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This study aimed to describe: (1) the development process of the Eksotika Pop-Up Book media on local wisdom material for fourth-grade elementary school students, (2) the validity of the media, (3) its effectiveness, and (4) students’ responses toward the media. This research employed a Research and Development (R&D) method using the ADDIE model, consisting of Analyze, Design, Development, Implementation, and Evaluation stages. The study was conducted at UPT SDN 256 Gresik. Data were collected through interviews, observations, validation questionnaires from media and material experts, student response questionnaires, and learning outcome tests. The results showed that the Eksotika Pop-Up Book media was feasible for use in learning activities, obtaining a media expert validation score of 95.31% and a material expert validation score of 93.75%, both categorized as very valid. The media and content were aligned with the learning objectives and supported students’ understanding of local wisdom traditions in Gresik, including Rebo Wekasan, Malam Selawe, Pasar Bandeng, Sanggring, Pencak Macan, and Damar Kurung. Therefore, the Eksotika Pop-Up Book is considered valid and feasible as an alternative learning medium for Grade IV IPAS learning.

Damar Kurung is a typical Gresik city art product and has considerable market and export potential. With the Export School Independent Study program "Be a Digital Exporter", it is expected to be able to introduce Damar Kurung products to local and international markets. Efforts need to be made to be able to utilize the potential that exists in regional MSME products, one of which is the Independent Study of the Export School "Be a Digital Exporter" held by Merdeka Campus. The research method used a qualitative approach with a descriptive method. Data collection is carried out using observation and documentation techniques from the results of observations that can be concluded. The results of this study are Through the Sang Damar company created in groups in the Independent Study program of the Export School, we introduce and try to market Damar Kurung products. It is hoped that in this way it can boost the development of regional MSMEs in Indonesia, especially in Damar Kurung products typical of the city of Gresik.