Publication Search

Siloam Sentosa Hospital always tries to provide a service that is appropriate to the expectations based on feedback from SOFAS and MCU Siloam Sentosa Hospital revenue has problem and doubtfull from patien to recomended MCU Service to acquintance. The Goals is research corelation and interaction between of Brand Image, Patient Experience, patient decision do medical check up and motivation consumer in Siloam Sentosa Hospital in 2022. Using categorical research with analytical method of study (explanatory student) using the design of cross-sectional research.. From Correlation test the result is > 0,5, it shows that inpendent variables giving the connection correlation. The result of Anova test theres siginificant relation simulataneously from Brand Image, Patient Experience and Consument Motivation as intervening variabel to decision patient do MCU. Dari hasil uji t maka disimpulkan variabel dependen dan inpenden memiliki hasil yang signifikan Hasil tersebut menunjukkan bahwa Brand image, Patient Experience, dan Motivasi konsumen sebagai variabel intervening memiliki pengaruh positif dan signifikan terhadap keputusan pasien melakukan MCU di Rumah Sakit Siloam Sentosa. The result from T test, concluded dependent and independent variable has significant result. It shows Brand Image, Patient Experience and Consument Motivation as intervening variable have a positive influence and significant to patient decision do MCU in Siloam Sentosa Hospital.

Indonesian people's shopping trends tend to shift from traditional markets to modern retail for reasons of convenience, location affordability, and speed of service. This study aims to determine whether Store Atmosphere and Experiential Marketing have a significant effect on consumer purchasing decisions at Alfamart Sadia I branch either partially or simultaneously. The data collection method uses a questionnaire with a Likert scale. The population in the study were all consumers of Alfamart Sadia I branch with a sample size of 96 people. Data analysis techniques used multiple linear regression, t-test and f-test. The results of the study showed that Experiential Marketing had no significant effect on purchasing decisions, Store Atmosphere had a significant effect on purchasing decisions and Experiential marketing and store atmosphere had a significant effect on purchasing decisions.

Breadfruit (Artocarpus altilis) is a kind of consumable plant, generally peoples will process the fruit and discharge the peel. Effervescent granule is a practice of powder preparation. This study aim to create the effervescent granulation preparation to making the peel if breadfruit will easier to consumen with extract concentrations : F1 (5%), F2 (10%), and F3 (15%) and determine the characteristics of the resulting preparation. Making effervescent granules using the alkaline granulation method. Then the resulting preparation is evaluated by testing, including organoleptic test, pH, flow rate, angle of repose, dissolve time, water content, granule size distribution, and froth height. Breadfruit peel extract can be formulated into effervescent granule preparations. Effervescent granules of F1, F2, and F3 from breadfruit peel extract produce a brownish-white powder, characteristic of the extract. All of the formulas have qualified pH, water content, rest angle, dissolve time, and granule size. Flow velocity F1 7.99 g/sec and F2 7.21 g/sec, including flow velocity "good,” while F3 includes “poorly soluble’ 2.68 g/sec. However, the formulas do not meet the foam height requirements in the market with a foam height of 3 cm, where FI is 0.9 cm, F2 is 0.93 cm, and F3 is 0.96 cm.    

Abstract: This study aims to identify the effect of marination with Musa Paradisiaca L. (kepok) peel, Musa Acuminata Linn. (barangan), and Musa Paradisiaca L. Var Sapientum (raja bulu) on processed beef products on physical quality (tenderness) and consumer acceptability.  The method used was experimental. The research was conducted at the State University of Jakarta with a sample of 30 Education of Culinary Arts students who were moderately trained panelists. Based on the statistical hypothesis test with the Friedman test, it can be seen that all aspects (color, taste, aroma and texture) are not affected by marination treatment in processed beef products on consumer acceptance. Based on the results of Anova calculation on physical quality test, there is a real difference in banana peel marination treatment on the level of meat tenderness.

Food is used as a basic necessity for human life. Food can increase the growth and development of the body and can repair damaged body tissue. Food and drinks that will be distributed and consumend by the public must comply with the quality standards  that have been set. One of the microorganisms most often found in food and drinks in Coliform bacteria. Coliforms are a group of bacteria that can be used as an indicator of the presence of pathogens that are detrimental or not beneficial for water, food, milk and dairy products. The aim of this research was to determine whether or not Coliform bacteria were present in white tofu sold at the Sedondong Batang market. The type of research used is descriptive research. This research was carried out on November 28, 2023. Sample examination was carried out at the Pekalongan Regency KESDA Laboratory. The samples used in this research were white tofu sold at the Sedondong Batang market, totaling 4 samples. In this research, the sampling technique was purposive sampling. The method used the MPN method, MPN is a method used to count Coliforms in water using in-tube fermentation testing. This method requires two tests, namely a predictor test and a reinforcement test.

This research is based on some problem associated with repurchase intention at Tede Coffee. So, the purpose of this study is to investigate the Influence of Product Innovation on Repurchase Intention at Tede Coffee Padang. This research is a quantitative descriptive study with population 987 person, and the sample on this reseach is 91 respondents. And then get form purposive sampling technique the sample is consumen of Tede Coffee. The data collection method in this research uses a questionnaire with a Likert scale which has been tested for validity and reliability. The collected data was then analyzed using simple linear regression analysis with the help of SPSS (Statistical Product and Service Solution) software version 25.00. From the analysis results, it can be concluded that based on the t-test results, for innovation variables with a significant level of 0.000 < 0.05, it means that there is significant influence of product innovation on repurchase intention. According to the F-test with a significance level of 0.000 < 0.05, it means that product innovation simultaneously has a significant effect on repurchase intention. The product innovation variable influences the repurchase intention variable by 55.2%, while the remaining 44.8% is influenced by other variables.

Indonesia's cement industry plays a pivotal role in economic and infrastructural development. PT Semen Indonesia (Persero) Tbk stands out as a leading company in this sector, boasting renowned brands like Semen Gresik, Semen Padang, and Semen Tonasa, producing various types of cement, including Pozzolan Portland Cement (PPC) and Ordinary Portland Cement (OPC). Competing with other major cement players like PT Indocement Tunggal Prakarsa Tbk and PT Holcim Indonesia Tbk, PT Semen Indonesia remains a significant force.This study aims to formulate marketing strategies focusing on maintaining the company's longstanding positive image and influencing consumer behavior towards purchasing its products. Key aspects explored include product quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural factors. Understanding consumer behavior is vital, considering their interest in cement products with a strong brand image, factoring in aspects such as quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural elements. Research findings are expected to provide in-depth insights into PT Semen Indonesia's ability to comprehend and respond to consumer preferences effectively. This understanding will serve as a foundation for formulating smarter and more relevant marketing strategies, aiding the company in maintaining and increasing market share, while reinforcing its image as a leading provider of building solutions in Indonesia. in Indonesia.

Muhammadiyah organization and also their business entity have a lot of branch in various region. In Kabupaten Gresik there are Economy and Entrepreneur Council PCM GKB and many business entity. One of the business entity is Inspirasi Kopi Cafe, that was focusing on food and beverages. This business entity relatively new so it needs more strategic and new innovation for the future progress. Business Model Canvas and Ten Types of Innovation is the most perfect business model to be used for the developmen  of Inspirasi Kopi Cafe. In this research use qualitative approach, that was producing descriptive data from deep interview that was held. The data research collected from four diffent source person. From the result of this research that was developed using Ten Types of Innovation is profit model innovation, Innovation of Serve, Innovation that was involving consument and Innovation product system. Reseracher decide to rearrange the Business Model Canvas that was adopted from the old Business Model Canvas with a research using interview and obeservation method, so that it formed the remodelling business model canvas that can help develop the business entity of Inspirasi Kopi Cafe.

Assistance Activities UMKM in improving Branding and Packaging at UMKM Omah Dayang this aims to improve the quality UMKM because in digital branding products, development is carried out such as product rebranding, marketing and design. Products that are rebranding to ade value to the product UMKM Omah Dayang. Branding improvement activities UMKM Omah  Dayang carried out with three stages, namely the first packaging design, logo updates and also social media. The packaging design process is carried out  to increase consumen attractiveness, because attractive packaging can have high selling power. The next is social media which is carried out so that the product is more attractive UMKM Omah Dayang can  be  reached  outside  the  Blitar   City   area   and Increase sales.

Now a days tourism and hospitality industry especially in Hotel is growing fast, the writer take an observation as hotel X in Surabaya. The writer want to know   influence of consument on education,  level of service and policy as a leader on occupancy of Hotel X in front office Dept. front office one of central Dept in hotel as Relationship  between guest and others Dept. Because of front office as central therefore front office will be brandage of image of the hotel . that’s why front office staff  must have an experience and  out standing skill because customer need good service expectation  is priority. Hotel X in Surabaya can operates day to day operational  well. It showed  by result of hotel occupancy in stability over the everages. in case of this we conclude  that good sevice is one of main factor will cause effect relationship of level about high of occupancy  Hotel goes running well ,eventhough human resource minimizely. base in the above mater, impact of effect in the level on hotel occupancy in Surabaya because of  good service to the guest.