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In these modern days, it is very difficult to find a person who is far from the internet or from their smartphone devices. The phenomenon that arises is that almost everyone now has more than one social media account. Social media itself, besides functioning as a space for socializing, is also used as a business platform, like online stores, due to the increasing number of users. However, when this opportunity exists, cybercriminals also prowl in search of easy ways to profit from unsuspecting users. One of the methods they rely on is phishing techniques. Phishing is a scenario designed to deceive people into unknowingly handing over their personal data to the trapper. By providing education about threats and ways to prevent this type of attack on social networking platforms, it is hoped that the public can become more critical and suspicious of suspicious signs on accounts or other web pages, as well as take appropriate preventive measures.

The development of information and communication technology in the digital era has a significant impact on the protection of personal data on social media. Rapid digitization not only facilitates data distribution and storage, but also increases the risk of cybercrime such as data theft, hacking, phishing and cyberbullying. This study aims to analyze effective prevention strategies in protecting personal information on social media. Using a qualitative approach through literature studies, questionnaires, as well as data analysis from trusted sources such as scientific journals and articles accessed through Google Scholar and Mendeley, this research found that users' awareness of personal data security is still low. The results show that many users have not implemented adequate preventive measures, such as changing passwords regularly or utilizing security features provided by social media platforms. Proposed prevention strategies include user education, strong password enforcement, account privacy settings, and increased awareness of cyber threats.