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Field Work Practice (PKL) or also known as Innovation Development (PI) is a service activity of STIE Madani Balikpapan students to the community, especially to Micro, Small and Medium Enterprises (MSMEs). The MSME target for the Innovation Development Program (PI) in this group is Ery Noer Craft which is located in RT 27 Prapatan Village, Balikpapan City District. The aim of this PI activity is to assist in the creation of product packaging innovations that are more attractive and safe. Apart from that, it also helps in assisting in recording simple financial reports through a digitalization system.

This research aims to discuss the opportunities and challenges of the world of work in the era of globalization in Mojowatesrejo village as a driving force for the development of Micro, Small and Medium Enterprises (MSMEs). The research results show that globalization means the process of bringing information, thoughts, lifestyles and technology into the world scope. In the era of globalization, business people have to compete with competitors all over the world. Globalization has expanded markets and reduced geographic boundaries, but it has also increased intense competition. In facing challenges and taking advantage of opportunities, collaboration, innovation and focus on customer needs will be the keys to success. Article 28D paragraph (1) Every person has the right to recognition, guarantees, protection and fair legal certainty as well as equal treatment before the law.

Especially in Indonesia, MSMEs play a significant role in economic development and growth and are the largest economic actors in the country. This research aims to study how financial literacy and financial access impact the development of micro, small, and medium enterprises (MSMEs) in Yogyakarta. In addition, this research measures financial literacy and financial access for MSMEs in Yogyakarta. Owners and managers of small and medium enterprises (MSMEs), Pecel Lele Pak Sony and Warmindo Sinar Bahagia in Yogyakarta, are the samples for this research. Using qualitative methods, this research collects data through interview techniques. The level of influence of financial literacy and financial access on the growth of MSMEs in Yogyakarta is still low.

Refers to the Government of the Republic of Indonesia Regulation No. 7 of 2021 on the facilitation, protection, and empowerment of cooperatives and micro, small, and medium-sized enterprises. With this we from the team of lecturers of the Information Systems study program to implement from the government regulation of the Republic of Indonesia No.7 of 2021, for the preparation of business development strategies of SMEs in the utilization of technology. Utilizing digital technology to introduce its products and services to the public at large, especially among people with disabilities (Diskraf). This can be done either through online chat applications (Whatsapp, LINE, telegram, etc.), social media (Facebook, Instagram, Twitter, etc.), online stores on various e-commerce platforms (Bukalapak, Tokopedia, Blibli, etc.), own websites, to the use of various applications or other business support software. ESQ Business School (STIMIK ESQ), with the University's tri dharma program namely Community Service, ESQ College of Management Science and Computer Science, the Information Systems study program provides coaching, strategy workshops, and information technology for the management of a business/business. This strategy direction can be used in the future by MSME managers/participants in carrying out their business or business processes. Therefore, if a business process performs the strategy and mastery of the Information System well, then the business will be successful in carrying out their business or business in the future.

The development of the business world has increased rapidly in the modern era like today. This causes intense competition between business actors in developing their products in the face of developments in the business world. Micro, small and medium enterprises or MSMEs now play a very important role in the growth of the economy in Indonesia. Mrs. Maubah's porridge business is one of the MSMEs in Cilegon City, Banten which operates in the food sector. This business can provide jobs for the local community. My mother's porridge business itself is a type of food business which sells various variations of porridge and various other fried foods. This research aims to find out what marketing strategies are implemented by Ibu Majadi's porridge business to increase sales. Carrying out a SWOT (Strength, Weakness, Opportunity, and Threat) analysis in determining the marketing strategy. This research is included in qualitative descriptive research, because it aims to describe the situation of phenomena in the field. Researchers used data collection methods in research, namely observation and interviews. To find out how the strategy is used, the Swot Analysis Method (Strength, Weakness, Opportunity and Threat). From the results of the SWOT analysis, it was concluded that the results of the IFAS (Internal Factor Analysis Summary), for the strength and weakness variables, each obtained a strength value of 1.89, while a value of 1.00 was obtained for weaknesses. This means that the strengths of Mrs. Matahu's porridge business are greater than the weaknesses. Meanwhile, the value obtained for the EFAS (External Factor Analysis Strategy) Matrix was 1.47 for opportunities, while the value for threats was 0.64. This means that for Mrs. Matahu's porridge business, the opportunity value is greater than the threat value. From the results of the SWOT analysis, it was found that Ibu Ma's porridge business has strengths and opportunities so that it will be able to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support the policy of growing aggression.

It is hoped that the growth and development of entrepreneurship can reduce the number of unemployed and increase prosperity. The entrepreneurial spirit of today's students has begun to decline because most students who have the mindset of wanting to work for a company do not want to create jobs. Entrepreneurship is the ability and willingness to develop, manage and running a business, including taking the risks involved in it to achieve profits, therefore an entrepreneurial spirit is very important for students. There are very few MSMEs (Micro, Small and Medium Enterprises) nowadays due to people's interest in entrepreneurship and their lack of knowledge or insight into entrepreneurship.As for problems with MSMEs in Indonesia, such as weak business management capabilities, limited quality of human resources (HR), and weak access to financial institutions, especially banking. These businesses usually do not have a bookkeeping system, have difficulty expanding the business scale, and still have limited capital. Therefore, this independent entrepreneurship program can foster an entrepreneurial spirit and improve the quality of SMEs. The independent entrepreneurship program activities launched by the Ministry of Education and Culture are intended to study as well as exploring students' abilities to improve their entrepreneurial spirit and urging students to improve their entrepreneurial skills and make a positive impact on society.

This journal discusses the strategies applied to develop branding for Micro, Small, and Medium Enterprises (MSMEs) UD ALINDRA by updating the design of catalogs, label stickers, and Instagram content. The aim of this research is to enhance the effectiveness of promotion, marketing, and product sales for these MSMEs. The method employed involves interviews with the owners of MSME UD Alindra to gain in-depth knowledge about consumer perceptions and the current branding strategies, analyzing existing challenges, and planning for production, promotion, and design updates. Through a creative approach in designing product catalogs, eye-catching label stickers, and Instagram content that aligns with trends and consumer needs, it is expected that this research will significantly contribute to increasing product sales margins, optimizing MSME owners' understanding of strong and effective branding strategies, and reinforcing their awareness of the positive impact gained from product branding, including enhancing consumer appeal and the product image for MSMEs. The results of this study indicate that the implemented developments positively contribute to the promotion of products from MSME UD ALINDRA and offer valuable insights for MSME owners to improve and enhance their product branding strategies.

Micro, Small and Medium Enterprises or what are usually called MSMEs have an important role in national economic development efforts in Indonesia. From year to year, the number of MSMEs in Indonesia has increased quite rapidly. However, there are still many MSME business actors who have not registered their trademarks due to limited capital and information about the benefits they receive. Trademark registration is considered to increase people's purchasing power towards a product because it can be used as a characteristic or differentiator from other products. Trademark registration can also receive legal protection for a product's trademark. Therefore, the use and legal protection of a trademark is considered very important for MSMEs. This research discusses the use of brands to increase income and legal protection for the Sego Pedes Basman Umkm Brand. The research uses qualitative research with a normative juridical approach method.

MSMEs Ning Saudah is an instant herbal medicine product business located on Jalan Penjaringan Sari, Rungkut District, Surabaya. The owner of the business is named Nur Saudah. This research explores the role of product and packaging innovation in improving branding in Micro, Small and Medium Enterprises (MSMEs) in the instant herbal beverage sector, with a focus on the case study of MSME "Ning Saudah". Instant herbal drinks have great potential in the modern consumer market who is increasingly concerned about a healthy lifestyle. The challenges faced by MSMEs involve price competition, changes in consumer trends, and ambitions to expand market share. This research aims to analyze the influence of product and packaging innovation on increasing the branding of "Ning Saudah" MSMEs. The implementation method involves a two-month Merdeka Entrepreneurship (WMK) internship, with steps such as product analysis, research and development, production, packaging innovation, testing, marketing and evaluation. The research results show that through product and packaging innovation, "Ning Saudah" MSMEs succeeded in strengthening the attractiveness of the product and creating a strong brand image. A well-planned marketing and branding strategy also contributes to increasing product visibility. This internship program not only provides benefits for MSMEs in overcoming challenges, but also provides valuable experience for students.

Improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) is a primary focus in this digital era. This research explores efforts to enhance the branding of Puspazary MSMEs through packaging innovation and digital marketing strategies. The collaborative approach involves updating packaging design through re-branding photoshoots and digital marketing via Instagram. Through a two-month internship, the team focused on introducing the MSME, accessory production, marketing strategy analysis, content creation, and participation in innovation development. During the internship, re-branding photoshoots were implemented, packaging innovation by transitioning from cardboard to transparent ziplock, and digital marketing through Instagram. The results of these activities created a more attractive branding and increased competitiveness for Puspazary MSMEs, emphasizing the importance of innovative branding strategies in supporting MSME sustainability amid global market dynamics. The conclusion highlights the positive outcomes of implementing packaging and digital marketing innovations, while recommendations involve the continued development of digital-based branding strategies to expand market reach and enhance the resilience of Puspazary MSMEs in this digital era.

Innovation Development (PI) is a program as concrete evidence of the application of knowledge that has been obtained during the lecture period in accordance with the Accounting and Management Study Program. The innovation development process consists of all decisions and activities, and their impacts, that occur from the recognition of a need or a problem, through research, development and commercialization of an innovation, through the diffusion and adoption of ana innovation by users with all consequences. The target of this activity is Micro, Small and Medium Enterprises (MSMes) in Batu Ampar Village. After we conducted interviews with MSMes in Batu Ampar Subdistrict and set targets for the MSMes that we will provide assistance to, namely the development business of Mrs. Nurmawati’s “Disco Bean” MSMEs. Which is located on Jalan LKMD 2 Rt.33 No.37 Batu Ampar Village, North Balikpapan District. The problem faced by MSME players are that they do not have their own innovation or characteristics in packaging development, and there is also a lack of marketing targets and a lack of understanding about social media in this digital era. Apart from that, this business is only done by word of mouth, so that Mrs. Nurmawati’s business is not known to many people

Micro, Small and Medium Enterprises (MSMEs) are one of the important sectors in the Indonesian economy. MSMEs contribute 60.7% to Indonesia's GDP, absorb 97% of the workforce, and support 99% of Indonesia's population. Therefore, empowering MSMEs is one of the government's priorities in order to increase economic growth and community welfare. The research in this article uses qualitative research methods. In this research, to obtain information or data on these problems comes from literature (library research). This research uses processing and analysis of secondary data collected through literature study and secondary data analysis. Islamic financial institutions have the potential or significant influence on the growth of micro, small and medium enterprises. Considering that capital is the weak point of MSMEs. With the existence of sharia financial institutions, business actors have access to greater capital and can achieve their goals in business development.

Boyolali is one of the districts in Central Java which is geographically located on two mountainous plains which are rich in natural potential. Cepogo subdistrict is part of Boyolali district which makes agriculture one of the main economic activities. As an effort to explore the economic potential hidden in leeks in Sumbung village, located in Cepogo sub-district, Boyolali Regency, training was held on making leek oil. Leek oil can be a high-value product with broad market potential. Leeks are used in cooking and have benefits for lowering cholesterol levels. The aim of this training is to improve the skills and knowledge of the Sumbung Village community in the leek oil production process and to initiate the development of new MSMEs in Sumbung Village. It is hoped that this training can help the community to utilize leeks more effectively and develop micro-enterprises at the household level.  

This research aims to analyze the importance of the Business Identification Number (NIB) as the basis for the legality of Micro, Small and Medium Enterprises (MSMEs) in Padelengan Village, Pademawu District, Pamekasan Regency. This research was conducted using qualitative descriptive methods and a case study approach. Research data was collected through in-depth interviews with MSME owners in Padelengan Village, as well as through documentation studies related to regulations and policies regarding the provision of NIB to MSMEs. The research results show that NIB has a very important role in providing legality and legal protection for MSMEs in Padelengan Village. By having an NIB, MSMEs can gain easier access to various facilities and assistance from the government, and can run their business more safely and securely. However, this research also found several obstacles in providing NIB to MSMEs in Padelengan Village, including a lack of understanding and awareness of MSME owners about the importance of having an NIB, as well as a lack of access and information regarding NIB processing procedures. Based on the results of this research, it is recommended that the village government and related agencies carry out outreach and assistance to MSME owners to increase understanding and awareness of the importance of having an NIB. Apart from that, it is also necessary to improve access and information related to NIB processing procedures so that the process can run more effectively and efficiently. It is hoped that this research can contribute to improving legality and legal protection for MSMEs in Padelengan Village, as well as being a reference for further research related to the role of NIB in supporting the development of MSMEs in rural areas.

Utilization of financial technology as an effort to improve the quality of MSME financial reporting. Current developments in financial technology really help business actors in preparing financial reports per period. This convenience is expected to help business actors in presenting better financial reports. The general objective of this activity is to support MSME (Micro, Small and Medium Enterprises) business actors to improve their ability to record transactions and be able to present financial reports easily so as to produce sustainable financial reports. The method is carried out by making direct visits, conducting observations, conducting questions and answers and providing demonstrations and briefings. The results of this activity provide MSME players with an understanding of how important it is to record financial reports every month. The advantage of making financial reports is that it will make it easier for the owner to control and evaluate his business. Financial technology is an alternative that business actors can use to make it easier to create and present financial reports on an ongoing basis.

The economic sector plays a key role in the well-being of the Indonesian society. The increasingly competitive economic growth poses challenges for Micro, Small, and Medium Enterprises (MSMEs) in recording financial transactions. This research aims to engage business practitioners in adapting to the development of digital technology through training on the usage of the Qasir Point of Sales application. This application is designed to facilitate business owners who want to manage their businesses digitally more easily. The research methodology involves three stages: preparation, including an in-depth analysis of the specific needs of MSMEs related to accounting and the use of the Qasir application; implementation, with direct assistance in creating and configuring the Qasir application to ensure alignment with the specific business needs of the two MSMEs; and evaluation, ensuring a good understanding and measuring the impact of the training. The conclusion emphasizes the success of the training and the importance of continuous adaptation to technological and business developments. It is expected that this will have a positive impact in supporting efficient and sustainable accounting records in UMKM Zulich Clean and Care and Bon’s Laundry.  

This qualitative study aims to explore the impact of financial literacy on human capital development within micro, small, and medium enterprises (MSMEs). The research utilizes a descriptive qualitative approach to delve into the intricate relationship between financial literacy and human capital enhancement. Sampling technique employed purposive sampling to select MSMEs owners and employees who possess varying degrees of financial literacy. Data analysis involves thematic analysis, allowing for the identification of recurring patterns and themes within the collected data. The findings underscore the pivotal role of financial literacy in fostering human capital development within MSMEs, highlighting its significance in promoting entrepreneurial success, enhancing decision-making processes, and facilitating business growth. This study contributes to the existing body of knowledge by providing insights into the mechanisms through which financial literacy influences human capital development within the context of MSMEs.

This thesis is a study that examines the influence of People's Business Credit (KUR) on the development of Jelutung micro, small and medium enterprises (MSMEs) at Bank BSI Kc Gatot Subroto, Jambi City. The purpose of this thesis is to be able to find out the effect of people's business credit (KUR) on the development of MSME businesses and to be able to find out the amount of contributions made by KUR to the business development of customers of Bank Syariah Indonesia Kc Gatot Subroto Jambi City.In this study using quantitative methods with data collection techniques namely observation, questionnaires and documentation. Which is the questionnaire itself as an instrument in collecting data. Then a validity test and reliability test were carried out to ensure the accuracy of each question item in the questionnaire to be used in collecting data. After that, a classic assumption test was carried out to ensure the soundness of the data and a hypothesis test in the form of a (t) test, simple linear regression test and test for the coefficient of determination (R2).The results of this study are as follows: (1) People's Business Credit (KUR) has a significant and positive effect on customer business development as evidenced by the significance of KUR of 1.68107 > 0.05 and also the value of the simple regression results which obtains a value of 0.554 which indicates a positive number so that the influence that KUR has is good or positive on the development of the customer's business. (2) The contribution made by KUR to the development of the customer's business is 0.47.8 or 47.8% and the remaining is 0.552. Or 52.2% is influenced by variables or other factors not mentioned in this study.

MSMEs are one of the strengths in economic development in Semarang City, especially in the food sector. However, food MSMEs are the first rank that have not registered a brand. The current rise in imitation and counterfeiting of brands has made legal protection of brands an important requirement in business development. The problem in this research is how to legally protect brand rights for food MSMEs in Semarang City. This research aims to provide knowledge to food MSMEs about legal protection of brand rights so that food MSME businesses can develop with legal certainty. This research uses an empirical normative juridical approach and is descriptive analysis. The results of the research were that the Department of Cooperatives and Micro Enterprises of Semarang City provided free brand registration facilities for MSMEs that were only supported, and many problems were found related to the legal protection of brand rights in the City of Semarang..

Industry 5.0 emerges as the next evolution in industrial development accelerated by digital innovation, artificial intelligence (AI), the Internet of Things (IoT), and quantum computing. This transformation not only affects technological aspects but also has a profound impact on how society interacts with products, services, and its environment. This article describes how the approaches of marketing revolution and production revolution can be employed as tools to support societal development in facing Industry 5.0. The research aims to explore the roles of innovative marketing strategies and production efficiency in shaping the future of society in the era of Industry 5.0. As a follow-up to these developments, UMKM 5.0 was launched on Friday 20 Oktober 2023, as one of the efforts to uplift micro, small, and medium-sized enterprises (MSMEs) by leveraging internet technology. One of the initiatives involves providing training to MSME entrepreneurs to enable them to expand their businesses through the internet and the utilization of artificial intelligence.