Publication Search

Small and medium-sized enterprises (SMEs) have long been recognized as a vital driver of economic growth, particularly in rural areas where access to large-scale industries is limited. In Dahu Village, the community relies on local products such as melinjo as one of the main sources of livelihood. However, despite the potential of melinjo-based products, business development has been constrained by limited innovation, low product diversification, and weak marketing strategies. These challenges hinder the competitiveness of local SMEs in wider markets, especially in appealing to younger consumers who often prefer modern and innovative products. To address these challenges, the 2025 Student Work Study Program (KKM) conducted by the University of Bina Bangsa implemented a community empowerment project aimed at enhancing the capacity of SMEs in the melinjo sector. The program introduced the development of an innovative product, namely chocolate-flavored keceprek, a melinjo-based snack with a unique taste and higher market value. The initiative not only focused on product innovation but also provided comprehensive support in production techniques, hygienic and attractive packaging, logo and banner design, as well as digital marketing strategies tailored to rural entrepreneurs. The results of the activity highlight that even a relatively simple innovation can significantly increase product appeal, improve branding, and create new market opportunities. Early feedback indicated that chocolate-flavored keceprek products successfully attracted interest from younger consumers, demonstrating the importance of innovation in maintaining the relevance of traditional products. Furthermore, the project functioned as a collaborative platform where students and local communities worked together in applying entrepreneurial concepts to local potential. This synergy not only contributed to improving the competitiveness of SMEs in Dahu Village but also encouraged sustainable economic development in rural areas through innovation, creativity, and digital-based marketing.

Small and medium-sized enterprises (SMEs) have long been recognized as a vital driver of economic growth, particularly in rural areas where access to large-scale industries is limited. In Dahu Village, the community relies on local products such as melinjo as one of the main sources of livelihood. However, despite the potential of melinjo-based products, business development has been constrained by limited innovation, low product diversification, and weak marketing strategies. These challenges hinder the competitiveness of local SMEs in wider markets, especially in appealing to younger consumers who often prefer modern and innovative products. To address these challenges, the 2025 Student Work Study Program (KKM) conducted by the University of Bina Bangsa implemented a community empowerment project aimed at enhancing the capacity of SMEs in the melinjo sector. The program introduced the development of an innovative product, namely chocolate-flavored keceprek, a melinjo-based snack with a unique taste and higher market value. The initiative not only focused on product innovation but also provided comprehensive support in production techniques, hygienic and attractive packaging, logo and banner design, as well as digital marketing strategies tailored to rural entrepreneurs. The results of the activity highlight that even a relatively simple innovation can significantly increase product appeal, improve branding, and create new market opportunities. Early feedback indicated that chocolate-flavored keceprek products successfully attracted interest from younger consumers, demonstrating the importance of innovation in maintaining the relevance of traditional products. Furthermore, the project functioned as a collaborative platform where students and local communities worked together in applying entrepreneurial concepts to local potential. This synergy not only contributed to improving the competitiveness of SMEs in Dahu Village but also encouraged sustainable economic development in rural areas through innovation, creativity, and digital-based marketing.

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, especially in facing economic crises such as the 1998 monetary crisis and the COVID-19 pandemic. MSMEs are at the forefront in creating jobs and contributing to economic growth, even though they face various challenges, including capital problems. This research uses a qualitative approach with a case study type. This research uses primary data collected from interviews with the owner of Pajeng Cokelat. Pajeng Cokelat is a micro business located in Blitar and makes various kinds of processed chocolate to be used as snacks. The owner of Pajeng Cokelat is active in participating in training activities aimed at improving skills both related to marketing and the products produced. The results of this research highlight the government's efforts to overcome capital problems through programs such as People's Business Credit (KUR) and business training. However, increasing financial literacy is needed, especially in the context of sharia finance, to support the sustainable growth of MSMEs. By overcoming these challenges, MSMEs can continue to play a role in driving the national economy.

Di era modern, eksistensi minuman tradisional mulai tergeser oleh minuman modern, termasuk wedang uwuh yang merupakan minuman khas Yogyakarta. Salah satu upaya pelestarian wedang uwuh adalah melalui inovasi dan difersifikasi produk, seperti pengembangan produk coklat bar dengan rasa wedang uwuh. Cokelat dipilih karena memiliki daya tarik tinggi di berbagai segmen pasar serta nilai komersial dan khasiat yang baik untuk kesehatan. Penelitian ini bertujuan untuk menentukan jenis cokelat yang paling sesuai sebagai bahan dasar utama dalam pengembangan produk coklat bar wedang uwuh dengan membandingkan cokelat hitam dan cokelat putih berdasarkan atribut visual, khasiat, dan nilai komersial. Metode yang digunakan adalah Focus Grup Discussion (FGD) bersama perusahaan yang bergerak di bidang produksi wedang uwuh, dengan melibatkan 9 orang peserta. Hasil kajian menunjukan bahan dasar untuk produk cokelat bar wedang uwuh, cokelat hitam lebih unggul baik dari aspek visual, kandungan, dan nilai komersilnya. Secara visual, uji organoleptik seperti warna, bau, rasa masih lebih unggul cokelat hitam. Cokelat hitam kaya akan flavonoid, polifenol, teobromin, asam askorbat, zat besi, magnesium, dan serat sehingga lebih memberikan khasiat yang lebih baik untuk tubuh. Margin harga cokelat hitam lebih tinggi tetapi tidak signifikan bedanya dengan cokelat putih, sehingga penggunaan cokelat hitam sebagai bahan dasar produk cokelat bar wedang uwuh sangat direkomendasikan.  

The demand for chocolate continues to increase along with high public consumption. One of the main components in chocolate formulation is fat, which generally comes from cocoa butter. However, the availability of cocoa butter is limited and the price is relatively high, so a more economical and easily obtained substitute material is needed locally to support the sustainability of the chocolate industry. This study aims to examine the potential of palm oil fractions, especially palm stearin and olein, as a partial substitute for cocoa butter (Cocoa Butter Substitute/CBS) in chocolate formulations. The study was conducted through a literature review of scientific journals published in the last 10 years, which included chemical, physical, and sensory analysis data on palm oil-based chocolate products. The results of the study showed that stearin increased the melting point and firmness of the product, while olein produced a softer texture and a smoother melting sensation. Sensorially, olein-based formulations showed a higher level of acceptance than stearin, especially in color, aroma, taste, and texture attributes. In addition, palm oil fractions do not produce trans fats, and are able to maintain the balance of solid and liquid fats, while supporting the stability of the product emulsion. This study shows that palm oil fractions, especially through the right combination of stearin and olein, have great potential as a substitute for cocoa butter without reducing physical or sensory quality, thus supporting the sustainability of chocolate production in the future.

Ready-to-drink (RTD) chocolate beverages are increasingly popular, yet traditional formulations often contain dairy components while some consumers are lactose intolerance. The primary challenges in RTD chocolate beverages include achieving acceptable flavor profiles and managing cocoa powder precipitation. This study aimed to formulate a non-dairy ready-to-drink chocolate beverage using a hedonic test and  enhance its physical stability through varied xanthan gum concentrations applying Completely Randomized Design (CRD).A hedonic test involving 30 untrained respondents determined the most preferred formula with the highest preference level (3.7), which consisted of 40% local cocoa powder from Kulon Progo, Yogyakarta, 15% commercial cocoa powder, and 45% castor sugar. Stability analysis involved incorporating xanthan gum at concentrations of 0.1%, 0.15%, and 0.2% (w/v). Results demonstrated that 0.2% xanthan gum concentration yielded the highest viscosity (98 N.s/m²), significantly differing from the control. The lowest precipitation was observed at 0.2% concentration (p-value 0.048). Particle size analysis revealed progressive reduction from 21 μm to 5 μm with increasing xanthan gum concentration. The study conclusively identified 0.2% (w/v) xanthan gum as the most effective concentration for improving chocolate beverage stability, offering a promising approach for developing innovative, dairy-free RTD products.

This study aims to examine the influence of Brand Awareness on the Purchase Intention of consumers of SilverQueen chocolate products in the Tangerang area. The method used in this study is a quantitative approach with survey techniques, involving 100 respondents from various demographic backgrounds. Data collection was conducted through questionnaires using a Likert scale and analyzed with SPSS software. The results of the validity test show that all indicators used to measure Brand Awareness and Purchase Intention are valid, with the calculated r value exceeding the table r value and significance below 0.05. The reliability test shows a Cronbach's Alpha value of 0.936, indicating that the questionnaire has very good consistency. The normality, multicollinearity, and heteroscedasticity tests indicate that the regression model meets the classical assumptions. The results of the coefficient of determination (R²) analysis indicate that Brand Awareness contributes 11.9% to Purchase Intention. The t-test shows that Brand Awareness has a significant positive effect on Purchase Intention, with a calculated t value of 3.630, greater than the t-table value, and a significance value of 0.000, which is less than 0.05. These findings confirm that the higher the level of Brand Awareness, the greater the likelihood that consumers will purchase SilverQueen products. This research provides valuable insights for the company in designing effective marketing strategies, emphasizing the importance of increasing Brand Awareness to boost consumer purchase interest.    

Community service activities are carried out in two locations of Micro, Small and Medium Enterprises (MSMEs), namely Slanden Banjaroyo Chocolate Cocoa Park and Bas and Reng Wonosobo Buffet. This activity aims to examine the use of digital marketing to increase sales. In the era of digitalization, Micro, Small and Medium Enterprises (MSMEs) must adapt to changes in consumer behavior who are more likely to use digital platforms. In reality, MSME actors focus more on business income, but less on the use of digital marketing in expanding public reach. Chocolate Cocoa Park and Bas and Reng Buffet face obstacles in product marketing and the lack of product brand identity. In this community service activity, the author supports MSME actors to increase promotional activities through social media and the creation of logos and brochures on the Canva application. The results achieved after this activity was carried out was an increase in the understanding of business actors in applying digital media to market products and business actors already have a product brand identity.

Banjaroya Village, Kulon Progo Regency has many tourism potentials, one of which is the Chocolate Cocoa Park. As an educational tourist attraction based on agrotourism, the Chocolate Cocoa Park serves several activities offered to tourists related to the cultivation of Cocoa plants and Chocolate production. However, in this case, the Chocolate Cocoa Park has not packaged and programmed the activity services well. The results of the study show that there are several things that need to be fixed in packaging and providing educational package programs at the Chocolate Cocoa Park. The thing that needs to be fixed is the way to package the tour package, it needs to display an itinerary so that tourists feel easy and can manage their time to participate in the activity. Then the programming is by grouping the activities offered according to the focus of each activity so that tourists can choose what focus activities they want to participate in.

This research analyzes the influence of supervision, compensation, and the application of fingerprint attendance on work discipline at PT. Chocomory Cokelat Persada, Semarang Regency, a part of the Cimory Group. Although previous studies have highlighted the importance of these factors, there remains a gap in understanding their complex interactions. This study aims to fill this gap by examining the simultaneous effects of supervision, compensation, and fingerprint attendance on work discipline. Utilizing a quantitative approach, in determining the sample using the purposive sampling method. Data were collected from 125 employees from production operator and warehouse operator through online google form questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The findings reveal that supervision significantly improves work discipline. The implementation of fingerprint attendance systems positively impacts work discipline. Conversely, compensation does not significantly effect on work discipline. These results suggest that effective supervision and advanced attendance systems are crucial for fostering a disciplined workforce, whereas compensation alone may not be as impactful. The study provides valuable insights for resource management practitioners and researchers, offering strategies to enhance work discipline and improve organizational success.

CV. Rapoviaka Simple is one of the MSMEs in the chocolate processing industry that processes semi-finished products into finished products in the form of chocolate bars with various flavors. This shows an effort to increase the added value in the chocolate processing process. This study aims to determine and analyze the amount of added value obtained from processing semi-finished chocolate (block paste) into chocolate bars at CV. Rapoviaka Simple. Data collection techniques in this study through observation and interviews. The data analysis method used is using the hayami method. Based on the results of the study, it shows that processed chocolate bars at CV Rapoviaka Simple provide high added value and profits for producers, with an input of 4kg /day, an output of 4kg/ day is obtained. The amount of added value obtained is Rp 157,188/kg with a value-added ratio of 49.9%, while the profit obtained is Rp 157,188/kg. The return to the owner of the production factor of labor and the contribution of other inputs is 22.72% and 4.73%, so that the company's profit is 72.53%.

This research aims to determine the application of the Siapik Application to MSMEs, whether the Si Apik Application can make it easier for users to make accurate financial reports and be able to solve financial problems in chocolate-processed MSMEs. The method used in the research is using a qualitative descriptive method, with data collection techniques using direct observation techniques at the research location and conducting interviews. The data source was obtained from primary data. The research results show that the Si Apik application makes it easy for chocolate-processed MSMEs, especially CV Rapoviaka Simple, in making financial reports because the features in the application are complete and the Si Apik application really has a positive impact on MSMEs who are running their businesses.

The aim of this research was to determine the quality control analysis of processed Rapoviaka Simple chocolate products with total quality control (tqc). The research was carried out through direct observation of all stages of rapoviaka chocolate production, starting from selecting raw materials to the final packaging process. Quality data is obtained through measuring various parameters such as texture, taste, aroma and visual appearance of the product. Quality control analysis is carried out using statistical tools in the form of check sheets, histograms, Pareto diagrams, control maps c. The research results show that the implementation of TQC is effective in improving product quality. After carrying out analysis using the Simple Rapoviaka Chocolate C Control Map, it can be said to be under statistical control. This is because the defect proportion (CL) value is within the expected range, between the specified UCL (Upper Control Limit) and LCL (Lower Control Limit). In other words, the Rapoviaka Simple chocolate production process is within the established statistical control limits. By paying attention to each stage of production and implementing strict quality controls, variability in products can be reduced significantly. This research provides an important contribution in the context of developing a quality control system in the food industry, especially for processed chocolate products.  

This study aims to conduct an in-depth analysis of chocolate raw material inventory management at Rapoviaka Simple, a chocolate company operating at Jalan Perumahan Dosen, Blok B4 No 2, Central Sulawesi.  The research method used is the Economic Order Quantity (EOQ) method to assess and improve the inventory management process. By using interviews, observations, and analysis of internal company documents, an in-depth understanding of the existing practices and challenges faced by Rapoviaka Simple was obtained.  The results of this study are expected to provide useful insights for similar companies and contribute to the inventory management literature in the context of the food and beverage industry.

Tujuan dari penelitian ini adalah untuk menganalisis mengenai Marketing Mix (9P) dari CV Rapoviaka Simple di Kota Palu. CV Rapoviaka Simple merupakan salah satu UMKM yang memproduksi cokelat premium, produk cokelatnya telah banyak diminati oleh konsumen. Metode penelitian ini adalah kualitatif dengan pendekatan studi kasus dan wawancara. Hal ini bertujuan untuk mengetahui lebih tepat dari bauran pemasaran yang dilakukan oleh pemilik produk cokelat CV Rapoviaka Simple. Peneliti melakukan observasi, wawancara dan mengumpulkan dokumentasi dari UMKM terkait di lokasi penelitian. Hasil riset menunjukkan bahwa nilai jual produk cokelat CV Rapoviaka Simple ini terletak pada unsur promosi sedangkan promosi pada produk ini masih kurang. Tetapi, produk ini memiliki nilai ataupun indeks kepuasan yang baik dari segi product, price, place, process, people, payment, packaging dan physical evident.

Kerupuk merupakan makanan tradisional yang disukai oleh seluruh masyarakat Indonesia. Bahan baku utama pembuatan kerupuk adalah tepung tapioka dan fungsinya dalam proses pembuatan kerupuk sebagai pengikat. Pisang adalah salah satu buah yang digemari masyarakat Indonesia. Buah pisang merupakan produk yang mudah rusak. Salah satu penganekaragaman pengolahan pangan adalah pembuatan kerupuk buah. Oleh karena itu perlu dilakukan penelitian pembuatan kerupuk pisang dengan faktor rasio berat tepung tapioka-pisang dan jenis bubur pisang.Penelitian ini dilakukan dengan metode Rancangan Acak Lengkap, menggunakan dua faktor pembanding, yaitu berat rasio tepung tapioka-pisang dan jenis pisang. Faktor yang pertama yaitu rasio tepung tapioka-bubur pisang (100-50 g, 110-40 g, dan 120-30 g). Faktor kedua yaitu jenis bubur pisang (pisang raja nangka, pisang tanduk, pisang kepok kuning, dan pisang kepok putih).Hasil penelitian menunjukkan bahwa karak yang terbaik adalah pada kombinasi perlakuan rasio tepung tapioka 100 g-bubur pisang 50 g dan jenis bubur pisang tanduk. Kerupuk pisang ini mempunyai karakteristik sebagai berikut: kadar air 3,99%; kadar abu 2,35%; kadar pati 56,77%; kadar gula total 56,98%; volume pengembangan 29,63%; warna 2,00 (cokelat kekuningan); rasa 3,73 (rasa pisang terasa); kerenyahan 3,80 (sangat renyah), dan tingkat kesukaan 3,53 (suka).Kata kunci: tepung tapioka, jenis pisang, kerupuk buah.