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M. Alif Wicaksono; M. Alif Wicaksono; M Garry Saputra; Abiel Yizrel Panggula

JURNAL ILMIAH KOMPUTER GRAFIS 2025 UNIVERSITAS STEKOM

This study evaluated the effectiveness of the JKN Mobile interface using Nielsen’s Usability Heuristic Principles to identify issues that affect clarity, consistency, and user navigation. The research applied a descriptive qualitative approach through interface observation and visual analysis, focusing on typography, layout, color usage, iconography, and feedback mechanisms. The findings showed that several essential elements of system status were not clearly presented, such as loading indicators, data update information, and synchronization cues. Inconsistencies in icon style, visual hierarchy, and button functions further reduced predictability and increased the cognitive load on users. Some screens also displayed incomplete content and unclear action mapping, which disrupted task flow. The study concludes that improving visual hierarchy, standardizing interface components, refining navigation paths, and providing clearer feedback can strengthen usability and support the application’s role as an accessible digital public service.

Siti Annaswa Nurainun; Haliza Nur Lathifah; Kanaya Anggrelia Azzahra; Alya Nasywa Litawan; Firman Putra Sasmita

Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

The effectiveness of a retail store layout plays a crucial role in supporting operational efficiency, service flow, and customer experience. Brother Parfume, a perfume refill retail store, currently applies a bar-service layout designed based on intuition and daily operational needs rather than systematic planning. This often results in inefficient movement patterns, limited space utilization, and suboptimal coordination among functional areas. This study aims to redesign the store layout by applying the Entity Relationship Chart (ERC) and Total Closeness Rating (TCR) methods to identify functional relationships and determine the ideal spatial arrangement. Data were collected through direct observation and semi-structured interviews with the store owner to understand the interaction between service areas, product displays, and storage sections. The ERC analysis shows that the service area, perfume display, and bottle display have the highest functional interdependence, while the storage area has the lowest necessity for proximity. TCR results confirm these findings, with the service area and perfume display each scoring 90, bottle display 21, and storage 3. Based on these results, two alternative layouts are proposed that integrate high-priority areas into a unified service zone and position storage separately to minimize unnecessary movement. The redesigned layout is expected to enhance service speed, optimize space utilization, support operational procedures, and strengthen the store’s servicescape. This research contributes practical insights into the application of ERC and TCR methods for small-scale retail operations, particularly in the perfume refill sector, where service efficiency and spatial constraints are critical.

Maya Yuhanda; Ghina Nurmalitasari

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Museums are essential for preserving culture and history, especially in cities like Jakarta, which have a history that spans from prehistoric times to modern times. The Fatahillah Museum in Jakarta is the best place to learn history because it has a collection of artifacts, important documents, and thematic exhibitions. The museum is not only a center for education, but it also helps to promote local culture through various activities such as workshops and seminars. The main challenge to improving the visitor experience is poor layout and circulation of the space. The way visitors enjoy the collections on display in the museum is greatly influenced by the layout, including the way the space is arranged. The Fatahillah Museum uses a hub-and-spoke and linear layout to direct visitors in a systematic way. But there are some problems, such as limited space, unergonomic collections and a poor navigation system. The space is filled with unique but sometimes confusing vertical and horizontal circulation grooves due to the architectural style of colonial Dutch museums. Factors such as visibility, lighting, and ergonomics also play a role in improving visitor comfort. With over 615,000 visitors in 2023, this problem is becoming more apparent, especially during busy holidays. To address this, the layout must be optimized, modern navigation is used, and the design of the exhibition hall must be updated to become more interactive and help students learn. In addition, arranging the collection chronologically and thematically can help visitors understand the historical and cultural context of the museum's collections.

Sagiri, Mohammad Ari Sholeh; Apriadi, Deri

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the effect of store layout and product display on computer spare part sales at Bandung Trade Mall. The background of this study is based on the increasing competition in the computer retail business, which requires effective visual merchandising strategies to attract consumers. The research method used a quantitative approach with a survey of 20 respondents selected purposively. Data were collected through questionnaires, observations, and informal interviews, then analyzed using multiple linear regression. The results show that store layout and product display have a significant simultaneous effect on sales with an F value of 12.43; sig. < 0.05. The coefficient of determination (R²) of 0.62 indicates that both variables explain 62% of the variation in sales, while the rest is influenced by other factors outside the model. These findings reinforce the S-O-R theory that visual stimuli can increase consumer comfort, interest, and impulse buying. This study has practical implications for computer retailers to optimize store layout and product display as a strategy to improve sales performance.

Wila Septi Dita; Wila Septi Dita; Mashur Fadli

JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

The purpose of this study was to determine the effect of display layout and product variation on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City. The research method used is a quantitative approach with data collection techniques in the form of questionnaires which were responded to by 77 respondents. Respondents were determined using the Accidental Sampling technique. This study uses analysis such as validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test, F-test and coefficient of determination test (R2). Based on the analysis that has been carried out, the results show that the display layout and product variations have a positive and significant effect on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City

Tileng, Kartika Gianina; Lim, Alex Sander

IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi 2025 Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Human Resource Management (HRM) is a very important part of an organization. In the digital era, HRM can be done more efficiently through mobile applications that allow access to employee data, HRM processes, or online attendance. However, the ability of an HRM mobile application to succeed depends on the usability factor or ease of use by users.  Talenta is one of Mekari's business platforms that provides a complete solution for all Human Resources (HR) and payroll management issues. Talenta is an application that will be used for Usability Testing using Cognitive Walkthrough. The initial stage in starting Usability Testing on the mobile-based Talenta application with the Cognitive Walkthrough method begins with conducting a literature study, learning the system or application, then making scenario questions based on the system. Then, respondents will be asked to complete the scenario questions. The scenario data collected includes; data on success in completing the scenario, data on errors in completing the scenario, and data on the time required to complete the scenario. Finally, the interview stage will be continued with the respondents on the scenarios that have been carried out. The scenario and interview data will be analyzed to calculate the effectiveness and efficiency aspects of the Talenta application. After the analysis stage, users will be given a System Usability Scale (SUS) questionnaire to be answered using Google Form using a Likert scale. The results of the questionnaire will be analyzed using SUS calculations, and then suggestions and conclusions will be given in the aspect of user learning ability. After usability testing of Talenta mobile application using Cognitive Walkthrough and SUS methods, the following results were obtained: 78% effectiveness; 0.10 seconds efficiency; and 67 learning ability level. Talenta has met the usability criteria for mobile applications in general, including effectiveness and efficiency in using the ISO 9241-11 model. However, there are still shortcomings in the user learnability level. To improve the usability of this application, it is recommended to change the layout, menu, add features, as well as clarify some display features.

Kurniaty Kurniaty; Andi Muhammad Sadat

Master Manajemen 2025 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

This study aims to analyze the impact of visual merchandising strategies and store layout at Lawson, Manggarai Station, on customer experience across the five stages of the customer journey: Awareness, Interest, Decision, Retention, and Advocacy. Using a qualitative method with in-depth interviews involving 10 respondents, the research highlights the significant role of visual elements such as window displays, efficient product layouts, and promotional signage in attracting attention and fostering customer loyalty. The findings indicate that strategic location, attractive promotions, and loyalty programs effectively drive customer retention and advocacy. Recommendations include developing social media strategies, improving store layouts, and optimizing loyalty programs to enhance modern shopping experiences.

Mira Mira; Reichan Luiyyan Addani; Chandra Fitra Arifianto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Packaged Drinking Water (PDW) has now become one of the most practical products dominating the market, offering a variety of advantages and benefits. The fierce competition among PDW producers drives consumers to be increasingly discerning and selective in making purchasing decisions. Consumer choices are often influenced by pressing needs, which have recently shifted toward a preference for more natural food and beverage products. However, amidst the fast-paced modern lifestyle, instant products remain a favored solution due to the convenience they offer. By leveraging store atmosphere strategies, this business has successfully stayed competitive and maintained its presence in the market. The relationship between store atmosphere and consumer purchase interest is significant, as first impressions often serve as a critical factor in consumer evaluations of a store. Elements such as exterior design, overall interior, store layout, and interior displays play a vital role in creating that appeal. This study aims to analyze the extent to which store atmosphere influences purchase interest in the Club brand bottled water. The research methodology involves distributing questionnaires to 100 respondents as the primary data source.

Algita Algita; Alia Patawaran; Aprillya Paskah Kritiani Mona; Chelzy Juliastri; Elan Estetika Telaumbanua +7 more

Intellektika : Jurnal Ilmiah Mahasiswa 2024 STIKes Ibnu Sina Ajibarang

Microsoft Word is word processing software that is widely used to create text documents. The table creation and column arrangement features in Microsoft Word are very useful in presenting structured data and preparing text layouts that are easier to read. Tables are used to display data in the form of rows and columns, making it easier to compare, group and organize information that requires a neat and structured format. Meanwhile, the column feature in Microsoft Word allows dividing text vertically, which is often used in documents with article, bulletin or newspaper formats, thereby increasing document readability.This writing examines the basics of using tables and columns, from how to create them to setting column widths, spacing between columns, and using various layout formats in tables. Apart from that, table integration techniques in multi-column documents and vice versa are also discussed, to increase the effectiveness of conveying information. This study aims to help users make optimal use of these features, with an approach based on the principles of information design and text readability. By understanding and mastering this technique, users are expected to be able to produce documents that are more professional, informative and aesthetic.

Achmad Thafthazani; Wiyonoroto Wiyonoroto; Rusmiyatun Rusmiyatun

Prospect : Jurnal Manajemen dan Akuntansi 2024 STIE Rajawali Purworejo

This study aims to determine whether partially general interior, store layout, and interior display  have a positive and significant effect on purchase decisions, and to simultaneously determine whether store  exterior, general interior, store layout, and interior display have a positive and significant effect on purchase  decisions. The research was conducted on consumers at Jodo Plaza Purworejo. The study was analyzed  using multiple linear regression analysis with t-tests and F-tests involving the variables store exterior (X1),  general interior (X2), store layout (X3), interior display (X4), and purchase decisions (Y). The calculation results yielded the regression equation Y = 2.466 + 0.784 X1 + 0.254 X2 + 0.354  X3 - 0.112 X4 + e. This means that if the values of store exterior, general interior, store layout, and interior  display variables on the research object are equal to zero, then the level or magnitude of the purchase  decision variable is 2.466. The testing of the first hypothesis (H1) resulted in a significance value (sig) of  0.00 (P<0.05) and a positive value of 8.660, meaning that partially, store exterior (X1) has a significant  effect on purchase decisions (Y) and is accepted. The second hypothesis (H2) yielded a sig value of 0.002  (p < 0.05) and a positive value of 3.192, meaning that partially, general interior (X2) has a significant  effect on purchase decisions (Y) and is accepted. The third hypothesis (H3) produced a sig value of 0.000  (p < 0.05) and a positive value of 4.763, meaning that partially, store layout (X3) has a significant effect  on purchase decisions (Y) and is accepted. The fourth hypothesis (H4) resulted in a value of 0.153, and the  t-test showed -1.441. With a sig value of 0.153 (p > 0.05) and a negative value of -1.441, it means that  partially, interior display (X4) has a significant effect on purchase decisions (Y) and is rejected. The ANOVA  test yielded an F-value of 102.521, with a positive significant value of 0.000 (p < 0.05), indicating that the  fifth hypothesis (H5) that store exterior, general interior, store layout, and interior display simultaneously  have a significant effect on purchase decisions (Y) and is accepted. 

Awaliyah , Dian Nafiatul

SARGA: Journal of Architecture and Urbanism 2024 Universitas 17 Agustus 1945

In today's fast-paced, information-driven world, productivity is paramount for personal and professional success. Effective reading, a crucial cognitive process, significantly impacts knowledge acquisition, critical thinking, and innovation. This research offers an extensive examination of optimizing reading spaces to boost productivity. The study investigates the intricate relationship between reading environments and cognitive performance, considering factors like lighting, ergonomics, acoustics, spatial layout, and technology integration. These elements profoundly influence reader engagement, information retention, and cognitive load. Moreover, the study delves into environmental psychology's role in shaping concentration, creativity, and comfort within reading spaces. It analyzes the psychological effects of design elements like color, nature, and organization on cognitive processes. Understanding these responses empowers designers and individuals to tailor spaces for better focus and well-being. The integration of technology within reading spaces is explored, assessing digital platforms, interactive displays, and personalized content curation's benefits for efficient information consumption. It addresses challenges in balancing printed materials and digital resources. Additionally, the study considers personalized reading spaces' impact on diverse demographic groups, accounting for age, cognitive abilities, and preferences in design and customization. It emphasizes adaptable spaces catering to various needs and learning styles. This research offers a comprehensive view of reading spaces and productivity enhancement. By examining design elements, psychological factors, and technological integration, it provides insights for creating spaces that empower individuals to engage effectively with information, think critically, and achieve higher productivity in academic and professional endeavors.

Aisyah Khoirun Nisa

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2024 Asosiasi Riset Ilmu Teknik Indonesia

In this era where the development of digital technology is increasingly sophisticated, because of the role of the flip-flop which can display its function as the basis of a counter. The counter circuit is a combination of combinational and sequential circuits consisting of basic logic gates, flip-flops and other ICs. This research uses experimental methods to design, build and test the performance of the counter circuit system directly. The main components used include IC, seven segment display and sensors. The design is carried out by creating a truth table to ensure the desired constraints on the circuit being created, circuit schematic and PCB layout. The research results show that the designed counter circuit can count up to 256 and will reset to 000 after reaching that limit.

Isma Nurjanah; Chintya Eka Putri; Anie Puspita Sari; Muhammad Rifa Zainur Ridha

Jurnal Manajemen Bisnis Era Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Retail business is a business that sells a variety of products, such as daily necessities, household needs, fashion products, beauty, and electronics. One of the important factors that retailers must pay attention to in order to attract buyers to come to the store is layout management. Therefore, this research aims to analyze the layout of space in one of the retail stores located in Bogor, namely Minimarket Malabar so that its operational activities are optimal. This research was conducted using the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) methods. ARC and TCR analysis shows that the display room becomes the highest space value of 168, meaning that the room is the most important and influential on Minimarket Malabar, so it must be in a strategic place. And the toilet becomes the lowest value of 6 which means that the toilet does not have an important influence on the layout of the Malabar Minimarket space to optimize operational activities.

Arief Hermawan; Cempaka Chandra Kirana; Fayza Andani; Gina Natasya Novitasari; Mochammad Azriel Fahrezi +2 more

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Supermarket x is a retail shop that sells various types of products ranging from home necessities, kitchen necessities, food and drinks. The importance of layout in retail is needed to make it easier for consumers to reach the goods they need. Supermarket x has a less effective layout, especially in arranging display shelves. This research aims to make recommendations for layout, especially new display shelves that are more efficient so that consumers can easily reach the items they want to buy. This research uses the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) analysis methods. The results of the research show that there is a change in the placement of goods on display shelves, after using ARC and TCR, the placement of goods on display shelves is arranged based on the closeness grouping of goods types, shelves 4 and 5 have a value of A (absolute) so the shelves must be close together, while shelf 2 with shelves 4, 5, 6, and 7 have undesirable adjacent X (prohibited) values. Shelf 5 which contains snacks has a high ARC value of 121, so shelf 5 will be allocated first, because snacks are most often sought after by consumers.

Angelica Nabilla Ahdy; Chintya Kenisah Gultom; Rhaka Agung Setiawan; Zakwan Zaky Bahara Simbolon

Journal of Student Research 2024 Pusat Riset dan Inovasi Nasional

Designing the layout is an important key in ensuring company operations run efficiently in the long term. Several problems have been identified at Sejahtera Mart, especially regarding the layout of frozen food and chillers, as well as shopping baskets that are less efficient. A layout that is not optimal can make it difficult for customers to find the items they need, thereby affecting customer satisfaction. This research uses the Activity Relationship Chart (ARC) method to analyze the relationship between facilities, and Total Closeness Rating (TCR) to evaluate the benefits of a layout that suits the product material flow and the shortest material flow distance that can be achieved. The research results show that the placement of the chiller and shopping basket layout in the layout solution has changed. Based on TCR analysis, the display rack shows the highest score with a TCR of 330, followed by the cashier with a score of 217. This research aims to redesign the layout of the facilities at Sejahtera Mart to be more efficient and effective in placing products and organizing space. It is hoped that these changes will improve sales, customer experience and maximize space use.

Nur Hafizha; Dini Faisal

Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The purpose of designing the Wrapped by Gea Website is to create a media that is more informative, effective in promotion and increases consumer trust and also to reach a wider market but also makes it easier for owners to convey information on marketed goods to prospective buyers and provide an attractive website page display. The Glass Box method is the method used in this study where this method always tries to determine the facts and the factual causes or reasons that underlie the design of the Wrapped By Gea website. In the process of data analysis in the design of the Wrapped By Gea website using 5W + 1H analysis which aims to determine and solve the problems encountered and find solutions to these problems. In the process of designing the user experience website, observations have been made on the habits and desires of the users, as well as the results of observations and studies are compiled and made with a simple layout that is easy to understand. The design that is made produces a main media for web design Wrapped by Gea. This web design is designed in a simple way with a simple, good, and easy to understand layout and flow, so that users do not find it difficult when running the website. In addition to the main media for the Wrapped by Gea web design, a supporting media was also created to support the main media, namely Promotional Videos, Social Media, Paper Bags, Stickers, X-Banners, Posters, and Lanyards.