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The cosmetics industry is currently a very large business prospect and provides a fairly broad market opportunity. One of the marketing strategies used by beauty companies is the use of brand ambassadors and digital marketing to compete, maintain and increase the company's profit level. This study aims to determine the effect of Brand Ambassador and Digital Marketing on Purchase Intention of Y.O.U Products. The sample in this study were 78 respondents. The method of determining the sample in this study using simple random sampling. The data analysis method used is the Multiple Linear Regression method using the SPSS 23 program. The results of this study indicate that Brand Ambassador has a positive and significant effect on Purchase intention, and Digital Marketing also has a positive and significant effect on Purchase intention. In addition, Brand Ambassador and Digital marketing have a simultaneous effect on Purchase Intention.

The development of the cosmetic industry is increasing so that companies must innovate and must provide appropriate prices and maintain the quality of their products. Price is indeed the first measuring factor that is assessed by consumers as well as for the quality of the product. This study aims to determine the Price and Quality of Lipcream Wardah Products on Purchasing Decisions partially and simultaneously. The object of this study is Wardah Lipcream Products. In this study, primary data was collected by 100 respondents buying and using Wardah Lipcream products. The sampling method in this study was non-probability sampling with accidental sampling technique. The test phase was carried out with the results of the Validity and Reliability tests stating Valid and reliable, and normality test results 0.200 , multicollinearity test tolerance values 0.700 and VIF 1.429 and heteroscedasticity test spread randomly, autocorrelation test, multiple linear analysis, t test, f test and test coefficient of determination. This study used a questionnaire instrument with the help of Google Form and valid data which was collected by 100 respondents. This test used the SPSS Version 24 tool.The results of this study indicate that the variable price and product quality have a positive effect on purchasing decisions.    

The existence of the cosmetics industry basically has a positive impact but also creates new problems because there is still inadequate management of liquid waste. The aim of the study was to find out how the coagulation and flocculation processes affect the quality of BOD, COD, and TSS in wastewater treatment plants. This research method uses a qualitative type method, based on its type with a cross sectional approach with an observational researchhmethode. The populationnof this study is the outlet of the Wastewater Treatment Plant which has undergone coagulation and flocculation processes. The samples used were outlets after the coagulation and flocculation processes were carried out at the WWTP in Cosmetic Industry X, Depok City. The results from the inlet levels of BOD 2,152 mg/l, COD 5,380 mg/l, and TSS 1,830 mg/l. The outlet levels of the Cosmetic Industry X Wastewater Treatment Installation in Depok City showed a BOD level of 15 mg/l, a COD level of 63 mg/l, and a TSS of 20 mg/l. In this study the contents of BOD, COD and TSS in cosmetic industry waste X in Depok city were included in the water quality status with good quality after coagulation and flocculation processes.