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The development of digital technology has brought significant changes in the invitation industry, replacing conventional paper invitations with digital invitations that are more environmentally friendly and efficient. This study aims to analyze the business model of the Untukmu digital invitation business using the Business Model Canvas (BMC) framework. BMC includes nine key elements, namely customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures. The results of the analysis show that the personalization approach, interactive features such as RSVP and photo galleries, and digital promotion strategies through social media are the main competitive advantages of this business. This study also identifies the challenges faced, such as market competition and limitations of UI design, and provides strategic recommendations to overcome these obstacles. With this analysis, it is hoped that the Untukmu digital invitation business can increase its competitiveness and business sustainability.

The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-based creative products, significantly enhancing customer experience. The use of BMC helps the company analyze nine key business elements, including strategic collaboration, service personalization, and optimization of digital distribution channels. The study results show that AR-based strategies can provide substantial competitive advantages in a highly competitive market while also opening opportunities for expansion into sectors such as education, retail, and tourism.

In today's digital era, teachers are faced with increasingly greater learning challenges. The ability to create interesting, innovative and creative learning media must be possessed by teachers at all levels of education. However, not all teachers have the facilities to learn hpw to create learning media. Various tools and applications have been developed to support the learning process. Some of these applications are Canva, crossword puzzle and Assemblr Edu. These three applications are very helpful in creating learning media to attract students' interest in learning. Community service activities have been carried out at SDN 01 Duren Seribu which is located in Depok City, West Java. The activities carried out were in the form of training in creating learning media by utilizing the Canva, crossword and Assemblr Edu applications for teachers of SDN Duren Seribu 01. The teachers were asked to practice directly creating learning media according to their respective subject areas. After this training, the teachers stated that this training was very useful and made them more proficient in the application in creating learning media so that they could create interesting and creative learning media

In the rapidly evolving digital era, effective business models are crucial for sustaining competitiveness. This research explores the application of the Business Model Canvas (BMC) to TemplateKuy, a digital platform providing Notion and Spreadsheet templates. The study aims to identify how BMC's nine components—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures—can be optimized for business growth and sustainability. A qualitative descriptive method was employed, involving interviews, observations, and SWOT analysis to evaluate TemplateKuy’s strategic positioning. The findings reveal that BMC helps TemplateKuy create tailored strategies that align with market demands, improve operational efficiency, and increase value for its users. However, challenges such as resource limitations and market competition persist. These results offer valuable insights for similar businesses aiming to leverage BMC for strategic planning. The study emphasizes the importance of continuous innovation and customer feedback to maintain relevance in the dynamic digital industry.

Penelitian ini berfokus pada perancangan strategi bisnis AIF Digital Custom Agency menggunakan kerangka Business Model Canvas (BMC) yang disusun berdasarkan analisis SWOT. Kerangka ini memetakan sembilan elemen utama dalam model bisnis untuk menciptakan strategi yang terintegrasi dan responsif terhadap tantangan pasar. Penelitian ini menggunakan metode deskriptif kualitatif untuk mengevaluasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi oleh AIF Digital Custom Agency. Hasil penelitian menunjukkan bahwa kekuatan utama bisnis ini terletak pada komunikasi yang efektif dengan pelanggan, penggunaan teknologi desain mutakhir seperti Adobe Creative Suite, serta penawaran harga yang kompetitif. Namun, tantangan yang dihadapi meliputi optimalisasi sumber daya dan perluasan penetrasi pasar. Kesimpulan dari penelitian ini adalah bahwa penerapan BMC memungkinkan AIF Digital Custom Agency untuk meningkatkan daya saing melalui optimalisasi operasional dan pengelolaan hubungan pelanggan yang lebih baik. Rekomendasi diberikan untuk memperkuat strategi pemasaran digital dan meningkatkan efisiensi proses internal, guna mendukung pertumbuhan bisnis yang berkelanjutan di industri desain digital custom.

The Business Model Canvas (BMC) is a crucial tool for mapping out strategic components of a business. This paper examines the application of BMC in the creative package business within the digital creative industry. The study aims to understand how value propositions, customer segmentation, revenue streams, and other elements interact to drive innovation and competitiveness. Using qualitative methods, including literature reviews and case studies, the research identifies key insights for optimizing BMC elements to improve business performance in this sector. The findings highlight the importance of continuous adaptation to market trends and leveraging digital platforms for marketing and distribution.

Business development in the current era is becoming more intense, with many opportunities to start a business, many other businesses are experiencing a decline in turnover because they are unable to compete with competitors who have similar products. The solution to this problem can be overcome by creating promotions. The most affordable and long-lasting promotional media is brochures. Omah Jamu is a business in the field of herbal drinks, with good promotion, this business can gain more reputation which is useful for inviting other potential consumers. This service involves creating a brochure with the Omah Jamu business profile with the results being a ready-made brochure for the Omah Jamu business

Business development in the current era is becoming more intense, with many opportunities to start a business, many other businesses are experiencing a decline in turnover because they are unable to compete with competitors who have similar products. The solution to this problem can be overcome by creating promotions. The most affordable and long-lasting promotional media is brochures. Omah Jamu is a business in the field of herbal drinks, with good promotion, this business can gain more reputation which is useful for inviting other potential consumers. This service involves creating a brochure with the Omah Jamu business profile with the results being a ready-made brochure for the Omah Jamu business

This service activity aims to provide an understanding of making a Business Identification Number (NIB) and the application of Digital Marketing in Micro, Small and Medium Enterprises (MSMEs). This service was carried out at Warung Soto Seger Bu Tini MSME located in Sumbersari Village, Moyudan District, Sleman Regency, Yogyakarta. This activity was carried out using observation, training and evaluation methods directly to business actors consisting of 2 stages of activities, namely Making a Business Identification Number with the Online Single Submission (OSS) system and implementing digital marketing in the use of social media, making catalogs in the Canva application and digital payments (QRIS). As a result of this activity, business actors can get a Business Identification Number as proof of an official business license and obtain legal representation guarantees, as well as an increased understanding of MSME actors in using digital tools to market their products.

Bisnis kreatif digital mengalami pertumbuhan yang signifikan dalam beberapa tahun terakhir, terutama pada produk stiker kustom yang memenuhi kebutuhan personal dan promosi. Penelitian ini mengkaji penerapan Business Model Canvas (BMC) pada bisnis kreatif digital yang berfokus pada stiker kustom. Metode yang digunakan adalah deskriptif kualitatif untuk mengeksplorasi sembilan elemen BMC, termasuk segmen pelanggan, proposisi nilai, dan saluran distribusi. Temuan menunjukkan bahwa BMC mempermudah identifikasi peluang inovasi, efisiensi operasional, dan strategi keterlibatan pelanggan. Penelitian ini memberikan kontribusi dengan menawarkan rekomendasi praktis bagi pelaku usaha untuk mengoptimalkan model bisnis mereka dan tetap kompetitif di industri kreatif digital.

Penelitian ini mengkaji pentingnya keterampilan desain antarmuka pengguna (UI) dan pengalaman pengguna (UX) bagi siswa SMP, SMA, dan SMK dalam menghadapi tuntutan industri digital. Tujuan penelitian adalah untuk mengevaluasi efektivitas program pembelajaran Academy Figma dalam meningkatkan kompetensi desain siswa. Metode yang digunakan adalah pendekatan deskriptif kualitatif, yang meliputi riset pasar dan analisis kebutuhan untuk merancang kurikulum yang sesuai. Hasil penelitian menunjukkan bahwa program ini berhasil meningkatkan pemahaman siswa tentang prinsip dasar desain UI/UX serta keterampilan praktis dalam menggunakan Figma. Kesimpulan dari penelitian ini menegaskan bahwa Academy Figma berperan penting dalam menjembatani kesenjangan antara kurikulum pendidikan formal dan kebutuhan industri, serta mempersiapkan siswa dengan keterampilan yang relevan untuk bersaing di pasar kerja global. Program ini diharapkan dapat menjadi model bagi inisiatif pendidikan lainnya dalam bidang desain digital.

Penelitian ini berfokus dalam merancang kerangka bisnis Stripsy.Space, sebuah bisnis kreatif digital yang menawarkan produk fotostrip personalisasi, dengan memanfaatkan pendekatan Business Model Canvas (BMC). Pendekatan ini memetakan sembilan elemen utama untuk menciptakan strategi bisnis yang terpadu dan dinamis terhadap perubahan pasar. Penelitian ini menggunakan metode deskriptif kualitatif untuk mengevaluasi model bisnis yang ada serta mengidentifikasi peluang dalam meningkatkan efisiensi operasional, mendorong inovasi produk, dan memperkuat proposisi nilai. Hasil penelitian menunjukkan bahwa penerapan BMC pada Stripsy.Space berhasil meningkatkan daya saing melalui optimalisasi saluran distribusi, pengelolaan hubungan pelanggan, dan diversifikasi produk. Kesimpulan dari penelitian ini yaitu dengan mengimplementasi BMC dapat menjadi panduan strategis yang efektif dalam pengambilan keputusan bisnis, sekaligus memperkuat posisi kompetitif Stripsy.Space di pasar bisnis kreatif digital. Rekomendasi diberikan untuk memperkuat strategi pemasaran digital dan menambah variasi produk untuk memperluas jangkauan pasar.

This activity is community service which is included in the IbM scheme which is held with financial support from the Institute for Research and Community Service (LPPM) Indrapratas University PGRI for the 2023/2024 even semester academic year. This Community Service is the participation of Indraprasta PGRI University in order to help one element of society in the field of education, especially the residents of RT 04 RW 03, Cipayung Village, East Jakarta. When today's increasingly sophisticated technology is used for positive and useful things. Therefore, electronic presentations are currently very helpful in administrative work. Electronic presentations are presentation documents created using various tools such as PowerPoint, Canva, which are very useful in giving presentations to RT level government officials in RW 03, Cipayung, East Jakarta. The use of Canva e-presentation in terms of presenting various activities or administrative reporting to residents of RT 04 Rw 03, Cipayung sub-district. Therefore, the community service team, TEAM Lecturers from Indraprasta PGRI University will provide outreach regarding how to use Canva for E-Presentation for administration.

This research aims to analyze the business model canvas on traditional Indonesian pastry and beverage products, focusing on understanding the elements that make up an effective and sustainable business model. This research uses a qualitative approach by identifying nine key components in the Business Model Canvas, namely customer segmentation, value proposition, distribution channels, customer relationships, key resources, key activities, key partners, cost structure, and revenue streams. The main focus is on utilizing the uniqueness of traditional cake and beverage products that reflect the richness of Indonesian culture, as well as the challenges in maintaining competitiveness in the modern market. The results show that the value proposition of traditional Indonesian products, such as authentic flavors and natural ingredients, is the main attraction for consumers. However, distribution and marketing channels remain a challenge, given the lack of digital market penetration and understanding of technology-based marketing. In addition, the cost structure and revenue streams show potential for efficiency improvements through product innovation and strategic partnerships with small and medium-sized enterprises. This research provides important insights for culinary entrepreneurs to design more adaptive and sustainability-oriented business strategies in an increasingly competitive market.

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia still face various challenges, including access to markets and the lack of skills in utilizing digital technology to expand their market and increase income. With the rise of the digital era, the use of digital technology and e-commerce can be a solution for MSMEs to enhance their competitiveness and expand their market. As consumer behavior shifts towards online shopping, technology-based marketing strategies can become a key driver in boosting the sales of MSME products. E-commerce offers opportunities for everyone to introduce products or services with unlimited marketing reach. Therefore, business organizations must be adept at identifying effective marketing opportunities in the digital era that are both cost-efficient and impactful. The main focus of this community service project is to increase the market share and sales turnover of MSME products in Bugangan Village, Semarang City, through appropriate marketing strategies. The stages of this service begin with preparation. In this stage, the community service team conducts site visits and initial field observations to assess the conditions and challenges faced by the partners directly.  Then, the preparation of materials to be delivered follows. The team prepares materials that are tailored to the needs of Bugangan Village. The third stage is socialization and implementation. As a result of the activities, 20 MSMEs in Bugangan Village, Semarang City, gained knowledge about online or digital marketing, product photography, content creation with Canva, Google My Business, and setting up e-commerce accounts.

The purpose of this community service activity is to help the guardians of the students of Jauharotul Huda Kindergarten, home-based entrepreneurs, so that they can develop skills and indirectly improve the family's economy, especially by using the Canva application. To achieve this goal, the training method for making simple designs is training. directly. The target of this community service activity is the guardians of students of home-based businesses at Jauharotul Huda Kindergarten with a total of 9 trainees. The training is carried out with three stages of activities consisting of observation, training implementation, as well as evaluation and monitoring. During the observation stage, an analysis of the problems and needs of the parents of home-based businesses was carried out to create simple designs using the Canva application. At the implementation stage of the activity, material exposure and direct practice were given. In the evaluation and monitoring phase, direct evaluation and monitoring is carried out to see the abilities that have been achieved by the guardians of students at Jauharotul Huda Kindergarten in making simple designs with the Canva application. Through this simple design training, it is hoped that it can improve the skills and economy of the families of the guardians of students who do home-based businesses at Jauharotul Huda Kindergarten

This Community Service aims to provide assistance to the people of Karangtawar Village, especially farmers, by providing training in digital marketing, packaging and branding of existing agricultural products. The method used is Participatory Action Research (PAR) where in our actions we involve the community so that solutions to existing problems can be identified. The results of Community Service are Digital Marketing training in the form of: Creating Social Media Facebook, Instagram and e-Commerce Platforms such as Shopee, Lazada. Packaging takes the form of: product packaging that is more attractive than before in order to increase sales results and people's income. Branding takes the form of: creating a brand logo for agricultural products using the CANVA application to be implemented in Karangtawar Village, Laren District, Lamongan Regency.

The rapid era of technology plays an important role in driving new entrepreneurship. The aim of the community service activity to be conducted is to foster an entrepreneurial spirit and increase knowledge about the business model canvas, design thinking, business plan proposal, digital marketing, and marketplace. The community service activity will be held at SMKN 4 Denpasar. The participants are students of SMKN 4 Denpasar. The problem faced by the school is the lack of training activities related to entrepreneurship. The solution offered to the partners is to provide training to build an entrepreneurial spirit. The method used in this community service activity includes socialization or counseling, discussion, simulation, and application. The results of the community service activities that have been carried out are that the students of SMKN 4 Denpasar have knowledge and are able to create business concepts through the business model canvas, design thinking, business plan proposal, digital marketing, and marketplace.

Science learning is a boring lesson for students in some schools. There are several factors that cause students’ boredom in learning, one of the factors is because teachers at these schools are only fixated on books, so students become bored and this has an impact on their learning outcomes. The aim of this research is to develop science learning media using the Canva application to improve elementary school students’ learning outcomes. The method used in this research uses a systematic literature review where the results of the research are articles related to Canva learning media and active learning for elementary schools published between 2021-2024. Based on the results of this research, it can be concluded that the use of the Canva application is very effective in improving elementary school students’ learning outcomes.

Social Enterprises (SE) are responsible for social and environmental issues. As a hybrid organization that combines the business and volunteer sectors, SE becomes an important tool in analyzing organizational settings and developing plans to achieve social goals. In this article it is emphasized that understanding business models is very important. The social business model (SEMC) and Business Model Canvas (BMC) are useful tools to help SEs create strategies that are responsive to the challenges they face. BMC uses a multidimensional approach to mission values ​​and objectives, as well as a deep understanding of stakeholders, to become a powerful tool for driving progress and generating sustainable positive impact. Over time, social entrepreneurs will have to incorporate new principles into their practices. Our results also show that these sustainable and gradual techniques not only change value, but also influence the development of companies and the surrounding society. Therefore, this technique not only helps maintain the existing structure, but also helps make necessary changes. Finally, our research advances our understanding of social entrepreneurship and provides social enterprises seeking greater social change with practical insight.