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Multi Sari MSME, located in Pangkalan Batang Village, Bengkalis Regency, produces traditional local products such as fish crackers, shrimp crackers, and sago crackers. Despite having quality products, legal business permits, halal certification, and stable raw material availability, the enterprise still faced limitations in digital marketing practices, resulting in a limited market reach. This community service program aimed to improve the marketing capacity of the MSME through the implementation of digital marketing strategies. The methods employed included SWOT and STP analyses, Google Business Profile development, social media management, content calendar preparation, promotional content creation, and marketplace utilization. The program also involved mentoring and training activities to enhance the partner’s understanding of digital marketing tools and techniques. The results showed significant improvements in the partner’s knowledge and skills in utilizing digital platforms for marketing purposes. Furthermore, Multi Sari MSME now possesses more structured digital marketing channels, increasing product visibility and creating opportunities to reach a broader market. Therefore, digital marketing has proven to be an effective strategy for enhancing MSME competitiveness, business sustainability, and market expansion in the digital era.

The area and distance between buildings at POLINELA Campus make the presence of adequate connector roads an important necessity to support the mobility of the academic community. This study aims to optimize the scheduling of flexible pavement construction for the POLINELA Connector Road using the Critical Path Method (CPM) based on Microsoft Project 2021. The research method used is descriptive quantitative by processing the Budget Plan (RAB) data into a project schedule consisting of 11 main activities. CPM analysis is used to determine the sequence of work, dependencies between activities, the critical path, and project completion time. The results show that the total project duration is 23 calendar days (May 11–June 6, 2026). CPM analysis identified 10 activities on the critical path with zero float, while embankment work is a non-critical activity with time flexibility. Applying a Start-to-Start (SS) relationship with a 3-day lag between excavation and embankment work allows parallel implementation, reducing the project duration by 4 days (14.8%) compared to the conventional Finish-to-Start (FS) scenario. These results indicate that implementing CPM through Microsoft Project 2021 can increase execution time efficiency, simplify schedule control, and support decision-making in road construction project management.

This community service activity aims to improve the digital marketing capabilities of the ASAA Arpik snack MSME through the digitization of content on various digital platforms. The activity partner is the ASAA Arpik MSME owned by Siti Zulaikah located in Sukosari, Gondanglegi, Malang. The main problems faced by the partner include low marketing reach, the absence of a structured digital content ecosystem, suboptimal utilization of WhatsApp Business, the unavailability of a website and Google Business Profile, and the suboptimal use of Instagram, Facebook, TikTok Shop, and marketplaces as promotional and sales media. The implementation method is carried out through mentoring, training, and implementation of digital marketing strategies that include optimizing WhatsApp Business, creating a free Google Business Profile and website, developing a social media content strategy, developing TikTok Shop and marketplaces, and preparing a 30-day digital content calendar. In addition, an evaluation was conducted based on digital indicators such as the number of customer interactions, content reach, and increased sales potential. The results of the activity show that content digitization can improve the digital marketing readiness of MSMEs, strengthen brand identity, expand promotional reach, and increase opportunities for interaction and transactions with customers. This assistance is expected to help ASAA Arpik build a more integrated, consistent, and sustainable digital marketing system so that it can increase the competitiveness of MSMEs in the digital economy era.

Smart tourism development is an important strategy for strengthening the competitiveness of tourism villages while preserving local culture, environmental sustainability, and community life. Southwest Sumba Regency possesses natural and cultural tourism potential; however, its management faces limitations in information provision, digital promotion, community participation, and tourism services. This study aims to design a smart tourism development model to support the preservation of tourism villages in Southwest Sumba Regency using a User-Centered Design (UCD) approach. This approach places local communities, tourism village managers, tourists, local government, and business actors as users throughout the design process. The study employs a mixed-methods approach comprising field observation, interviews, focus group discussions, questionnaires, user-needs analysis, prototype development, and usability evaluation. The UCD stages include identifying the context of use, specifying user requirements, developing solutions, and conducting evaluations. The expected outcome is a smart tourism platform prototype that provides destination information, promotes local products, presents cultural event calendars, maps tourism locations, supports reservation services, and facilitates community participation. The study is also expected to produce a digital governance model grounded in cultural values, local wisdom, and sustainability principles. The targeted outputs include a system prototype, policy recommendations, a tourism village management model, and an article. The proposed model is expected to improve tourist experiences, expand market access, strengthen community capacity, and preserve tourism village identities sustainably. Technology is therefore positioned not merely as a promotional tool, but also as a means of documentation, education, decision-making, tourism impact monitoring, and inclusive, adaptive, and sustainable collaboration among stakeholders.

The 2024 Bogor City Regional Head Election (Pilkada) is a crucial event in local political contestation, marked by the increasingly strong role of digital media in campaign strategies. This research focuses on the Analysis of the Two-Way Symmetrical Model in Sendi Fardiansyah's Digital Public Relations in the 2024 Bogor City Pilkada. The background of this research is based on the phenomenon of the increasing use of digital media as the main means of political communication, especially in regional head election campaigns. The purpose of the research is to determine how digital public relations activities are carried out by Sendi Fardiansyah's campaign team by applying a two-way symmetrical communication model, and to analyze the effectiveness of this strategy in building a political image and interacting with the public. The research method used is descriptive qualitative, with data collection techniques through in-depth interviews with the media team, digital campaign activities, and analysis of social media content and mainstream media publications. The results show that Sendi Fardiansyah implemented strategic stages that include problem determination, program planning through a content calendar, interactive implementation of digital communication on various platforms (Instagram, Facebook, and TikTok), and program evaluation through indicators of engagement rate, reach, and public feedback.

The determination of the beginning of the lunar month is an important issue in religious practice and the establishment of the Hijri calendar in Indonesia. The diversity of imkan rukyat criteria used across countries necessitates an evaluation of international standards, including the 2016 Turkish Criteria, which are considered more progressive with parameters of a minimum crescent altitude of 5° and an elongation of 8°. This article examines the relevance of the 2016 Turkish Criteria within the astronomical and jurisprudential context of Indonesia, as well as its implications for the process of determining the beginning of the lunar month by the government and Islamic organizations. Through literature review, comparative astronomical analysis, and examination of hisab–rukyat practices in recent years, this study finds that the 2016 Turkish Criteria exhibit strong astronomical consistency and can enhance calendar predictability. However, its application in Indonesia may lead to discrepancies with the government’s criteria, which currently require a crescent altitude of 3° and an elongation of 6.4°. These implications include potential differences in month beginnings, the need for harmonizing criteria, and the importance of dialogue between national and international astronomical authorities. This study recommends strengthening astronomical and jurisprudential assessments prior to adopting new criteria and encourages the integration of global data to improve the accuracy of the Hijri calendar in Indonesia.

This study aims to determine the role of the Tourism Office in promoting Letvuan Paradise Tourism Village and what obstacles are faced by the Tourism Office of Southeast Maluku Regency in carrying out promotions in Letvuan Paradise Tourism Village, Southeast Maluku Regency. This research method uses a qualitative descriptive method. Data collection techniques used observation, interviews, and literature studies. The results of the study indicate that the Southeast Maluku Regency Tourism Office plays a significant role in promoting the Letvuan Paradise Tourism Village through facilitation, mentoring, and collaboration with various parties. Promotion is carried out through official social media, annual events, and efforts to include Letvuan Paradise in the National Event Calendar (CEN). Promotion in the tourism sector is a means of communication to introduce a tourist destination and build a positive image, thereby increasing the number of visitors and providing economic benefits to the surrounding community. In addition to Hawang Cave, promotion also highlights local potential such as arabusta coffee, Japanese bunkers, and community culture. The Tourism Office also supports Pokdarwis and MSMEs through training and involvement in various activities. This encourages community and village government participation in tourism promotion. Obstacles faced include limited infrastructure, budget, and the use of digital technology. Overall, the Tourism Office plays a significant role in building the image of Letvuan Paradise, but sustainable development still requires infrastructure improvements, consistent promotion, and community independence.

This study aims to find out how Instagram is used by the Demak Regency Trade, Cooperatives, Small and Medium Enterprises Office as a source of information for employees. The research uses a qualitative method with a case study approach conducted from 1–30 August 2025. Data was obtained through interviews, observations, and documentation of the agency's Instagram account. The results of the study show that Instagram is used as a means of publishing official activities and information, but it is not optimal due to limited human resources, a long upload process, and monotonous content. Based on the theory of Uses and Gratifications and Media Richness Theory, the effectiveness of digital communication requires the ability to present interesting and relevant information so that the message conveyed can meet the needs of internal audiences. Other findings show that some employees have not made Instagram the main source of information due to a lack of content updates and a lack of visual variation. Therefore, it is recommended that social media management be carried out more professionally through improving admin competence, content calendar planning, and better internal coordination to ensure the consistency and quality of published information. Thus, Instagram can function more optimally as an official communication medium.

Social media management has become a strategic necessity for social and community organizations to enhance the effectiveness of public relations activities in the digital era. This community service program aims to strengthen the digital communication capacity of members of the Indonesian Doctors’ Wives Association (IIDI), Surakarta Branch, particularly in managing social media as a public communication channel. The training was conducted offline and combined theoretical sessions, technical demonstrations, and hands-on practice covering content strategy, basic photography, Canva-based content creation, content calendar development, and management of Instagram, Facebook, and TikTok accounts. Evaluation was carried out using pre-test and post-test instruments to assess participants’ improvement. The results show a significant increase in all competency indicators, especially in content creation, content scheduling, and social media administration skills. Participants also produced their own digital content as part of the practical assessment. Post-training support was provided through a WhatsApp group to ensure continued knowledge sharing and skill development. Overall, the program demonstrates that practice-oriented training can effectively enhance the digital communication competencies of social organizations and strengthen their public relations functions. This initiative is expected to serve as a replicable model for similar organizations seeking to optimize their social media engagement.

The rapid growth of amateur football clubs in Surabaya presents great opportunities for talent development and social cohesion, but it also comes with managerial challenges such as unclear organizational structure, lack of financial transparency, limited promotion, and the absence of operational standards for matches. This article presents the results of a community service program based on capacity building, designed to strengthen the managerial capacity of amateur football club managers in Surabaya. The activities focused on a one-day face-to-face workshop for representatives from 30 clubs, utilizing interactive lectures, local case studies, targeted discussions, and the distribution of practical handouts including organizational structure templates, code of conduct, one-page financial reports, content calendars, and matchday checklists. The core materials covered five areas: governance & legal, planning & OKR, finance & accountability, marketing & sponsorship, and operations & safeguarding. The program concludes that a brief, capacity-building workshop can trigger the initial professionalization of amateur football clubs through measurable, easy-to-adopt, and replicable minimum viable governance practices. These findings are relevant as a model for strengthening governance and management of amateur clubs in Indonesia, while also supporting a more professional, accountable, and sustainable community sports ecosystem.

The importance of educational tourism in Indonesia and Bali lies in its ability to combine education with tourism experiences, empower local communities, and support cultural and environmental preservation. With the right approach, educational tourism can become one of the main pillars in the development of sustainable tourism in Indonesia. The development of educational tourism in Indonesia and Bali not only provides educational benefits for visitors but also supports local economic growth and cultural preservation. With the proper approach, educational tourism can serve as an essential pillar in the development of sustainable and inclusive tourism. This study aims to design an innovative social media content strategy to increase the visibility of culture- and agriculture-based educational tourism at TeBA Majalangu, Kesiman, Bali. The research method used is qualitative with a case study approach, conducted through field observations, in-depth interviews, and social media content analysis. The results show that TeBA Majalangu’s social media is currently managed incidentally, lacking consistency in posting frequency and without a strong narrative structure. Based on these findings, the author developed an innovative social media model consisting of five main content categories: educational storytelling, interactive videos, visual education, user-generated content, and interactive content. As a form of implementation, prototypes were also created, including storyboard reels, educational carousel posts, interactive polls, Instagram feed mockups, and a one-month content calendar. This strategy is expected to serve as a reference for managers in strengthening TeBA Majalangu’s digital image as an educational tourism destination based on local wisdom that is relevant, inspiring, and sustainable. In today’s digital era, social media offers great opportunities to maximize the promotion of educational tourism, strengthen direct interaction with potential visitors, and disseminate information. With the right innovations in social media strategy, TeBA Majalangu is expected to increase the number of visitors and contribute more significantly to empowering local communities.

This community service program is designed to address the need for digitalization in administrative management and improve digital literacy in schools. The main focus of the activity is training on the use of Google Workspace as an integrated knowledge management system to improve work efficiency and collaboration among staff. Problems faced by schools include the continued use of manual administrative systems and a low understanding of how to use digital platforms. The training was conducted as a workshop with a learning-by-doing approach, allowing participants to learn directly and contextually. The training material covered the operation of various Google Workspace features, such as Google Forms, Sheets, Calendar, Docs, Drive, and Meet. This activity was designed so that participants not only understand the function of each application but also are able to integrate them into daily administrative activities. The training evaluation was conducted through pre- and post-tests, which showed a significant increase in participants' technical understanding. In addition to improving digital competency, this training also encouraged a shift in work culture towards a more collaborative, efficient, and data-driven one. The program's success demonstrates that digital transformation in educational environments can be achieved through an educational, participatory approach tailored to local needs. With positive results, this activity has the potential to be replicated in other educational institutions as a sustainable strategy for cloud-based administrative management. This training is proof that adopting digital technology in schools can strengthen administrative governance comprehensively and sustainably.

The purpose of this study is to understand the process of implementing the baritan tradition in Tawangrejo Village and to identify the social and cultural values contained within the tradition. This research uses a qualitative approach with data collection techniques in the form of interviews and documentation. The results of the study show that the baritan tradition in Tawangrejo Village is held regularly every year, specifically on the eve of Satu Suro (the first day of the Javanese calendar). The tradition begins after the Maghrib prayer, marked by the local community bringing takir plontang, which are placed in the center as the community forms a circle around them. In addition, the baritan tradition contains both social and cultural values. The social values include compassion, responsibility, and social harmony. Meanwhile, the cultural values include the community’s behavior in relation to nature, interpersonal relationships within the society, and shared beliefs about desirable and undesirable actions.    

This study aims to analyze the implementation of the Independent Curriculum in mathematics learning planning at SMK Negeri 6 Padang. The Independent Curriculum provides flexibility to teachers in designing contextual, student-centered, and character-oriented learning through the Pancasila Student Profile. This study uses a qualitative method with data collection techniques in the form of observation, interviews, and documentation. The results of the study indicate that SMK Negeri 6 Padang has implemented various important components in learning planning, such as the School Operational Curriculum (KOS), Academic Calendar, Effective Week Details, Annual Program (Prota), Semester Program (Promes), Learning Achievements (CP), Learning Objectives (TP), Learning Objective Achievement Criteria (KKTP), and Learning Objective Flow (ATP). However, the implementation of the Independent Curriculum still faces challenges, especially in the integration of the Pancasila Student Profile Strengthening Project (P5) and the application of differentiated learning. Thus it can be concluded that the Learning planning is very effective, namely 82.25%. Therefore, further training is needed to improve the quality of learning planning based on the Independent Curriculum. This study concludes that although mathematics learning planning has referred to the principles of the Independent Curriculum, ongoing training and systematic support are still needed to optimize the implementation of the curriculum in vocational schools.  

Systematic mathematics learning planning is very important in supporting the achievement of student competencies, especially in the implementation of the Independent Curriculum. This study aims to describe the process of planning Mathematics learning at MAN 2 Padang City in the context of implementing the Independent Curriculum and the 2013 Curriculum. The method used is a qualitative approach with a descriptive design. The research instruments are in the form of interview guidelines and observation sheets. Data collection techniques are carried out through in-depth interviews with Mathematics teachers and the Deputy Head of Madrasah for Curriculum, as well as direct observation of learning planning documents and activities. The results of the study show that the planning stages start from the preparation of the Madrasah Operational Curriculum (KOM), academic calendar, details of effective weeks, Annual Program (Prota), Semester Program (Promes), analysis of CP, TP, KD, and KI, preparation of KKTP and KKM, to the development of Learning Objective Flow (ATP) and syllabus. Although planning has been carried out systematically and collaboratively, teachers still face challenges in developing contextual ATP and compiling an applicable syllabus. Thus it can be concluded that the Learning planning is very effective, namely 91.74%. Therefore, further training is needed to improve the quality of learning planning based on the Independent Curriculum.

This study aims to describe the form and implementation of mathematics learning evaluation applied by teachers at SMA Negeri 12 Padang which is used in grades X and XI (Independent Curriculum). The method used is a descriptive qualitative approach. Data collection techniques include observation, interviews, and documentation, compiled collaboratively through the KKG forum and have been adjusted to the academic calendar of the Ministry of Religion. The results of the study indicate that mathematics teachers in grades X and XI consistently apply diagnostic assessments (especially cognitive), formative assessments, summative assessments, affective evaluations, and cognitive. Based on the results of observations, the teaching tools achieved a success percentage of 96.67% in grades X and XI. This evaluation is adjusted to the characteristics of students at each level and is carried out through various strategies, ranging from providing trigger questions to participant observation and conceptual understanding. Follow-up such as remedial and enrichment are also provided according to student needs. The evaluation carried out has reflected the principle of holistic assessment by considering cognitive, affective aspects, and the achievement of learning objectives.

This study aims to describe the curriculum-based learning planning at MAN 1 Kota Padang, focusing on the teaching materials used in grades X and XI (Merdeka Curriculum) as well as grade XII (2013 Curriculum). The approach used is descriptive qualitative with research instruments including interview guidelines and observation sheets. Data collection techniques include in-depth interviews, direct observations, and documentation. The research results show that the teaching materials are developed collaboratively through KKG forums and have been adjusted to the academic calendar from the Ministry of Religion. There are differences in the approach to developing teaching materials between the Merdeka Curriculum and the 2013 Curriculum, both in structure and flexibility. In general, teachers have been able to adapt the teaching materials to the needs of students, although there are still obstacles such as time constraints and variations in student abilities. Thus it can be concluded that the learning planning is very effective, namely 84.35%. Therefore, further training is needed to improve the quality of curriculum-based learning planning.

Patient adherence to medication regimens is a crucial factor in achieving therapeutic success, especially in chronic diseases such as diabetes mellitus and hypertension, as well as infections like tuberculosis. Low adherence can lead to complications, treatment failure, and a potential increase in antimicrobial resistance. This study reviews various interventions and factors affecting medication adherence. Through an analysis of six scientific articles, it explores the effectiveness of calendar packaging, pill boxes, poster media, and technology-based interventions in improving adherence. In addition, patient characteristics, including gender, age, education level, occupation, and comorbidity, are also analyzed to understand their contribution to adherence. The results indicate that structured and personalized interventions, often supported by technology, have significant potential to improve patient adherence. However, effective implementation requires a deep understanding of patient characteristics and adaptation to individual needs. These findings are expected to provide insight for healthcare providers in designing more effective intervention strategies to improve patient adherence and health outcomes.

Research on the preservation of local culture amidst globalization emphasizes the importance of a systematic educational strategy aligned with government policy. The main focus of this study is the role of educational institutions in introducing and maintaining the sustainability of Simalungun culture, considering that the cultural knowledge of the younger generation is declining due to modernization and the influence of the media. The research objective was to develop and evaluate SIMALOKA, an artificial intelligence-based framework with a teacher-in-the-loop approach that integrates Simalungun language, arts, rituals, and crafts into both formal and non-formal curricula. The method used combines natural language processing to tag content, a knowledge graph to map cultural concepts and skills, and a multi-objective optimization algorithm to develop balanced learning modules according to the cultural calendar. The system was tested using a dataset containing 1,850 cultural learning objects and produced modules with an average cultural coverage deviation of 3.4%, a content relevance score of 0.92, and an engagement rate of 87.1%, superior to two state-of-the-art baseline models. The results show that the combination of AI-based optimization and human validation can maintain cultural authenticity while significantly increasing student participation. These findings strengthen the hypothesis that context-sensitive, technology-based curriculum design can strengthen local cultural identity without neglecting educational policy demands. The study's conclusions confirm that SIMALOKA is a large-scale model that can be adapted to other local cultures, providing important implications for policymakers, educators, and cultural organizations in maintaining the sustainability of cultural heritage. Future research directions are directed at assessing long-term retention, resource constraints, and cross-cultural adaptation to make cultural preservation more inclusive and effective.

Strategic decision-making ability is an important skill that must be possessed by the leaders of Islamic educational institutions to support the achievement of educational goals, improve the quality of learning, and build institutional governance in accordance with Islamic values. The purpose of this study is for operational planning in Islamic educational organizations through measurable strategic decision-making. The focus of the study is directed at how operational definitions of programs, indicators, activities, and scheduling based on the academic calendar can reflect the readiness of educational institutions in facing future challenges. This study uses a library research method by collecting data from various written sources such as books, scientific journals, and relevant official documents. The results of the study show that clarity in formulating program indicators, selecting relevant persons in charge, and integration be-tween strategy and operational activities can increase the effectiveness of achieving the vision and mis-sion of Islamic educational institutions. Therefore, operational planning is not only technical, but is an integral part of the strategic management of Islamic education.