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Marketing a product effectively goes beyond showcasing attractive photos; it involves creating engaging videos that can better explain and demonstrate the products on existing social media platforms. In today’s digital age, maximizing a product's effectiveness through social media marketing is essential. CapCut, a user-friendly video editing application, offers a range of features that enable users to create professional-quality videos easily. These features can be utilized to effectively market a product by conveying its specifications and unique features in a visually compelling way. Recognizing the importance of video content in modern marketing strategies, we organized a training session at Cynara’s Corner, a retailer specializing in children’s and Muslim clothing. This training was designed to teach participants how to utilize CapCut for creating marketing videos. We used the drill and practice method, which involved hands-on exercises to help participants learn how to edit and produce engaging product videos. The training sessions focused on creating videos that could effectively communicate product specifications, such as size, material, and design, in a way that would appeal to potential buyers. These videos, once created, would be shared on social media platforms to provide comprehensive and informative content to attract potential customers. The training aimed to equip participants with the skills necessary to produce engaging content that would increase product visibility and appeal. By the end of the training, the participants were able to create professional videos that could be used for social media marketing. These videos not only showcased the products but also provided valuable information to help customers make informed purchasing decisions. This initiative will enable Cynara’s Corner to strengthen its social media presence and ultimately boost its sales by engaging potential buyers more effectively through creative video content.

This research aims to examine the impact of thrifting on the economic condition of clothing traders in Pasar Lasoani, to identify the factors that make thrifting a threat to these traders, to find solutions that traders can implement in facing competition with thrifted products, and to understand the Islamic economic perspective on thrifting practices in Pasar Lasoani. This study uses a qualitative research method, which is intended to describe and explain events or phenomena occurring in the field and to present data systematically, factually, and accurately regarding the facts or phenomena observed. The data for this study were obtained through observation, interviews, and documentation. The thrifting phenomenon has had a significant impact on the economy of clothing traders in Pasar Lasoani. On the positive side, this trend has increased income for traders who sell thrifted items due to their affordable prices and attractive variety. However, on the negative side, thrifting reduces the competitiveness of new and local clothing traders, thereby creating economic imbalances in the market. The increase in secondhand clothing imports is also perceived as a threat to the demand for new products, especially due to the strong interest of young consumers in branded clothes at low prices. To improve competitiveness, new clothing traders need to implement strategies such as price adjustments, product quality improvement, utilization of digital marketing, and consumer education on the advantages of new clothing. From an Islamic economic perspective, the practice of thrifting is permissible as long as it fulfills the pillars and legal conditions of buying and selling, namely clarity of the product, mutual agreement on price, and absence of excessive gharar (uncertainty). According to the school of Imam Malik, this practice is valid if the existing gharar is minor, unavoidable, and conducted with honesty, fairness, and transparency. Therefore, thrifting transactions in Pasar Lasoani can be considered in line with the principles of sharia.

The fashion industry continues to grow rapidly, creating new trends that influence people's lifestyles. The thrifting phenomenon at Pasar Senen has become a popular shopping alternative due to its affordable prices and product quality. This study aims to analyze the influence of product quality and price perception on purchasing decisions for thrifted clothing. The research employs an associative quantitative approach involving 96 respondents. The research instrument is a questionnaire tested for validity and reliability. Data analysis includes descriptive and correlation analysis, while hypothesis testing uses multiple linear regression analysis. The results indicate a positive influence of product quality and price perception on purchasing decisions, with an R-Square value of 0.805. The study's limitation lies in its scope, which focuses only on one market and does not consider other variables or moderators that may impact purchasing decisions more broadly.

This research aims to identify the application of Islamic values in the production and marketing chain of Online Shop Elena Collection, an online shop that sells bags and clothing. The main focus of this research is the application of the principles of honesty, justice, sustainability and Islamic-based promotional ethics. The research method used is descriptive qualitative with interviews, observation and document analysis. The research results show that the Elena Collection has implemented Islamic values, especially in price transparency, use of halal materials, and promotions that comply with sharia. However, challenges remain, such as ensuring halal supply chains and balancing market demands with sharia principles.

Welfare is crucial in the economy, indicating that people are able to meet their basic needs, such as food and clothing. Moreover, the existence of micro, small, and medium enterprises (MSMEs) greatly supports the achievement of this welfare by providing economic opportunities that help people access their living needs. The purpose of this study is to determine the role of micro, small, and medium enterprises (MSMEs) in improving community welfare. The research method used is descriptive qualitative using a literature study approach supported by secondary data. The results of this study reviewed from an economic aspect state that Micro, Small, and Medium Enterprises (MSMEs) play an important role in improving community welfare. The greater the welfare, the better the country's economic growth and development. In addition, there is legal support through various regulations designed to support the development of MSMEs and realize community welfare.