Publication Search

This training plays a crucial role in providing training to 37 participants in Nagari Bukit Batabuah, Agam Regency. It focuses on micro, small, and medium-sized enterprises (MSMEs) in the region. Pre-training needs analysis helped the community service team understand the challenges faced by the partners and identify their primary needs. Survey data indicates that the majority of participants have been actively involved in various business sectors, with many already owning their businesses. Income analysis suggests income variation, with most participants falling into the middle and upper-middle-income categories. In the context of digital marketing, Shopee emerges as the primary platform chosen by participants, while diversification through WhatsApp Business, Facebook, and Instagram is also evident. This training provides a deep understanding and practical skills to MSME entrepreneurs, assisting them in developing effective marketing strategies and leveraging the full potential of online media for business growth

This qualitative inquiry aims to explore the impact of Artificial Intelligence (AI) on promoting ethical business practices within the realm of digital marketing in Indonesia. The research model adopts a qualitative approach, utilizing semi-structured interviews with key stakeholders in the digital marketing sector. Sampling techniques involve purposive sampling to ensure representation from various sectors such as industry professionals, policymakers, and consumer advocacy groups. Data analysis employs thematic analysis, allowing for the identification of recurring themes and patterns related to the integration of AI in digital marketing practices and its influence on ethical considerations. Preliminary findings suggest that AI implementation in digital marketing facilitates transparency, personalization, and accountability, thereby fostering ethical practices among businesses operating in Indonesia's digital landscape. This study contributes to the ongoing discourse on the ethical implications of AI adoption in emerging markets, providing insights for policymakers and industry stakeholders to develop frameworks that promote responsible AI use in business operations.

This research delves into the nuanced landscape of digital marketing evolution in Indonesia, particularly at the intersection of artificial intelligence (AI) and business ethics. The study aims to elucidate the current state of digital marketing practices in Indonesia, exploring how AI technologies are integrated and the ethical considerations surrounding their implementation. Employing a qualitative research approach, the study utilizes in-depth interviews and focus group discussions with key stakeholders in the Indonesian digital marketing ecosystem. The sampling technique involves purposive sampling to ensure representation from various industry sectors and perspectives. Data analysis is conducted through thematic analysis, allowing for the identification of emerging themes and patterns related to AI adoption and ethical implications in digital marketing strategies. Preliminary findings suggest a complex interplay between technological advancements, ethical dilemmas, and regulatory frameworks, highlighting the need for a balanced approach to AI utilization in digital marketing within the Indonesian context.

A good organization image is one of the factors for an organization to be able to achieve competitive advantage. To create a good image of an organization, an effective communication process is needed to the public. Online communication media and social media are effective organizational communication tools and can improve the organization's image. This community service activity is packaged in the form of training which aims to improve the skills of SDN 2 Mojosari teachers in mastering online media and social media as a means of organizational communication. Effective organizational communication can create a good image of the organization. This training activity has an impact on increasing the abilities of teachers and changing digital-based organizational communication strategies to improve the organization's image as one of the organization's competitive advantages.Organization image, Social Media, Organization Communication, Competitive Advantage

This literacy and numeracy training and mentoring service activity is to prepare the nation's next generation to face challenges in the global era, where to produce selective education requires quality human resources, including the development of literacy and numeracy in learning at SDN Sri Mukti 01, North Tambun, use digital-based technology at SDN Sri Mukti 01 Tambun Utara and knowledge for teachers and parents and guardians regarding the use of digital-based technology in learning. Training and development methods are carried out offline or face-to-face by students through lecturer assistance which includes introducing the scope of literacy and numeracy learning, as well as supporting teachers in developing literacy and numeracy by utilizing digital-based technology in learning and teaching activities. It is hoped that with this training, SDN Sri Mukti 01 Tambun Utara students and teachers can develop digital-based learning and teaching activities for numeracy literacy

This study aims to analyze the marketing strategy of orchid ornamental plants in South Tangerang, especially in the context of opportunities and challenges faced by local producers. Conducted in December 2023, this study took objects from 10 housewives cultivating orchid ornamental plants in South Tangerang City. The method used is descriptive qualitative, by conducting in-depth interviews and observations of local producers to understand the marketing strategies they use, as well as identifying opportunities and challenges faced in marketing their products. The results showed that local producers used a variety of marketing strategies, including local exhibitions, online sales, and cooperation with local florists. However, there are several challenges faced, including limited market access, price competition with imported products, and lack of understanding of digital marketing. In-depth discussions are conducted to evaluate effective marketing strategies and overcome the challenges faced. The implications of this research highlight the importance of developing innovative and adaptive marketing strategies for local producers in the face of increasingly fierce market competition. Recommendations include improving market access through cooperation between local producers, training on digital marketing, and improving local product branding to increase competitiveness in local and international markets. Thus, this research contributes to strengthening the local orchid cultivation sector in South Tangerang.

Training on the Use of Code.org-based Educational Games in Delivering Material in Schools is a community service activity which aims to improve teachers' skills in using video-based learning media. This activity was carried out at SDN Kedungdalem II, attended by 12 teachers. This abstract explains the reasons for choosing this topic, namely to overcome challenges in delivering material in schools and utilizing the potential of technology in the learning process. The method used is interactive training and direct practice in creating and editing educational games for learning. During the training, teachers were provided with knowledge about code.org-based educational game concepts and technical skills to create interesting and effective educational games. The results of the training show an increase in teacher skills in using code.org-based educational games and more active student participation in learning. Teachers report increased student learning motivation and better understanding of concepts after implementing code.org-based educational games in the classroom. The conclusion from this activity is that this training succeeded in providing significant benefits for teachers and students. Using educational games based on code.org can improve the quality of learning and produce a more interactive learning environment

The business world is a zone of uncertainty, to survive we must have value or competitiveness. One strategy to increase competitiveness is to adapt to current developments. In this digital era, we can use e-commerce marketing media as a place to sell. Apart from marketing and sales media, there is also an important thing that attracts customers, namely packaging. A common problem that occurs in the business world in this era of digitalization is not being able to adapt to technology, this is also an obstacle for the business world today. So the aim of this community service activity is to provide assistance and guidance in using the online e-commerce sales platform. Apart from that, to increase product value we will provide insight into packaging design with the ultimate goal for business actors to increase productivity and profitability of course. In this case, the method used is direct counseling and guidance at the Cyqul Food business location in Harjamekar Village, North Cikarang. Guiding the use of e-commerce and developing packaging design is very necessary to improve business.

Online lectures have become the wrong option in our digital age. Therefore, in this online lecture procedure, the lecturer was required to be able to produce media and lecture approaches. A favorable learning environment, student participation, lecturer performance during instruction, lecture media, and method are a few of the variables that affect the attainment of lecture skills. This study aims to investigate and characterize the efforts made by lecturers to increase student engagement in online courses. This study used a case study approach to qualitative research as its methodology. The study's findings indicate that there are numerous challenges facing online lectures in the current digital era, including a dearth of engaged students, a lack of infrastructure and resources for lecturers and students, as well as network and Internet issues and data availability quotas. All of the lectures given in online classrooms by professors have an impact. The study's findings suggest that lecturers should try to be innovative and creative during the stages of preparing, implementing, and evaluating lectures online.

This research paper focuses on exploring the influence of government funding on advancing digital transformation within the arts and cultural landscape in Indonesia. The primary goal of this study is to investigate the impact of government funding initiatives on catalyzing digital transformation within this dynamic domain. Digital transformation has become a critical force in shaping the arts and cultural sector, revolutionizing the creation, accessibility, and dissemination of artistic expressions. While several studies have examined digital transformation and government funding in various contexts, limited research has specifically focused on the influence of government funding on advancing digital transformation within the arts and cultural landscape in Indonesia. The problem statement revolves around understanding the extent to which government funding initiatives impact the advancement of digital transformation in the arts and cultural sector in Indonesia. The research questions include exploring the key factors shaping the relationship between government funding and digital transformation, as well as understanding the challenges and opportunities associated with these initiatives. This study employs a qualitative research methodology, specifically relying on secondary data sources such as academic journals, research papers, books, government reports, and relevant documents. The findings of this study provide valuable insights into the influence of government funding on advancing digital transformation within the arts and cultural landscape in Indonesia. The analysis reveals key factors shaping the relationship between government funding and digital transformation, highlighting challenges and opportunities for future development. This study has implications for policymakers, practitioners, and researchers, guiding strategic decision-making and policy formulation to drive the advancement of digital practices within the arts and cultural landscape in Indonesia. 

The present study was conducted during school closure during the pandemic period, from 2020 to 2022. This study aims to explore teachers’ responses to the difficulties in using the online platform, and how teachers cope with the challenges in running online classes. This study used a descriptive qualitative approach. Data collection techniques included interviews, observations, and document analysis. The study participants were seven junior high school teachers in Mataram, West Nusa Tenggara. They had mixed work experiences. The results of the study showed that teachers responded differently to the demand for teaching using an online platform. Most teachers conducted online classes on a pro forma basis in order to comply with government policies. They viewed themselves unprepared to participate in online classes. The study also found teachers’ difficulties in teaching online classes due to students’ lack of adequate knowledge, skills and motivation in utilizing the online platforms provided by their schools. The study concludes that there is a need for comprehensive training and support for teachers to effectively adapt to online teaching methods. Additionally, it suggests that schools should invest in improving students' digital literacy skills to enhance their engagement and success in online learning environments.    

Business actors carry out economic activities for profit. Globalization makes many changes in the times, especially in the industrial economy in Indonesia.Digital economy or disruptive innovation raises business competition problems so as not to cause large losses to consumers and other business actors on a large economic scale creating high barriers to market entry due to the positive economy. This research uses qualitative descriptive, descriptive analysis to see the phenomenon of existing events and qualitative research methods based on philosophy as an instrument, Data collection techniques and qualitative analysis emphasize meaning. Oligopoly markets whose structure consists of two or three or even more control the market 70 to 80 percent of all production or selling value around it and emphasize the price determined. The development of the era of business actors utilizing technology is certainly due to globalization which affects industrial markets in each country to abroad. Oligopoly is very influential in industrial markets because of pressure on prices and new ideas from competitors and supported by digital technology hence industrial market activities to retain consumers. In addition to the effect, business actors get large profits due to increasingly sophisticated information technology. The influence of globalization can encourage large companies to innovate their businesses and be able to integrate in the global market.

The rapid advancement in information technology has transformed the landscape of accounting, making it increasingly computerized, enhancing efficiency through the automation of routine tasks, enabling real-time access to financial data, and providing more sophisticated data analytics capabilities. However, alongside these benefits, technology also brings challenges related to data security and changing regulations, necessitating accountants to continuously develop their technological skills. Online collaboration between accountants and clients is becoming more common, reflecting the influence of information technology on the evolution of accounting practices. Technological developments also affect Accounting Information Systems (AIS), changing the way data is processed, internal controls are implemented, and financial information is prepared. Despite initial concerns, the advancement of IT ultimately opens up new opportunities, such as computer-based information system audits, computer-based information system consulting, and web trust audits. This is the essence of the impact of information technology on the development of accounting, presenting opportunities and challenges that require adaptation and a strong understanding from accounting professionals in the digital era.

With globalization, modernization and digitalization, of course this has a big influence on everything. Apart from the many good influences, there are also quite a few bad influences that are very clear, such as rampant corruption, murders occurring everywhere, brawls between regions, burning of places of worship, weak laws, sexual harassment, robbery, and others. In this research, the author used a research method using the literature study method. The data taken comes from literature sourced from scientific journals in the form of articles, theses, theses, books and from other sources. There are several original characters of the Indonesian nation, including religious, love of the country, mutual cooperation, tolerance, friendliness and creativity. However, with globalization and modernization, this character is slowly fading until efforts are needed to reshape the character of the Indonesian nation.

This academic exploration delves into the nuanced competencies and dynamics shaping the academic journey of Semester 1 cadets at a distinguished Maritime Institute. Focusing on computer literacy, technological proficiency, and sociocultural influences, our qualitative descriptive approach seeks to unveil the intricate dimensions of contemporary maritime education. The assessment of computer literacy reveals varying competencies, urging the need for a tailored curriculum. While basics like office software and digital navigation are strong, disparities in data analysis proficiency call for targeted interventions. The implications highlight the necessity for a stratified curriculum, ensuring a comprehensive skill set in line with modern maritime demands. Cadets overwhelmingly endorse technology's role in enhancing education, signalling a paradigm shift. Positive attitudes towards online resources, digital simulations, and e-learning platforms advocate for an institutional embrace of cutting-edge tools. Recommendations focus on faculty development and increased technology integration, promising an enriched pedagogical landscape. The exploration of sociocultural influences uncovers a delicate balance between tradition and the necessity of English proficiency. Nuanced strategies are essential to integrate diverse cultural backgrounds. Recommendations call for cultural awareness initiatives and language support programs, aligning the institution with the global orientation of maritime education. In qualitative insights, cadets express a collective desire for a more intentional curriculum, particularly in incorporating cultural perspectives. This aligns with the broader scholarly discourse advocating for holistic education. Proposed avenues include workshops, seminars, and collaborations with cultural experts, providing a roadmap for curriculum development congruent with the diverse needs of Semester 1 cadets. This research, rooted in rigorous academic inquiry, serves as a guide for the Maritime Institute, steering its trajectory towards producing technologically adept professionals who are equally culturally astute, ready to navigate the complex global maritime landscape.

This research aims to provide a solution to the importance of literacy in the digital era, to explain the importance of literacy in the digital era in dealing with hoaxes or false information on social media as well as strategies for increasing literacy in the digital era. Hoaxes can have a very detrimental impact, both on individuals and society as a whole. Therefore, it is important for people to always check the veracity of information before sharing it or taking action based on that information. With digital literacy, people can understand and manage information spread on social media. The research method used is a qualitative method with a library research approach. The literature study method involves collecting data by understanding and studying theories from various literature that are relevant to the research subject. Literacy in this digital era is the key to overcoming various challenges. Digital literacy is important in dealing with hoaxes, including the ability to identify hoaxes, evaluate the authenticity of information sources, understand the context of information, use tools, question information, and maintain online privacy and security. Digital literacy helps individuals become more intelligent, critical and responsible in consuming and disseminating information in the digital world.

This journal article discusses the influence of digital marketing strategies in advancing competitive brokerage firms. Optimized marketing and quality productivity are keys to the achieving company success or in other words, finding the efficiency point in the marketing strategy that is most suitable for brokerage companies. Through this journal article, there is a discussion that can be used to provide insight into brokerage companies that survive in today's digital era, as well as quality productivity by marketing and sales in brokerage companies with marketing optimization. This discussion was conducted in one of the brokerage companies, PT Victory International Futures Spazio branch with a communication model with permanent employees at the company's branch.

This research explores the intricate relationship between digital citizenship, moral development, and family-based character education, focusing on integrating technology. Employing a library research approach and descriptive analysis method, the study delves into existing literature to investigate the impact of technology-based interventions on parental influences in shaping children's ethical decision-making in the digital age. The research addresses three primary questions: (1) How does incorporating technology in family-oriented character education programs impact children's formation and reinforcement of moral values and digital citizenship skills compared to traditional methods? (2) What are the key challenges and opportunities families face when leveraging technology for character education, and how do these factors influence the effectiveness of moral development within the familial environment? (3) In what ways do parental involvement and modelling of digital behaviours shape children's ethical decision-making and online conduct, and how can technology-based interventions enhance or alter these parental influences on their children's moral development and digital citizenship? Through a comprehensive review of theoretical frameworks, empirical studies, and technology integration models, this research aims to provide valuable insights into the evolving dynamics of character education within the digital landscape.

This study presents a comprehensive review to explore technology's multifaceted role in fostering cultural competence within multicultural education. The primary objective of this study is to address three fundamental research questions: 1) How does the integration of technology enhance cultural competence in multicultural education settings? 2) What challenges and opportunities are associated with utilizing technology to promote cultural competence in diverse educational settings? 3) How can innovative technological approaches be tailored to address specific cultural competencies in education? Adopting a library research approach, an extensive exploration of academic databases and scholarly sources was conducted to gather literature pertinent to the research questions. The descriptive analysis method was employed to synthesize and analyze the collected information, identifying key themes, differences, similarities, and weaknesses among the diverse sources. The findings from this comprehensive review revealed several significant insights. Technology integration was observed to offer opportunities such as personalized learning experiences through AI-driven tools, immersive cultural experiences via Virtual Reality (VR), and global connectivity fostering cross-cultural collaboration. However, challenges like the digital divide, biases in technological tools, language barriers, ethical concerns regarding data privacy, and pedagogical integration shortcomings were highlighted. Moreover, the study underscores the potential of adaptive technologies, multimodal resources, culturally tailored digital content, and aligning technological interventions with culturally responsive pedagogy to address specific cultural competencies. The recommendations emphasize the need for teacher training, inclusive design, curation of diverse and authentic digital content, interdisciplinary collaborations, and ongoing assessment for optimizing technology's role in promoting cultural competence within multicultural education.

The growth of the digital world greatly influences the national economy and has a positive impact on the business world in the fields of technology and information. Tthis research intends to analyze financial reports in measuring financial performance in startup companies. The sample used in this research was PT GoTo Gojek Tokopedia Tbk. The data used is quantitative descriptive with secondary data published by the Indonesian Stock Exchange for the 2020-2022 period. This research analysis uses financial ratio formula calculations consisting of liquidity ratios, laverage ratios, activity ratios, and profitability ratios as analytical tools used to measure the financial performance of startup companies. The results of the research show that the company liquidity performance is classified as very good, the activity ratio is classified as good in the total assets turnover ratio, is classified as poor, and the profitability ratio shows a fairly good level of profit generation.