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Efforts to increase competitiveness and utilize resources for promotions in grocery stores effectively have found obstacles in their implementation, one of which is that the average business actor is old, which makes it difficult for the use of technology to become a more optimal marketing effort so that templates can be used as one. one solution to make it easier for business actors to create marketing supporting content. The partner for this mentoring activity is Mrs. Listiyaningsih, owner of the Liszsa2 grocery store in Bulak Banteng Village, Kenjeran District, Surabaya City. The mentoring method is carried out through 3 stages, namely problem identification, implementation and evaluation and maintenance. As a result, business actors can confidently market their goods and expand their consumer reach.

In the era of rapid technological advancement, the utilization of digital content as a pivotal tool for advertising has become increasingly crucial. Digital content and illustration have emerged as essential elements in today's digital landscape, particularly in the realm of visual communication. The primary objective of this research is to create and disseminate digital content focused on educated illustration in the form of videos to enhance awareness within the Corat-Coret illustration community. To achieve this goal, the Integrated Marketing Communication (IMC) approach is employed to ensure that the targeting and alignment between the promotional elements used are appropriate, thereby ensuring a more consistent and effective message. This study leverages various software tools, including Capcut, Procreate, and Adobe Photoshop, to produce high-quality digital content. The final results of this research are presented in the form of engaging reels videos on Instagram platforms, as well as complementary physical media such as stickers, art prints, and keychains. By integrating these elements, the research aims to effectively attract and engage the target audience, thereby enhancing the overall marketing strategy  

Technology has advanced and developed, so that various ways to improve quality and creativity can be accessed easily through gadgets and computers, video editing refers to a program or collection of programs that allow audio visuals to be manipulated intuitively on computers and gadgets. This creativity can be improved if you continue to hone your skills and look for references to edit videos. Capcut application is one of the free video editing applications that is widely used by beginners when editing videos, because in Capcut there is a template feature that makes it easier for users. Most of the users of the Capcut application based on value are students, students, and teenagers. The active students of UKKPK Padang State University also mostly use this application, by applying descriptive qualitative, which explains the use of the Capcut application, with the aim of knowing more about creativity in video editing by getting positive value. So from these problems, the Capcut application offers template features to support video editing practically and quickly.