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The revitalization of the Rukun Masyarakat (Parukmas) Market through innovative Instagrammable photo spots is a strategic effort to develop the potential for creative tourism in Yosodadi Village, Metro Timur District. The market, which previously served only as a center of local economic activity, is being revitalized into a public space-based tourist destination that is aesthetic, educational, and attractive. This transformation aims to create a new experience for visitors by presenting an engaging, thematic visual design that aligns with social media trends, particularly Instagram. This research aims to design and implement Instagrammable photo spots that can enhance the appeal of Parukmas Market and evaluate their impact on increasing visitor numbers and empowering the surrounding community economically. The research method used is participatory, involving the community, vendors, and local stakeholders in the planning, design, and construction of the facility. Evaluation is conducted through direct observation of market activities and visitor satisfaction surveys to assess responses and perceived benefits. The expected outcome of this activity is the creation of a creative space that can enhance social interaction, strengthen local identity, attract tourists, and open new business opportunities for the community, thereby strengthening the local economy and increasing vendor income.

Minang Rua Beach in South Lampung possesses significant tourism potential that has not been optimally utilized, primarily due to the lack of creative promotional events and limited community skills in event management. This community service aimed to enhance the capacity of the local Tourism Awareness Group (Pokdarwis) and youth in designing, managing, and promoting tourism events effectively. The method employed was a participatory training approach that included lectures, discussions, and hands-on practice covering creative event design, logistics management, budgeting (RAB), and digital promotion strategies. The training activities were met with high enthusiasm and active participation from the community members. The participants gained new, practical knowledge and skills in event planning and promotion, as demonstrated by their active engagement during interactive sessions and simulations. The improved capacity of the local community is expected to foster the independent and sustainable organization of creative events, thereby enhancing the destination's attractiveness and increasing tourist visits. Event Training, Tourism Promotion, Community Empowerment, Tourism Village, Minang Rua Beach.

The Nanga Sira Mangrove Forest Tourism Area is an ecotourism destination with significant natural potential that has not been utilized optimally. The managing community faces constraints in aspects of digital marketing, educational content development, governance, and supporting facilities. This community service program aims to implement strategic collaboration between higher education institutions and the community to increase tourist visits through a participatory action research approach. The implementation method includes four main stages: observation, participatory planning, activity implementation, and monitoring and evaluation. Core activities conducted include digital marketing training and creative content creation, development of environmental conservation education materials, improvement of tourism governance systems, and physical infrastructure enhancement. Evaluation results show a significant increase in community capacity with a 75% rise in social media interactions and 40% growth in tourist visits over a two-month period. This program successfully proves that the higher education-community collaboration model is effective as a strategy for sustainable tourism development. Recommendations include the importance of continuous mentoring and the development of more innovative tourism packages.

This community service program was carried out with the aim of developing the concept of Javanese cultural art edu-tourism at the Kentingan Art Village Foundation in Surakarta as an academic contribution to realizing the vision of Solo City as an internationally recognized cultural tourism destination. The approach adopted was participatory and collaborative, involving various stakeholders such as foundation managers, local artists, academics, and the surrounding community. Through this program, the service team sought to strengthen managerial skills in art-based tourism management, enrich educational content that highlights Javanese cultural values, and develop digital promotion strategies to expand the reach of visitors. The results of the mentoring activities indicated a significant improvement in the capacity for managing art events and organizing the tourism area at Kentingan Art Village. The edu-tourism package developed successfully integrated elements of education, entertainment, and cultural preservation in a harmonious manner. In addition, the program encouraged growing interest from educational institutions and creative communities seeking to make Kentingan Art Village a site for cultural learning. Overall, this community service initiative made a tangible contribution to strengthening the community-based cultural tourism ecosystem in Solo City and serves as a model for developing sustainable tourism destinations rooted in Javanese local wisdom.

The advancement of digital technology plays a crucial role in fostering regional economic growth and tourism. Bekasi Regency, recognized as Indonesia’s largest industrial area, has vast potential to develop its tourism sector and creative economy. However, limited public understanding of digital utilization remains a major challenge, particularly in promoting village potential and local products in Sukamurni. To address this issue, and the socialization of the Industrial Tourism Portal was carried out to improve community skills and awareness of technology as an effective promotional tool. The program adopted a participatory approach through counseling, training, and direct practice, enabling active engagement of participants throughout the process. The residents of Sukamurni Village became the main actors in using the portal to highlight local tourism and broaden the market reach of MSME products. The outcomes indicated that participants not only gained theoretical knowledge but also practical competence in accessing and applying portal features effectively. Moreover, the activity successfully raised awareness of the significance of digitalization in enhancing business competitiveness and long-term sustainability. With this important initiative, and Sukamurni Village is expected to strengthen its position as an innovative, productive, and technology-adaptive tourism village, while also actively supporting sustainable community welfare and inclusive regional development.

Wonogiri Regency in Central Java Province has great potential for sustainable tourism development, particularly through the integration of nature and religious tourism. This study aims to analyze the development strategy of the Watu Cenik Tomb in Sendang Village as a pilgrimage destination, which involves the historical value of the tomb of the Kyai Solo Sumarto IX family, the natural landscape of the Gajah Mungkur Reservoir, and cultural traditions such as Grebeg Syawalan. Using Richard Butler's Sustainable Tourism theory with the Tourism Area Life Cycle (TALC) model, this study applies a descriptive qualitative method through intensive interviews, observations, and documentation of stakeholders such as tourism managers, local communities, and tourists. The results of the study show that Watu Cenik has the potential to be an attractive pilgrimage destination, but its appeal is not yet optimal, with visits limited to private pilgrimages and the local community. The efforts of BUMDes Sendang Pinilih, such as the construction of homestays, shuttle services, and social media promotion, have increased visitor numbers, but additional facilities such as souvenir kiosks, local culinary offerings, photo spots, tour guides, and infrastructure improvements are still needed to attract more visitors and support the creative economy. The research conclusion emphasizes the importance of intensive digital promotion, integrated tour packages, and stakeholder collaboration to realize sustainable tourism that preserves cultural heritage while improving community welfare. Suggestions for further research include integrating mixed methods with quantitative analysis to measure economic impact and comparisons with similar destinations.

Pupus Tourism Village in Ponorogo Regency is a pioneering tourist village endowed with diverse natural, economic, and cultural potential, yet its development remains constrained by limited infrastructure and insufficient utilization of digital technology. This condition has hindered the optimization of local attractions such as Mloko Sewu, Selorejo Waterfall, Mount Tapak Bimo trekking, as well as local products including palm sugar, coffee, porang, and goat milk in supporting the village economy. This study aims to analyze strategies for optimizing village potential through the application of Green Digital Management (GDM) as an effort to establish sustainable tourism business practices. A qualitative research approach was employed, with data collected through observation, interviews, and documentation. The findings reveal that the implementation of GDM can serve as a strategic approach for Pupus Tourism Village by integrating environmentally based digital promotion, strengthening eco-friendly creative economy initiatives, and revitalizing local culture such as the bersih desa ritual and communal work (gotong royong). The implications highlight the importance of collaboration between government, community, and tourism stakeholders in applying GDM to enhance the competitiveness of Pupus Tourism Village while simultaneously promoting sustainable economic, social, and ecological development.

The culinary sector continues to grow through product innovation and creative marketing strategies, supported by culinary tourism that increases tourists’ interest in tasting regional specialties. Indonesia has many potential local food resources, one of which is young jackfruit, which can be utilized as an innovative plant-based ingredient, although its use is still limited. This study aims to develop dim sum filled with young jackfruit as an innovative, healthy, and value-added product. A quantitative experimental method was used to objectively and measurably assess the quality and consumer acceptance of the dim sum. The formulation of the dim sum involved young jackfruit, eggs, tapioca flour, and wheat flour, through processes such as washing, boiling, chopping, and steaming. Sensory analysis results showed that sample B excelled in aroma, taste, and overall evaluation, while sample A had the best color, and sample C had the best texture. Some challenges identified included color changes due to oxidation, sap affecting taste, and high air content affecting texture if not properly drained. The final dim sum product had a light brown color, chewy texture, and was sensorially accepted as a high-quality dim sum with potential for further development as an innovative culinary product. These findings indicate that utilizing young jackfruit as a filling ingredient can be an attractive alternative in developing traditional processed foods with high nutritional value and consumer appeal.

Young generations in the digital era face serious challenges in maintaining their Islamic identity due to the rapid flow of globalization, the penetration of popular culture, and the influence of social media, which often contradict Islamic values. This condition has led some adolescents and youth to experience moral degradation, a decline in interest toward religious studies, and a tendency to be more attracted to instant entertainment content. Conventional religious studies that are monotonous are often less appealing to Millennials and Gen Z, thus requiring innovative models of religious education that are relevant, engaging, and suitable for the characteristics of the digital generation. This Community Service Program (KKN) carried the theme “Strengthening Islamic Character of Young Generations through Interactive Multimedia-Based Studies at the Youth, Sports, and Tourism Office of Central Lampung Regency.” The main objective was to improve the understanding, internalization, and practice of Islamic values through creative, participatory, and enjoyable approaches. The program was implemented over one month with eight face-to-face sessions. The methods included interactive lectures, motivational video screenings, Islamic animation, group discussions, digital quizzes, and the establishment of an online discussion group via WhatsApp to maintain continuity of learning. Evaluation was carried out through field observation, pre-test and post-test, as well as in-depth interviews with participants and partners. The results showed an increase in religious understanding from an average of 58% to 82%, with active participation reaching 87%. Moreover, a youth community named Forum Pemuda Islami Lampung Tengah (FOPILTENG) was established, which is committed to continuing monthly studies independently. Technical obstacles such as limited multimedia facilities were successfully overcome by facilitators’ creativity, including utilizing simple devices and free digital platforms. Overall, the interactive multimedia-based approach proved to be effective in enhancing learning motivation, strengthening Islamic character, and fostering togetherness among youth. This model has the potential to be replicated in other regions as a strategic effort to nurture a religious, well-characterized, and competitive young generation in facing global challenges.

This community service program focuses on empowering the local community of Kertosari Village, Purwosari District, Pasuruan Regency, through creative batik-making based on local wisdom. This activity aims to support the development of sustainable ecotourism and enhance the competitiveness of tourist destinations in the global era. Tourism, as defined in Indonesian Law No. 10 of 2009, includes activities aimed at recreation, self-development, and exploration of local attractions. Kertosari Village, recipient of the 2019 Indonesia Sustainable Tourism Award, has strong potential as an ecotourism village with unique natural and cultural assets. Through training and capacity-building, this program seeks to equip local residents with batik-making skills that can serve as cultural products for tourism promotion. Funded by Universitas 17 Agustus 1945 Surabaya and supported by community partners, this initiative includes training sessions, seminars, and publications in SINTA-accredited journals and digital platforms. The expected outcomes are increased community participation in tourism, enhanced creative skills, and economic empowerment. Ultimately, this program aims to strengthen the identity of Kertosari Village as a sustainable tourist destination, while preserving local cultural heritage through batik.  

This study examines Kare Kare as a culinary heritage typical of Nagari Sulit Air, Solok Regency, West Sumatra. Using a qualitative approach with participatory observation techniques, interviews, and documentation, the study aims to document the history, manufacturing process, cultural values, and socio-economic role of Kare Kare. The results of the study indicate that Kare Kare has deep historical roots, passed down from generation to generation within the family. The manufacturing process reflects the local wisdom of the Minangkabau people, emphasizing the balance of ingredients and patience. Socio-economically, Kare Kare is a source of sustainable income and a marker of the collective identity of Nagari Sulit Air, especially for migrants. The main challenges in preserving Kare Kare are the lack of interest from the younger generation and changes in community consumption patterns. Conservation strategies include documentation of knowledge, production and marketing innovation, integration into local education, and development of culinary tourism through multi-party collaboration.

The development of culinary tourism in Indonesia is growing rapidly. Various new types of food, new menus with new names, and new ways of serving food continue to emerge. Mie Gacoan is one of Indonesia's original culinary delights, with a variety of unique menus and names. Mie Gacoan has become one of the most popular spicy noodle products in Indonesia. This study aims to analyze the competitive advantage strategies of Mie Gacoan in Indonesia. The research was conducted using a qualitative descriptive approach. Data collection was carried out through in-depth interviews, digital observations, and documentation. The results of the study indicate that Mie Gacoan's success in attracting and retaining customers amid intense culinary business competition is driven by several key factors, including product differentiation through variations in spicy noodle menus with adjustable levels of spiciness, creative menu names, and continuous product innovation, which serve as the main attractions for consumers. Effective digital marketing strategies through social media, competitive pricing, operational efficiency in service, and strong branding also significantly contribute to Mie Gacoan's competitive advantage. To maintain its position in the market, Mie Gacoan must continue to innovate, adapt to consumer trends, and leverage customer data to enhance overall satisfaction. As a result, Mie Gacoan has successfully established a strong foundation for sustainable growth in Indonesia's culinary industry.

The Punti Kayu Tourism Forest has great potential in maintaining environmental balance and improving the local economy. However, this potential has not been utilized optimally due to lack of public awareness and limited skills. This community service activity aims to increase public awareness about the economic and educational potential of the Punti Kayu Tourism Forest, provide training and assistance in utilizing the potential of the tourism forest, and encourage the development of creative economy products based on the tourism forest. The method used is counselling and socialization, which is carried out by the Prasetiya Mandiri Polytechnic Lecturer Team, PSDKU Palembang, on April 10, 2025. The results of the activity showed an increase in the number of visitors to the tourist forest, an increase in the income of local communities, and an increase in public awareness about the importance of conservation. The interpretation of the results shows that this community service activity has had a significant positive impact on the community and the environment. The conclusion of this activity is that community empowerment through education and training is the key to success in utilizing the potential of urban forests in a sustainable manner.

This community service program aims to assist Deppa Tori’ business actors in optimizing production and financial management in order to improve the quality, capacity, and sustainability of their business. The methods used in this program include training, direct assistance, and implementation of more efficient production strategies and more systematic financial records. In addition, this program also prioritizes branding and marketing aspects that are in line with local tourism potential, so that Deppa Tori’ can be better known as a typical souvenir that supports the tourism industry in the Toraja area. The expected results of this activity are increased production efficiency, better product quality standards, and a more organized financial system for Deppa Tori’ business actors. Thus, MSMEs can develop more professionally and contribute to strengthening the local creative economy and tourism sectors.

Tourism development in Aceh Tengah Regency has great potential to become a leading tourist destination, especially with the natural beauty of Danau Laut Tawar and the richness of local culture. The Tourism Office of Aceh Tengah Regency has implemented various strategies, including the empowerment of local communities, infrastructure improvements, and tourism promotion. However, significant challenges remain in the development of this sector, such as the lack of land legality documents, limited supporting facilities, and low creativity in the creative economy products. Based on the research, development focusing on community empowerment through training, improvements in physical and social infrastructure, and strengthening collaboration between the government, private sector, and local communities can enhance tourism appeal and provide positive economic impacts. In the future, community-based and sustainable tourism development will be the key to creating an environmentally friendly and sustainable destination. Through more coordinated strategic efforts, it is expected that the tourism sector in Aceh Tengah can grow rapidly and contribute to regional development.

This study explores the dynamics of Coffee Shops in fostering creative tourism in Mataram City, focusing on their role as a bridge between urban lifestyle experiences and local cultural promotion. As a relatively new phenomenon, coffee tourism remains an underdeveloped academic subject, with limited primary data available to understand its potential opportunities. The purpose of this research is to address these gaps by examining how Coffee Shops contribute to creative tourism, local economic development, and cultural preservation. Employing qualitative methods, including interviews, observations, and documentation, the study identifies key strategies and challenges faced by Coffee Shops in Mataram. Findings reveal that Coffee Shops not only enhance urban tourism experiences but also act as platforms for promoting local coffee products and cultural narratives. However, challenges such as supply chain instability, fragmented institutional policies, and limited integration with formal tourism sectors hinder their full potential. This research contributes to the growing body of literature on coffee tourism by providing insights into its role in sustainable urban tourism development and offering recommendations for policymakers and stakeholders.

Digital marketing has become a critical element in promoting tourism destinations, particularly in attracting young tourists who are highly connected to technology. Sawarna Village in Lebak Regency, Banten, holds significant natural tourism potential, such as beaches and caves, but faces challenges in implementing promotional strategies that align with the digital behavior of the younger generation. This study employs a literature review method to analyze effective digital marketing strategies, focusing on social media, visual content, and influencer engagement. The analysis reveals that creative use of social media, a visual storytelling approach, and collaboration with micro-influencers can enhance the appeal of tourism destinations. Additionally, search engine optimization (SEO) and location-based marketing campaigns play a vital role in improving Sawarna Village's visibility on digital platforms. This study recommends digital skill training for the local community to support destination promotion and foster digital transformation in the rural tourism sector. These findings emphasize the importance of technology-driven marketing strategies to enhance the competitiveness of rural tourism destinations in Indonesia.