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Organizational Communication Climate Mangement in Improving Charles & Keith Employee Work Motivation (Case Study at Charles & Keith Store Summarecon Mall Serpong). Organizational communication climate is a key element in creating a productive work environment, especially in the dynamic retail industry. This study aims to describe the organizational communication climate formed at the Charles and Keith Store Summarecon Mall Serpong and to determine the level of employee work motivation at the Charles and Keith Store Summarecon Mall Serpong. This study was conducted at the Charles & Keith Store located in Summarecon Mall Serpong, Tangerang for 3 months, starting from April to June 2025 using a qualitative approach with a case study method, involving in-depth interview observations, and documentation of data collection techniques. The results of the study indicate that a warm, supportive, and transparent communication climate plays a vital role in creating a healthy and inspiring work atmosphere. Employees feel valued because they are given space to express their opinions, are involved in decision-making, and receive honest and constructive feedback. In addition, trust and honesty are important foundations in building harmonious and work-oriented working relationships. These findings emphasize that good communication climate management has a direct impact on employee morale, loyalty, and productivity in the modern retail sector.

Work loyalty is an employee's loyalty to the company and the responsibility given by the company in the form of trust that keeps company secrets and the employee's willingness to advance the company Communication is a process of delivering messages from a person who gives or sends messages to the recipient of the message in the form of ideas or information transfer. Organizational climate is a condition, condition and characteristic of the work environment that characterizes an organization which is formed from the attitudes, behavior and personality of all members of the organization.This research uses quantitative descriptive research. The sampling technique uses a saturated sample where the entire population will be used as the research sample. The measurement scale used is a Likert scale.Partially and simultaneously there is a significant influence between communication variables and organizational climate on work loyalty.