaire was analyzed with SmartPLS 4.0.7.8 Software. The results of the study show that there is a very important role in the use of digital platforms and mastery of e-commerce marketing because these two things will be able to break the ability of innovation in marketing. Strong marketing innovation will have an impact on marketing performance as indicated by expanding market share and increasing customer satisfaction as well as total sales. It is recommended that further research be able to reveal digital marketing strategies that can be applied by craftswomen and people with disabilities so that they can remain productive at work and have income from selling their products.

This research aims to determine the influence of knowledge of entrepreneurship, information technology and self-affecacy on the interest in entrepreneurship in students of the Faculty of Economics and Business, University of August 17, 1945 Semarang.  The population in this study was 339 students of the Faculty of Economics and Business, University of 17 August 1945 Semarang.  The sample size is 80 students with sampling techniques using proportionate ramdom sampling. Analaisis technique uses multiple regression findings from this study firstly entrepreneurial knowledge, information technology and self-affecacy have a positive and significant effect on the interest in entrepreneurship and secondly entrepreneurial knowledge, information technology has a positive and significant effect on self-affecacy.

Utilization of local raw materials available in the market can be the basis for the development of entrepreneurship training activities at the Gembor Farmer Group in the Benpasi area. In the implementation of this activity, it is done by looking for several people who are members of farmer groups or communities in the area to join in developing these activities. This is done to provide knowledge to the community to take advantage of the existing potential so that the resulting product can be sold at a reasonable price at the consumer level and provide hope for an increase in demand for a product. One form of this entrepreneurship is by training to make some processed products or market snacks such as several kinds of cakes which can later be used for the sales process to consumers. This will have an effect on increasing the community's income if the price is sold in accordance with the costs incurred. This training program is carried out by providing a positive influence on knowledge for the community so that in the future they can also play a role in developing these activities.

Role of Entrepreneurship in Eastern Seroja very important in the realization of an increase in economic welfare. The purpose of this study is to see how far the entrepreneurial role in improving the economic welfare of residents in the Village East Seroja Mergosono Kedungkandang District of Malang. (1) the role of entrepreneurship for Eastern Seroja; (2) the representation of entrepreneurship in East Seroja; (3) problems faced by Lotus East. The results showed that entrepreneurial attitudes and behaviors shaping innovative proactive, representation of the attitudes and the behavior is the Chairman of the PKK and its citizens East Seroja applying social entrepreneurship. The problem faced is the first, yet animating entrepreneurial profession. Second, entrepreneurs simply to raise revenue. Third, self-employment is not considered a stable job. Fourth, the majority of entrepreneurs are Housewife. Fifth, afraid to use e-commerce. Sixth, the majority of entrepreneurs are more comfortable using mouth-to-mouth.

Tapai is a snack produced from the fermentation process of carbohydrate food as a substrate by yeast. Tapai is a hitz snack with a variety of creations. Each region has potential that can be developed into superior products in that area. These superior products must be continuously developed so that they will become great. The development of this superior product will certainly support the development of the local economy of the area concerned. Local economic development will also support the community concerned to develop. Local economic development that is based on superior products cannot be carried out by entrepreneurs alone, there needs to be a relationship from the government and other stakeholders engaged in local economic development. Government support is certainly needed by making policies that support superior product development policies. Meanwhile, other stakeholders assist entrepreneurs in developing their products so that they can be developed and known outside the region.

Research on Business Analysis of Cap AA Powdered Coffee in Sidorejo Village, Central Curup District, Rejang Lebong Regency aims to find out how much the production cost of Cap AA ground coffee in Sidorejo Village, Central Curup District, Rejang Lebong Regency, how much revenue and income is obtained and whether the business is The production of Cap AA ground coffee in Sidorejo Village, Central Curup District, Rejang Lebong Regency is efficient. This research was conducted in May 2021 – June 2021 in the Cap Cangkir AA ground coffee industry in Sidorejo Village, Central Curup District, Rejang Lebong Regency. The data analysis method used is cost analysis, revenue, income, R/C Ratio. The cost incurred in the AA stamped coffee powder business is Rp. 29,677,373/month or Rp. 1,978,492/ production. The total revenue from the Cap AA Coffee Powder business is Rp. 37,200,000 per month or an average of Rp. 2.480,000 per production, during the study period with a total operating income of Rp. 7,522,622 per month or an average of Rp. 501,508 per production. The results of the calculation of the R/C Ratio analysis show that the R/C ratio is 1.25. This means that each expenditure of Rp. 1.00 it will generate income of Rp. 1.25. Based on the R/C ratio value obtained with a value of more than 1, it can be said that Mr. Seno's AA powder coffee business is efficient and profitable.