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This community service program aims to enhance the design skills of local Micro, Small, and Medium Enterprises (MSMEs) in Cadassari Village, Purwakarta Regency, through the use of digital design software, particularly Canva and CorelDRAW. Initial needs assessment revealed that most MSME actors in the area face challenges in creating product visual identities, including logos, packaging, and promotional media. Using a participatory approach and the Community-Based Participatory Research (CBPR) method, the training program was collaboratively designed and implemented in several stages, including planning, technical training, mentoring, evaluation, and a final showcase. The results indicate a significant improvement in participants’ ability to apply design tools for their business needs, along with the emergence of collaborative learning initiatives among participants. This training program contributes to the digital empowerment of local MSMEs and serves as a replicable model for creative economy development based on community engagement.

The development of science and technology continues to grow very rapidly, meanwhile applications in the field of information technology have a major impact in various areas of life, one of which is in the creative industries such as advertising, billboards, graphic design, fashion and digital image processing. At this time graphic design skills are needed in various fields, to support business and organizational needs. On this occasion, we presenters from Universitas Potensi Utama use the CorelDraw application facility to create a Logo. The software used in this training is vector-based. So that the final results obtained are of better quality when enlarged / zoomed. So that the output target of this activity is that participants can implement graphic design both within the school environment in the form of making wall magazines or other announcements and can be implemented in the world of work related to graphic design. This activity aims to improve the knowledge and skills of students in improving the quality of their ability to create attractive graphic designs so that participants can compete to meet the demand for job opportunities and also towards entrepreneurship. The materials given to participants include creating and completing logo designs for business or organizational needs.