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Donal Syafrianto; Mila Fitria Amanda; Amellia Zahratul Syahlu; Iznillah Lutifyah Husna; Jeffry Juliana +1 more

Jurnal Pengabdian Sosial dan Kemanusiaan 2026 Lembaga Pengembangan Kinerja Dosen

Waste management has become a critical environmental issue at both global and national levels due to increasing population and changing consumption patterns. In Indonesia, waste generation exceeds 60 million tons annually, with a significant portion consisting of plastic waste that requires hundreds of years to decompose. One of the main challenges in addressing this issue is the low level of public awareness and understanding regarding waste types and their decomposition time. This community service program conducted by students of Universitas Negeri Padang aims to improve environmental awareness through environmental education and community empowerment using an innovative visual medium in the form of waste decomposition time educational boards. The activity was implemented in Pasar Hilir Hamlet, Lumindai Village, using a participatory approach involving observation, socialization, board design, production, and installation. The results indicate that the program successfully enhanced community knowledge regarding the differences between organic and inorganic waste and their environmental impacts. The educational boards, placed in strategic locations near waste disposal areas, function as effective visual tools that continuously deliver information and reinforce environmentally responsible behavior. In addition, this program contributes to improving environmental cleanliness, strengthening community participation, and increasing environmental literacy. Therefore, the innovation of waste decomposition time educational boards serves not only as an informative medium but also as a sustainable educational tool to promote long-term behavioral change toward environmental awareness.

Kurratu'ayunina

Jurnal Riset dan Publikasi Ilmu Ekonomi 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting local and national economic development, particularly through employment generation and income distribution. Seasonal religious events such as Ramadan significantly influence consumption patterns and market dynamics, creating both opportunities and challenges for MSMEs. This study aims to analyze the implementation of the “Seri Ramadhan” phenomenon within the strategic management practices of MSMEs in Martapura, focusing on the periods before and after Ramadan. The research employed a qualitative descriptive approach with field study methods. Data were collected through in-depth interviews, direct observation, and documentation involving selected MSME actors in the culinary, fashion, and retail sectors. The findings indicate that prior to Ramadan, MSMEs emphasize strategic planning through product innovation, stock preparation, promotional intensification, and operational adjustments. After Ramadan, they conduct performance evaluations, inventory control, and strategic realignment to maintain business sustainability. The study highlights that Ramadan is not merely a short-term sales opportunity but also a strategic momentum integrated into broader business planning cycles. The implications suggest that adaptive and cyclical strategic management enhances MSME resilience and competitive advantage in seasonal markets.

Eza Olivia; Deta Elisa; Nuzulla Aurora Brilian; M.Yusuf Bahtiar

Kajian Ekonomi dan Akuntansi Terapan 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study exaimines whether today’s youth represent a “saving generation” or a “forced generation” in respondingto rising inflation.the increasing cost of living has significantly affected young people’s consumption patterns,financial planning,and lifestyle choices.this researchaims to analyze how inflation influences the economic behavior of young people and to identify whether their frugality is driven by financial awereness or economic pressure.the study employs a qualitative descrective approach,using interviews and literature analysis to explore the experience of young individuals in managing their finances amid economic uncertainty.the findings indicate that although some young people demosntrate improved financial literacy and budgeting skills,many are compelled to reduce concumption,postpone personal goals,and limit social activities due to limited income and rising prices.Inflation has reshaped priorites,encouraging survival-oriented financial strategies rather than long-term wealth planning.the study concludes that the current generation reflects a combination of both conscious constraint.therefore,policy interventions,financial educations programs,and employment opportunities are essential to strengthen youth economic resilience.the implications of supporting young people in  developing sustainable financial habits while addressing structural economic challenges that influence their financial stability.

Akhmad Mustofa; Irvia Resti Puyanda; Nanik Suhartatik; Titiek Farianti Djafar; Tri Marwati +1 more

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2026 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Healthy food and beverage consumption patterns, as well as family lifestyles, significantly impact toddler health, particularly those related to stunting. The objective of this activity was to provide knowledge on processing high-protein food products from animal products. The activity was conducted through counseling and practical training with mothers of children with stunting and pregnant women at risk of stunting. This activity was conducted in collaboration with BRIN (National Research and Innovation Agency), which is an implementation of the MOU between Fatipa Unisri and BRIN. The results showed that the mothers enjoyed this activity, resulting in their active involvement in the community service process. This program can benefit participants by providing knowledge and skills in processing high-protein foods from animal sources. This activity also aims to raise mothers' awareness of the importance of a balanced, nutritious diet in preventing stunting in children. In addition, participants were given training on how to select the right food ingredients and processing techniques that can maintain the nutritional content of animal products. This program is expected to be continued and discussed with other communities to create a healthy and stunting-free generation.

Noviana, Githa; Dinarti, Siwi Istiana; Ardiani, Fani; Mawandha, Hangger Gahara; Nurjanah, Danik +2 more

Jurnal Pengabdian Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Population growth and changing consumption patterns have led to a continuous increase in waste generation, with household organic waste being the dominant component in Bantul Regency. Low levels of public knowledge and awareness regarding waste management are also contributing factors. One environmentally friendly alternative for organic waste management is the use of Black Soldier Fly (BSF) larvae, which have high bioconversion capabilities. This community service activity aims to increase the knowledge of housewives in managing household organic waste using BSF maggots. The activity was carried out in RT 01, Mojosari Hamlet, Baturetno Village, Banguntapan District, Bantul Regency, involving 20 participants. The implementation method included a site survey, material delivery, an introduction to the life cycle and benefits of BSF maggots, an explanation of waste sorting, maggot feeding, and post-activity observations. However, limitations in maggot maintenance techniques persisted, requiring ongoing mentoring. This activity contributes to reducing waste generation at its source and supports sustainable household waste management based on community participation.

Noviana, Githa; Dinarti, Siwi Istiana; Ardiani, Fani; Mawandha, Hangger Gahara; Nurjanah, Danik +2 more

Jurnal Pengabdian Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Population growth and changing consumption patterns have led to a continuous increase in waste generation, with household organic waste being the dominant component in Bantul Regency. Low levels of public knowledge and awareness regarding waste management are also contributing factors. One environmentally friendly alternative for organic waste management is the use of Black Soldier Fly (BSF) larvae, which have high bioconversion capabilities. This community service activity aims to increase the knowledge of housewives in managing household organic waste using BSF maggots. The activity was carried out in RT 01, Mojosari Hamlet, Baturetno Village, Banguntapan District, Bantul Regency, involving 20 participants. The implementation method included a site survey, material delivery, an introduction to the life cycle and benefits of BSF maggots, an explanation of waste sorting, maggot feeding, and post-activity observations. However, limitations in maggot maintenance techniques persisted, requiring ongoing mentoring. This activity contributes to reducing waste generation at its source and supports sustainable household waste management based on community participation.

Dikky Zakaria; Dewi Rochmayanti

Jurnal Pengabdian dan Perubahan Sosial 2026 Lembaga Pengembangan Kinerja Dosen

The health of pregnant and breastfeeding women is a crucial determinant of the quality of future generations, particularly during the first 1,000 days of life. However, nutritional problems, such as deficiencies in iron, protein, and essential vitamins, remain prevalent in many regions, especially in rural areas. These conditions may increase the risk of anemia, impaired fetal growth, and reduced maternal and child health outcomes. This community service program aimed to improve the nutritional status as well as the knowledge and awareness of pregnant and breastfeeding women regarding the importance of balanced nutrition in Sukorejo Village, Bojonegoro Regency. The program was implemented through the provision of free balanced nutritious meals tailored to the nutritional needs of pregnant and breastfeeding women, accompanied by health education activities, including counseling sessions and interactive discussions on healthy dietary patterns, food hygiene, and anemia prevention. Program evaluation was conducted through participatory observation and participant feedback. The results indicated an improvement in participants’ understanding of balanced nutrition and positive behavioral changes in daily food selection and consumption. This community service initiative is expected to serve as a sustainable model for improving maternal and child health and preventing nutritional problems at the village level.

Liziyannida Liziyannida; Suwandi Suwandi

Jurnal Kendali Akuntansi 2026 International Forum of Researchers and Lecturers

This study aims to analyze the influence of financial literacy, e-money use, and lifestyle on the financial behavior of accounting students in the context of a cashless society. The research population includes students of the accounting study program of the Faculty of Economics and Business, University of Muhammadiyah Gresik, Semen Indonesia International University, and Gresik University. The sampling technique used accidental sampling with a total of 120 respondents in the 6th semester. Primary data was obtained through the distribution of questionnaires, then analyzed using quantitative methods with the help of SmartPLS software. The results of the study show that financial literacy does not have a significant effect on students' financial behavior. Conversely, the e-money variable has a significant positive influence on financial behavior, indicating that the use of digital transactions encourages more practical financial management patterns. In addition, lifestyle has also been shown to have a significant positive effect on financial behavior, indicating that students' consumption preferences and lifestyle also determine how they manage their finances in the cashless era. This research makes an empirical contribution in understanding the factors that influence the financial behavior of the younger generation, as well as being the basis for the development of financial literacy and policies related to digital payment systems in the higher education environment.

Danang Raharjo; Vivin Marwiyati Rohmana; Kharisma Jayak Pratama

Jurnal Pengabdian Sosial dan Kemanusiaan 2026 Lembaga Pengembangan Kinerja Dosen

Regarding the Utilization of Non-Fat Tempeh Powder as a Functional Food Based on Local Potential. The activity was conducted in Baturan Village, Colomadu District, Karanganyar Regency, involving 55 members of the PKK (Family Welfare Empowerment) cadre. The community service method employed a Community-Based Research (CBR) approach combined with Asset-Based Community Development (ABCD). The activities included participatory counseling, group discussions, and evaluation through pre-tests and post-tests. The results demonstrated an increase in knowledge, a shift in attitudes, and a growing awareness among the PKK cadre regarding the importance of functional food based on non-fat tempeh. Furthermore, the cadre emerged as peer educators with the potential to drive program sustainability at the community level. This community service proves that community-based counseling is effective in fostering initial social transformation towards healthier and more self-reliant food consumption patterns.

Miya Dewi S; Javier Ikrom Aquino; Yohana Gardi Sefrin; Suci Sekar Arum S.A; Aisyah Rafifah Nabila

Jurnal Inovasi Ekonomi Syariah dan Akuntansi 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Business competition in the culinary sector continues to increase along with changes in people's consumption patterns towards ready-to-eat food. One product that is quite popular is fried dim sum, which is known for its variety of flavors and relatively affordable prices. In this competitive environment, understanding how consumers perceive product price and quality is crucial for businesses to maintain and increase customer interest in purchasing goods. Consumer perceptions of product price and quality when they choose fried dim sum are the subject of this study. Informants were selected purposively in this study, which used a qualitative and descriptive approach, namely consumers who have purchased and consumed fried dim sum products. Data collection methods included comprehensive interviews, direct observation, and supporting documentation. The collected data were analyzed using an interactive analysis model developed by Miles and Huberman through steps such as data reduction, data presentation, and discovery. The results show that consumers view price as an indicator related to the affordability and suitability of the product value. Price is considered acceptable if it is commensurate with perceived quality. In addition, product quality, including taste, texture, cleanliness, and packaging, is a primary factor considered before making a purchase. Positive perceptions of product quality increase customer trust and encourage repeat purchases. This study concluded that customer perceptions or opinions about price and product quality influence fried dim sum purchasing decisions. Therefore, culinary businesses need to prioritize proportional pricing and maintain consistent product quality to enhance business competitiveness.

Yohana Yosiana Djara Dima; Aksi Sinurat; Karolus Kopong Medan

Journal of Administrative and Sosial Science (JASS) 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study is motivated by the increasing dynamics of criminal activity within the jurisdiction of the East Nusa Tenggara Regional Police (Polda NTT), characterized by regional variations and complex causal factors. Conventional crimes such as assault, theft, and mob violence dominate the crime landscape and significantly affect social stability. The purpose of this research is to analyze the patterns, causes, and crime control strategies implemented by Polda NTT in maintaining public security and order. The study employs an empirical legal approach using a mixed-methods design, combining quantitative analysis of crime statistics with qualitative interviews involving police officers. Data were obtained from the Directorate of General Criminal Investigation (Ditreskrimum) of Polda NTT and cover all police jurisdictions, including one city police department and twenty-one district police offices. Findings reveal that crime rates in NTT are strongly influenced by social, economic, cultural, and geographical factors. The most prevalent crimes include assault, ordinary theft, traffic accidents, and mob violence. Major contributing factors consist of a local culture of violence, alcohol consumption, economic hardship, and low legal literacy. Polda NTT’s strategies involve preventive measures (routine patrols and public legal education), repressive actions (law enforcement and offender guidance), and humanistic approaches such as the Jumat Curhat program, which facilitates direct dialogue with the community.

Nurlita, Naeni Indah; Farid, Nila Maulidya; Sari, Winda Kartika; Raharja, Mahardhika Cipta; Hidayat, Ma’ruf

Akuntansi dan Ekonomi Pajak: Perspektif Global 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to explore how religious Muslim students interpret halal labels on product packaging and how these interpretations influence their consumption behavior. In the context of increasing awareness of halal product importance, halal labeling is not just a symbol of religious law, but also a guarantee of quality, safety, and trust. The research uses a descriptive qualitative method phenomenological approach, involving students from UIN Prof. K.H. Saifuddin Zuhri Purwokerto who were selected through purposive sampling. Data was collected through semi-structured interviews, literature study, and documentation, then analyzed using thematic analysis. The findings reveal that highly religious students tend to be more selective, careful, and responsible in choosing products, prioritizing those with halal certification even when priced higher. The halal label provides psychological comfort and certainty that the product aligns with Islamic principles. Additionally, a strong understanding of halal labels increases consumer loyalty and supports the growth of the halal industry through rising demand for certified products. Thus, the halal label plays a significant role in shaping the consumption patterns of religious Muslim students and contributes to the broader development of the halal industry in Indonesia.

Sury Handani; Ismaniar Ismaniar; Lili Dasa Putri

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2025 Universitas Maritim AMNI Semarang

Childhood obesity has become an increasingly significant health and education problem in various countries, including Indonesia, influenced by unhealthy eating patterns, lifestyle changes, and low nutritional literacy within families. This article aims to examine the lack of balanced nutrition in obese early childhood from the perspective of family education as part of non-formal education. The research method used is a literature review by reviewing national and international literature related to nutrition, child growth and development, and the increasing trend of obesity. The results show that obesity has physical, cognitive, psychological, and social impacts that can hinder a child's holistic development. Parents play a crucial role in establishing healthy eating habits, monitoring food consumption, and fostering an active lifestyle. Improving nutritional literacy within families, synergizing with early childhood education institutions, and supporting public health policies are considered crucial to preventing the long-term risk of obesity. Therefore, family education about balanced nutrition is a crucial strategy in supporting optimal growth and development and creating a healthy and competitive generation of early childhood children.

I Gst Agung Adi Tanaya; Nyoman Dwika Ayu Amrita; Ni Putu Eka Saraswati; Ni Luh Gede Vivin Apriliani

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2025 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

The increasing public awareness of global environmental issues has encouraged the emergence of the green consumerism trend, or environmentally friendly consumption behavior, across various segments of society. This shift in consumption patterns occurs in response to growing environmental sustainability challenges and climate change, which demand consumers to be more responsible in selecting, using, and disposing of products. Consumers no longer consider only price and quality, but also the environmental impact of the products they consume. This study aims to analyze the concept of green consumers, identify the factors influencing green consumption behavior, and examine its implications for the modern business environment. The research method employed is a literature study (library research) using a qualitative descriptive approach, reviewing various sources such as scientific journals, books, research reports, and recent publications relevant to the topic of green consumerism. The results indicate that environmental awareness, sustainable lifestyle values, concern for ecological impacts, as well as social influence and digital media, are the main factors shaping green consumer behavior. Furthermore, the study finds that companies capable of adapting to the green consumption trend through eco-friendly product innovation, sustainable business practices, and the implementation of corporate social responsibility will gain a positive corporate image, increase consumer trust, and create competitive advantages in an increasingly environmentally conscious market.

Vitria, Aida; Abdurrahim, Abdurrahim; Putera , Roja; Jumiati, Jumiati; Purboyo, Purboyo +1 more

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The increasing snack consumption trend in Indonesia, along with the availability of processed snacks that are high in sugar, fat, and sodium but low in fiber, poses a significant challenge to digestive health. More than 40% of the global population experiences digestive disorders, often related to unhealthy eating patterns and low fiber intake. In response to this issue, an innovative healthy snack called TaroStik, made from taro vines (Colocasia esculenta) rich in fiber and nutrients, has been developed. This product comes in two forms, sticks and chips, with three flavor variants (salty, sweet, and spicy), offering a healthy snacking experience without sacrificing taste. Training on utilizing taro vines to create TaroStik was conducted in Banjarbaru, involving prospective entrepreneurs with a combined approach of theory, hands-on practice, and group discussions. Participants were trained from material selection, processing (peeling, soaking, steaming, frying), packaging, to social media marketing simulation. As a result, most participants were able to independently produce TaroStik, with some expressing intentions to continue production at a home scale. TaroStik not only provides a digestive health solution through natural snacks free of preservatives but also brings positive impacts in three areas: economy (creating business opportunities based on local ingredients), environment (reducing agricultural waste), and nutrition (increasing healthy food consumption). This innovation embodies the principles of green economy and sustainable entrepreneurship, opening new business opportunities and improving community welfare.

Vitria, Aida; Abdurrahim, Abdurrahim; Putera , Roja; Jumiati, Jumiati; Purboyo, Purboyo +1 more

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The increasing snack consumption trend in Indonesia, along with the availability of processed snacks that are high in sugar, fat, and sodium but low in fiber, poses a significant challenge to digestive health. More than 40% of the global population experiences digestive disorders, often related to unhealthy eating patterns and low fiber intake. In response to this issue, an innovative healthy snack called TaroStik, made from taro vines (Colocasia esculenta) rich in fiber and nutrients, has been developed. This product comes in two forms, sticks and chips, with three flavor variants (salty, sweet, and spicy), offering a healthy snacking experience without sacrificing taste. Training on utilizing taro vines to create TaroStik was conducted in Banjarbaru, involving prospective entrepreneurs with a combined approach of theory, hands-on practice, and group discussions. Participants were trained from material selection, processing (peeling, soaking, steaming, frying), packaging, to social media marketing simulation. As a result, most participants were able to independently produce TaroStik, with some expressing intentions to continue production at a home scale. TaroStik not only provides a digestive health solution through natural snacks free of preservatives but also brings positive impacts in three areas: economy (creating business opportunities based on local ingredients), environment (reducing agricultural waste), and nutrition (increasing healthy food consumption). This innovation embodies the principles of green economy and sustainable entrepreneurship, opening new business opportunities and improving community welfare.

Salma Mayviana Zahrani; Ambardi Ambardi

Kajian Ekonomi dan Akuntansi Terapan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The growth of e-commerce in Indonesia has changed consumption patterns, especially in the online purchase of skincare products. Shopee, as the largest marketplace, has become the main platform for brands such as Skintific, which has achieved high sales. This phenomenon shows the support of online consumer reviews (Electronic Word of Mouth/E-WOM) and digital shopping experiences (Online Customer Experience/OCE). This study aims to examine the influence of E-WOM and OCE on purchasing decisions for Skintific products on Shopee. This study used a quantitative method with an associative approach. The research sample consisted of 97 respondents obtained through purposive sampling. Data analysis was performed through validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). The results of the study indicate that E-WOM has a positive and significant effect on purchasing decisions (calculated t = 5.209 > table t = 1.986; sig. <.001). OCE also has a positive and significant effect on purchasing decisions (t-count = 7.605 > t-table = 1.986; sig. <.001). Simultaneously, both independent variables have a significant effect on purchasing decisions (F-count = 101.366 > f-table = 3.09; sig. <.001). The coefficient of determination (R²) value of 0.683 indicates that 68.3% of the variation in purchase decisions can be explained by E-WOM and OCE, while the remaining 31.7% is influenced by other factors outside the research model. These findings confirm that consumer online reviews and positive online shopping experiences play an important role in increasing purchase decisions for Skintific products on Shopee.

Shaqina Yunika Dewi; Terra Saptina Maulani

Journal Economic Excellence Ibnu Sina 2025 STIKes Ibnu Sina Ajibarang

This study aims to examine the responses of Gen Z regarding the influence of Emotional Branding and BrandImage on Customer Loyalty of Teh Gelas products among Gen Z in Bandung, both partially and simultaneously. The intense competition in the packaged tea drink market, along with the consistent decline in Teh Gelas brand index, the changing lifestyle, and consumption patterns of Gen Z, highlight significant challenges for Teh Gelas in maintaining customer loyalty. Additionally, negative consumer reviews on social media further weaken the BrandImage of Teh Gelas. The research method used is quantitative with a descriptive and verificative approach, and data collection was carried out through the distribution of questionnaires to 100 respondents. The analytical instruments include validity testing, reliability testing, classical assumption testing, normality testing, multicollinearity testing, heteroscedasticity testing, multiple linear regression analysis, t-test (partial), f-test (simultaneous), correlation coefficient testing, and coefficient of determination analysis, with the help of SPSS Version 30 software. The research results show that the significance level of f is 0.01, which is smaller than 0.05. Therefore, H_03 is rejected, which means that Emotional Branding and BrandImage have a simultaneous effect on Customer Loyalty of Teh Gelas products among Gen Z in Bandung.

Sazalia Naura Azzahra; Imsar Imsar

Journal Economic Excellence Ibnu Sina 2025 STIKes Ibnu Sina Ajibarang

This study examines the phenomenon of Muslim consumer consumptive behavior in the digital era, focusing on online shopping activities through e-commerce platforms. The main goal is to examine the conformity of consumption behavior with the principles of consumption ethics in Islam. Using a qualitative descriptive approach, data was collected through in-depth interviews with selected Muslim consumers as well as observations of purchasing patterns over three months. The results show that the ease of access to technology, the intensity of promotion, and the influence of social media are the dominant factors that encourage impulse buying behavior. This phenomenon creates a gap between actual consumption practices and Islamic ethical values, especially related to the principles of moderation (wasathiyah), avoidance of waste (israf), and social responsibility in shopping. While some respondents showed awareness of these values, the pressures of the digital environment and consumptive lifestyles often obscure ethical considerations in purchasing decision-making. The implications of these findings emphasize the urgency of strengthening Islamic consumption literacy through digital education, awareness campaigns, and the integration of religious values in ethical marketing strategies. This research is expected to be the basis for the development of sustainable consumption policies based on spiritual values, as well as encourage Muslim consumers to be more critical and wise in facing the evolving dynamics of digital commerce.

Rinaldi Bursan

International Journal of Economic, Social and Development Sciences 2025 International Forum of Researchers and Lecturers

This research explores the symbolic consumption patterns of Generation Z in engaging with local products during the digital hyperreality era, emphasizing the roles of ethical consumption, hyperreality values, and digital identity in shaping purchase intentions. Using a quantitative design through PLS-SEM complemented by qualitative evidence, the study shows that both ethical consumption and hyperreality significantly shape digital identity (β = 0.42; β = 0.53, p < 0.001). Digital identity strongly drives purchase intention (β = 0.65, p < 0.001), while ethical consumption does not directly affect it. Mediation analysis demonstrates that digital identity fully mediates the relationship between ethical consumption and purchase intention, and partially mediates the impact of hyperreality. Qualitative findings highlight that Gen Z’s buying decisions are influenced by symbols and imagery showcased on social media, where ethical aspects only become relevant when they align with digital aesthetics. These results strengthen the postmodernist perspective that consumption in the digital era is primarily about signs, images, and symbols that go beyond mere utility. The study suggests that MSMEs should strategically embed symbolic narratives, ethical dimensions, and visual aesthetics into digital marketing to appeal to Gen Z while promoting sustainability.