Publication Search

This article examines umpasa as the determinant of the validity of the Mangalahat Horbo ritual and as a vehicle for transmitting the cultural values of the Batak Toba people from an anthropolinguistic perspective. Mangalahat Horbo is a buffalo sacrifice ritual that functions simultaneously as a cosmological, political, and linguistic event. This study employs a descriptive qualitative approach using three theoretical frameworks: Dell Hymes' (1974) SPEAKING model to analyze the ritual as a speech event, Roland Barthes' (1968) semiotics to dissect the denotative and connotative meanings of umpasa, and Kluckhohn's (1953) theory of cultural values and Sibarani's (2014) local wisdom theory to identify embedded cultural values. The findings reveal that umpasa operates on three simultaneous layers of meaning: pragmatic-performative, social-hierarchical, and cosmological-ecological. Umpasa is not merely an aesthetic ornament but a constitutive element of the ritual that shapes the social and cosmological reality of the Bius community. Eight cultural values are identified: communicative courtesy, adat knowledge transmission, self-restraint, collective responsibility, cultural preservation, cosmological reciprocity, distributive justice, and ecological harmony. This study affirms the urgency of anthropolinguistic documentation of Mangalahat Horbo before the Parhata masters of umpasa diminish further.

Referring to Abdul Chaer’s semantic theory, this study aims to explain the denotative and connotative meanings contained in the lyrics of the song “Sorai” by Nadin Amizah. This study applies a qualitative descriptive method and uses content analysis techniques to identify words, phrases, and sentences in the lyrics that contain denotative and connotative meanings. The findings of this study indicate that the connotative meaning is more dominant and is manifested through the use of natural symbols and emotional expressions that represent human relationships, the process of healing inner wounds, sincerity, and acceptance of true love. This study found that the lyrics of the song “Sorai” not only function as a way to convey messages literally, but also as a way to express deep feelings. Therefore, by using Abdul Chaer’s theory, song lyrics can reveal layers of meaning and demonstrate the power of language as an emotional and aesthetic medium in musical works.  

This study examines the denotative and connotative meanings in Mahmoud Darwish's poem "Fakkir Bighairik" using a semantic approach. Language as a sign system has a primary function in conveying meaning, and poetry is the medium of linguistic expression richest in such meaning. Darwish's poem, through dense diction, depicts empathy, humanity, and the struggle of the Palestinian people by inviting readers to "think of the other." This study uses a descriptive-qualitative method with library techniques, where data is taken from the text of Fakkir Bighairik's poem and analyzed based on the theory of denotative and connotative meaning. The results show that the denotative meaning in this poem conveys a direct and straightforward message, while the connotative meaning provides emotional, social, and moral depth that strengthens the humanitarian message. The combination of these two meanings creates a poetic effect that awakens readers' awareness of solidarity and universal human values. In addition, this poem also invites readers to reflect on their role in the humanitarian struggle and reminds them of the importance of fighting for human rights amidst conflict.

This study examines the denotative and connotative meanings in Mahmoud Darwish's poem "Fakkir Bighairik" using a semantic approach. Language as a sign system has a primary function in conveying meaning, and poetry is the medium of linguistic expression richest in such meaning. Darwish's poem, through dense diction, depicts empathy, humanity, and the struggle of the Palestinian people by inviting readers to "think of the other." This study uses a descriptive-qualitative method with library techniques, where data is taken from the text of Fakkir Bighairik's poem and analyzed based on the theory of denotative and connotative meaning. The results show that the denotative meaning in this poem conveys a direct and straightforward message, while the connotative meaning provides emotional, social, and moral depth that strengthens the humanitarian message. The combination of these two meanings creates a poetic effect that awakens readers' awareness of solidarity and universal human values. In addition, this poem also invites readers to reflect on their role in the humanitarian struggle and reminds them of the importance of fighting for human rights amidst conflict.

Panji Kahirupan Dance is a Cirebonese mask dance created by H. Taufik Hidayat, the founder of Sanggar Ki Bagus Rangin. This dance portrays the journey of human life, from pre-birth to adulthood, inspired by the changing characters (wanda) of the Cirebon mask tradition. This study aims to describe and analyze the symbolic meanings embedded in the Panji Kahirupan Dance. The research uses a qualitative method with a semiotic approach, allowing the researcher to explore both the denotative and connotative meanings of the symbolic elements in the dance. Data were collected through observation, interviews, and documentation, and validated using triangulation of techniques and sources. The data analysis involves data reduction to select relevant information, data presentation to synthesize findings, and conclusion drawing to interpret the symbolic meanings of each performance element. The costumes carry symbolic meanings through their colors: white represents the sanctity of life’s beginning, yellow symbolizes spirit, and red denotes ambition. The soft gamelan music contributes to a spiritual and contemplative atmosphere. The floor patterns, such as circles and straight lines, symbolize the life cycle and life’s purpose.

This study is entitled Semiotic Analysis of Absurdism through the Main Character in the Film Trainspotting. The discussion touches upon the concept of absurdism and how it is reflected through signs in the film Trainspotting (1996), directed by Danny Boyle. The film portrays the life of Mark Renton, a heroin addict living in 1990s Scotland, who struggles to find meaning in an indifferent world. This research analysed the denotative and connotative signs that reflect the main character’s struggle with absurdism and how these signs portray the character’s responses to the absurd, whether through escape or rebellion. This study employed Roland Barthes’ (1991) theory of two-level semiotics to analyse the denotative and connotative meanings of signs, and Albert Camus’ (1955) theory of absurdism to interpret the character’s existential responses. This study uses a descriptive qualitative method. Data were collected by watching the film and analysing both verbal and non-verbal signs using Barthes’ semiotic framework. These findings indicate that Trainspotting contains strong elements of absurdism that can be uncovered through semiotic analysis.  

This research analyzes the Marjan advertisement featuring the Putri Hijau version to understand the meanings embedded in its visual elements using Roland Barthes'semiotic approach. The study employs a descriptive qualitative analysis method by dividing the advertisement into several parts through screenshot capture. The analysis is conducted by identifying the denotative and connotative meanings of the advertisement's elements. The findings indicate that this advertisement presents a complex cultural narrative and conveys a specific ideological message to the audience. This study provides insight into how advertisements can serve as an effective persuasive communication medium in conveying cultural and commercial values.

This study examines the denotative and connotative meanings contained in the lyrics of the song Garam dan Madu (Sakit Dadaku) by Tenxi, Naykilla, and Jemsii, which raises the theme of doubt and longing for love. The purpose of the study is to reveal the literal meaning and implied meaning in the lyrics. The method used is descriptive qualitative with data in the form of song lyric texts obtained from official sources. The results of the study show that the lyrics of this song contain other complementary meanings, namely the denotative meaning describes doubt, longing, uncertainty, and a promise to give the best in their relationship while the connotative meaning contains deeper emotions and symbolism related to love, hope, and commitment. This study provides an in-depth understanding of the song's message and its contribution to the study of semantics and popular culture.

The ability to understand denotative and connotative meanings is important in supporting the development of students' literacy and critical thinking skills in elementary schools. However, in practice, students still have difficulty in distinguishing the two types of meanings, especially in the context of connotative sentences that are figurative and require contextual interpretation. This study aims to analyze the ability of sixth grade elementary school students to identify and understand denotative and connotative meanings through various forms of questions, namely multiple choice, fill-in-the-blank, and descriptive, with a qualitative approach using the case study method. The steps of the case study include determining the focus of the study, literature review, case selection, data collection, data processing, data analysis, negotiation of results, and conclusions. The subjects of the study consisted of five sixth grade elementary school students who were analyzed based on their answers to the instruments that had been prepared. The results of the study showed that students had a good basic understanding of denotative and connotative meanings in explicit form. However, they still had difficulty in interpreting connotative meanings contextually and figuratively. The novelty of this study lies in the use of a contextual learning approach that is relevant to students' social and cultural lives, which has been proven to improve students' ability to understand meaning reflectively and critically.  

This study assesses how campaign propaganda affected Nigeria's post-election government and the results of the 2015 presidential election. It examines in detail how ethno-religious campaigns The winning party's policy orientation, the victory of an opposition party, and the rational voting decisions of individuals were all influenced by the messaging of the two main political parties. To accomplish their goal of garnering more votes, politicians from all over the world adorn their language in distinctive ways to give their message more impact and force. Repetition, promise, colloquialism, word coinages, pidginized, and metaphorical language are some ways that rhetoric and propaganda can embody this. The figurative terms' denotative and connotative meanings are examined. It is believed that hyperbole, rhetorical inquiries, and rude remarks are characteristics of propaganda as a subset of this register. Therefore, political actors and foreign interests willingly used the media to disseminate divisive views. and a smear campaign against alleged rivals. Evidence suggests that the winning party has not significantly fulfilled its electoral promises five years after political ascendancy, despite the fact that campaign propaganda containing hate speech and dubious information helped an incumbent lose the 2015 Nigerian presidential election.

The title of this article is "Analysis of diction and language style in Fiersa Besari's poem 'For you'". The problems discussed in this research are diction and language style in Fiersa Besari's poetry. The aim of this research is to describe the diction and language style in Fiersa Besari's poetry. The advantage of this research is that teachers and students can understand the vocabulary and language style of poetry, and teachers can choose poetry as school material in accordance with its pedagogical effects. This research is a descriptive research. Data sources were obtained from data and documents collected in the form of primary data in the form of the poem 'Fiersa Besari Untukmu' and secondary data in the form of supporting books suitable for this research. This data analysis was carried out in several stages. This means studying literature through reading, noting, and identifying lines of poetry that contain the diction and language style of the poetry. The data analysis method used is descriptive. Data analysis concludes that there are denotative and connotative meanings in the diction and language style of poetry.

This study aims to analyze language errors at the semantic level in the film Negeri 5 Menara "Man Jadda Wajada" by Ahmad Fuadi. In this film, language is used as a medium to convey moral messages related to education and life motivation. However, there are several language errors that affect the clarity of the meaning communicated to the audience. This research employs a qualitative descriptive method with semantic analysis, focusing on errors in word usage, both denotative and connotative meanings. Data were collected through observation of the dialogues in the film, which were then analyzed based on the semantic errors found. The results show that there are 20 language errors, including inappropriate word choices, ambiguous sentence structures, and the use of non-standard words. The correction of these errors is expected to improve communication clarity in the film and contribute to a deeper understanding of the application of proper language norms in audiovisual works. This study is expected to provide theoretical contributions to the analysis of language errors in semantics and enhance the quality of communication in film media.

This study aims to analyze language errors at the semantic level in the film Negeri 5 Menara "Man Jadda Wajada" by Ahmad Fuadi. In this film, language is used as a medium to convey moral messages related to education and life motivation. However, there are several language errors that affect the clarity of the meaning communicated to the audience. This research employs a qualitative descriptive method with semantic analysis, focusing on errors in word usage, both denotative and connotative meanings. Data were collected through observation of the dialogues in the film, which were then analyzed based on the semantic errors found. The results show that there are 20 language errors, including inappropriate word choices, ambiguous sentence structures, and the use of non-standard words. The correction of these errors is expected to improve communication clarity in the film and contribute to a deeper understanding of the application of proper language norms in audiovisual works. This study is expected to provide theoretical contributions to the analysis of language errors in semantics and enhance the quality of communication in film media.

This study analyzes the rhetorical strategies in Samsung’s Galaxy S24 FE advertisement on YouTube, examining how diction, persuasion techniques, and language style appeal to a broad audience. Through qualitative content analysis, the research categorizes diction into denotative and connotative meanings and general and specific terms to understand how Samsung communicates product attributes clearly and persuasively. Persuasive techniques include rationalization, identification, suggestion, conformity, and compensation. Samsung’s language style, characterized by alliteration, assonance, and anastrophe, and Samsung’s repetition language style, characterized by epistrophe, reinforces product qualities and aids memorability. The results reveal that Samsung effectively combines direct, relatable language with emotional and logical appeals, positioning the Galaxy S24 FE as a product that meets diverse lifestyle needs. This study contributes insights into the role of rhetoric in digital advertising, highlighting methods for effective consumer engagement and brand positioning.

Film is a form of communication media used as a tool to convey messages, especially in the context of public entertainment. With the rapid development of film, web series have become increasingly popular and a topic of discussion among the public. One currently popular series is "Bidadari Bermata Bening," directed by Farid Dermawan, featuring drama, romance, and religious genres. The author's purpose in researching this movies is to explore the denotative and connotative meanings, myths, and moral messages conveyed through the series. This research utilizes qualitative research methods grounded in Roland Barthes' semiotic theory. The data collection techniques used include observation, literature study, documentation, and interviews. The results obtained from this study indicate that the series contains moral messages interpreted through denotation, connotation, and myth. namely: (1) Maintaining trust and placing faith in Allah. (2) Taking responsibility for decisions made. (3) Consequences of wrongdoing. (4) Perseverance in facing challenges. (5) Importance of respecting others' decisions. (6) The significance of persistence and courage in dealing with failure. (7) Dishonesty is not the right path.

The film "Cinta Pertama, Kedua, dan Ketiga" is an Indonesian romantic drama that explores themes of love, family responsibility, and sacrifice. This study aims to analyze the representation of love in the film using Roland Barthes' semiotic approach. The method applied includes analyzing signs, signifiers, and signifieds from several key scenes to uncover both denotative and connotative meanings. The analysis focuses on scenes of dancing, household duties, the giving of a ring, warm colors, a lonely road, separation, and the giving of a birthday gift. The research findings indicate that dancing symbolizes intimacy and freedom, while household scenes represent the burden of emotional responsibility. The ring signifies commitment and family unity, warm colors reflect harmony but also conceal tension, and the lonely road mirrors emotional isolation. Separation and the birthday gift reveal deep sacrifice and enduring memories. In conclusion, the film portrays love not only as a romantic relationship but also as a journey involving personal sacrifice and family responsibility, aligning with Barthes' views on symbolic meaning in visual narratives.

This study examines the dynamics of meaning, symbolism, and interpretation in Buddhist religious texts through semantic and hermeneutic approaches using qualitative methods. The research explores how the structure of meaning in texts such as the Dhammapada and Sutta Pitaka shapes understanding of Buddhist values, and how teachings in symbols such as the Middle Way, Three Jewels, and Nirvana undergo transformations of meaning according to cultural contexts. The findings show that the understanding of Buddhist text meanings is not fixed, but dynamic, formed through interactions between text, context, and readers. This research employs semantic analysis to identify denotative and connotative meanings, combined with hermeneutic interpretation following Gadamerian and Ricoeurian frameworks. The results reveal that Buddhist symbols carry multilayered meanings that require contextual interpretation, contributing to contemporary understanding and application of Buddhist teachings in diverse cultural settings

Advertising is one of the mass communication media in the form of visual, audio, writing, or a combination of audio-visual. As with any communication in general, every advertisement must have an implicit or explicit meaning contained therein which is addressed to the public. Marajan as one of the syrup products in Indonesia, often makes advertisements that are full of meaning with attractive packaging. The purpose of this study is to find out the meaning of the dragon in Marjan 2023 advertisement "Baruna Sang Guardian of the Ocean" by using a qualitative descriptive theory approach and Roland Barthes' Semiotics theory which interprets something based on the denotative and connotative meanings of signifiers, signifieds and signs that exist in an object. The results of this study indicate that the dragon in the ad refers to a social disaster caused by humans who often throw plastic waste into the ocean.

            This study aims to describe and analyze the symbolic forms, both connotative and denotative meanings contained in the Ngamuan Gunung Perak ceremony at the Dayak Maanyan traditional wedding using semiotic studies.             The method used in this research is descriptive qualitative. The source of the data in this study was secondary data from video shows of Maanyan Dayak traditional wedding documentation. The instrument in this study is a documentation guide. Documentation guidelines are carried out by analyzing symbolic forms. The data analysis technique used in this study uses the semiotic study of Roland Barthes' theory of two-stage signification (Two orders of signification).             The results of the research on the Ngamuan Gunung Perak procession that have been studied are sixteen symbolic forms of the existing denotative and connotative meanings. The symbolic forms are (1) the process of finding the complete silver mountain, (2) the process of finding and bringing the silver mountain to the bride and family, (3) the dance five times around the silver mountain by Wadian Bawo and Wadian Dadas, (4) Wadian calling the two the parents of the bride and groom, (5) lifting the silver mountain three times, (6) dancing nine times around the silver mountain by the bride and family, (7) Sangku, (8) Weah, (9) Pasike Tree, (10) Taringit , (11) Taringit's highest peak, (12) Silver money, (13) Banknotes, (14) Paper money at the end, (15) Junyung bowl, and (16) candles.