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The utilization of the CapCut application is widely adopted by Hajj and Umrah travel agents for the creation and editing of various types of promotional videos, owing to its comprehensive functions and powerful video processing capabilities. This research is titled “Utilization of the CapCut Application for Video Creation and Editing of Digital Promotional Media for Hajj and Umrah Travel Agent Teras Hanania 038 Bekasi.” Conventionally, business owners in the Hajj and Umrah travel sector have only marketed their package products through traditional methods, utilizing printed brochures or pamphlets distributed manually. The reach of this conventional marketing type is unable to widely penetrate the target market.The objective of this research is to explore the utilization of the CapCut application by outlining the workflow for video creation and editing using the application. This process aims to produce creative videos that are attractive and dynamic, capable of sharing complete information through a brief narrative. This digital promotional media is intended to assist Teras Hanania 038 Bekasi in introducing and marketing its Hajj and Umrah packages to prospective pilgrims worldwide, thereby reaching a significantly broader target market. The research methods employed are Library Research and Field Research.

This research examines the consumptive style of Gen Z through TikTok Shop in purchasing fashion products, especially clothes. The background of the research focuses on the dominance of social media that influences the consumption patterns of the younger generation. The research uses a phenomenological approach to understand students' experiences in shopping at TikTok Shop. Data collection techniques include observation and in-depth interviews. The results show that TikTok Shop utilizes personalization algorithms, creative video content, and massive promotions to attract the attention of Gen Z. Purchasing decisions are often influenced by trends, influencer recommendations, and discounts that create a FOMO (Fear of Missing Out) effect. While offering convenience and an interactive shopping experience, this impulsive consumption pattern poses the risk of product quality disappointment and unplanned spending. The implications of this research highlight the need for consumer education to raise awareness about wise shopping. In addition, industry players are expected to design ethical and sustainable marketing strategies to support more rational consumption behavior. 

This research investigates the impact of using the TikTok application on the communication patterns of Generation Z. TikTok has become a significant platform for this generation in conveying their expressions and interactions through creative video content. This study aims to explore how these applications influence the way Generation Z communicates, including changes in their digital self-expression. This research uses a qualitative approach to analyze how TikTok influences the dynamics of interpersonal communication, the use of visual language, and content consumption and production patterns in the current digital cultural context.      

Carangwulung village located in Wonosalam sub-district, Jombang district has the potential of abundant natural resources from plantation products ranging from bananas, durian, salak, to coffee. The large number of products produced in the Segunung Traditional Village is an interesting addition for implementers to focus on increasing promotions and marketing activities that can be carried out independently by the Segunung Traditional Village. The facilities owned by the Segunung Traditional Village ranging from coffee plantations, coffee shops, and springs should be able to make economic potential and tourism education potential that can be offered and make Segunung Traditional Village into a village that has independence in terms of the creative economy. However, the potential possessed by this Traditional Village is still not a tourism product that is well packaged and attractive for tourists who visit in a sustainable manner. This is partly due to the fact that activities have not been documented, village products are not properly published and are not published in an interesting way. Dusun Segunung has several social media options, but partners feel that creative content ideas are very difficult to grow. Starting from how photos, videos of creative products and designs can be managed properly and produced sustainably. The method of implementing community service is in the form of consultation, socialization and assistance on digital marketing strategies, especially in the form of creative videos and social media management. The socialization and mentoring covered material and practice on videography and video editing techniques using simple technology, smartphones. Through this activity, partners are expected to be able to optimize social media in promoting the potential of their villages, events and business products in order to reach a wider market so that business development and progress can ultimately increase the income of the Segunung Traditional Village.