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Ciberi Beach is a tourist area in Enggros Village, Abepura District, Jayapura City, with significant development potential that draws on its natural resources and local wisdom. This study aims to identify internal and external factors influencing the development of the tourism area and to formulate appropriate development strategies using SWOT analysis. The research employs a mixed-methods approach, combining qualitative and quantitative techniques, with data collected through field observations, in-depth interviews, and questionnaires distributed to 25 visitors. The findings show that the main strengths are unspoiled natural scenery and community friendliness, while the main weaknesses include inadequate public facilities and poor road access. Key opportunities include ecotourism potential and policy support for spatial planning, while threats include coastal abrasion and unmanaged waste. Based on the SWOT matrix, the strategic position falls in Quadrant I (X = 0.31; Y = 0.51), supporting an aggressive SO strategy. Priority strategies include community-based ecotourism development, digital promotion, collaborative partnerships with universities and NGOs, and regulatory strengthening for sustainable land use. The analysis is grounded in a three-framework theoretical lens comprising the 3A tourism components (Attraction, Accessibility, Amenity), ecotourism principles, and community-based tourism, which together guide the interpretation of SWOT findings and the formulation of strategy.

The development of rural economies based on locally superior commodities is an integral part of inclusive and sustainable development strategies. Sumberdem located in Wonosari Subdistrict, Malang Regency, possesses significant potential for the development of coffee-based ecotourism. However, this potential remains largely underutilized due to several structural and institutional constraints. Key challenges include inadequate supporting infrastructure, limited capacity of local human resources, and the absence of downstream processing for coffee products. This community engagement program implemented an adaptive approach known as the Lumintu model, rooted in the Participatory Rural Appraisal (PRA) framework. Field assessments revealed critical limitations such as poor road access to plantation areas, insufficient agricultural irrigation, and weak digital connectivity. Moreover, the capacity of village institutions—such as the Village-Owned Enterprises (BUMDesa) and coffee farmer groups—remained low, resulting in local coffee products with limited added value. The initial implementation of the program has shown promising results, particularly in strengthening institutional capacity through training on tourism business management and high–value coffee processing. Furthermore, product diversification through the development of coffee-based agrotourism and digital marketing innovations has been successfully introduced. Overall, this community engagement initiative has provided a concrete solution to rural development challenges in Sumberdem Village. Moving forward, the village is expected to strengthen its position as a sustainable coffee ecotourism destination and improve the long-term economic well-being of its residents. The proposed development model also holds the potential for adaptation and replication in other rural areas with similar characteristics, thereby supporting the broader achievement of the Sustainable Development Goals (SDGs).

This study aims to identify five basic principles of ecotourism, namely conservation, education, recreation, economy, and community participation in Turgo-Merapi Tourism Village using qualitative methods. Primary data was obtained through uninvolved observation and semi-structured interviews with the community, tourism village managers, and actors of ecotourism activities in Turgo-Merapi Tourism Village. Secondary data was obtained from the study of relevant documents and data provided by the tourist village manager in the form of documentation of ecotourism activities. The results showed that the conservation principle was identified as the most dominant principle applied in almost all activities in Turgo-Merapi Tourism Village. The application of the principles of education, economy, recreation, and community participation still varies for each tourism activity. Therefore, efforts are needed to improve tourism education programs and economic empowerment based on local community participation. This study has limitations because it only identifies the basic principles of ecotourism as the results of the research. Further research should focus on examining the best strategies to strengthen the integration of conservation, economy, education, recreation, and community participation in the development of ecotourism-based tourism destinations. Thus, the development of ecotourism in Turgo-Merapi Tourism Village is expected to be sustainable and bring greater benefits to the community and the environment.

Sustainable tourism aims to maximize the potential of travel destinations while maintaining a careful balance between social, economic, and environmental factors, and coastal tourism such as that found at Mutun Beach in Lampung illustrates both the promise and the urgency of this approach. Coastal tourism is one of the fastest-growing segments of the global travel industry, offering visitors natural beauty, recreational activities, and cultural experiences that generate significant income for local economies. In Indonesia, beaches are major attractions that can boost regional development through job creation, small business opportunities, and improved infrastructure. Mutun Beach, a well-known coastal destination on the southern coast of Sumatra, contributes greatly to the Regional Original Income (PAD) of Lampung Province and provides livelihoods for surrounding communities. Yet despite its popularity, the area continues to face persistent problems such as weak administrative management, limited community participation, inadequate facilities, and signs of environmental degradation, all of which threaten its long-term sustainability. This service project therefore focuses on designing a comprehensive plan for sustainable tourism growth at Mutun Beach for the 2025–2030 period. A participatory strategy is employed through Focus Group Discussions (FGD) involving local government, tourism stakeholders, community members, academics, and potential investors to ensure inclusive decision-making. The resulting five-stage roadmap emphasizes strengthening tourism regulations, constructing eco-friendly infrastructure, empowering residents with training and entrepreneurial opportunities, creating tourism products that highlight environmental and cultural values, and adopting digital marketing to reach broader audiences. Success indicators include increased regional revenue, rising visitor numbers, higher tourist satisfaction, and measurable improvements in coastal environmental health. Implementing this roadmap is urgent because coastal tourism directly supports economic growth, provides steady employment, and safeguards natural resources, ensuring that Mutun Beach remains both competitive and environmentally resilient for generations to come.

This study aims to determine the influence of tourist experience, service quality, and tourist attractions on revisit intention in Pancoh Ecotourism Village. This village is one of the developing ecotourism-based tourist destinations in the Special Region of Yogyakarta and attracts tourists through its unique nature and local culture. The research sample consisted of 100 respondents selected using a non-probability sampling technique with a purposive sampling approach, namely tourists who have visited Pancoh Ecotourism Village. Data collection was carried out by distributing questionnaires, then analyzed using the partial least squares structural equation modeling (SEM-PLS) method with the WarpPLS application version 8.0 to test the relationship between variables. The results showed that the variables of service quality and tourist attractions have a positive and significant effect on revisit intention. This indicates that improving service quality, such as friendliness, accuracy, and comfort, as well as the development of tourist attractions in the form of natural beauty, local culture, and supporting facilities can encourage tourists to revisit. However, the variable of tourist experience did not have a significant effect on revisit intention, which means that individual experience is not yet a major determining factor in influencing tourist decisions. These findings emphasize the importance of a destination management strategy that focuses on improving the quality of services and tourist attractions to strengthen the sustainability of Pancoh Ecotourism Village.

This study examines the potential of Nusa Lembongan Ecotourism in developing sustainable tourism with an environmental perspective. The formulation of the problem studied in this research is “(1) What potential does Nusa Lembongan Ecotourism have in developing environmentally friendly sustainable tourism (2) How does Nusa Lembongan Ecotourism relate to environmentally sustainable tourism”. The method used is qualitative research with a descriptive approach to understand the phenomena experienced by the research subject. Data collection techniques include literature study and documentation. The findings show 1) The potential of Nusa Lembongan as one of the ecotourism-based tourist attractions offers a lot of amazing natural beauty that attracts the attention of tourists to visit and unwind by the hustle and bustle of the city air, not only local tourists but also many foreign tourists visit Nusa Lembongan because of the potential offered 2) Sustainable development is a strategy that limits the utilization of ecosystems and natural resources so that they are maintained. One of the new tourist destinations that is increasingly popular is the beauty of Nusa Lembongan Island.

This study aims to analyze the management of ecotourism in Uma Palak Lestari, Subak Sembung Peguyangan, Denpasar City, from the perspective of collaborative governance to realize sustainable tourism. The research applies a descriptive qualitative approach. The data collection techniques used were observation, interviews, and documentation. The research findings show that the implementation of collaborative governance, involving local communities, government, traditional institutions, and CSR of Pertamina, significantly supports sustainable tourism. The collaboration encompasses participation, legitimacy, trust, accountability, and shared understanding. The process results in increased community empowerment, conservation of subak culture, and local economic development. However, challenges such as the lack of clear legal framework and limited promotion efforts are noted.

The Bukit Tutari Cultural Heritage Area in Jayapura Regency, Papua, has enormous potential to be developed as a sustainable ecotourism destination. This study aims to explore strategies for developing the area by involving indigenous people as the main managers. Through a community- based approach, it is hoped that this development will not only improve local economic welfare, but also preserve cultural and environmental values. This study uses a qualitative method with data analysis from interviews, observations, and literature studies. The results of the study indicate that the involvement of indigenous people in ecotourism management can create synergy between cultural preservation and local economic development.

Lake Sentani is an important ecosystem icon in Papua Province and plays a role in supporting social, economic, and ecological activities for the local community. Based on the Jayapura Regency Spatial Plan (RTRW) 2008-2028, Lake Sentani is categorized as a leading tourist attraction and main destination in Jayapura. This lake has great ecotourism potential, not only because of its natural charm, but also because of the aesthetic value of the historical heritage and the diversity of fauna found in the area. Ecotourism development can support conservation efforts while providing a significant direct economic impact on the local community, by considering three important aspects in its management, namely ecological, economic, and resource aspects. Sustainable ecotourism development in Lake Sentani will affect the interaction between the local community and the tourist area. This research was conducted in the Lake Sentani tourist destination area, Jayapura Regency, from April to May 2025. Data were obtained by conducting direct observations in the field, collecting documentation, distributing questionnaires, and conducting interviews to collect information about nature-based tourist attractions, supporting facilities, as well as community views and visitor interests. The data obtained were then analyzed using the SWOT approach to develop a strategic plan to advance ecotourism in the Lake Sentani area. Findings from the analysis indicate that the most appropriate strategy to implement is the SO (strengths and opportunities) strategy, on the grounds that the available ecotourism resources have great opportunities but have not been fully optimized.

The development of mangrove ecotourism in the Wonorejo area of Surabaya represents an effort to preserve the environment while simultaneously empowering the local economy. This study aims to analyze the implementation of mangrove ecotourism development through active participation of the Wonorejo village community. A qualitative research approach was employed, utilizing data collection techniques such as observation, in-depth interviews, and documentation. The results indicate that community participation is evident in various aspects, including ecotourism management, tourism service provision, and environmental education. However, the development process still faces several challenges, such as limited infrastructure access, funding constraints, and the need to enhance human resource capacity. Therefore, collaboration between the government, local communities, and private stakeholders is essential to establish a sustainable ecotourism ecosystem that provides balanced economic, social, and ecological benefits.

This study aims to examine the role of ecotourism in mangrove conservation and its appeal to tourists at Mangrove Beach Paluh Getah, Deli Serdang Regency. A qualitative approach was used, with data collected through direct observation and interviews with local communities and visitors. The findings indicate that ecotourism plays a significant role in rehabilitating mangrove ecosystems by engaging both residents and tourists in regular mangrove planting activities. Moreover, ecotourism positively impacts local livelihoods by promoting sustainable businesses such as tour guiding services and mangrove-based products. The natural beauty, biodiversity, and educational tourism programs serve as key attractions for visitors. Local communities actively manage the area through tourism awareness groups and cooperatives, enhancing both social and economic sustainability. However, challenges remain, including limited facilities and insufficient promotion. Therefore, sustainable development strategies involving collaboration between communities, the government, and the private sector are essential. Ecotourism at Paluh Getah Mangrove Beach holds great potential as a model for coastal area management that integrates conservation and community empowerment.  

This study aims to formulate a strategy for developing community-based ecotourism in Egon Buluk Village, Sikka Regency. This village has high natural tourism potential, such as Mount Egon, Blidit hot springs, protected forests, and Meang Miak waterfall. However, tourism development has not been optimal due to limited facilities, human resources, and promotion. The study used a descriptive qualitative approach with data collection techniques through interviews and literature studies. The analysis was carried out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) method. The results of the analysis indicate the need for a strategy to strengthen local institutions, increase community capacity, develop infrastructure, and utilize external support from the government and universities. The development of ecotourism that actively involves the community is expected to encourage environmental conservation while improving local welfare in a sustainable manner.

The Punti Kayu Tourism Forest has great potential in maintaining environmental balance and improving the local economy. However, this potential has not been utilized optimally due to lack of public awareness and limited skills. This community service activity aims to increase public awareness about the economic and educational potential of the Punti Kayu Tourism Forest, provide training and assistance in utilizing the potential of the tourism forest, and encourage the development of creative economy products based on the tourism forest. The method used is counselling and socialization, which is carried out by the Prasetiya Mandiri Polytechnic Lecturer Team, PSDKU Palembang, on April 10, 2025. The results of the activity showed an increase in the number of visitors to the tourist forest, an increase in the income of local communities, and an increase in public awareness about the importance of conservation. The interpretation of the results shows that this community service activity has had a significant positive impact on the community and the environment. The conclusion of this activity is that community empowerment through education and training is the key to success in utilizing the potential of urban forests in a sustainable manner.

Research activities with the theme "Development of Tourism Village Potential in Ciamis Regency" were carried out by students of the FISIP Government Science Study Program at Galuh University involving 10 students. This program aims to analyze social phenomena and the potential of human and natural resources in government administration. This activity involves lecturers, village staff, the people of Winduraja Village, Kawali District, and students in various activities, such as sustainable ecotourism training. The methods used include an initial survey to identify village potential, observation, interviews, documentation and ongoing assistance. The results of the activity show that the people of Winduraja Village are starting to have awareness and understanding of the tourism potential of Situ Wangi. This program is expected to increase community readiness to manage and promote Winduraja Village as a competitive tourist destination. Sustainability of this program requires joint commitment and support from the government and related institutions.

Revitalization of Sendang spring tourism has an important role in developing local culture-based ecotourism. This community service program aims to implement the Sendang spring tourism revitalization strategy to support the development of local culture-based ecotourism and identify revitalization strategies that are in accordance with ecotourism principles and maintain the cultural values ​​of the surrounding community. This service is carried out through various activities that include environmental conservation, strengthening the local economy, and preserving the culture of the surrounding community. The method used in this program is a participatory approach with community involvement in observation, training, and direct assistance. The results of the activities show that revitalization through a culture-based ecotourism approach can increase public awareness of environmental conservation, strengthen the local economy, and maintain cultural values. The main challenge in this program is building a balance between resource utilization and sustainable conservation efforts. The conclusion of this service confirms that the revitalization of Sendang spring contributes to increasing the attractiveness of ecological and cultural-based tourism, and provides benefits to the community in a sustainable manner.

This study aims to analyze the service quality at Ketapang Urban Aquaculture (KUA), a mangrove ecotourism area in Tangerang Regency, using the Servqual theory encompassing five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. This qualitative research utilized primary data from in-depth interviews with KUA management and secondary data from relevant literature. The findings indicate that physical facilities, such as trekking paths and informative signs, enhance visitor comfort. Educational programs run on schedule, and the complaint system effectively addresses visitor concerns. Friendly and well-trained staff provide a sense of safety and a positive tourism experience. However, challenges remain in optimizing sanitation facilities and digital promotion. The study concludes that KUA's service quality meets expectations, supporting sustainable ecotourism.

This study aims to analyze the service quality at Ketapang Urban Aquaculture (KUA), a mangrove ecotourism area in Tangerang Regency, using the Servqual theory encompassing five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. This qualitative research utilized primary data from in-depth interviews with KUA management and secondary data from relevant literature. The findings indicate that physical facilities, such as trekking paths and informative signs, enhance visitor comfort. Educational programs run on schedule, and the complaint system effectively addresses visitor concerns. Friendly and well-trained staff provide a sense of safety and a positive tourism experience. However, challenges remain in optimizing sanitation facilities and digital promotion. The study concludes that KUA's service quality meets expectations, supporting sustainable ecotourism.

This research aims to develop the potential of ecotourism based on local wisdom in the mangrove forest area of Tapak, Semarang City. The methods used include field observation, interviews with local stakeholders, and qualitative data analysis. The results show that local wisdom plays an important role in managing the mangrove ecosystem and improving community welfare. Traditional practices applied by the local community are effective in maintaining environmental balance and addressing threats of abrasion and pollution. The Tapak mangrove area faces significant challenges, including coastal erosion and industrial waste pollution, which threaten the ecosystem's sustainability. However, the local community has developed various initiatives based on local wisdom for mitigation and conservation. Collective mangrove planting, the use of natural materials in pond management, and the implementation of zoning systems are some practices that have shown positive results. The development of ecotourism in this area not only has the potential to increase local income but also to strengthen environmental awareness among the community and visitors. Recommendations from this study include enhancing community capacity in ecotourism management, strengthening zoning systems, and promoting ecotourism based on local wisdom. Training and empowering the community in aspects of tourism guidance and sustainable resource management are key to ensuring the long-term success of this ecotourism. Therefore, sustainable and community-based ecotourism management strategies need to be continuously developed and supported by various parties to preserve the mangrove ecosystem and improve the welfare of the local community.  

This study examines the effectiveness of integrated marketing communication in the development of community-based ecotourism at Bukit Tungkuwiri, Papua, with the aim of linking channel strategies and governance structures to socioeconomic impacts. A qualitative descriptive method was applied using purposive sampling involving visitors, managers, and local leaders. Data were collected through observation, semi-structured interviews, and documentation, and analyzed through reduction, presentation, and conclusion drawing using source and method triangulation. The results indicate that the orchestration of local government social media and printed materials expanded outreach and enhanced engagement, while community oral communication strengthened trust, identity, and educational experience. The appeal of the landscape, culinary and guide training, and local participation stimulated the economic turnover of stalls and small businesses, with tourist reach extending across provinces. The main constraints include dual authority systems, limited funding and human resources, and the absence of ticketing regulations and service SOPs. The discussion highlights the importance of cross-channel message consistency, brand architecture, and a monitoring–evaluation system linking digital metrics with on-site feedback. The study concludes that strengthening governance and local capacity is key to balancing promotion, conservation, and economic empowerment. The findings offer an operational model that can be replicated in similar rural destinations. Implications include establishing transparent ticket pricing, seasonal content calendars, curated experience packages, and cross-level collaboration among provincial, district, community, and business actors to ensure long-term sustainability.

This study uses a qualitative approach with the aim of identifying the potential and challenges in the development of ecotourism on the banks of the Gajah Wong River, as well as formulating the right strategy in its management so that it can become a sustainable ecotourism destination. By focusing on the participation of local communities and the collaboration of various stakeholders, this research is expected to contribute to the development of ecotourism that supports the preservation of the local environment and culture. Ecotourism has a positive impact on the preservation of the local environment and indigenous culture, which is ultimately expected to be able to foster identity and pride among local residents through increased ecotourism activities. Kepanewon Nologaten, Caturtunggal which was previously known as a slum area has now been converted into an ecotourism area. It was concluded that the riverbank in Kepanewon nologaten, Sleman Regency, Yogyakarta has ecotourism potential that can be developed into an ecotourism destination.