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Rio Zakarias Widyandaru; Aisyah Yustikaningtyas Harnadi; Muhammad Hanif Ridho; Fawzia Ramadhani

jurnal ABDIMAS Indonesia 2024 STIKes Ibnu Sina Ajibarang

Corporate social responsibility (CSR) plays an important role in supporting sustainable development in Indonesia. This article analyzes eight flagship CSR programs from various companies covering the environment, education, financial inclusion, and community empowerment sectors. Using a qualitative case study approach, the research found that the integration between business strategy and CSR initiatives can create significant and sustainable economic, social and environmental impacts. Programs such as Memilah Sampah Menabung Emas by Pegadaian, Electrifying Agriculture by PLN, BRInita by BRI, Desa Sejahtera Astra by Astra, TJSL Desa Penglipuran by Pelindo, Mas Tani Tampan by PGN, Desa Energi Berdikari by Pertamina International Refinery, and PAUD Berkarakter by Adaro succeeded in improving community welfare, opening economic opportunities, reducing carbon emissions, and increasing access to quality education. The synergy between the company's core business and CSR implementation not only fulfills regulatory obligations, but also becomes an effective strategy to create a sustainable positive impact on society and the environment.

Nafi’ul Umam; Nazaruddin Malik; Masiyah Kholmi

Jurnal Bisnis Inovatif dan Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the era of globalization, companies not only focus on financial resources but also social and environmental aspects of their activities. Corporate Social Responsibility (CSR) is essential for companies to adapt and grow, foster relationships with stakeholders, mitigate risks, and create value for society. Interdisciplinary research is essential to understand the importance of CSR in business transformation. This research utilizes a qualitative descriptive research methodology. In CSR implementation, the presence of sustainable leaders is the presence of leaders who have a vision and mission can help companies in developing effective and sustainable CSR strategies. They can help companies in improving reputation and public trust, strengthening relationships with stakeholders, and opening new market opportunities. Stakeholder interest in CSR is an influence in improving CSR effectiveness and business transformation. They can increase community awareness and participation in development and empowerment efforts, and assist companies in improving effective and sustainable CSR strategies.