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This study conducts sentiment analysis of Indonesian user reviews of the CapCut application using IndoBERT and compares two evaluation schemes: a single 80/20 train–test split and stratified 5-fold cross-validation (k=5). A total of 1,048,575 reviews were collected from the Google Play Store through web scraping and labeled into three sentiment classes based on rating: negative (1–2), neutral (3), and positive (4–5). After preprocessing—cleaning, case folding, banned-word removal, normalization—and duplicate removal, 517,962 reviews were retained. IndoBERT Base P1 was fine-tuned using fixed hyperparameters (batch size 32, learning rate 2e-5, up to 4 epochs, early stopping patience 2), while undersampling was applied to the training set to address class imbalance. Performance was assessed using accuracy, precision, recall, F1-score, and ROC-AUC, supported by confusion matrix and ROC-curve visualizations. The single split achieved an accuracy of 0.756, whereas cross-validation produced a mean accuracy of 0.740. Across both schemes, the positive class achieved the best performance (F1-score 0.850; ROC-AUC 0.918–0.919), while the neutral class remained the most challenging (precision 0.198–0.206; F1-score 0.280–0.283). Overall, cross-validation is recommended for reporting because it reduces dependence on a single partition and provides a more representative estimate across multiple splits.

The rapid growth of social media in Indonesia has transformed marketing communication strategies, particularly in producing creative promotional content. Instagram Reels has emerged as an effective platform for building brand awareness through short and engaging videos. This study was conducted during an internship at PT Waskita Fim Perkasa Realti and focuses on the production process of Instagram Reels content for Vasaka Solterra. The first objective is to examine the workflow of promotional video production across three stages, pre-production, production, and post-production. The second objective is to identify challenges faced by the Marketing Communication Division. Using qualitative methods, including observation, interviews, participation, and literature review. This study found that pre-production involves idea development, content research, and storyboard creation. The production stage includes smartphone-based video shooting and voice-over recording to ensure message clarity. Post-production centers on editing using CapCut and applying a consistent visual identity before publication. The study also identifies several obstacles, such as limited human resources, minimal equipment availability, and coordination delays with external partners. These findings highlight the need for increased production personnel, improved interdepartmental collaboration, and enhanced equipment support to optimize the overall content production process.

Industri portal lowongan kerja daring mengalami persaingan ketat, menuntut platform seperti Toploker.com untuk membangun brand awareness yang kuat, di mana iklan video menjadi strategi promosi yang sangat efektif. Namun, produksi video konvensional menghadapi kendala biaya tinggi dan waktu pengerjaan yang lama. Kecerdasan Buatan (AI) menawarkan solusi dengan mengotomasi produksi konten, mulai dari penyusunan naskah hingga personalisasi audio-visual. Penelitian empiris menunjukkan bahwa iklan video berbasis AI dapat meningkatkan tingkat engagement hingga 6–9 persen poin lebih tinggi dibandingkan iklan baseline dan meningkatkan efektivitas persuasi hingga 12,5% lebih tinggi dalam hal ekspektasi pendapatan. Untuk memastikan proses pengembangan konten video promosi yang menarik, efisien, dan relevan bagi audiens digital Generasi Z, penelitian ini mengadopsi kerangka kerja Multimedia Development Life Cycle (MDLC), yang mencakup tahap Konsep, Perancangan, Pengumpulan Bahan, Produksi, Pengujian, dan Distribusi. Tujuannya adalah merancang panduan teknis yang terstruktur untuk mengintegrasikan alat AI modern (seperti CapCut, Suno AI, dan Freepik AI) demi mengoptimalkan kualitas dan efisiensi produksi konten.

The utilization of the CapCut application is widely adopted by Hajj and Umrah travel agents for the creation and editing of various types of promotional videos, owing to its comprehensive functions and powerful video processing capabilities. This research is titled “Utilization of the CapCut Application for Video Creation and Editing of Digital Promotional Media for Hajj and Umrah Travel Agent Teras Hanania 038 Bekasi.” Conventionally, business owners in the Hajj and Umrah travel sector have only marketed their package products through traditional methods, utilizing printed brochures or pamphlets distributed manually. The reach of this conventional marketing type is unable to widely penetrate the target market.The objective of this research is to explore the utilization of the CapCut application by outlining the workflow for video creation and editing using the application. This process aims to produce creative videos that are attractive and dynamic, capable of sharing complete information through a brief narrative. This digital promotional media is intended to assist Teras Hanania 038 Bekasi in introducing and marketing its Hajj and Umrah packages to prospective pilgrims worldwide, thereby reaching a significantly broader target market. The research methods employed are Library Research and Field Research.

This study aims to analyze the effect of high-lob technique on petanque sport pointing using a concrete field surface. The method used is descriptive research with implementation at the Petanque Laboratory of Surabaya State University. The subjects of the study were five Unesa petanque athletes who were selected based on their technical skills. Data collection techniques include field observation, skill tests, documentation, and data analysis using the Kinovea and Capcut applications. The results showed that at a distance of 6 meters, the release angle was 63.5°, the height was 3.53 m, the rolling distance was 35 cm, and the final result was 8.5 cm. At a distance of 7 meters, the release angle was 63.4°, the height was 4.01 m, the rolling distance was 53 cm, and the final result was 10.4 cm. At a distance of 8 meters, the release angle was 62.3°, the height was 3.99 m, the rolling distance was 59 cm, and the final result was 13.4 cm. Meanwhile, at a distance of 9 meters, the release angle is 60.3°, the height is 4.16 m, the roll is 53 cm, and the final result is 19.2 cm. All parameters have met the effectiveness criteria based on existing references, except for the rolling distances at 7, 8, and 9 meters which exceed the ideal limit. These results imply that adjusting the drop point and increasing the angle and height of the bounce can optimize the results of the high-lob pointing technique.

The implementation of this service aims to improve the skills of employees of the Social Service of Central Lombok Regency in making video documentation of annual activities and field activities using the CapCut application. using the CapCut application. Effective video documentation is the main need in conveying information and activity reports to the community and stakeholders. This training was designed in several stages, namely identification of needs, module development, implementation of theoretical and practical training, and evaluation of participants' skills through the pre-test and post-test. The results of the activity showed a significant increase in significant improvement in participants' skills, especially in the aspects of video editing, use of transition features and visual effects, and systematic narration. systematic narration. The impact of this training is expected to improve efficiency in the documentation process, reduce reliance on external services, and strengthen the transparency and accountability of the Social Affairs Office, as well as strengthen the transparency and accountability of the Central Lombok Regency in delivering information to the public.